I have been a customer of Prime/Ira Toyota over the past 14 years. I have had great experiences with them and some others that would be considered a learning experience for me and their team. Buying a car know if you want to have a lease or full out buying the car. Their new car services were freakin' amazing, not sure if it still is since the switch over to Ira Toyota. If you go to get your state inspection schedule the appointment a month before it expires so you can see what needs to be done ahead of time. Look for coupons and prices before going into the service. Know it may take half day if you stay at Ira Toyota for service so have those text messages or email communications on and all is working (date or wifi). They did provide a fantastic loaner when my car needed work that would take more than a few days. Their customer service have always been friendly, professional, and communicates well. read more

Totally professional, great communication, made my purchase happen -- didn't have the exact vehicle that I wanted on the lot, so they ordered it-- kept in touch throughout the process. Treated me professionally throughout the process. Vlad was my contact. Brandon was the finance guy. I would definitely recommend Ira Toyota to my friends and family. read more

Will not work with military to make a transaction over the phone. Only want to sell locally because it is to much work.

Proceed with immense caution. My wife and I spent just under three hours there (after a 1-hour drive), and not only had a confirmed deal that was agreed to via handshake, but also put on paper, and all paperwork signed to complete the loan application. They had even run our card for a $7000 downpayment, and we were about to start transferring our belongings from our trade-in to our purchased vehicle, when suddenly our salesman came back to us stating that there was a "computer error" due to "learning new software" and that our monthly payment was actually going to be over $100/month higher (for 72 months) than we had already agreed to and signed-off on. The sales manager, who had obviously been involved from the start, came out to apologize for the "computer error", not taking any blame for their inability to perform 5th grade math. I was then accosted for apparently acting angrily. "You didn't have to raise your voice. There are other customers here." In my 55 years I had never seen such gross incompetence. Any sales manager with integrity, honors the deal and owns up to their mistake, even if they are going to lose some money. It's the right thing to do. My advice? Drive right on past these kindergardners. They're incapable of doing the right thing. If I could give a zero-star rating it would be giving them a hefty compliment. read more

Zach and the team were fantastic in working a great deal!! Zach is a natural salesman. Also, Sue B. was also a GIANT help with her service and truck knowledg!! read more

Just left the lot looking at brand new trd tacomas with a blank check in my pocket. Spent a half an hour walking around looking at each one and even stood in the front for a bit on my phone doing research on them myself. Shame on y'all I'll go elsewhere. Thank you though to the nice women in the golf cart that asked me if I had any questions when I was finally leaving and was able to answer some of them directly & kindly. Business ethics is key but customer service is major. read more

Have sold two vehicles here and they have always given me more value than others. Customer service has always been great for myself personally. I continue to recommend Ira Toyota to any of my friends considering a Toyota! read more

this dealership took our down payment and then sold the vehicle to someone else while we were on our way to pick it up. They passed the blame around and took no ownership for their mistake. One of the chief tenants of their company is "integrity" and this situation shows they have none. Buying a vehicle should not be this stressful. They need to improve their professionalism and communication, set accurate expectations and deliver on their promises read more

This place is the worst. They are scum. sold a truck out from under me. Victor in sales is a liar. Don't trust these people. read more

Paid 40k for a 4Runner just a few weeks ago. I noticed a couple of chips in the windshield I hadn't noticed when test driving so l brought it to Safelite to have them repaired. They told me that the chips had already been repaired incorrectly so they would not be able to do any work to the windshield. My vehicle is Toyota preowned certified and one of the things they warrantee against is any glass repair that was incorrectly done. I brought it to the attention of the shop and my sales person. They let me know that it's my responsibility to replace the windshield and they are taking no accountability or responsibility whatsoever. I give them zero stars for service after the sale and standing behind their sale. I will not buy another car from them, I will not have any service done there and I will recommend to anyone that asks that they buy somewhere else. read more

The fact that Toyota outsources their calls and appointment settings to a place in texas is a bit absurd. Either way - service department messed up - manager went above and beyond to make it right. read more

This place is ridiculous. Never come here. Never come here. Never come here. Never come here. Never come here. Never come here. Never come here. Never come here. Never come here. read more

I gave them $500 down on a new Rav4 back in November of 2021, and I actually purchased the car on January 3. I purchased the car. The $500 has disappeared. And no one will help me. Seven weeks later, and my $500 is apparently sucked up by this hideous dealership. Additionally, the sales person, Alexis, said that it was a 2022, when in fact it was a 2021. Not a big deal, but dishonest. The real Ira would have never allowed this theft. I have purchased three brand new vehicles from Prime/Ira, and it won't happen again. read more

If you're checking the review on this dealership, look how long ago the 5 star reviews were done. They are back from when it was Prime, not Ira. We did get a decent price on a RAV4 but I'm done bringing my 2016 Tundra back to them and my wife won't be bringing her RAV4 back there either! My tundra went in for brakes ($2000-) and driving home, there was scraping and grinding. I brought it back TWICE AND IT'S STILL DOING IT! I'd rather pay another shop to correct Ira's screw up even if it costs me! I expect the reply I'll get for this review is the same old "rubber stamp" the other bad reviews have gotten! YOU HAVE BEEN WARNED! read more

They charge $299 for tire nitrogen as a forced add on to new vehicle tires. Thats price gouging.

Left my car for almost 24 hours waiting for a call when my car is ready. No call, so I decide to go in finding out my car was ready since the early morning. They also failed to apply my pre-paid coupon and am told they would have to review this with someone who can approve. Approve a prepaid discount? I then try to complete the survey they sent, but it's a link listing cars for sale. I ask IRA through messenger and they respond with an issue from last year....I try and tell them that I only need a link to do the survey and they respond with "anytime a tire is removed and reinstalled we do a mandatory road test to make sure work was performed correctly". Has nothing to do with my request and was an issue a year ago. The technicians are great but it's unfortunate that they have to relay on some to get more business. read more

Do not come here. Customer service is horrible and they do not help you! Go to Berlin city Toyota instead!

I bought a used car through Ira (then Prime) Toyota way back in fall of 2020, and when I bought it I noticed that the back hatch handle wasn't working right and was sticky. They took it back and a tech looked at it, said there was some gunk in there and that some WD-40 had fixed it. A week later, obviously, it starts acting up again. At the time I figured, well, used car sales is used car sales and I get what I get, but I also felt vaguely cheated. So why is this a five star review? Well, I went a year and half dealing with this problem because I never wanted to pay the couple hundred bucks or whatever to fix it, me being pretty broke through most of the pandemic, until last week when it was frustrating me so badly I thought "screw it, why don't I call the dealership and tell them I think I was cheated and that they should fix it". Much to my astonishment, the used car manager Jeff had no problem acknowledging that if the tech made an oversight and didn't notice a problem with the latch, that was on them, and they should fix it. This morning they took the latch assembly apart and noticed that there was some bad rust up in there that must have been there the whole time, and they replaced it for free in only a couple of hours. I'd never have expected that level of integrity from a car dealership, and I can say happily that I would buy from Ira Toyota again. read more

They don't even deserve 1 star. This is the worst Toyota dealership I have ever experienced. It took over 6 hours the day of purchase, the vehicle (2021 Rav-4 Hybrid) died on me 4 times and they never found out why. Each service visit took hours with NO RESULTS. I will never go back to this dealer and I suggest no one else does, either. I can't believe they stay in business. Absolutely horrendous service. read more

After visiting a few dealerships, I wasn't expecting anything different from the same old...but I was surprised and impressed. My advice...ask for Andrew. He is professional, friendly and more importantly, no BS. Everyone was very helpful. Highly recommend. read more

Beware of this dealership! I purchased a car in Dec 2021 from Eric Godin and had a great experience. I decided to buy another car in Feb 20203 from John Levesque and it was awful. They won't print out paperwork for you to review and will overcharge you. James Ellis is a finance manager who should be fired. He doesn't answer his phone or return emails. I was smart enough to record a verbal conversation re: getting reimbursed for being overcharged for services. They won't reimburse me or follow-up with me in anyway at all. It's horrible, buy a car somewhere else. read more

First time at this dealership, we were very impressed, Matt was a great sales person to deal with, there was no pressure by anyone we dealt with, and we are very happy with our purchase. After we did the deal my wife found a disparity in the listing price and they immediately offered us the difference back. It was a real pleasure doing business with Matt and the IRA team in Saco. Thanks to all of you, happy my wife will drive a safe car this winter. Cheers read more

Experience buying a car here was not easy. Dealer was not at all knowledgeable about the car and repeatedly referred me to YouTube videos on how to operate some of the features. The dealer also tried to sell me a remote starter (for $1000) when the car actually already comes with the feature. Then after boasting how the model was the most reliable car on the market, the finance dept. tried to sell me every extended warranty possible and got bullish when I declined. On top of it all, the finance dept. took 3 hrs to "process an inquiry" which ultimately was bull as there was a freeze on my credit. Then tried to get me to do Toyota financing at 4.5% interest when I already had a loan approved for less than 3% interest. All in all a horrible experience. I will definitely be going to a different dealer for any maintenance. read more

My family and I were browsing for a new vehicle and the dude that came up to talk to us was a joke . Told us we would need to go in the building to sign in to find out any prices of any vehicles. This was after he pulled out his phone and proceeded to pretend the QR code on the car didn't scan . I would never recommend this place . We ended up going to patriot Subaru up the road and had an awesome experience read more

Matthew Fecteau was a horrible salesman to work with an made some bold misrepresentations related to a car he was trying to sell. I was up front prior to my arrival at the dealership that I wanted to look at their GR86, as hard to find at a dealer as most dealers have little inventory, but ultimately, I did not want the one they had as a base model automatic and I was interested in a premium model with a manual transmission. I noted this to Matt Fecteau again as I was leaving and that I had a couple of other vehicles I was considering but if I got a GR 86 I would plan on ordering. He said on this vehicle what if we knocked off money and suggested they could knock of $2,500. I was shocked and noted I am surprised to hear this in light of current market. I said either way though No as I want what I want. He then suggested they could put leather seats in this car, add the upgraded stereo, and even add a sunroof (a feature) not even offered on the higher trim. Felt like some tall tales to be sure but why would someone be so bold to say things like this. I again said shocked to hear this (and honestly it felt almost insulting as it seemed nonsensical). I said no. I want what I want. I asked if I ordered one could they still knock off this amount he was suggesting for an ordered one. He said yes and added they have been business as usual and not selling typical of the current Covid market. Short to all of this is he was full of it. None of what he said was true. I called him back a week later left him a voicemail to call me noting I was ready to order a car and asked about the discount he noted. He never called me back. A few days later I called again and spoke to Norm there (very nice) and he at least noted they would be willing to knock of a nominal amount below MSRP to match another dealer's note on doing so should I buy the Subaru BRZ (cousin to this vehicle). Unfortunately, he added orders were not in play right now. I called back a week or so later - last week and asked to speak to Matt Fecteau. Again, I got his voicemail. I shared with him I was disappointed with what he represented especially the sunroof, leather seats, and the changing of the car as it was so farfetched as to be insulting. I invited him to call me back and apologize or otherwise explain why he was representing things that are clearly not accurate and if he did not, I would leave a bad review. He again failed to call me. Leaving a review for this reason. Dealership - Norm excellent; however, this salesman should be avoided. Good luck. read more

This place had changed since it was sold to IRA Toyota. No longer the personal customer service they used to have. They used to care about keeping you as a customer. Now, they should careless and you are only a number. It's sad because I have purchased many cars from them and sent many people to them. I always used to enjoy the shopping experience I had with them. I have had to bring my business elsewhere and can no longer recommend them like I used to. read more

I would not recommend this dealership. I bought a vehicle March 23rd. Two weeks later I was looking over paperwork to register vehicle. I saw $2,000. for vehicle service plan I did not ask for. (my bad for not looking it over sooner.) I found out I had to cancel it online. April 11th I did, April 12th they called and confirmed. Never got the credit. May 27th I went to the dealership and they "cancelled it even though they said they weren't supposed to do it that way". Needless to say today is June 17th and still no credit! I'm paying interest on that $2000.!!! I will have to go there again. Next step, Maine Attorney General for consumer complaints read more

My entire experience here was not great to say the least. I inquired on a car was told it was sold, would have bought that same day, than days later was told was available, I asked to leave a deposit was told no, so left work and drove 2 hrs to get there. went through the process, my sales guy left me for an hour without even checking on me after we made the deal and so I waited to sign paperwork. cash deal should have been in and out. Finance person signing paperwork was clueless, I am almost past my 30 day plate with no paperwork to register the car. was told it will be sent to my town hall. just want registration paperwork and title to vehicle I purchased outright. cant get answer from anyone there. read more

IRA Toyota is not the Prime dealership I use to know. I bought my first car here almost 10 years ago and had a great experience and I am sad to say I will never go back to this dealership again. I went there today to put to a deposit on a car and was given the run around that they had to charge $4000 over MSRP per Toyota guidelines. I know this is not true as I had spoke to 2 other dealerships in Maine recently and they are not charging over MSRP. I was then told that I would have to pay a $1000 nonrefundable deposit to hold the car. I told them I needed to call my husband to verify if he would be ok with this as we had been told from other dealerships that the deposit would only be $500 and would be refundable. As I was on the phone with my husband the sales person comes over and tells me that they just gave the car to another customer. I was pretty upset as I was planning to put a deposit down. Then the manager comes out and tells me that if I put the $1000 non refundable and agree to pay the extra over MSRP that he would give the car to me over the other customer. When I was questioning how they are charging over MSRP and the nonrefundable deposit he became irritated. He was very rude, snarky and gave me an attitude. Not at all how a returning customer or any customer should be treated. I felt like I was being scammed and they were trying to pressure me into paying over MSRP and the nonrefundable deposit. Needless to say I left and will never be going back. If zero stars was an option that would be my rating. read more