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    Identity Body Piercing

    4.0 (39 reviews)
    Closed 12:00 pm - 9:00 PM

    Services - Identity Body Piercing

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    Interior
    Elle S.

    After getting tattoos at nearby Good Omen Tattoo, I declared today body mutilation day & decided to treat myself to piercings. The shop takes walk-ins as long as you show up before 8pm. The selection here is incredible. I asked for "the more affordable jewelry" so I was guided to a glass display of stunning studs. I forgot to get their name, but the person helping me pick out jewelry suggested I hold (with prongs) the stud I first picked up to my nose, which was a blessing bc it would be WAY too big for my tiny nose! I appreciated the chance to hold jewelry up (with proper hygiene) bc it rly does look a lot different when you hold it up to your face. I wanted a hoop for my second nostril piercing, but was told they only do studs for new piercings, which makes sense bc there's less surface area that could otherwise cause infection. I got a round stud for my nostril, & a square stud for my Medusa. I had my Medusa before, but my lip ate it (don't ask) and the amount of scar tissue kept me from being able to be re pierced for a while. Izlet was my piercer, & made sure my upper lip was healed enough to be repierced. She asked which piercing "scares me the most" but I really enjoy piercings so I said neither. Both piercings went smoothly. She gauged that my lip wouldn't swell as much as the larger backing is meant to accommodate, so she switched it for a shorter backing (that I'd still have to downsize in 2-4 weeks). Process was very quick, but also professional & excellent! Izlet detailed aftercare instructions & I bought the large NeilMed aftercare spray which was only $10. Backings are charged separately from the front of jewelry. I paid $196 before tip & including the aftercare spray for my second nostril piercing and my Medusa lip piercing. I'll post an updated review with photographs once they're healed! Thank you for everything Identity Body Piercing...!!!!!!

    Jacqueline F.

    Love this place! If you are looking to get anything pierced, come here! It's been eons since I got anything pierced, and the girls and I all of a sudden got an urge to pierce our nostrils. Identify Body Piercing does it all - from earlobes, cartilage, nose, septum's, bellybuttons, etc. Back in the day I normally went to Claire's to get my ears pierced. Please don't judge! LOL. Coming here, everything was so professional, the place looked aesthetically clean and sanitized and was just organized. Everybody looked legit and licensed. The nostril piercing went super smooth and the lady that did our piercing was very informative and gentle. She gave us lots of information on how to clean and care for our piercings. Overall we were super satisfied with the experience . They have a nice selection of jewelry as well. And I loved the free stickers and candy! Will be taking my daughter here to get her ears pierced real soon. No more Claire's!

    Myra Y.

    I've been to Identity a few times for my own piercing and my daughter's. The facility is clean and the piercers are professional. No complaints other than when they are busy even with an appointment - there is a little bit of a weight.

    Olivia B.

    When I got my daith pierced, I did so dreaming of eventually adding a beautiful piece of intricate jewelry. Then a few months later, I realized all the pieces I liked were $800+. I was appalled, but kept shopping around, just in case. Well one day I was shopping at Identity and found a piece I loved -- but the size was too large for my piercing. But what do you know? They offered to have the same thing CUSTOM MADE for me in the size I needed! I didn't even know that was an option. Bonus? It's a local, high quality jewelry, that was less than half the price of the lowest-priced options I was seeing for the pieces I loved so much! I patiently waited for the call and a few months later my piece had come in! They swapped it out for me and I absolutely love it! It's everything I had hoped for. I also **really** appreciate the entire team here for their patience with me while I shop! I know sometimes it can take a while -- but this is a great example of how great it can be. They also reminded me that if I got there and saw the custom piece and decided it wasn't for me, I had no pressure to purchase it. I liked that a lot - that you didn't have to pay up front before you received or saw the piece, and that you had no pressure to commit to it if it arrives and isn't what you expected. Rita is a super professional and kind piercer, and always gives me great tips on how to keep my piercings and jewelry clean, which I really appreciate! Overall I continue to have great experiences at Idnetity and will continue to return!

    Aesha E.

    The shop is okay. I stopped in because I wanted to get a new piercing. I've only ever been pierced at one place in Chicago, and that's Insight Studio, which has done great work; my other piercings are from my hometown in Oregon so until I go back home that place is out of the question. I have been to the other location of Identity Body Piercing to buy new jewelry but I've never been pierced by them. I came to the Roscoe Village location because I knew they had a larger selection of jewelry. This location is easily twice the size of the Wicker Park store. It's really beautiful inside. I like that Identity will pierce you with whatever jewelry you wish, rather than only allowing you to do the basic CZ that you have to come back and get swapped out. But I ended up not getting a piercing here. The one I wanted I was told they wouldn't be able to do because of my ear anatomy, but when I first was looking into this piercing a year or so ago I'd planned to do it elsewhere and that person said it shouldn't be a problem. So since I didn't have a ton of time to wait around anyway I figured I'd get a second opinion. The area of RV that this shop is in has good street parking, at least as it seemed when I visited around 1 pm on a Saturday. The parking on Belmont is free, which is an added bonus. If you're looking for a nice piece of jewelry and don't want to shop online, Identity has a large selection and lots of beautiful sparkly things.

    Lobby/front counter
    Tess H.

    Amazing experience getting my conch piercing here! With a small star stud it was around $80. The employees at the front desk were super helpful and my piercer Ian was lovely. Will definitely be returning!

    Great place for ear piercing

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    28 days ago

    Loved Elisia! Super welcoming, friendly, and explained the process well! Overall great experience!

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    2 years ago

    Had a great first time experience here! Friendly and informative staff. Also super cute inside.

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    3 years ago

    Really chill vibe, beautiful jewelry. Took my teenager and they had a great experience with a helix piercing. Strong recommend.

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    3 years ago

    Extremely overpriced, had to wait forever, they didn't even give my partner the jewelry she asked for. Would not recommend.

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    Ask the Community - Identity Body Piercing

    Review Highlights - Identity Body Piercing

    Their other location was not taking walk-ins, so we ended up here: We had Rita as our piercer, fast talker but very knowledgeable and confident.

    Mentioned in 5 reviews

    Read more highlights

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    I recently purchased a Swiss watch for my son for Christmas and needed the metal links reducing to…read morefit his wrist. I sent out a request via yelp to a whole bunch of different jewelers that were local to Lincoln Park and Lakeview. Lincoln Park Gems, was the first to respond! I spoke with Victor, who was incredibly friendly and pleasant said that he was planning on closing a little bit early because it was New Year's eve, but then offered to stay a little later in order to help get this watch sorted that night! (Totally did not need to do this). When we arrived Victor, (very well dressed, stylish gentleman) sat us down, made my son, and I feel very welcome, and then proceeded to explain what he was going to do to the watch and made suggestions about how many links to remove and why. He was able to make the adjustments very quickly, under 5 mins and was extremely pleasant and professional from start to finish! All around. A+++ service and done with a genuine great attitude and welcoming vibe! I'll definitely be back for anything else I need adjusting/fixing jewelry or watch related!

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    They go above and beyond to help you and work with you at a reasonable price they are great and are…read morereally helpful and nice people and I highly recommend them for all your jewelry repair

    This review is LONG overdue…read more After looking online and at a couple of different 'big box' type jewelry stores for an engagement ring and just not finding what we wanted, we decided we wanted to go the route of having a custom ring made, and so we ended up at Holtzmann's. Pam and Pat Holtzmann are the most phenomenal folks around. When you're in their store, you feel like family. They are super friendly, and made you feel comfortable from the get-go. They are both super patient, and they really take the time to educate you on different stones, and different aspects of design to help make sure that you're creating a jewelry piece that will last a lifetime with proper care. We ended up having my engagement ring and my husband's wedding ring made by them, and then after having my husbands wedding ring made, I ended up wanting to make a more feminine, mini-version of his ring to be able to wear myself as well, and they helped us make that too. The quality of the jewelry pieces we received is outstanding, and working with Pam and Pat was the same. We valued getting to work with them so closely on pieces we plan to wear a lifetime! Although we had rings made, Holtzmann's specializes in all types of custom jewelry. We happened to pop into the store at the tail end of another couple leaving who had the most beautiful custom bracelet made, and at another visit saw someone picking up a necklace that they had redesigned with stones from a different necklace they no longer wore anymore. All of those jewelry pieces were amazing too. 10/10 recommend for whatever your jewelry needs are!!

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    Identity Body Piercing - jewelry - Updated May 2026

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