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    It's Pho Time

    4.5 (38 reviews)
    ModerateVietnamese, Noodles, Soup
    Open 11:30 am - 6:00 pm

    Order It's Pho Time Takeout or Delivery

    It's Pho Time Photos

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    IT'S PHO TIME ATMOSPHERE

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    Recommended Reviews - It's Pho Time

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    A sign as you enter, to tell you what you should do.
    Manuel M.

    I'm not an expert on Vietnamese Cuisine but I heard of a casual Vietnamese restaurant with a simple menu featuring Vietnamese dishes like pho and spring rolls and decided to go give it a try. It's Pho Time is a local, family restaurant, located in a strip mall of Williamson Road in Roanoke, Virginia. I found out that in Vietnam, pho is enjoyed at any time of day and serves as a common ground for people from all walks of life. Thus, the reason for its name: "It's Pho Time." When I arrived to this small, but clean and very simple decorated restaurant I saw a sign: "PLEASE SEAT YOURSELF." As soon as I sat down, who seemed to be the owner of the restaurant and gave me a warm welcome with a big and friendly smile. He brought a form with him and explained how here one ordered by checking the items on the form, taking it to the counter and handing it in, and waiting at your table to be served when ready. Then he answered any questions that I had about the items on the menu, and asked what I wanted to drink. I asked him for a Mango Smoothie with Boba Pearls. To my surprise they had it on the menu and this drink had become a favorite of mine since the first time I had it in another Asian restaurant called Wok N Roll Kitchen located in Downtown Roanoke. Filling out the menu / order form, I ordered Two Pork Spring Rolls as appetizer and a Glazed Pork Dish as the main course. Once I handed the form to the owner, he called out the items and family members working in the kitchen took care of preparing it and bringing it to my table when ready. The Pork Spring Rolls were amazing. I enjoyed the texture of the thin wrap, the flavory pieces of pork they had inside, together with the fresh and crispy veggies. This was served on a plate with a peanut base sauce. My main course was also very appetizing. It was a bowl full of white rice and Glazed Pork with lettuce, cucumbers, pickled carrots, dalkon, the house sauce, and an over medium fried egg. During my time there many people came in and ordered takeouts and others who seemed like repeat customers stayed and enjoyed their meal there. At the end I threw the the plastic bowl in the trash and put the tray on a pile of trays there. Then I went to the counter to pay and say my goodbye, thanking the owners and his entire family for such a wonderful meal and dining experience. I highly recommend this restaurant for its amazing food and extraordinary service, and plan to give them a visit again when I feel that ... "It's Pho Time."

    It's Phở Time! Vietnamese Cuisine's Menu
    Mark D.

    I feel as though I do not take nearly enough advantage of It's Phở Time! being so close to my home. This Vietnamese restaurant is the best in Roanoke, VA in my opinion. While dining, you can see the staff hard at work with their open kitchen. Seating can be limited, yet comfortable, and you can order their food to go if it is too busy to wait for a table. I love how you order your food in a similar fashion to a lot of hotpot restaurants where the menu is a slip of paper that you check off what you would like. My favorite thing to order here is the Sliced Eye Round Steak Phở served with a side of basil, bean sprouts, cilantro, jalapeños, and lime. Add some Tương Ớt Siêu Cay Super Hot Chili Sauce and you are talking about a bowl of pure magic for consumption. All of the vegetables added are like throwing in a delicious garden of fresh flavors. The thinly-sliced eye round steak is tender and soaks up the Phở flavors nicely. It's Phở Time! is a real treasure of a Vietnamese culinary experience in the Roanoke area. I can't wait to dine here again.

    Spring Rolls and a Honeydew Smoothie
    Joel B.

    This family-owned restaurant makes every dish with old-country-style love. They have an interesting and simple method of ordering your food from a small, but well-developed menu that allows you to easily customize your dish. I've had the Pho, the Bun Mei, and the Bun Thit Nuong. (I always get an order of Spring rolls when I go too). The Pho and the Vietnamese Sandwiches stand up to any other I've had in my travels, and as a Pho lover, I've had a lot. The restaurant is small and quaint, and makes for a perfect lunch stop. If you are already a Pho fan, or if you are thinking of trying it, Its Pho Time is a great place to go.

    Bahn mi - fresh, light yet filling.
    Dey T.

    I have been searching for some good international food since I moved here and I found it. This whole little corner has a couple different areas of the world that I can't wait to try out. Spring rolls were fresh, dipping sauces made in house and fantastic, pho broth was well developed and there was a lot of it. Price is great for what you get. Service is fine for a sit down place. You get a sheet where you check off what you want to order and put your name on it to ensure any mistakes are your own. Make sure you ask if you have questions, although they seem perfectly willing to fix mistakes that happen. Ambiance is quaint, family oriented with a small space with a select few tables. Mostly up to 4 but can be pushed together for larger parties. Make sure you call ahead if you have 5+ people eating or get there early. For as hidden as this place is they had a constant stream of customers both eat in and take out. Loved the fact that it was family owned. Three generations working in the restaurant.

    Register and order station
    Hanaa K.

    It's in a multi business strip mall. This place is on the right side on the right corner near the hair salon. It's the plaza immediately after Cuban island. Parking is pretty full so I recommend coming on an off time. Friendly staff but they weren't very helpful with explaining things. Apparently you take a form and fill it out and take it to the register to order. For that reason, I don't think it's exactly table side service. And then you go back after eating to pay... would make more sense to pay when you order and pay again if there's anything additional. Doesn't make it convenient for disabled persons. The handicapped seating is in the back and the seats are pushed very close to the table on the opposite end so anyone sitting with a disabled patron will need to keep that in mind. The chairs don't adjust and it's a very tight fit for any normal sized adult to squeeze into and out of. Decent portion size. I didn't particularly care for the meat but it was much better than Viet Sub location in Roanoke on the opposite end of Williamson. The noodles were Al dente and the broth was on the oily side. The broth was also warm and not hot. There are only 2 choices of condiments. No water, only bottled water for purchase. Everything comes in a recycle container. I got the beef broth with several cuts of beef. Small portion of the veggies and herbs. I would come back but I do think there's room for improvement. I think it would be helpful to put a sign to let people know what they're supposed to do when they walk in instead of them standing at the doorway waiting to be seated or walking to the counter and grabbing the menu( why bother if you have to use the form?) before sitting down. I give the place a 3.9 and rounded it up to a 4. Food is a 3.75/5, service is a 3.5/5.

    Shrimp Spring Rolls
    Gena P.

    I am so excited to have another Pho restaurant in the area! It's Pho Time has only been open for a week at this point, so this review will be my first impressions of the brand new restaurant. I'm sure there will be changes made in the future, as they continue to adapt to their customer base and needs. I really love that it's a "seat yourself" situation. We initially chose a booth, but ended up having to move as one of the seats was wet. We ended up sitting at a small table for 2 which I felt was a little small considering the large Pho bowls and sides. I'd like to see that table paired with another so it's not so awkward. We were brought some menus and order sheets for the pho. I really liked being able to check off everything that I wanted in my pho. The waitress wrote the rest of our order on the tops of our order sheets. I feel like it may be more efficient to include the rest of the menu items on the sheet. Additionally, it may be useful to add some instructions or something to communicate when you *don't* want a specific topping on your pho. For example, I selected spring onions and sliced onions for my toppings. I do not like cilantro.... I ended up having to pick cilantro out of my bowl. I think it'd be best if you could emphasize that you do not want a particular topping or garnishment to help the kitchen out a bit. We ordered shrimp spring rolls & 2 bowls of vegetarian pho. We did end up having to wait a while for our food, but it wasn't too bad and I'm sure the kitchen is still finding their rhythm. The spring rolls were excellent and wrapped well. The peanut sauce was also great! Sometimes peanut sauce tastes like straight peanut butter, which is not optimal. This peanut sauce was definitely nutty, but not overpowering and was one of the better sauces I've had at a restaurant. The pho was pretty good too. The broth was basic, but solidly flavorful (we did get the veggie broth, so nothing fancy). I did think that the veggies were a little sparse. Their facebook page stated that the vegetarian pho would include corn, carrots, broccolis, and chinese bok choy - so I was pretty excited. The bowls we received had mini corn on the cob (which I wasn't expecting, but was still good) and broccoli. I feel pretty confident that they'd just run out of the carrots and bok choy, but I would've liked to have been made aware of that when we ordered. Just a simple "hey, just letting you know we're out of carrots & bok choy" would've gone a long way. It's also possibly that they just forgot it, but it's not that big of a deal either way. In the future, I'd really like to see more veggies in the veggie pho. The staff was extremely kind and helpful. It's clear that they take pride in their work and recipes. Overall my experience at It's Pho Time was great and I look forward to coming back!

    Toppings of basil, jalapeños, bean sprouts, and lime.
    Andrew B.

    This place does their menu a little differently than others. They have an a-la-cart style where you can pick the broth, the amount of noodles, which meats and toppings you want. They do large and small bows, we had the small bowls and they were a good size. They also have a loyalty program. We also had the shrimp spring rolls and they were very good as well.

    Beef pho
    Bob S.

    I had beef pho, my wife had chicken pho, and we had an order of spring rolls. Everything was excellent. Ordering was a little weird, but the waitress was super helpful and it didn't detract from our experience.

    Spring rolls
    Charlie P.

    Love the food, deep rich broth, great little place. Thai tea is a little expensive so I might not get it here, plenty of other places around town you can get that cheaper. But the pho is a good price and great quality and so are the spring rolls.

    Beef pho

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    1 month ago

    The food is good lots of options to choose from, The restaurant is clean and nice, the service is amazing

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    1 year ago

    With great food, it's a small restaurant that serves up great hospitality and kindness and wonderful food

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    5 months ago

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    3 years ago

    Great! Loved this place and all of the selections! Warm, hearty and delicious! Will definitely return.

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    3 years ago

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    3 years ago

    I stopped by on a vacation road trip and was pleasantly surprised with the food and service. The beef pho and egg rolls were very good

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    3 years ago

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    2 years ago

    My food was delicious, the young people working were friendly and helpful and provided quick service.

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    2 years ago

    The food is really good consistently, the workers are super friendly it's clean and it just has a chill vibe!!

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    3 years ago

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    2 years ago

    Great food if you like real Vietnamese food. Very friendly staff, clean and welcoming.

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    3 years ago

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    3 years ago

    Very good atmosphere, delicious food and specials on the weekend. Their pho is really good and packed with flavor!!

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    3 years ago

    Excellent soup bowls! This new establishment is clean and the staff is attentive! Highly recommend.

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    3 years ago

    First time trying it and it was great! Highly recommend Egg RollsSpring Rolls. Great value and service

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    2 years ago

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    3 years ago

    Great value for the amount of pho, delicious broth, and delicious spring rolls. Definitely recommend!

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    3 years ago

    Really good place. First time with Vietnamese but food was freaks and our group of 6 loved all the dishes we had.

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    Ask the Community - It's Pho Time

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    It's Pho Time - vietnamese - Updated August 2026

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