I was born and raised in Novato. Not really proud of it, zero culture, boring, but it does have…read moreItalian Delite! I've been eating here since the mid 1990s, happy its still here!F riendly faces, zero ambience, but you're here for the food and affordable prices. In 1996, I was making $4.75/hour California minimum wage. In 2026, its now $17, or even $20 for fast food workings. The fresh, hot, crispy, and toasted sandwiches are always a "Delite"! Prices have increased over the years, but not offensively. My recent Assorted Delite "half" sandwich was $11.50 but still as big and ginormous as I last remembered and plenty of food for one big person like myself. The fresh rolls is toasted perfectly, not burnt, the inner white bread stays fluffy and doughy. There is enough ham, pastrami, and salami proteins to keep you satisfied, and just the right amount lettuce, tomato, and onion. The ingredients are nothing exotic, but somehow this magical delicious combination can't seem to be replicated anywhere else in the world except humble, dull, sleepy Novato California. Why? $11.50 might be seem pricy...but in 1996, I was making $4.75/hour California minimum wage. In 2026, its now $17, or even $20 for fast food workings. 11.50/17 = .67 $4.75 X .67 = $3.18 would be the 1996 inflation adjusted price. I would've found that a fair price back then, and today.

Always ask for your sandwich toasted. Trust…read more So yeah, the sandwiches are pretty straightforward, nothing fancy which is a-ok with me. I enjoyed the turkey one, the meatball one, and the cheesesteak one (I order that one too many times) If your sandwich isn't toasted, it's a really different experience. Get it toasted. Trust. The portions are huge. Two people can eat a full size and be pretty content if you aren't a big eater Straightforward sandwiches, fair price, nice small business, what more can you want? OMG there was this crazy post on Reddit about an "overpriced" sandwich shop in Marin that pretty much expedited their closure. That's sad. I love small businesses. Get your sandwich here and not that five dollar foot long corporate ripoff or overpriced places. It works. I like what works.

So so happy Tagliaferri's Deli is in Novato. Feels like a true old school Italian deli. Delicious…read moresandwiches, where everything tastes fresh and the portions are generous. Service is great! We love their Dutch Crunch bread and the sandwich options are truly endless. There's also a shop/store with a variety of pastas, wines, cookies, and more. The service is attentive and kind. They can get busy at lunch time so just come ready to be a bit patient, because it's so worth it. There's indoor and outdoor seating. When a lovely day out, sit outside as you can people watch and enjoy the sunshine. The art and vibes in the place are old school, authentic, Italian deli and I'm so glad this is located where I live. Check them out!

The people here are pleasant. Called and ordered for pick up. I specifically said "no oil and…read morevinegar". I'm not a fan of balsamic vinegar. When I picked up the sandwiches, they were leaking through the bag. Correction. Mine was leaking through the bag. The staff member put it in a plastic bag. I took it home, opened up the wrap and it was completely soaked in oil. Through the paper. The sandwich roll was covered in it. Picking it up and eating it was a challenge because it was so oily. There was balsamic vinegar on it as well. I could have eaten it and pushed aside the mistake if it wasn't such a mess. My husband had the hot salami and it didn't have oil on the bun at all. Weird. It won't keep me from coming again, but I will definitely have them repeat "no oil" twice.

Their sandwiches are excellent. I stop by and grab a sandwich sometimes when I don't pack a lunch…read morewith me to work. Rocky's Quality Meats is the perfect name for them because they do have quality meats. I've ordered their turkey and cranberry panini a couple times as well as the rueben and the tomato and pesto panini. They don't skimp on the quantity of meat in the sandwiches either. They are tucked inside the Santa Venetia market and are a separate business. You have to pay for whatever you ordered at the counter and not the front cashier. Besides their sandwiches they also offer homemade sides, various raw meats, sausages, frozen ravioli and they bbq ribs and chicken outside the market every Friday. The guys behind the counter are always fast and friendly. Be prepared for a long line during the lunch hour. It's worth the wait.

A hidden gem tucked inside a local market, Rocky's Quality Meats offers a fresh butcher shop as…read morewell as delicious sandwiches. It's inside the market but it's own business (as I understand, partners with the SV Market). It's open Monday-Saturday and they offer top quality meats - from seafood, locally sourced free range chicken, beef and more. I love their homemade Chicken Apple Sausage while my wife prefers their spicy Italian Sausage. We have also enjoyed their sandwiches (beware around 12noon there is a line from folks working at the Marin Civic Center). Our favorite is their Reuben sandwich - with pastrami, sauerkraut, Swiss cheese, and Thousand island dressing then heated in a Panini press. And most every Friday Dante and team are out front smoking and barbecuing. Folks in the community know to come by for Chicken, Ribs, and Tri-tip. Friendly service, reasonable prices and high quality food can be found at Rocky's Quality Meats.

What a great hidden gem off the freeway. Good food, great service, and cheap prices. The lady…read moreworking today was so sweet and kind, I look forward to coming back.

Such a sweet lady working here! It's not often I feel asked "How are you doing?" and the person is…read moregenuinely interested in my response! After ordering (The Sausalito) she smiled and said "Okay. Take your time. I make sandwich now" with a kind smile. The sandwich was pretty good too. I got it on D/K bread, which it took me forever to put together means dark bread. As in dark on the outside. Great price, especially as compared to the two $$ places around the area with menu pieces twice higher. Only wish it had a little more chicken, and I'm not so sure about the red peppers.

Great food for sure. Unfortunately, the prices for some things are too high to make it a regular…read morespot for me. So far, I've had the breakfast sandwich and the flourless torte, which were both flawless and delicious. Every time I've been, it's been crowded and very dog-friendly at the outdoor seating.

Great subs reasonably priced! Lunch is very busy so go…read moreearly. Indoor seating and patio seating offered but very limited. Parking can also be a challenge. Before COVID I enjoyed having a sandwich outside. I like the way it is set back so that you don't feel that you are over looking the mall parking lot!

I ordered a garlic pesto turkey on sourdough and there's no garlic pesto anything, just a lot of…read moremayonnaise. The turkey is not sliced, it was more like canned chunks of chicken. I took two stars for the sandwich being wrong, and three stars because the sourdough bag is DELICIOUS!!

Wifey wanted the teri chicken next door but I wanted a sandwich. Got the turkey avocado and it…read moredidn't disappoint. Plenty of turkey meat and the avocado was plentiful too. Bread was like eating a soft pillow with the right amount of crunch and sourdough. Tough (but lots of) parking Fresh and soft

I love, love, love Rossi's deli!! The owners are always so kind and it's a great little store to…read moregrab road trip snacks! I've been going to Rossi's since I was a child and it had gas in the gas pumps and a payphone that worked. When I was a child and was left at the RenFaire, I walked to Rossi's, made a collect call and the people who owned it back then fed me and my cousin while we waited for our family to drive from the east bay to pick us up. I don't think these are the same owners from the 70's, but they're always very pleasant. This store is so under-rated. They'll often have things other stores don't, you'll pay a lot more, but it's always been a hidden gem in Novato.

Great little place to stop! Owner was quite a…read morecharacter...very personable. Lots of wonderful homemade things in the deli

My family had lunch today at Blue Barn. This is such a great place! We have been a bunch of of…read moretimes to their Corte Madera location, but I love the seating area here both inside and on their huge back patio. This is a counter service place and the line can sometimes can take a lot during busy days. They have a lot of great options here for food and a good size kids menu! My wife and I opted for salads on this visit. The cost feels a bit high, but the salads are huge and feel well worth the cost. I had the Thai Chicken salad. I love the dressing on the salad and the crunch from the peanuts and crispy wontons is so good! The chili lime chicken has a nice tangy flavor and the veggies all give a nice, herby flavor. My wife had the Tostada salad, which has a delicious, smoky and sweet flavored dressing. My daughter had their chicken tenders and fries, which she enjoyed. This is a great place for larger groups, and its location on Grant Ave is brings a lot of excitement to this downtown Novato neighborhood.

Blue Barn is a must visit in downtown Novato for salads and sandwiches! I stopped in on a Tuesday…read moreafternoon and they were packed! I ordered their tomato soup with a slice of focaccia and my friend ordered the winter salad with brussel sprouts, butternut squash, broccoli, kale, pomegranates pinenuts, quinoa, parmesan, meyer lemon-balsamic dressing and seasonal mixed greens. The salad was huge and looked delicious! I will be coming back to try that! My soup was very flavorful and full of croutons & scallions. The food came out very quickly for them being so busy. They have a cute indoor seating area as well as patio seating, which would be perfect for the warmer weather months.  The staff was very friendly and helpful when placing my order. I would recommend this place when in the area!

I just had the most delicious sandwich in years at this Novato sandwich shop. I had turkey, cheese,…read moreavocado, lettuce, mayo, and cranberry sauce on the most delectable sourdough bun. The bun was slightly warmed, soft enough that you could easily bite into it, but firm enough to give you that satisfaction. It is very clean and the service is super friendly. I definitely recommend it

I love the I r sandwichesbut I always ask for doub l empathy as there's just not enough on their…read morenormal sandwiches. The owner is pleasant and helpful. The place could use some up dating.

Pascual we love everything he creates and his charming personality. If you haven't tried his Pozole…read moreyou are missing out !

Customer service was not the best. I was in a good mood and said hi to the cashier and he didn't…read moresay anything and then I said thank you when leaving and again he didn't say anythin and looked me straight in the face. I then turned to the "courtesy"clerk who bagged my groceries and said thank you and he didn't say anything either. Not the best feeling. Maybe some training on customer service is needed??! I guess everyone is allowed a bad day and maybe it was near closing and they were tired but they should at least try to make you feel a little welcomed there. I have had good experiences there before maybe it was an off night. Better luck to the rest of the patrons.