I went to Ira Subaru to purchase my first car! Walking in on a Saturday, I didn't expect to be assisted right away. But right when I walked in, Rich was there with a smile, ready to help me! Rich noted down my car needs and budget. Right away he understood what I wanted and showed me a few cars. I didn't feel pressured throughout the process. I expected to feel stressed, but the Subaru team made me feel comfortable. Thank you everyone for your help. I will definitely be recommending Rich to my family and friends. Thank you Rich! The experience was wonderful all around. The renovated property is beautiful. I love the updated lounge area, very comfortable! read more

Had a simple reset of my TPMS turn into an attempt to close me on $4100 worth of unnecessary repairs, while missing the hole in my muffler. They wanted $85 to change a tail light lamp and it gets more abusive from there. $204 for a 'diagnostic', $247 or an oil system flush (right?), $1,000 for an AC line and gasket, $750 to change out a new belt in good condition. Lukily, I cancelled when I realized it was a ripoff trying to replace recent repairs and sell me an $85 bulb. The TPMS brain unit was replaced 15 months ago was not 'corroded', turns out, after getting a second opinion from an honest shop. IRA disabled the security system/key fob and auto starter during the 'diagnostic' and explained that the 'main module is corroded and failing, this is what happens'. 100% BS. I took my car to an independent repair shop on Boston Street in Salem an they reset my TPMS and key security/starter, changed the lamp in the tail light, oil change, inspected the serpentine belt and sent me on my way for $125.00. Caveat emptor read more

I called Ira Subaru in Danvers to make an offer on a 2026 wrx. My offer was accepted over the phone, so I drive over 2 hours there. When I got there, they were not at all prepared for me. Although I confirmed I was on my way via phone call. They told me they could not sell me the car for the price that had already been agreed on and that there was a mistake. Well, your mistake cost me over 4 hours of driving in traffic. I wasted almost 2 hours there, said goodbye to my car in the parking lot. Then had to get back in it and drive back home. I dealt with Juan, who was nice. The financial managers came over to me and told me they could sell me the car of over $5,000 more than I had already agreed on. BEFORE tax and everything. Then I noticed they spelled my name and contact info entirely wrong. I mean nobody has ever misspelled my name so badly in my life. Clearly they don't care here and Ira Subaru needs to be investigated. My phone call was recorded, why are they not honoring it? read more

I took my Subaru here for an oil change as I received a postcard for a great price ($29.99) for a full synthetic oil change and filter. During inspection, they found a recall that needed to be performed. And about $6000 in other service that made it sound dangerous to drive the vehicle if I didn't get it done-so much so they refused to do the recall unless I did the other services. Some symptoms mysteriously occurred only while it was in the shop. They did eventually honor the price on the card for the oil change-after I had to request it a second time. I'm unlikely to return. read more

At this point I am in a rock and a hard place. I paid cash for a 2015. I was told by the representative the IRA reputation is very important to them. I am not so sure about it. When I got home with the vehicle, I contacted the sales rep immediately because whenI got home after what I was told there was no repair of this broken plastic in the back. Buyer beware. Car dealers and dealerships surely are out for themselves. I asked..... they did not reply. read more

Ira Subaru - Broken plastic interior wheel hub. Broken when shown and not repaired. - Auto Repair Near Me - Danvers, Massachusetts

SCAM! Untruthful recommendations, exorbitant prices. Suggested new wipers even though we're just replaced 3 months ago. Agree that I do need new brakes but will get 2nd opinion at a reputable service station d/t your exaggerated recommendations & cost read more

Terrible Customer Service. Left two voicemails to Daniel Hutt no response. Over a week pasted. Then left a voicemail to associate no response four days passed. I wish that I did not purchase a vehicle here. I should have bought my vehicle at a different place. I came in on February 18 for oil change and replace part for drain plug. I scheduled an oil change on July 8 at Sullivan Tires in NH. I work and live in NH. They stated that the drain plug is severely tightened and bring it to dealership. Today, I have an appointment to for oil change. I spoke with mange. I asked if I could get credit for oil change. He stated that they might have right equipment to unopened the plug or experience. He stated that he is unable to credit me an oil change or discount. I have to pay what everybody else has to pay. He and Danvers Subaru does not care if customers have to drive out there way to get new parts. Instead of retaining customers. read more

Ira Subaru - Auto Repair Near Me - Danvers, Massachusetts

Stay far away from this place. They will tell you that your vehicle needs services even when it doesn't, and double charge you if they can. The Service Director Dan Hutt will sell you on their promotions, then "forget" to honor them at check out. When we brought up the promotion to the Assistant Service Director Alison (because Dan wasn't there), she supposedly called Dan and spoke with him, but she would not let us speak to him. She became visibly annoyed the moment we expressed our concern, and continued to reply condescendingly throughout our discussion about the deal that he offered in the first place. Overall, a very poor customer experience. read more

A fantastic tale I would not believe if it did not happen to me... Wife´s car needs the front light replacement. Could have done it myself but Subaru Engineering decided that removing the front tire before you can access the light socket is a fantastic idea. Unfortunately, I already bought the light bulbs for about $20 and placed them good visible in the middle console as a reminder to fix the lights. Sooo, I got an appointment there, told the model, maker, VIN... Got there on time. Lady at the front desk explained that it will take about an hour. Back in an hour. Front desk lady makes a phone call to check in with the car. Call goes on for 10 min. Front desk lady tells me that it might take a few moments longer cause she needs to figure out how much the replacement will be. 5 Minutes later the front desk lady explains that the cost will be about $250. O_o for a light bulb exchange?!?! Ever visited the middle-eastern city of Dafuq? Front desk lady explains that they can only and exclusively use some super fantastic magic lights that are specially fitted for Subaru cars and cost more than a kidney each. Ever heard of the story about the King´s new clothes? I was not happy with it. FD-Lady then offered a discount coupon to reduce the price to about $150. Still overpriced, but I guess it´s my stupidity since I did not ask them about the costs beforehand and so I go back to waiting. 20 mins later I ask what is now happening to the car. The front desk lady calls the mechanics. They just found out that the car model needs the tire to be removed in order to exchange the light bulb - oh really?! Isn´t this why I gave you the car model when making the appointment? Got told it will take another 20 mins. Turned around steaming and walked off to the waiting room - not my proudest moment - was not as composed as I would like to be. My honest apologies to the FD-lady for that. 20 Mins later - cooled down - I walk up to the front desk lady. She apologizes for the inconvenience and explains that she would not charge me for anything, leaving me with a full-blown moral dilemma. I thank her and right away develop a bad conscience. Because I was upset, I get the service for free. But I don´t want to be upset, but that won´t get me any free service. The grand finale of this fantastic tale happened, however, on my way home as I realized that the $20 lights - the ones that were in the front console before the visit - were now gone. I checked the car. Everything else was in it´s place, just my standard, non-super special, totally regular $20 lights were gone. So, I was very close to purchase the King´s new lights but in the end, I got charged nothing for the installment of the lights I bought myself. Make of it what you like :) read more

Went to Subaru in Danvers MA for my 1st oil change yesterday and got exceptional service and help from Louisa! She was so nice and so very informative as I had many questions on my new Crosstrek after driving it for 4 months and she was able to help me with every one of them. She couldn't have been nicer! Subaru! Hold onto to this one, she's a def keeper!!! TY so much Louisa :-) Teresa read more

Leased a car. New salesperson entered my wrong phone number for Starlink. Had to fix. Then I get a call that they gave me the wrong registration information after I had registered my car. Told me I was driving it illegally. They delivered the new registration to my home at my request. Now I have to take the time to fix their error BUT they had me driving illegally with the wrong information! Filing with Atty General. read more

Overall the experience started off okay and the vehicle was great. When test driving the car the tire pressure light was on and I was informed that it would be resolved when I purchased the car along with many other things that would be fixed. At pick-up everything started off great until a week after buying the car, tire pressure light came back on and the car was vibrating when braking, brought it back in after driving 2 hours since I live on Cape to get there and they replaced the front brakes and rotors since they were heat warped, they were debating about replacing all 4, but only replacing 2 saying it was all set, all was covered under warranty so no big deal. Only for the light to come back on a month later, now the vehicle will no longer show any readings for the tires when you check the settings on the vehicle. The real dissatisfaction was when I went to go get the vehicle serviced recently for the first time since buying the car and they couldn't do it because the screw on the oil pan was so badly stripped and had a huge dent in the oil pan from whoever serviced the vehicle last, this dealership was the only one to touch or service the vehicle since buying it. The warranty may state only 30 days, but this is an issue that would have not been noticed until the vehicle got serviced which is way past 30 days. I'm extremely unhappy that I was given a vehicle that I had paid a lot of money in cash for has this type of damage now preventing it from being serviced properly. The longer it goes with this issue not being addressed by the dealership makes it have more issues with vehicle especially if it doesn't get an oil change. I'm hoping this problem will be handled properly by the dealership and they fix this issue. I've never written a bad review before but this really angered me and hope it gets resolved. read more

Ira Subaru - Damage to oil pan with the dent around stripped screw that couldn't be touched by oil change place since it was so badly stripped - Auto Repair Near Me - Danvers, Massachusetts

Had a great experience at Ira today with Scott Coughlin and the whole sales team! There was total transparency from the beginning and we made a purchase on the spot and are very very happy about it! Would highly recommend. read more

Check engine light came on in my Forrester, service dept at Ira Suburu offered great service, very professional and friendly. That weren't out to take advantage of me, like most garages, when they see a middle-aged woman. read more

tried to sell me a CPO that had evidence of an accident. My mechanic caught it all and I have the pictures... Avoid them. IF you have to buy make any deal contingent on a PPI and get a trusted mechanic to evaluate the whole car. read more

Title: Avoid Ira Subaru Danvers - Inaccurate Diagnosis and Poor Service Review: Do not waste your time or money at Ira Subaru Danvers. This is my second negative experience with their service department, and it will definitely be my last. I brought my car in because my RAB light and CEL were on. After their "diagnosis," they claimed the issue was the O2 sensor (code P0131) and quoted me $544.04 for the repair. When I mentioned my warranty coverage, they stated that the O2 sensor wasn't covered. Something didn't feel right, so I took my car to Ira Subaru Manchester, NH, where I've always had great service, even though the drive is further. The technicians there immediately identified the actual issue: an A/F sensor circuit--a problem often misdiagnosed as an O2 sensor issue. The representative in Manchester reassured me that both O2 and A/F sensors are covered under warranty and expressed relief that they could properly diagnose the issue and cover the repair without any money out of my pocket. If I did not do my due diligence I would have spent $544.04 on an O2 sensor that did not need replacing. This experience highlights a lack of accuracy and transparency at Ira Subaru Danvers. I strongly recommend avoiding this location and instead visiting a service center like Ira Subaru Manchester, where the staff are knowledgeable and honest. read more

When asking for a price they come back with a ton of BS unneeded charges-like nitrogen for tires. There is no need for a civilian to get nitrogen in their tires for $299 (before you pay that read what consumer reports says!) Air is 78 nitrogen. At this moment I knew they were full of shit and would offer to take the unneeded charges off as a way to reduce the cost. None of the BS charges were on the sticker price. Don't fall for their crap. read more

Another dishonest dealership. I brought my vehicle in for service and they found something else wrong and of course they could not complete the service without doing the added item . After speaking with someone else about this they suggested I call Ira service back . I had asked that someone return my call numerous times but that went unanswered. I had sent an email which also went unanswered. My suggestion is to take your car elsewhere for service because you cannot trust them @ IRA Subaru. read more

Overall started off as a great experience, even after a few problems arose after buying the car they were somewhat acknowledged, the front brakes and rotors were heat warped, but they got instantly replaced, tire sensor light was on and there was a debate on weather to replace all 4, it was decided only 2 needed to be replaced, light came back on after a month and car gets no readings for any of the tires, to further the disappointment I went to go get an oil change for the first time after buying the vehicle and the place asked me who serviced the vehicle last and I said the dealership, they said they couldn't even preform the service because the screw for the oil pan to drain it was so badly stripped and there was a huge dent in the oil pan, I understand that there is the 30 day warrant, but this is something that would not have been able to be determined until the vehicle would be serviced next, I'm extremely disappointed that a vehicle I spent a lot of money in cash on was damaged like that, now preventing it from getting proper service which can cause other problems if it doesn't get fixed and the dealership does right for its customers read more

Do not trust Ira Subaru if they give you a quote, they will not honor it. There salespeople are not honest and will mislead you with false information. The service manager will just make excuses and will not hold his staff accountable for their actions, lack of knowledge and poor customer service. I will never do business again with Ira Subaru and I regret purchasing my 2025 Subaru. Gave 1 star only because they would not let me post without adding a star. Typical.. read more

I bought an suv last Wednesday from Matt C. Thru the entire process he was needless to say USELESS. he was very RUDE. NEVER called me once. Texted every time very short, disrespectful and EXTREMELY USELESS. I had to reach out to him daily to find out what was going on with the car. I was told that it was going to be a couple days too get it registered. Was told every day x5 business day that he didn't know when the car was going to be ready. I thought the job of the runner for the registery was for the costumer-a convince- NOT IN THIS CASE- JUST A HUGH HEADACHE. I was texted yesterday at 3pm 7 DAYS after purchase-it was finally ready for pick up around 530pm but that he was not going to be there!!! Really.. Not available. He deserves NOTHING from this sale. Spoke with a manager when I picked it up. Told him MATT C. should not be working with the public, that I will definitely NOT be a repeat customer and that I would NOT refer my worst enemy to them beacause of the horrible treatment that I received from his sales associate. He was apologetic but it's WAY too late for that. VERY DISSATISFIED CONSUMER read more

I live out of state and my dad's car, which I was driving, died while I was on the North Shore. Hobbled into Ira Subaru and Frank immediately took care of me. It turned out that my car required $7,000 in repairs, which was more than the car was worth. It was a super stressful situation, and Frank was SO supportive and kind. No one tried to sell me on repairs, nor did they try to push me to buy a replacement. I know they put a ton of work into assessing the car's many issues, and they were so gracious about the whole thing. PLUS: I was there for hours, and they set me up with a Lyft to get to a mall to get some lunch, plus the waiting area at the dealership is very pleasant -- lots of free drinks and food, charging stations, very spacious. read more

I've worked with Scott coughlin as my sales representative numerous times. He is pleasant, helpful, and informative. He's a pleasure to work with. I've purchased 3 cars from him over the years.​ read more

Worked with Scott Cougnlin in sales and he really looked out for my concerns. A Maryland bank held the title and Scott was persistent in getting them to resolve issues at their end. read more

If you look at their website, Ira Subaru offers specials, which they do not honor at the dealership once you arrive. Dreadful bait and switch. Just awful. Don't believe what you read on the website. read more

I stupidly came to pick up my serviced vehicle on a Sunday (service is closed on Sundays), and Emilio went out of his way to help me get my car. He made a call, and helped me check out and finish the transaction. I am SO appreciative of his kindness and desire to help. Thank you! read more

I purchased a 2024 Crosstrek from IRA Subaru in mid-December. The one thing I specifically requested was that I receive NO "follow-up" EMAILS or PHONE CALLS from the dealership. So far this has been good from IRA, however I am being BOMBARTED with sales calls from SiriusXM! So apparently they sold my phone# to a freakn 3rd Party satellite radio provider! 1 star Subaru! PS... and my sales person (Charlie) never answered his phone. read more

I had setup an appointment for an oil change for my Outback and arrived about 10 minutes early. Pulled into the service bay where I was not greeted. Went into the service desk where there were several people sitting. I said I was there for an oil change at my scheduled time. I was told it would be at least a 2 1/2 hour wait. He said they had a lot of people show up who did not have appointments. He gave a lame excuse for taking those people in front of customers who had actually booked appointments. Talk about poor management!!! I could not and will not accept this kind of irresponsible service. I probably will never go back again. read more

Went to this place for the first time because I had a flat tire. Gave me an initial estimate of $54 to fix it but after 20 minutes they gave me a new estimate of $800. Told me that they had to replace all 4 tires because they didn't have the specific brand even though the car was inspected a month ago with no issues. They tried to sell me some story about how you can't mix and match tires cause it'll lead to transmission issues and that's why they had to replace all four. I don't know much about cars so I looked online and found they were selling me a load of crap. Because I did a google search I saved myself several hundred dollars and found out I can't trust this place. Would not recommend read more

Be warned You will buy a car that has manufacturers defects that they will not cover, service will charge you double the rate of repairs Think before you buy read more

I have never in my life had a better customer service experience than at this servicing center! Everyone I interacted with was wonderful (Frank, Sammy, I'm looking at you!) read more

Bought a Subaru last year and they charged an additional $900 for dealer prep, they never did anything other than giving me a voucher. They have no customer service, they say send a email but do answer emails of call to resolve issues. They need to return the $900 to me, last resort I will end up in court. I was in belief that Subaru was good car and company to buy from guess I was wrong, as they are like any corporation. read more

Mechanic did his job great and checked everything on my vehicle just for my diagnostic test however the staff to drop off the car to didn't know what they were talking about or how to describe what's going on with my vehicle. One staff member said to just "junk it" which was extremely rude and it disrespects not only the customer, but also the whole company she's representing... When first scheduling an appointment through the phone, I had a lady show attitude and she hung up the phone on me and I wasn't really sure if I even had an appointment because of her. She mentioned I'd get a text about the appointment and I didn't... This was my first and definitely my last experience with Subaru... this dealership needs to be worked on with their staff. read more

SCAM!! Too many other car dealers around to waste time and money with these hacks. Note their "best price" is some BS involving your trade in. Devin explained that the "trade depreciation"was rolled into the quoted price. How does that make any sense? These scammers also are still selling undercoating or paint sealant and other crap they pad profit with. Don't waste your time with Ira Subaru or other ira businesses. You will be treated better elsewhere. read more

My Subaru is great but has a recall for the passenger air bag. I made an appointment through the recall toll free number for 9:00 am 6-1-21. It is the dealership that decides if one is able to get a loaner while their car is in the shop. I was told that the dealership would call me by the time they closed on 5-31-21. I needed a loaner. No call . Do you think that IRA might read this review and call me? stay tuned! Peter S. read more

Looked online for a car with low milage. Found 2 at a price we could afford. Test drove them, really liked both, then spent almost 3 hours at the dealership, only to find out that the online price was not true. Both cars were offered to us at over $4000 MORE then stated online. Total bait and switch. When pointed out, they said we didn't qualify, as "stated in the fine print". I then open the website and checked - the "fine print" stated that a vehicle 2009 or newer needed to be traded-in to get the IRA price, which we were doing. After a lot of mumbling and "checking with the manager" we were still offered the higher price. Total waste of time! BS offers, too much time spent pushing financing (which we didn't need) and never a simple answer to questions. NO THANK YOU read more

The car I came in to inquire about was sold. When an internet search with Kat did not provide another option, I was quickly shown the door. This was done with disrespect. I didn't think Kat seemed in a position to disrespect anyone. Particularly given that her "niceness" is contingent on what she is or isn't getting from you. read more

If I were going to do business at Ira Subaru, it would be with Chris; she was awesome! Hands down the best car salesperson I've ever encountered. Unfortunately, Ira charges a standard [almost] $900 dealer fee on top of all the standard license plate, registration, and doc fees. Simply going somewhere else will save you $900. We quoted at Wakefield and Reading dealers too, and neither charged this ridiculous, non-value add fee. When we were there we witnessed another buyer trying to negotiate this fee out, and he was told it was firm and couldn't be removed. That was enough to push us elsewhere, and we saved $900. read more

My had the 24.000 Milles services just oil change, then both the service and my self decided to more witch it was the 30.000 Milles witch included more work. witch everything was done at this time of service. I'm happy to take my car to a dealer the has people who knows what their doing with this trip of cars . customer service is great complimentary is excellent not even taking about the waiting area. I always refer this company to all my friends and family, Thank you for service Rosa Lopes read more

Requested a price quote after seeing a low price on cars.com. After going back and forth with "Katherine" over and over, Cody Fall started emailing me. He stated that the low price was contengent upon trading in a 2009 or newer car, doc fees, etc. . When I told Cody I was going to leave a review online, he stated in his email "I hope you will refrain from committing libel". Needless to say, I will not be purchasing a car from IRA Subaru. read more