Believe it or not...this is part of the HEB brand...but without the deli, seafood market & anything, etc. Although it's part of HEB, it's like it is 1/2 the size...almost like a Neighborhood Walmart. It's EXTREMELY busy & makes you wonder why they wouldn't just put in a FULL-sized HEB. Plus it would bring more jobs to the neighborhood. Nothing like good ol' systemic racism at its best ! Leave the grandest HEB's for the "other" neighborhoods. Aside from all of that, it's still super clean & they play a huge mixer of great music over the intercom. The staff is ALWAYS SUPER friendly. I love the entire vibe. Soooo why wouldn't they put a full-sized HEB here???? Hmmm . read more

It's like winco opening up on this side of town all over again. They started out cheap, and then the prices went up. Must be alotta theft going on or something. But it's a good place to shop. Not sure why they went with the idea to not have baskets inside tho. That's odd. People run off with baskets too much and it rain too much over here for that. read more

Store is ok. Lots of produce but not organic. Always crowded. So crowded somebody scratched up my late husband truck with something sharp, knife or key. Jealous of a 23 year perfect looking black truck. If those kinds of thug people go here, I won't be back. I called to speak to the manager who said I must make a police report so that they can look at the cameras. Be careful of Hispanic dudes hanging out and looking at you hard. UPDATE: 1/13/26 I have been on hold 30 minutes to talk to Hosea the Manager. I am going to complain to HEB headquarters. read more

I remember when this store first opened. My wife and I were shocked at the deals. 8 cucumbers for $1 6 tomatoes for $1 6 garlic for $1!!! Now the deals have calmed down slightly, but it is still our go-to place for reasonably priced produce and meat. It's crowded, but a clean store. It's either here or Aldi's for our family. Please go there if you are trying to feed your family on a tight budget! Things have been so difficult financially and Joe V's has been a Godsend. read more

I welcomed the opening of Joe V's on Wheatland and have been in the habit of visiting every Saturday for their $7 Chinese meal specials. Two items of note; one positive and one negative. The store recently remodeled to widen the aisles. This was a HUGE improvement. The aisles had pre- viously been claustrophobic and limited the amount of time I was willing to spend in the store. WTG. I am a senior and have routinely gotten two meals out of each individual tray of chicken lo mein or rice. Three trays each week provided me with six meals. For the last two weeks, the amount of food in each tray has been significantly reduced to the point that there is only one serving in each. I'm sorry to say I'll not be enjoying this treat in the future. read more

PROS: Fresh fruits, meats, vegetables, fruits, deli options and sushi available. CONS: Store is not organized well at all, the entrance literally has not gap between the produce section. So you're literally walking into a congested fruit section. They do not have tap & go pay (tap card, Apple Pay, Google Pay, etc, so I wasted a whole trip of shopping to not get any of my groceries. Only physical credit or debit cards. Even to pay with cash you have to enter the bills into the kiosk which also dispenses the change, you also have to bag your own groceries even at the cashier station -- what's the purpose of the cashier if everything else is literally self-service? read more

Joe V's Smart Shop at 4101 W Wheatland Rd, Dallas, TX 75237 Definitely a new shopping sensation has hit this neighborhood. This was 4th of July before 11:00 a.m. in the morning and it was jam-packed. I did see some good deals in here but this is really a regular grocery store that has some pretty good produce and some meat deals. It is definitely competition for the other neighborhood grocery stores. Is this a real H-E-B in the neighborhood, that is not the case. Do they have some H-E-B products, yes they do. This grocery store caters to the neighborhood in the community that it's serving. The only way you're going to know if you like this store or not you're going to have to park and come inside. Enjoy your shopping experience at Joe V's Smart Shop Note: please park in the parking lot that is for this grocery store only read more

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This grocery store is great!!!! The prices are phenomenal and the produce department is wonderful. But what was most shocking was the reasonable prices. The affordability of the groceries is much appreciated in today's economy. I saw 3 pound bags of apples for $0.97! The same bag would easily cost $4-$6 at other grocery stores. The meats were wonderfully priced too. I loved that there were also so many items made fresh daily in store; ex- tortillas, sushi, Asian dinners, guacamole, bread, bakery goods, etc. Another nice feature are the $20 Bundle Boxes. These boxes have five... yes FIVE dinners inside for $20!!!! Quite the steal. I can't wait to go back. My weekly food expenses will be lower thanks to this welcomed addition to the community. read more

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I was skeptical about Joe V's as I wanted an H‑E‑B however walking through the store today, I must say my feelings have changed. Joe v's is basically a smaller version of H‑E‑B - granted you don't get all the extra that H‑E‑B offers (BBQ, seafood boil, etc) however what you do get is fresh food at an affordable price. Their weekly deals is something worth looking at as right now we are all trying to stretch our dollars. If you have the H‑E‑B app and clip coupons you can use that here as well. The store was clean and everything was easy to get to. The employees were friendly and there to assist. Although I have to drive a little further it's worth it to me! Can't wait to go back on a less crowded day but if you haven't checked them out, I highly recommend that you stop in. read more

So I went here with my family because it was our first time visiting the store, we had heard great things about the store and there deals which is why we went and we had two carts full of groceries for the house, and as we were finishing up our shopping, we went into a lane and since we had a lot of items, our cashier MICHELL was throwing our items and was throwing stuff in bags (which I do have photos of) we did say something (which we weren't rude we told her the truth) and she proceeded to disregard what we had told her and still proceeded to throw our items. She also gave us dirty looks due to us having so much groceries which still doesn't give her the right to act like a fool and throw our items. She may have been upset due to us having a lot of stuff but something needs to be addressed with her attitude or she shouldn't be working in customer service AT ALL. read more

0 complaints, they have just about everything you need for as food options, cashiers are friendly and the store is clean.

Can't drive by an HEB with buying hot butter tortillas. I was unfamiliar with this format. Entering the store, the produce and prepared foods seemed similar top other HEB experiences. I think they call this an extreme value format. Instead of stocking things on a shelf, a case of product is placed on the shelf and opened with a box cutter. I don't know if these were normal prices or because it is recently opened, but, for example , strawberries were 99 cents a pound and an entire pallet was on the floor. Green bell peppers were 6 for 1$, stuff like that. Full assortment. Also appreciate the two very visible security cars at the entry to the parking lot. I really appreciate HEB protecting my car and preventing attacks on shoppers walking to their cars, not just protecting their store. Thank you. I looked at the full shopping carts on my way to the express lane, shoppers buying large cuts of meat for BBQ, produce as well as general grocery. I disagree with the other review that the selection is unhealth versus other stores...no way. An it seemed I passed other grocery stores within 2 miles. Joe V's was packed at 7PM on a Wednesday, and polite customers were returning their carts to the corrals. Model citizens. read more

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I still want a real H-E-B like we can afford H-E-B in Oak Cliff, Duncanville, Cedar Hill, Desoto. I promise we can. Give us a real H-E-B. I think I just miss the size of H-E-B and some items I want are missing. Now I love the fresh sushi being made in the store. The produce get there quick fast and in a hurry because it will be gone. Joe V's was the only place I could find green tomatoes outside of Tom Thumb. As of late they don't have any and it makes me sort of sad. You can also find some great deals as well. There isn't a large selection but there is enough of a selection. Now one thing I will say is every time I come in one of the machines in self check out is down. I don't know if I bring the bad luck or if it is the store. Now the last time I went in I believe the cashier's name was Tricia she was the excellent in her service and the line was all the way down the aisle. So, please come in with some patience because the wait can be long if you have a lot of items. No frills just deals. Now since I do like to do price comparisons Joe V is giving Aldi a run for their money in low cost. Which is great for the citizens of 75237. read more

I wouldn't go out of my way to go back the selection is a lot of unknown brands my experience is they're usually to salty for my taste no riding carts, the basket are huge and heavy the handle comes to my neck wow ,who was this made for Andre the giant and heaven forbid you put groceries inside, its like pushing a cement truck you guys really need to cater to the handicap as well as others we also like to shop, I want return no time soon very disappointed customer read more

I've always shopped at Joe V's Smart Shop. I love the store except for my experiences with the cashiers, who are always bitter and disrespectful with a horrible attitude toward customers. The last interaction I had was with a girl who was just entering her shift. Equiva B. Because of her, I won't shop there anymore. I'm tired of being mistreated just because of their bitterness. read more

You have to try the True Texans BBQ restaurant in Joe V's. There is a drive thru. Much better than ANY other BBQ spot. Especially the brisket. The burnt ends are worth the drive. read more

Just glad this store came to the Dallas area. Nice selection of produce and reasonably priced.

I love this place, great shopping, prices and the employees are amazing. I would suggest everyone shops there.

Super duper crowded most of the time. Be very patient when you visit the store. It was clean considering the amount of people there. The prices are ok but if you're not within a 10 to 15 mile radius you will this may not be for you read more

It seems to me that they put the worst cuts of meat in the food, deserts or low income areas, and the meat is not fresh at all shame shame!

The food was good and the surfaces were good also and helpful this is a good place for store to be at.

nice store! Prices was good! Supply was very low had to go to another store to complete my shopping! Recommend to go early to beat the crowd! read more

great opening prices, sadly fresh veggies that need hydration were not getting it and all turning bad. Loved the .77 cents a pound chicken breasts with bones and skin. Perfect for grilling. So big, had to use quart size freezer bag for one breast. I have a hard time finding them elsewhere but love me some BBQ chicken breasts. Every manager from Dallas county must have been there! Not all the choices I can get at our local walmart(s). But great prices on what I was able to get! Hoping for an HEB in MidlothIan......very soon one in Mansfield was swamped. Couldn't even get to the parking lot! Need more! We have the shoppers for HEB! read more

First of all, prices. They were AMAZING including the food, but on the other hand. Service was horrible. Me and my mom were doing our daily shopping and everthing was going well like usual, until we had to pay. The cashier we had gone into to pay was a female named "Araceli". She was in cashier 10 and looked around 40, brown hair a bit over the shoulder. Couldnt really see how she looked like because she was hiding her face from me, she was taking the customers order infront and it was time for that customer to pay, my mom accidentally put her cart too close to the woman where you pay. My mom said in spanish "oh sorry im not even letting you pay!" in a jokingly way, The cashier proceeded to say "you see, this is why I dont like those type of people because they dont even give you personal space" the customer said back "I agree, they just dont even let you do things like THIS" and made a annoyed face, then they were talking more about my people and my mom. I couldnt catch everything they said since i was shocked and offended the customer and the cashier would even say that, especially the cashier since i assume she was our on kind based on her features. I really wanted to say something but i didnt want to make a scene or possibly get kicked out. So instead, I decided to stay quiet and wait until me and my mom got in the car to tell her since she doesnt know many English words. But me and my mom will most definetly be coming back and speaking to the manager, especially since the cashiers job is to do her job and not criticize people, and the customer should not be supporting this kind of behavior especially around her I suppose daughter thats a minor, she should also just get her grocecies and not criticize. read more

Why didn't HEB build there Super HEB in Oak Cliff instead of that low grade Joe V? I can't find a lot of items in Joe V that I bought at HEB. Another failure for the area. read more

Too crowded, not enough room to maneuver, kept having to wait to get around people gawking around.

Not happy with the Meat department. Got some pork ribs home and they reeked and as soon as the package was opened. I returned them next day and got carnita meat. Same thing. I have been buying groceries for decades and never had this issue. Let alone twice. read more

I've lived in Oak Cliff since 2008 and was so looking forward to the possibility of having a one-stop grocery store that wasn't Walmart, a Dollar Store, or other lower quality chain with few healthy choices. I'll start by stating I'm an HEB evangelist - I grew up in South Texas and I actually cried tears of joy when they first started opening stores in DFW. When I heard about the "discount" version of HEB , "Joe V's" opening in our neighborhood, I was disappointed but willing to give it a try hoping it would be more like the smaller HEBs from 20 years ago. I actually left Joe V's REALLY angry. Y'all, outside of a couple decent deals on staple items we go specifically to HEB for - it was 90% dollar store level processed junk foods. Even the fresh prepackaged meals, bakery items, and meat sections were either junk food, lower quality versions of regular HEB items, or food that was no longer fresh you could tell they were just trying to get rid of. Yogurt? You'll only find versions with candy or cookie toppings. Truly the unhealthiest version of every food was as far as the eye could see. Even the in-store made sushi was 100% only rolls drenched in mayonnaise and sweet sauces and not the healthier rolls and nigiri you see in regular stores. I'm not mad that it was really busy, I expected that. I'm disappointed for our community & mad that HEB thinks we don't deserve an actual HEB, let alone deserve healthy choices and more fresh items. Sorry for the rant, but this area has been desperate for a great grocery store for decades and all we keep getting is more dollar stores and discount "grocery" stores packed full of processed crap that makes us unhealthier by the day. Shame on you, HEB. read more

Missing a lot of items you would see at HEB stores in so called "nicer" neighborhoods!

Good enjoy shopping in it. Parking was great. The product isle need a work on it is too close together. The store is kind of small but it works read more

To small staff is rude the meal are all $19 there's really no room you can forget about having two buggies go down the same aisle not going to happen they packed everything into a small location and then limited amount of room as for me I'm going back to Walmart they can have that store read more