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    Joyeria Diaz

    2.5 (8 reviews)
    Closed 9:00 am - 7:00 pm

    Services - Joyeria Diaz

    Jewelry cleaning

    Jewelry repair

    Watch cleaning

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    Alexis H.

    So I could spend the next couple of hours or so explaining how this company basically conned me with dates, times, POC's and all for about a year over $3,550 for a Rolex that I found on Poshmark from a seller by the name of @luxurysells14 I made the purchase with Verinica Ramirez (Diaz) by negotiating through email I had to send it back 4 times because it wouldn't keep proper time paying shipping and insurance out of pocket each time. Then I upgraded that Rolex and upgrade to a newer customized version. When the new watch arrived, the diamonds were not the size that they were supposed to be, the appraisal was not included as agreed and neither was the two year warranty. I was told that the customized bezel would look much bigger than the standard size bezel. Upon receiving, I addressed the size and surprise surprise, suddenly Omar Diaz says that it is unnoticeable to the naked eye. so I send it back and yet UPGRADE again to the bigger bezel.. it was supposed to take 4 days... 4 WEEKS later I get an excuse, per usual. I requested a refund. Keep in mind, this process alone took place between 7/24/19-feb 8/2020 which is a little over a year. Two moths later, they still have both watches and I have yet to get my $3550 back. Omar continually says dates when he will send it, he has even claimed to put a check in the mail once.. I live in Texas, two moths later that check still hasn't come in from California. Veronica refuses to even respond any time that I reach out to her. Besides that, obviously he never sent it when he keeps telling me dates that he will send my refund through zelle.. Both Omar & Veronica have taken me through a mental roller coaster. Through this entire process I have gone through preterm labor 5 times while dealing with a high risk twin pregnancy. At this point I have notified them several times and given them so many opportunities to do the right thing and refund me. Now I will be pursuing legal matters. I have also reported to BBB Complaint Case# 763605 which they don't even have accreditation. I see why. They have changed their name from Guilt Sales to Luxury Diaz at the very least. They sell on multiple platforms and have several websites, emails, phone numbers accounts and all. I have done my best to provide the information that I have so that you won't be scammed by this shady company. They go by a few different names for obvious reasons.. Guilt watches Guilt sales Royal Jewelers Joyeria Diaz Luxury Diaz Those I have been in contact with Omar Diaz Veronica Ramirez (Diaz) Roberto Diaz Address: 1111 San Fernando Rd San Fernando, CA 91340-3209 Some of their Instagram account @diazjewelry1111 @Guilt_sales @Luxurydiaz @veronica22eema @omardiaz93 Hashtags #guiltsales #guiltwatches #luxurydiaz #timeleepersvault Poshmark @luxurysells14 Facebook Luxury Diaz Joyeria DIAZ LLC Veronica Diaz Verinica Ramirez Pinterest @Omardiaz93 Ebay Jewelrydiaz1111 YouTube Luxury Diaz Yelp Joyeria Diaz Websites Diazjewelers.com Guiltwatches.com Luxurydiaz.com They send their subscription emails from guilt-sales@mta2.seguno-mail.com They send their invoices and correspondence from invoicing@messaging.squareup.com Luxurydiaz@gmail.com luxury.express.sells@gmail.com http://guilt-sales.myshopify.com Omardiaz93@gmail.com joyeriadiaz2011@hotmail.com Their phone numbers (818) 582-0409 (818) 582-0408 (818)361-1925 (747) 224-6187 They only accept payment through zelle , bank wire or square app obviously because it's easy to scam their customers since these methods of payment are insecure for the buyer, once you send your payment, it's gone. They have 3 different logos They know exactly who I am, if not then maybe they have scammed too many people. They want to keep playing Puppet but obviously I mean business.. take notes.

    WARNING!!!WARNING!! Don't take your jewelry.

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    4 months ago

    great, got my watch to fit my wrist size in 5 minutes, and only cost 5 bucks, handled with care and got my extra pieces back.

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    1 year ago

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    2 years ago

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    Ro Ma Jewelers - Emerald Solitaire

    Ro Ma Jewelers

    (409 reviews)

    $$

    Last year (July 2025), my partner and I decided it was time to look at engagement rings. We had…read morededicated a month to shopping around and learning everything we can about what we should be looking for in a ring. Ro Ma was the first place we went to. It was funny because Noelle was our Sales Associate and I remember her saying "Feel free to shop around, you'll be back" and she was not wrong. We shopped around mainly in Orange County, but this place had our heart from the very beginning. They walked us through EVERYTHING. It was very education forward and did not feel sales pushy at all. We figured out what size my finger was, we looked at what kind of bands I liked, and they put the stone over my finger so I would get an idea of what the ring would look like. Of course, they had the chart out that showed us where certain stones were ranking in terms of color, cut, and clarity. When we were done browsing, they set my partner up with a profile and provided notes on every little thing that I liked so that he would not have to remember when it was time to make the purchase. While I'm not too sure what went on between the time I went in and I got the ring, I do vaguely remember my partner telling me the jeweler (Eli) had a whole mock up of the ring on his computer to show him how it would turn out. My partner proposed in November, and I'm so obsessed with my ring. I get so many compliments on it. However, the story doesn't stop there! We went back to look for wedding bands in February and Eli introduced himself as the man who made my ring and he remembered EVERY LITTLE DETAIL of it. He even remembered the size of my finger! I was thoroughly impressed. He was very honest with us and said we could come back in August to buy the band because he wouldn't need 8 months to create the wedding band. I appreciate the honesty and it's not about making a quick buck here at Ro Ma. We ended up purchasing my wedding band in August 2026 with Eli and Tania. I'm shocked after a whole year later, they still remember us, my finger size, and the specs of my ring. Tania also told me to come back in before my wedding to get the ring cleaned up and she also said it's a good idea to have it looked at to make sure that the prongs are still looking good. I really appreciate that they genuinely care about their products and their customers. I would highly recommend coming here for any jewelry needs!

    For our 25th anniversary my husband and I came to Roma for a memorable gift. Elie and Tania were so…read moreamazing. They allowed us to take our time to make our choice and were so kind and accommodating. The store has an amazing, beautiful selection of jewelry and I will definitely come back for my next occasion!

    Mason Fine Jewelers - Family heirloom that finally fits me

    Mason Fine Jewelers

    (96 reviews)

    $$

    Northridge, Porter Ranch

    I found this place through Yelp when I was very disgusted and disappointed in my last jeweler. The…read morereviews seemed great, so I thought I would give it a try. I am always a little leery of jewelers because I've had pieces switched out and other things. But the moment I walked in here I was greeted with a smile and friendly welcome. I have now been in probably five times or so with and without my mom. We both had pieces that needed to be fixed. Every time we walk in no matter who is working, we have greeted and treated so nicely. I have full trust in them. And I will continue to use them for future jewelry repair or purchases. And I will always recommend this place to friends. They are very knowledgeable. I loved some of the pieces they have for purchase in the shop. They offer custom work. Today I walked in and wanted to show them a necklace my dog accidentally ripped off my neck. I just wanted the pendant checked and make sure it was secure. It's a family heirloom and means the world to me. I would've so upset if it came off the chain. She checked it and fixed it for me immediately. I asked how much I owed and she said nothing. It was so kind of them to fix it for me. Now I won't be worried I might lose it. It meant the world to me. I highly recommend this place.

    Very honest and up front about buying gold. They do not take or buy stones of any kind, but, return…read morethem after 30 days. I would sell or buy from this business.

    Joyeria Diaz - jewelry - Updated September 2026

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