Lighthouse Gifts is the only place on the causeway to get the coveted Holden Beach Turtle Watch…read moreshirts, available in either short or long-sleeves, with sizes up to 3X. My recommendation - check out this place in the offseason while they're still open. The shop itself is quite cozy, and beach apparel and accessories fill every nook and cranny. If the small parking lot looks full, be prepared for a cramped interior and long lines at the register. Service is efficient and helpful, which moves that register line along quickly. If you're visiting, this is a great spot to support local business, and score a 2022 Kemp's Ridley turtle watch shirt.

Cute gift shop where you can get the Holden Beach Turtle Watch shirts, as well as pretty much…read moreanything else you're looking for in the way of souvenirs, towels, HB shirts, and gifts. The person working there was very friendly and took a couple of minutes to get to know me as I was paying--such southern hospitality! We'll definitely stop in when we're back next year!

This surf shop is our favorite place to stop by when we are in town. They have a great selection of…read moreitems for the whole family. We especially love their shop brand products. Great prices, friendly service, and a great selection keeps us coming back time after time.

Bald head dude was absolutely playing through. Sniffles, never left the counter. When we asked for…read moreguidance to the flip flops "you're going the wrong way." When I asked for the price of a towel. "46. Isn't it on the tag ". Thanks for your help bro. If you're paying retail you should expect SOME help. None offered. Felt like we were really killing his buzz.

If you're coming down to Holden Beach and looking for a genuine surf shop to buy brand name,…read moreT-shirts, shorts, shoes, surf gear and more look no farther than Cape Fear Surf Shop. Mike, the owner is welcoming and helpful. He's not working for some nameless chain. He's working for himself and he looks after his customers as friends and family. I got tired of buying stuff at the other shops that lasted about a day and the first time you wash and they fall apart. Went into Cape Fear with my family one day and never went back anywhere else. We come back to Holden Beach every year and this is the only place we shop. And when my kids are older and have families of their own, I expect they'll do the same. Stay away from the other surf shops with cheap T-shirts, cheap shoes, cheap swimsuits, and everything else cheap and overpriced. Cape Fear Surf Shop and Mike is the real deal.

Mike has a well stocked shoppe with outstanding staff. Found sun glasses in stock I had only seen…read moreonline.

This was my first visit to Kings Beachwear in Oak Island. There was a heavily discounted area…read morebefore you enter the store with several good deals. Inside the store, you'll be overwhelmed with so many cool, colorful beachwear options. Needless too say, I spent way too much money, but it was worth it lol. If you're in the area, check them out.

Good bargain beachwear. OKI logged, tasteful not cheap and tacky. Deeply discounted items outside…read more Choices were, almost overwhelming! Better than many of the "bargain" shops. We'll be back.

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

The store had a great selection and prices. The clothes were in style and clean. We found so many…read morecute items and got great deals! The owner was there and she was very friendly and helpful. We will definitely be back!

My wife loves this store and we always have to stop by when we visit Holden Beach. Located in…read more"Supply," they have an array of artsy jewelry, beachy home decore by local artist, clothes, t shirts.. I got some glass coasters one year. Not a chain type store, Check it out Sugar Britches!!

My friend and I visited SugarBritches for the first time in April 2025. The sales employee was…read moreextra friendly, highlighting many of the local artists featured in her shop. We did not walk away empty handed and will be back when we travel to Holden again.

Love this shop. Always my first stop in Southport. They have a unique selection and styles. Staff…read moreis super friendly and helpful. What a gem in Southport!!!

Great clothing selection !! I bought a blouse that had a manufacturing defect that I found when I…read morereturned home. Penny responded to my email and sent an exchange the NEXT day. Her customer service is outstanding !! I am looking forward to returning to Southport to shop with her again !!!