We met with Chris to get guidance on selling a diamond engagement ring, and the experience was…read morerefreshingly honest and low-pressure. He took the time to explain the market, why certain shapes are in demand right now, and realistically walked us through the different paths we could take instead of pushing us into a quick sale. Even though we didn't end up making a decision on the spot, the conversation was genuinely helpful and informative. Chris clearly knows the market and was straightforward about what made sense and what didn't. If you're looking for an honest assessment and professional insight, I'd definitely recommend stopping by.

Update: Chris responded quickly to address the issue, which I really appreciated. He replaced the…read morestuds my friends and I had purchased with ones of consistent quality and also provided the original GIA certificates we had previously requested. From there, everything was handled efficiently, and Chris kept us updated every step of the way. I'm very satisfied with how everything was resolved--excellent follow-through and customer service. Thanks again, Chris!

Highly recommend coming to Navid when selling jewelry. He accommodated to my schedule in booking a…read moresame day appointment. The fact that I was his only appointment that day was willing to see me that's above and beyond efficiency and absolutely a great business owner service. The process took less than 15 minutes and I got paid cash. The individual appointment made me feel not only safe but also assurance of his work because he gave me his undivided attention. He provided excellent customer service reviewing each individual piece I sold in addition to other pieces I wanted to validate. It was my first time selling gold and after reviewing many options I am glad I made the decision to come to him. Who would have thought that a couple of scrap gold found in an old jewelry box turn into a couple of hundred dollars. The appointment can be made online but you can also communicate with him via email, phone or text .

Professional and kind. Will be back again. Thank you Navid. Great service and price. Thorough and…read morevery knowledgeable.

We had such a great experience at LA Diamond Factory in the Jewelry District! We worked with…read moreMeryvn, and from the very beginning he was incredibly honest, upfront, and transparent about pricing and gold weight. We had been shopping around and comparing several jewelers, and he was by far the most straightforward and informative. Meryvn is also extremely charismatic and easy to work with -- he made what can feel like an overwhelming process actually enjoyable. He took the time to explain everything about the gold quality, weight, and pricing so we felt confident in what we were buying. No pressure, no gimmicks -- just real information and fair numbers. We ended up finding our dream solid 14k gold wedding bands, and he gave us a great deal compared to other quotes we received in the area. The quality and craftsmanship are beautiful, and we walked away feeling really good about our purchase. If you're looking for solid gold bands and want someone who is transparent, knowledgeable, and fair, definitely ask for Meryvn. Highly recommend!

Working with Mervyn was an amazing experience. I had another consultation at a different location a…read moreweek before, and two totally different experiences. From the very beginning, he was incredibly patient, knowledgeable, and thoughtful throughout the entire process. Im someone who values opinions of those who have an expertise in an area, and he has no problem giving us his thoughts and opinion. As we were figuring out what my girlfriend's ideal ring would be, Mervyn offered honest insight, great guidance, and never made the process feel rushed or overwhelming.(not to mention a great price) He truly took the time to understand what I was looking for and helped bring that vision to life, making what could have been a stressful decision feel exciting and enjoyable instead. I couldn't be happier with how everything turned out, and I'm so grateful for his professionalism, care, and attention to detail. I highly recommend Mervyn to anyone looking for a jeweler they can genuinely trust.

I went yesterday and brought a bunch of jewelries that I have used since my mom passed away. I…read moredecided to sell my golds and found this place. Ron was very professional and great customer service. I wasn't expecting the amount that I'm getting and I was happy about it although I forgot to ask him the total grams for my gold but he seems honest and fair. Thank you for your hospitality. I will definitely recommend this place.

Went in here today with some scrap gold. Super friendly, knowledgeable and fair gentlemen. Happy…read morewith the deal and will absolutely be back. Highly recommend.

We were searching for a jeweler we could trust to help us design our own engagement ring and reset…read moremy mother's diamonds for a wedding band for our union. Mi vieja had big plans for her engagement ring, after watching many videos, viewing social media posts, and learning more about ring design. She even had the idea of flying out to New York for a consultation! However, as we began to shop around our SoCal area, a close friend recommend Diamond Center to us. During our first visit, Sam and Maria made us feel completely welcome, comfortable, and important. We did not feel as though we were two more customers to them; they really wanted to involve us in the process and seemed to genuinely want to help us achieve our goals. Within the first few minutes of being in their presence and discussing, we glanced at each other with that knowing "this is the place" look. It was both relieving and exciting! After multiple visits, text messages, and phone calls, we had two incredible rings that could not be more perfect. Everything we asked for was made a reality. For the quality of work and services provided at the Diamond Center, you cannot find better prices out there. We will only come to Sam and Maria and recommend Maria and Sam for any jewelry! This place is located in the jewelry district in the downtown LA, which is a pain in the ass to drive to from the South Bay. Additionally, expect to pay for parking; we often used the parking garage across the street, which was cheaper on weekends. However, Diamond Center is well worth the trouble!

My now fiancé and I were recommended to see Sam and Maria because I wanted to custom design my…read moreengagement ring, and they do NOT disappoint. We purchased my custom engagement ring, a ring re-design, and a simple white gold band from the prior ring we redesigned. On the first day, Sam spent 2 hours with us helping narrow down the shape of the stone I wanted. I had a very good idea of the shape I wanted but he showed me different stones because he focuses on having the customer fall in love with the stone as opposed to the specs of the stone. Which I LOVE that approach! He also has you look at the stones in natural lighting and fingerprinted (dirtied up), because that's actually what it's going to be 90% of the time. The stones look different in that environment. So on the first visit, we looked at different stones and sizes and refined the exact shape, and L to W ratio. I wanted a specific cut so I ended up custom ordering my stone and color (lab grown per my request). They took the time with me to make minor adjustments while we designed the ring by CAD. They collaborate together as a couple and make sure you get exactly what you want, while making sure your ring will hold up well. We did a little bit of shopping around before we saw Sam and Maria; their prices are fair and honest. You feel like family and know they're going to take care of you. I know I'll be going back again when I want to purchase more jewelry!

J R's Diamonds is the ONLY place I will ever buy jewelry. I can't tell you how many times over the…read morelast 4 decades I have gone to a mall jewelry store, then come to J R's and found out how badly the other stores were trying to rip me off. Jeff (and his staff) know more about diamonds than everyone else in the city combined. Over the years, I have probably made 50+ purchases at this business, with total confidence. I have saved thousands of dollars, but more importantly, since I TRUST them implicitly, it takes all the stress out of buying big ticket items. Every appraisal turns out to be accurate, and validated down the road. Jeff understands the market, and has TAUGHT me about VALUE for the majority of my life. I have never regretted anything I have invested my hard-earned money in here, even after following up and checking the competition. And this trust is also well-placed if I have something I want to sell. Jeff and his staff always give me the exact information and guidance that I need to make good decisions. My latest good decision is pictured here. A very special and unique diamond engagement ring, designed and created by J R's, based on my fiancé's heart's desire. It came out PERFECTLY. She was completely blown away, knees shaking with happiness when I opened the J R's jewelry box and revealed this gorgeous ring yesterday. And every person who has seen it so far is impressed if not overwhelmed. Of course, that is exactly what I wanted. I am so happy (way more than just "satisfied"), that I can't wait to come back to the store to show them how elegant it looks on her finger, and to show them her ear-to-ear smile, which hasn't lessened since the moment she saw it, and to express my undying appreciation. The people who work here actually care about me (and all their customers), and will absolutely share my joy. Take my word for it: Before you consider opening your pocketbook for an investment like this, you NEED Jeff (and co.) watching out for you.

I landed on JR's after a Yelp search that showed highlights of great quality and great customer…read moreservice. I was pleasantly surprised to find that was all true! EXCEPTIONAL service as my daughter and I shopped for an anniversary band for my wife. I can't say enough about how pleased we are with JR's. We'll be back!

I had a wonderful experience working with Aziz. He's knowledgeable, professional, kind, and patient…read morethroughout the process, answering my questions and providing honest guidance without pressure. The craftsmanship of my diamond ring and earrings exceeded my expectations, with exceptional attention to detail. Their skill, integrity, and warmth are rare, and I highly recommend him to anyone seeking beautiful jewelry and outstanding customer service.

Mike: Thank you for the amazing experience from start to…read morefinish. Your people skills are impeccable. You have been in this business for over thirty years for a reason. As you know, this is my second transaction with your company. Market fairness, best practices and fair negotiating skills are a hallmark to your superior service. Safety is first when transactions take place. Parking availability, safe access to your location via secure elevators and numerous security cameras, as well as your real time guidance over the phone made my experience worry free. Thank you for escorting me to my vehicle - that was a bonus. The transaction was very stressful free and not pressure driven. You respected the pace I was going to be careful in my thinking process. Even if it took us two hours to conduct our business, you displayed patience and kindness. When I got home and checked my zelle account, me being not tech savvy, I called you to clarify how to access the transfer. On the phone, you assured me that we would get through the process and I had nothing to worry about. Two minutes later after your real-time guidance with your accounting manager and myself, I was able to access the funds. Sorry about that- I gave you a different cell number that was not registered in my zelle account. Again - thank you and your support staff for making my experience a very pleasant one. Be safe always.

I contacted Gem Dynasty and explained that I wanted to upgrade the diamond in my wedding ring to a…read morereal beautiful diamond. I told them my budget and asked if they could work with me? Matthew told me to come in. That was the best decision I made. I met with Frank and immediately felt connected. He was very professional, honest and patient. He really worked with me and my budget, far exceeding anything I could have hoped. My new ring is so beautiful it is everything I imagined. Thank you Frank and Matthew I am a very happy camper I rate this business 10 out of 10 and I would recommend this business to everyone I know.

I have to say I'm writing this review in order to let everybody know that I just had one of the…read morebest experiences in shopping for my engagement Ring in downtown Los Angeles with Frank and Matthew from Gem Dynasty . Frank helped me preach the shape and the Carat size and the quality of the storm that would match our budget. We have shopped around for almost 5 months when we came across Gem Dynasty . When we entered the office, we were greeted with kindness and we realized this is not a regular retail store. They're operating from a wholesale Diamond office and their prices are by far lower than anybody here in Los Angeles . I am grateful for the beautiful ring they made for me. I definitely recommend Gem Dynasty if you're looking for engagement ring or certified Loose Diamonds.