Plastic saran wrap toilet paper rolls for $1.50 and Walmart equate brand Band-Aids for $.97 selling…read morefor $350

After a lengthy conversation with an employee about recommendations on beach tents that were easy…read moreto assemble and held up well in the wind we ended up buying a Neso Grande from beach mart. We appreciated the UV protection it offered as well as our main reason for the purchase was to provide our young daughter some shade. We took it to the beach hours after purchasing only to realize that it was impossible to assemble, even with multiple people assisting, and that the wind appeared to be too much for the poles and sand bags, to handle. We attempted to take it back and were refused a refund by the employee(s) then the owner as they stayed it has "already been on the beach." My husband questioned "how are were supposed to know that it didn't work like we were led to believe had we not taken it to the beach?" but the manager stood firm. Now here we are at the beach, 171 dollars later with a tent we can't utilize. I would expect more from a self proclaimed family owned business. Would not recommend!

Good little surf shop that has a decent amount of clothing, shoes, shades, and surf/skate gear…read more It's more of a tourist shop but for the small town of Ocean Isle it's pretty good. Staff are helpful and nice too.

Great quality items, interesting gifts. Great change from all the crappy throw away stuff in the…read moreusual places.

This is a great shop, if a little small, to get good quality stuff for your visit. They have a…read morewhole wall of footwear, plus good clothing for surfers. No wet suits or anything like that but you generally don't need that around Calabash. Definitely a place to stop by on your trip. Bo was super helpful during my visit.

Really cute and quaint. Good selection of surf stickers and clothes. Highly recommendread more

Rude staff, was watched the entire time as if i was trying to steal something, overpriced items…read more You are much better off going across the street!

Terrible customer service. Management is extremely rude. Treated my sister and I so terribly and…read morelost out on not just today's sale but future sales to come. We have a permanent home on the island and come down here frequently and we will never shop here again and will be sure to tell our friends and repeat renters about our experience. Questioned our purchases and made us feel less than the entire time we were here. Over priced and rude. Stay away. The teal awning store across the street is better. Better customer service, better prices, and they have ice cream!

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

My husband and I came in a few days ago ! This store had everything and anything ! The prices were…read moretotally reasonable and the store was immaculate. The employees were all super friendly and very helpful as well ! I highly recommend this amazing establishment! If I ever came back to Myrtle beach this store would definitely be on my list to come back too !

5+ Stars! Cute T-shirts, comfy cute clothes. I'm a local and shop here for beach clothes and gifts…read more Adorable dresses, cute hats and clothes with a large array of sizes. Even beyond nice clothes, the staff are extremely helpful yet not stalking you around the store either! Highly recommend.

Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

If you're coming down to Holden Beach and looking for a genuine surf shop to buy brand name,…read moreT-shirts, shorts, shoes, surf gear and more look no farther than Cape Fear Surf Shop. Mike, the owner is welcoming and helpful. He's not working for some nameless chain. He's working for himself and he looks after his customers as friends and family. I got tired of buying stuff at the other shops that lasted about a day and the first time you wash and they fall apart. Went into Cape Fear with my family one day and never went back anywhere else. We come back to Holden Beach every year and this is the only place we shop. And when my kids are older and have families of their own, I expect they'll do the same. Stay away from the other surf shops with cheap T-shirts, cheap shoes, cheap swimsuits, and everything else cheap and overpriced. Cape Fear Surf Shop and Mike is the real deal.

Mike has a well stocked shoppe with outstanding staff. Found sun glasses in stock I had only seen…read moreonline.