Finally a boutique in our area that has cute style with unmatched prices! I no longer have to drive…read moreinto Myrtle Beach or Wilmington to find apparel that matches my style! The owner is such a sweet individual! She greets everyone that walks into her store and makes a point to ask you how your day is and if she can help you look for something special. She cares about her customers and their experience. It's more than just a boutique. If you're ever in Sunset Beach, mosey your way over to Emerald Grace Boutique. You'll find gorgeous, affordable apparel and accessories and the friendly face of the owner offering a smile! Trust me, you don't want to miss this place. It's exactly what our little town needed!

First of all, I could not be more complimentary of the kind staff at this store. The shop owner…read morealways has a warm and welcoming smile and is eager to assist in any way possible. I appreciate the genuineness and honesty, especially when it comes to feedback when trying on clothes. Come on ladies, it's really nice to have a second opinion when it comes to how clothing looks on you, and I have never been coaxed into buying anything that didn't compliment me. The clothing here is high quality and I love the selection of tops! I have an obsession with blouses that don't cling to the midsection and this boutique has the best inventory by far! Pair any top with a pair of KanCan jeans (sold at Emerald Grace as well) and you have yourself the cutest outfit, whether it be for work or going out! Seriously... I REGULARLY wear my purchases to the office and then switch out some accessories prior to going out with friends. The versatile clothing allows for me to have that easy of a transition. Be sure to check out the jewelry section too! Whether you like statement pieces or minimalist looks, the accessories are my personal guilty pleasure and tie together all of my Emerald Grace looks. Obsessed with this boutique is an understatement. Half of my wardrobe is from here. I'd give it a million thumbs up if possible. Stop by, you will not be disappointed. Update about COVID-19: Shopping at EG has continued to be relaxing in the wake of this pandemic. When you enter you are greeted with hand sanitizer and a brief message regarding their COVID-19 policies. There are arrows throughout the store regarding the flow of shopping traffic, only one person is allowed at the register at a time, clothing try-ons (as well as the dressing room) are disinfected prior to returning to the sales floor, and there are limitations with returns to ensure the safety of future shoppers. I enjoyed being able to shop leisurely and have a relaxing retail therapy session while also knowing that the current pandemic is being taken seriously and my safety was a top priority.

I absolutely truly love stopping and shopping at this store, They have the coolest selection of…read moreunique clothes and also vintage home collection decorations!! I've purchased several one of a kind items. The owner and the employees are so kind and friendly and truly want to shopping experience to be fun!! Highly recommend

Rude staff, was watched the entire time as if i was trying to steal something, overpriced items…read more You are much better off going across the street!

Terrible customer service. Management is extremely rude. Treated my sister and I so terribly and…read morelost out on not just today's sale but future sales to come. We have a permanent home on the island and come down here frequently and we will never shop here again and will be sure to tell our friends and repeat renters about our experience. Questioned our purchases and made us feel less than the entire time we were here. Over priced and rude. Stay away. The teal awning store across the street is better. Better customer service, better prices, and they have ice cream!

Located few minutes away from one of my favorite beaches, this is the coolest souvenir shop I've…read morebeen to so far. Beach lovers -- you won't be disappointed. Huge shop with plenty of options to pick from. I spent a good 45 minutes going through every other cute keychain, fridge magnet and mementos for Sunset Beach, NC. The person at the counter provided me with souvenir recommendations for Kindred Spirits mailbox as well. Service was pretty fast and the prices were reasonable for the usual souvenir shop rates.

Rude staff. Don't give them business. They snickered and laughed as they told me my seven year old…read morecould not use their bathroom. That's fine but no need to be rude and I felt like they were being rude and nasty because my son was clearly not white.

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

Such a great store with the cutest clothes in the area! Superior service, and quaint southern…read morecharm. 43 years this business has been here! I've always enjoyed shopping there, and will continue to do so in the future!

Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

From the owner: Women's, men's, & children's, beach decor, decals & monogramming, custom furniture, local artists,…read moregifts and more!

A group of us went in and the ladies were snobs Of course…read morewe aren't all size 00 To make matters worse she told my friend she could not wear the smaller size. She needed and bought the smaller size. When I left the store because I didn't need her snobby attitude anymore, she made a comment to my friend about me going to the car.

Great selection of high-end women's clothing and accessories. There are a few home decorating items…read moretoo. I purchased a Lily Pulitzer pillow for our daughter's bedroom. The ladies can be helpful, but I felt a little pressured. I didn't have the room to browse and really try on a bunch of clothing. I will return, and I'm glad they're here. The cute and classy items make this place a good find (even with the high price tags). Thanks!

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

Super store, very friendly & helpful staff. Amazing product selections. Prices are comparable…read more If you need a souvenir, sunscreen, cold drink, they've got you covered.

Saw this on Maps after planning my trip to the beach and was so glad I was able to squeeze it in…read more It's a neat little shop with very tourist centric items for reasonable prices. There's also very cute and funny beach themed decor. I also love the fact they have books about the kindred box. While it was touristy stuff, it made me happy to see so much Carolina stuff as a long time resident of them. NC hats, SSB stuff, and even simple little toys for the kids. The lady at checkout helped me pick the right size for a sweater I wanted. If it wasn't for her telling me I could try it on in a back room I never would've gotten the appropriate size. She was very kind and down to earth. Was a nice end to my trip there.