I was referred to a well known social media jeweler who promotes himself as honest and transparent and to make sure I was getting the best value and quality, I also reached out to Mark from ItsHot Diamond Jewelry . The difference was clear. Mark has been consistent since the first time I worked with him six years ago. He is professional, patient, and incredibly detail oriented. He takes the time to answer every question, explain everything clearly, and guide you through the process without any pressure. Most importantly, he listens and genuinely cares about getting it right. Since this was related to jewelry, I wanted everything to be exactly how I envisioned it. Mark and his team were extremely accommodating and made sure every detail was right. In the end, the decision was easy. We chose Mark and ItsHot Diamond Jewelry & Watches for their exceptional service, top tier quality, and the best value. The entire experience was smooth, transparent, and stress free. You are not just buying jewelry, you are working with someone who truly acts as your advisor. On top of that, I was able to use my reward points from previous purchases to get additional pair of diamond earrings, which made the experience more meaningful. Being able to earn and apply points toward future pieces makes the overall experience more rewarding. This was truly a win win, and we are beyond satisfied. I highly recommend Mark and ItsHot Diamond Jewelry and Watches to anyone looking for quality, trust, and a great overall experience. Thank you again, Mark. I appreciate you and your team. read more

My go to spot for jewelry that has great affordable deals with excellent quality. The in house service is informative and friendly. I look forward to future purchases on items that I've might sights on. Thank you, itsHot! read more

See all

Got an amazing 14k curb link bracelet for my son in law. They were very professional and called me to verify the shipping address. I received the bracelet earlier than expected. I definitely recommend them and will use them again when I'm in the market for jewelry. read more

I was looking for a new diamond cross. When I found the one I wanted, I reached out to Joan at its hot nyc.. I was immediately impressed with the help I received in purchasing my new diamond cross. Very knowledgeable and willing to do whatever it took to help. Thank you so much to the team that got me what I needed and wanted. They have a for life customer. I'm already looking for my moms New diamond tennis bracelet.. .. thanks again, Joan. read more

Its Hot - Baguette and round diamond 14k yellow gold cross - Jewelry Near Me - New York, New York

Not sure what kind of racket these ones are running but here goes my story... I recently purchased a watch from itshot.com it was listed for 19.5k and marked down 38% which brought it to 11.5k . Well the watch arrived with 4 time zones not working and with only 1 time zone working..I immediately contacted the store and spoke with 4 different people whom confirmed they would exchange the watch for a new replacement so they sent return label and I sent back...this exchange took a week and I suspected they were doing a repair and watch arrived today 1 week later same watch repaired but with new bigger problem 1 of the hands on 1 of the time zones had fallen off..Returning for full refund and reporting this business the the BB. Also find it strange that the appraNot sure what kind of racket these ones are running but here goes my story... I recently purchased a watch from itshot.com it was listed for 19.5k and marked down 38% which brought it to 11.5k . Well the watch arrived with 4 time zones not working and with only 1 time zone working..I immediately contacted the store and spoke with 4 different people whom confirmed they would exchange the watch for a new replacement so they sent return label and I sent back...this exchange took a week and I suspected they were doing a repair and watch arrived today 1 week later same watch repaired but with new bigger problem 1 of the hands on 1 of the time zones had fallen off..Returning for full refund and reporting this business the the BB. Also find it strange that the appraisal it came with says 14.5k if this was originally for sale for 19.5k and marked down to 11.5k ..Serious shadyness right here BE AWARE WARNING read more

Its Hot - Jewelry Near Me - New York, New York

See all

I just bought a 14K Diamond cut Franco chain and it's awesome. If your looking for something with some weight save yourself some $$$ versus going to a local jewelry store. Ships 2 day air for an extra 25 bucks. Shop around then look at their site. You'll see... read more

Disappointed with Itshot.com's Deceptive Practices UPDATE: I spoke with the team at itshot.com and they explained everything to me. They offer a 5 year warranty on their products and will be repairing the watch I purchased from them years ago. Just to clarify, the watch is NOT fake but the parts are aftermarket. Im leaving 4 stars now because it still wasn't disclosed to me at time of purchase...I would have never went to Rolex. In any event, they stand behind their word and at the end of the day, thats what counts. ---------------------------------------------------------------------------------------------------------- I need to share my bad experience with Itshot.com because I don't want others to go through what I did. Back in August 2021, I bought what I thought was a real Oyster Perpetual Datejust from them. Everything seemed okay until the beginning of 2023 when the glass on the front just popped out. I took it to a Rolex store to get it fixed, thinking it would be a quick repair. But at the Rolex store, they told me that the glass should never just pop out like that if it's a real Rolex. They also checked out the rest of the watch and told me that the band, the dial, and even the glass were all fake parts. The only real thing was the watch's inside mechanism, which isn't worth much without all the genuine Rolex parts. Rolex wouldn't fix it because it had all these fake parts. It turns out I paid $7,500 for a watch that was supposed to be fixed up but was actually full of fakes. Itshot.com never told me any of this when they sold it to me. Please be careful and think twice before buying from this company. They seem to just want to make a quick buck by selling old watches that they've put fake parts in. They weren't honest with me, and it cost me a lot of money and trust. Don't make the same mistake I did; avoid buying from Itshot.com if you want a real luxury watch. read more

We fully paid an AP watch and they were not able to deliver after 10 days, with the excuses of "the diamonds were not set yet" and asked for another 2 weeks because "they lost the strap". Thats about a month of not producing a watch that was fully paid off. Had to pull out because we lost confidence. im sorry but Shady business. read more

It's Hot Jewery management is not an responsible team I'll been waiting on a call sence 11/14/2023 spoke with Erica a phone attendant who explained to me that I would be held responsible for postal charges back to them. chain returned back to their location because It's hot neglected to include my building number to the package and they took it to the postal for mailing I feel like it your mistake and your company should take the appropriate steps to get This problem resolved This is not my first time buying from this company brought wedding rings 2 months ago . so they have my correct address and contact Information I explained that this was a Christmas gift for me granddaughter and still no answer back no money applied back to my card nothing I'm wondering why am I having so a problem getting such a inexpensive chain from you all is it because this time I use that free points crediting $134.00 But I live in newyork city and I this company has me walking Thur the door to clear this problem up because staff is insisting that they will not pick up the phone or via email to contact me Item was purchased on line No I'm NOT HAPPY BUT THIS One star because that what you deserve!!! Order #418115 Tracking #fedex 787892440053 read more

5 Stars! These guys are incredible I don't get the negative reviews here you all must be some major drama trolls or something? You can see all the celebs from Michael B. Jordan, Kim Kardashian, Rick Ross, etc. all got pieces from here, so if they are good enough for them then you know its good enough for you. I'm extremely picky and shop around prices(AS YOU SHOULD) when it comes to jewelry and overall ItsHot has some of the best prices and options. We had the luck to end up dealing with the sales rep Mark R. who's been very helpful, professional and patient with us in getting what we exactly wanted. Our jewelry also came with a really nice ItsHot case and a great certificate certifying the gold and diamonds on our piece making everything official. I know most other jewelers do not provide all of this for their customers. With the pandemic still going on, ItsHot was by far the easiest to work with and provided the best communication and transparency while many other jewelers would go MIA and not even respond for several weeks and months. We will definitely be buying some more pieces from ItHot and so should you! read more

The Jewelry here is simply a work of art. They have very reasonable prices for the work and quality. You can trust them to be honest with the Jewelry they have, and if they don't have it most likely they can make it for you. Ask for Ericka she does a hell of a job to get what you need. I will only go here for all my jewelry now. read more

Hey save yourself the time, energy and money by not purchasing anything from them...They beg you for promotion on social media, and they don't honor their words when it comes to repairs. DO NOT DO BUSINESS OF ANY SORT WITH THIS COMPANY. read more

Come to this jeweler often, as I love they ship exclusively with FedEx. Orders are shipped out promptly and received quickly. I've never had an issue with them. Their NYC showroom is located in the heart of the diamond district in Manhattan. They have a very large selection of inventory on hand and can order or custom make pieces on request. Being located in Manhattan, you can imagine parking is very difficult and expensive... public transportation is probably the best way to go... Overall, I would recommend this place to others. Happy Yelping :) read more

Its Hot - ItsHot.com, NYC - Jewelry Near Me - New York, New York

This company return policy is not a 30 day return it's HOT.COM refuse to sent that rp number that they request accompany the item back to the store you have to sent the item back with that small tag if you discard it mark stated that with out that tag you only can get store credit they want to charge you a restocking fee Alert : It's Hot .com sent different carat diamonds smaller than what you paid for something so small you can not even see. money corrupted business and staff is non professional they are refusing not to take their jewelry back by not sending that rp number So I go to their website and push the button for return on this item and it said no return on this item . which means the company is not allowing me to get that RP number to sent the earring back Beware donot buy from this store no good comes from dirty Seeds. read more

Great customer service. Awesome selection. Jennifer was extremely helpful and guided me step by step with customizing my fiancé's wedding band which is a surprise. They are very helpful, showed me many selections, answered all my questions Online and in the store and offered me a great price. Thank you for making my dream come true! They also offer engraving. A very happy customer right here. read more

Its Hot - Jewelry Near Me - New York, New York

Talk about going above and beyond for their customers. I showed up late to pick up a birthday present and was still. Ot sure which type of gold I would choose my piece in. The sales associate took their time with me and even though the store officially closed at 7pm, Iended up staying past that time. Everyone was really nice and even one of the owners helped me pick the best choice by explaining the differences in quality and modern fashion. I will definitely be returning to this location for maintenance and all future jewelry purchases. The prices stand well below any window store in the diamond district. A+ for all! read more

This jeweler is amazing! Fast production and service! I couldn't be happier with it. The diamonds are amazing and super sparkly! Can't wait to order more pieces! read more

Its Hot - Got a custom ring with exact specs I ordered, 5 diamond ring... - Jewelry Near Me - New York, New York

Great selection. Very friendly and knowledgeable staff. I have an elegant earrings, stylish watch and gorgeous diamond bracelet from this store and always get compliments on them. I needed to resize the bracelet and it was done in no time. Watch comes with three leather straps (black, brown and white) - fit any possible outfit in any season. read more

See all

Saw this company online and decided to go to their showroom. Once I was entered my eyes caught the Luxurman watch section right away. The diamond watches were amazing. I usually buy a simple typical style watch mostly on the classic side, but with the Luxurman I decided to get the so called Escalade series. This is one big beautiful watch where the exterior is covered with diamonds. I came in to look for a chain, but I guess that will have to wait until next time. read more

Its Hot - Jewelry Near Me - New York, New York

I was on Facebook when I saw a post from Itshot. They had a beautiful diamond ring displayed. I ended up going to their page and scrolling through some of the jewelry they were advertising, I started getting the happy shopping feeling. I went to their website in search of a necklace because I lost mine and after browsing for a very long time through the thousands of items I came across a stunning diamond cross that would be perfect for my daughter. It was simple and elegant without the heavy price tag. My daughter is still young so I just got a simple thin gold chain to hang the cross on. I had no issues ordering or with delivery of the item so I was very pleased with the quality of service. I will be coming back here for my chain as well as my future shopping urges. read more

Its Hot - Jewelry Near Me - New York, New York

Finally, I found a unique jewelry boutique that does high quality customize jewelry of any kind. Initially, visited the place to fix my cross a few years back. Later had a few diamond earrings and bracelets purchased for my ladies: my mother and my fiance. Last year, itshot.com presented the best design for a customized engagement ring for my second half. It was a real deal in term of price as well. This engagement ring is a true masterpiece! Guys did great professional job and so fast! Very sweet and knowledgeable sales and management personal - rare for that area. Their online store gives a lot of diamomd options rare jewellers, customized, watches (my next purchase), bracelets, necklaces, earrings and more. Highly recommend! read more

Just received the package back target refused do to "damage to the package and nothing being in it" well I guess they were wrong. I have the broken jewelry i received in the mail today. I'm also showing a pic of the item to prove it read more

Terrible merchandise. Shady customer service. I bought my husbands wedding ring from them online. The day after our wedding, we realized one of the diamonds had popped out. We sent it back to be repaired only to find out that the one year warranty doesn't cover diamonds. Although, that's not stated anywhere on the site or anything else they sent me. I asked several times for a receipt or invoice stating what I was paying for but never received anything. I paid anyway as they told me they wouldn't start repairs until I did. I finally got a receipt after the ring was sent back to us, still not itemized, though. Fine, we paid for the diamond and it was returned to us. Not TWO days later, ANOTHER DIAMOND FELL OUT. So, they sell shitty-made products to force their buyers to buy more diamonds at a "discount price". I will definitely be returning the item, if they let me. We'll see what happens... read more

Its Hot - The second diamond to fall out after wearing it a total of 3 days. - Jewelry Near Me - New York, New York

I recently had ordered some earrings that I had been looking forward to receiving. When I purchased these earrings they never sent me the tracking number or shipping confirmation with the purchase. The earrings ended up sitting at the post office until they were eventually sent back to sender. read more

I came to NYC showroom and got myself a very cute diamond necklace, now I wear it all the time! Really liked this store: great customer service, beautiful products and reasonable prices. Will definitely recommend ItsHot.com to friends and come back for more diamond jewelry! read more

Its Hot - Jewelry Near Me - New York, New York

I bought a ring didn't like it returned it and was told only store credit. Satisfaction guaranteed is what they say but that's nothing more than a lie. Never wore it returned with everything that it came with. Horrible company and definitely not trust worthy. Buy at your own risk. read more

I love my ring I received as a Christmas gift and 30th anniversary gift this past December 2019. The ring is awesome and entire experience was great! 18k White Gold Cocktail cross over pave' diamond ring. I really enjoyed the quick shipping and overall experience, so I ordered a 1/2 ct diamond ring last night. Thanks again read more

This is a SCAM SCAM SCAM....DO NOT USE THIS COMPANY!!!!!! They tried to scam me out of $4100.00 customer service is horrible they are rude and very shady . These are all fake reviews. read more

Just got this watch for my girlfriend. Watch came with two leather bands which was dope. The watch looks great and the diamonds really are the icing on the cake. They even gift wrapped the whole package for me. Best online jewelers I've dealt with, definitely my new go-to spot. read more

Its Hot - Great watch - came with two bands. Service from this place was outstanding. - Jewelry Near Me - New York, New York

Recently I purchased yet another Luxurman watch the "Iced Out Luxurman Women's Diamond Watch" from itshot.com, and I must say I'm completely in love with it! It's been a couple of days since I got it and I can't take my eyes off of it! I placed the order online with no hassle and received it within a couple of days. It looks exactly the same (even better) in person as it does online, which goes to show that you'll get exactly what you see. I've showed it off to my friends and family who also absolutely loved my selection. I've made several purchases at itshot.com already and every time I've been really impressed with the quality of their products and customer service. Definitely my go to site for any kind of jewelry! read more

Its Hot - Iced Out Luxurman Women's Diamond Watch - Jewelry Near Me - New York, New York

I was skeptical at first to go to 47Street I heard a lot of stories. When I got there it was a hassle to choose from the great amount of stores and especially people trying to grab you by hand nad take you inside of the store they working for :-) But its part of the charm. Anyway after few stores this place looked very legit and after 2 hours of bargaining and annoying the boys behind the counter we made a deal. I bought a watch :-) The funny thing is when I left the place I walked to another store and asked how much they would offer for my watch. I was expected half the price AS USUAL but they offered 90% of what I paid WHICH IS AWESOME Thank you and ITSHOT is really HOT read more

i ordered a ring and paid for it over time. unfortunately they chose to deliver it to me on the day of my closing do it was returned to the store's warehouse. it took me 2 months to track it down. no one from the business reached out to me. once zi found it i was told it would be mailed from the warehouse in 5 days. that was 3 weeks ago. today zi received an email saying dear john your ring is ready for shipping pay an additional $30. yes it actually said that. i called and showed them i had already paid shipping and handling. i was forced to pay an additional $30. this is the worst business i have ever dealt with. buyer beware do not do business with this place. they eill rip you off. horrible people. horrible customer service and i was overcharged for this ugly ass ring. do not patronize this store. all of you are correct " tim" is the designated liar i mean customer service rep to falsify information. i never received any notification as to when the ring was being shipped. i had already paid the shipping and handling why would i pay it again. as a reader of the review ask yourself why would i waste my time and energy writing this if it was not exactly true. i have also filed a complaint with bbb and interestingly the store is not accredited with bbb. if i do not receive my ring in 10 days i will see them in small claims court. oh i know what happened " john" whoever that is must have received the email telling me when the ring was coming. read more

I ordered a watch 2 weeks ago, and it arrived 1 week ago. Looked at my wrist to check the time today, the watch screen was blank. Watch no longer works. After expensive shipping, they deserve no stars. read more

Its Hot - Watch broke after 1 week. - Jewelry Near Me - New York, New York

Hi Oksana; Just received my order & I just have to tell u again that U are the most efficient, pleasant & incredible customer service rep I've ever been lucky enough to know. I simply adore u & can't wait to order my next top-notch quality diamonds from ItsHot.com. U are the REAL deal, and u most certainly have a loyal & lifetime customer in me. Thanks a million because I am beyond ecstatic with both your stellar service & high-end products Janet W read more

Horrible customer service. Just awful... from all 6 employees that "assisted" me. I ordered a pair of earrings, they were never shipped, still not sure where my money is either. When I asked, the associate simply didn't reply! Update- still have not received the item or refund. read more

I was waiting for the long winded rant from Tim, the one who does damage control for all the bad reviews. 1) I know about Automatic watches , my husband has been wearing a Rolex for the last 20: years. 2) I never screamed in your place , that's a blatant lie! 3) I never scream , and you have two scared looking women in your place that witnessed . 4) again disrespectful of woman , telling them they screamed , when they didn't. 5) I didn't even have to tell you a reason for return , I could have said nothing , and asked for return 6 ) I was waiting at the counter and just took a sip of water when your pit bull came out and jumped at me right away , I refer to the other bad reviews here where one customer, refers to Al " Yelling " at them . He nastiest is mentioned in a couple of reviews , your workers hate him , I seen those girls scared when he came out, when I mentioned his name to the manager , she made a distinct face , like oh him again. 7 ) I have been to the diamond district many times in my life . The classy jewelers close to 5 th Ave, 8 ) you have a lot of nerve to run your lies , and dirty untruth , that the story you give to cover up for a no good worker 9 ) ask the young women that were there , whether or not I "screamed " 10) I was kind in my review but the truth is all your diamonds look like grey off color , home shopping club quality. So go to hell Tim , I have been in business in this city for 30 years , I have 36 Employees, and I would never tell a customer that nonsense you wrote . I live in this neighborhood and knows many people in diamond district who I have done work for over the years, you are a disgrace, a liar and like I said , you send the long rant to all the bad reviews , instead of humbling yourself , And doing something about the brute that works for you. read more

Just got my diamond necklace from them!!! It was better than I expected for the price! Will definitely buy again! Thanks!!!

We found a diamond engagement ring I wanted at another jeweler but it was too expensive and I wanted a few alterations. we contacted this place. And they created exactly what I wanted! The diamonds are also beautiful and clear VS quality diamonds and the total price of the ring was over 20% less than at the jewelry place we saw the original engagement ring! I am not an easy customer and love to be creative if I can customize my purchase. But I was surprised how ItsHot.com handled all my requests. I would def come back again and advise this place to my friends. read more

Worst customer service ever from all levels of management in this company. I purchased a so called "pendant" that can only slide on to something as small as a string. The loop is too small to fit onto anything else . When asked what the solution would be , I received a yelling response then I was hung up on by Al. Subsequently, Tim (so called legal dept) emailed me but instead of trying to come up with a solution (paying for shipping to fix an item that is not functional as a "pendant"), Tim replied in a condescending and degrading manner. He insisted that I look up definitions and that there company did no wrong doing. They misrepresented this item as I am unable to use it as a "pendant" and had no solution to fix the problem (without me having to dish out more money). STAY AWAY FROM THIS HORRIBLE COMPANY!! read more

Very beautiful jewelry! Im extremely satisfied. Make sure to ask for Jennifer. Very helpful