I've been shopping at Diani for 22 years! Yes.... from…read moreopening day! All of the staff over the years over the years have been wonderful. A special thanks to Ari who helped me my new fabulous Jeans. It takes a Village.... lol

It's too bad that there is not a separate page for the clothing store and shoe store since I had…read moretwo very different experiences in each. The vibe in clothing store is not welcoming. Not even a hello. Items are beautiful, service is poor. Salespeople ignored me until I picked out some items. Although there were 2 salespeople, I was not acknowledged until I had selected an armful of items and then was offered a fitting room. Never was offered help afterwards. Would have liked to try on other options but was made to feel like a bother. Only one other customer at the time. Conversely, in shoe store, I had a very friendly, welcoming experience. Christine was very helpful, attentive even though there was another customer and she was only salesperson. She was very knowledgeable, offered various suggestions. I made a shoe purchase but did not make a in-store clothing purchase. Fortunately found clothing designers' web pages online and ordered directly from designers.

Jake & Jones is a beautifully curated shop featuring independent designers with truly impeccable…read moretaste. Every visit feels intentional and inspiring. I've discovered so many brands here that I genuinely love and wear on repeat, including Shaina Mote, B Sides, Cawley, Flore Flore, Hai, &Daughter, and Ichi Antiquités. They also carry Living Libations, a line of organic, pure, renegade beauty products that aligns perfectly with the shop's thoughtful ethos. I'm especially obsessed with the Frankincense Best Skin Ever. Yes, it's an investment, but the pieces are exceptionally well made and designed to last. This is slow fashion and conscious consumption done right. I don't come here to splurge all the time. I'm intentional about whether I'll truly wear something, and when it makes sense, I go for it. Other times, I just browse and get inspired, so don't let sticker shock stop you from checking it out. The staff is always helpful, friendly, and knowledgeable without ever feeling pushy. They also offer a one-time store credit or exchange for eligible items within 10 days of purchase. All sale items are final. Pro tip: subscribe to their mailing list for some sweet deals here and there. A must-visit if you appreciate independent designers, timeless style, and quality over quantity.

The old adage, "If you have to ask, you cannot afford it" sums this store up. Creative unique…read moreproducts completely out of reach for most. Coast Village Road is where this store belongs. They have a great selection of shoes, all unpriced. You have to ask. Irritating and ridiculous!!

3.5 - Located at the Funk Zone in SB... it's a cool store. We stopped by to look for some fits for…read morea concert we were attending later at night. Cute stuff. Not too pricey and unique items. Staff working on an early Friday afternoon seem pretty bored and she was not welcoming. We left and did not purchase anything. I could back and maybe we'd have a different experience.

Another place that we just happened to pop into. First off, there's loads of boutique and hidden…read moregems off the main strip that offered amazing gifts. The shop is such a cute little space that has loads of amazing pieces. One of a kind to pieces that is a much and staple in everyone's closet. The selection was amazing. We just did a quick browse through which honestly, you could spend some time going through the racks and trying everything on. The lives they had were fun and totally chic. California vibe meets vintage chic with amazing coats and accessories. Really wanted everything there which I'm sure their customers are used to. There were racks and racks of fun pieces for every taste. The jeans selection was great with loads of style. There's something for everyone. There's a parking right out front which helps as street parking is pretty tight.

Rever Atelier a hidden gem as is the beautiful salon that complements its space. Beautifully…read morecurated clothes, hats, jewelry and shoes. The vibe is fresh, fun and inviting. This young entrepreneur knows what she is doing. Price points vary and so there is something for everyone as well from the young to those of us whose kids are grown. Easy parking across street. Good location. The young entrepreneur behind this concept is Haley, who has benefited from Noelle, the salon owner who has an innate talent with hair and style, as evident in her cuts and outfits. If you are looking for a fabulous place to peruse some unique items as well as must haves, come here. Feels good to support local business and especially this talented young entrepreneur. My understanding is that Haley started at Wendy Foster while in college; she definitely has a knack for curating looks and finding high quality lovely pieces for all ages. And did i mention how sweet and kind both Noelle and Haley are?! You will feel welcome and no pressure sales. I appreciate their honesty and guidance as well. What a hidden gem Rever Atelier is!

Rêver Atelier is a boutique that has a large variety of clothing for almost every occasion! The…read moreowner is so nice and very helpful. She's great at recommending items that are catered to my style. I can always find something within my budget AND the clothing is great quality. Rêver Atelier just moved onto State Street by Paseo Nuevo where parking is very accessible. I highly recommend stopping by! If you don't have time to shop in-store, she has an online website that is very use friendly.

This is my favorite shop in downtown Santa Barbara. It is PURE serene and has the most beautiful…read moreenergy! I have a friend who flies from New York into Los Angeles on business yearly and we make the drive to shop here for a few hours before having lunch. The styles are PERFECT, individualistic and timeless. The staff pays close attention to your needs. I highly recommend this shop for dressy attire, blue jeans, dresses, skirts, cashmere and even bohemian attire. I purchased two dresses that were perfect to attend a family wedding in Florida. I've also had my eye on silver antique lamps! Super duper shop!

From the owner: ENCANTO is a lifestyle boutique with womens clothing and jewelry.read more

Natasha is a little oasis where you can find that "one of a kind" piece that you've been looking…read morefor all your life. Honestly, the store I always think of for special occasions and cool angelic gear that represents true beauty. I love everything about this store. Cool masks at the counter! PS: to the store associate who went out of her way to bring something I'd left to a restaurant where I was eating... you are incredible. With love, Ashley

Great selection of women's clothing and accessories. Super helpful owner and staff!! One of my…read moreabsolute favorite SB shops!

Fantastic store, fantastic people, fantastic staff, fantastic clothing! Thank you Loveworn! And I…read morethrifted a FANTASTIC Loveworn jeans jacket decked out w unicorns and rainbows, that I covet!

Staff helpful and fun interesting clothes and items. Got myself a cool punk tank! Great place!read more

Always a good experience at this location for all the right reasons:…read more - organized and clean, easy to find what you're looking for - staff is helpful and friendly, every time. Love shopping in here!

Bad and unwelcoming customer service. They judge and discriminate against customers. I'd rather…read moretake my money somewhere else.