Cute clothing store. Not very large and out of many sizes. The ladies were helpful and called the…read moreother store to see if they had the jacket I wanted in my size, but they didn't either. Prices are not bad for most things, but a lot of beach clothes and since I was just there for a few days I didn't want beach styles. I did buy a vest and shirt.

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

From the owner: Women's, men's, & children's, beach decor, decals & monogramming, custom furniture, local artists,…read moregifts and more!

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

Talk about choices... they have a wonderful selection and helpful staff made gift buying a breeze…read more Recommend you stop by when at Ocean Isle.

Great little store full of custom made items and decor. Love the beach cottage theme and knew as…read moresoon as I walked in I wanted everything! The sales lady was super sweet and received personalized attention. They will also do custom work if you request it

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

I purchased a small item for $11.00. I tried to return it the very next day and was told it was…read morefor credit only. it was not an edible item or one to be worn. It had not been used and I had the receipt. I live 3 hours away, so this was not convenient. I do not feel that this is good customer service. Makes me hesitant to return.

Love this woman's boutique. Every time we have a woman's weekend we end up at this store. Great…read moresales, fair prices and their consignment shop in the rear of the store features some wonderful deals. Check it out!

Wanted a replacement item mailed, clerk was abrupt and short, we don't do that ! Hung up!read more

Horrible people that own and work there. most likely the rudest people I've ever encountered. if…read moreyou live and work in the south you need to be a lot nicer. cheap clothes too, my shirt fell apart the first time I wore it. visit any other beach store as they are friendly.

The Southern Charm Company is a little gem of a store located in a repurposed house just off Main…read moreSt. in Shallotte. Just like its name, it's a charming store with a wide variety of women's clothing, and home decor items, including farmhouse chic, beachy, and traditional. Staff are attentive and welcoming but not intrusive. The displays are enchanting, often renewed, and I love to visit just to relax and explore what they are selling. It's a tranquil place and I always find something special there. Their selection of artificial flowers are excellent quality and look amazingly real. I kept having to touch them to confirm they weren't! I learned that the staff will also create custom arrangements or wreaths by request. Their clothing is "boutique" style, and fairly priced. I was pleased to see they have a wide variety of sizes and unlike similar stores (ex., J Huffman) they have a good selection of plus sizes too. if you're looking for cute decor or unique women's clothing, stop by The Southern Charm Company.

Cool and overcast in Myrtle beach so I decided on a road trip and stumbled on the adorable store!…read more Great decor....lots of upscale choices. Cute and unique womens clothing, shoes and jewelry....also some clothes and gifts for babies and children. Thoroughly charming....found a few treasures to bring home!