This place is SO COOL! My family and I came to New York to visit and I just so happen to see this place on Google maps. This stop wasn't on my agenda, but I figured my two little boys would enjoy just walking around the store. However, this place is so much more than just a store! This shop has two stories filled with different Legos to purchase (flowers, towns, Disney, characters, animals, etc), NUMEROUS built masterpieces, and several open play areas for creativity. This stop became more of an experience than just a place to browse. I loved all the photo opportunities and seeing the amazing creations at every corner. Legos are just one of those classic toys that is loved by people of all ages. I didn't even plan on buying anything, but I did walk away with a New York Postcard Lego set. It was the perfect souvenir to commemorate the visit. This store has so many options to choose from. You can definitely find the perfect gift for birthdays, anniversaries, graduation, etc. You seriously can never go wrong with gifting someone a Lego set. If you're visiting New York, I highly recommend stopping here! read more

Date of visit: April 12, 2026 A popular stop on the edge of the 30 Rock area, expect a line when you show up if you are coming at a peak time. Even then the store is a bit of controlled chaos, but there are two floors to explore and some very impressive displays, from the New York yellow cab that you can actually sit in, to the replica Broadway show posters on the way up to the second floor. One of the cool things here are the items that are exclusive to the store and noted as such with a small tag next to the price on the shelf. Keep an eye out for these as you traverse the store should you be looking for something unique to bring home. Another nice thing would be the activities and events they put on for kids, making this more than just another store. read more

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The Lego Store 636 5th Ave. New York, NY 10020 If you are familiar with the catch phrase, "Don't judge a book by its cover," then that definitely applies to this location. Walk past this building on 5th Ave and it blends in with all the other skyscrapers. As soon as you step inside, you're in another world...the Lego world! Be captivated and mesmerized by life size Lego decorations. Sit inside the taxi cab or take a seat on the bench next to the Incredible Hulk! Pass by Times Square or sight see the lifelike Statue of Liberty. Whether you are need of a Lego set or feel the desire to window shop, this is the place to be! #thelegostore #midtownwest read more

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If you are a fan of Lego (child, teen, adult, geriatric), going to a Lego store is always fun. The Lego store on Fifth Avenue in NYC takes it to the next level. There's a full-size yellow NYC taxi cab, the Incredible Hulk, and a city skyline -- all made of LEGO. If you're there to buy, they have a great selection over two massive floors. It's also a great place to kill time if you're just wanting around 30 Rockefeller Center. This Lego store should not be missed on your trip to NYC. read more

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I had fun at this store getting a New York specific Lego set for my nephew! Meowi checked me out graciously and nicely gave me some Lego sticker sheets for my nieces and nephews. Life is good with a fun and pleasant shopping experience! read more

LEGO - An entire subway made of legos!? - Toy Stores Near Me - New York, New York

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Lego store at 5th Ave., NY,NY First time being at this two-story flagship location which has a large yellow cab, marvel characters and central tree representing different building systems. It also has build a mini figure stations where visitors can create their own custom characters. it was fun browsing the store looking at all the fantastic displays! read more

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This is, hands down, the best Lego store I have ever been and I wouldn't be surprised if it was one of the best in the country, if not the world. From the second I stepped in I could understand why there was space for an entrance line. The store definitely feels like a Lego museum with shopping vs a toy store with some Lego displays. There are massive brick built displays everywhere. The central point being a massive tree that reminded me of the large tree they have at the Lego House in Billund, Denmark. They also have a fantastic NYC theme build wrapped around the staircase to the second floor. You really can't go anywhere with some massively impressive build. Staff here is just as great as any other Lego Store. They're friendly, helpful, and will give you suggestions/tips that give the sense that they are there because they love Lego more than selling you things. I will say the person who checked me out at the end seemed like he was tired & ready to go home, but I wouldn't say he wasn't friendly. Prices here are the same anywhere else you go. They're not marking things up because they are at a busy tourist area or whatever. I do, however, wish they maybe had some exclusive sets or mini figures. They have a few NYC centric displays, but they're all products you can buy online or any other store. I know it's not necessarily the most profitable thing to design and sell sets just for one store, but I just feel like having at least one exclusive set would elevate this store to levels even higher than it's already at. read more

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I love the Lego store and always have to stop in when I'm on trips. The staff is always really nice and even though it's usually pretty crowded, it's easy to get in and out. I enjoy looking at all the life size Lego creations! read more

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This place is SO cool--whether you're a kid, a parent, or just a lifelong LEGO lover. The NYC LEGO Store is packed with creativity and local flair, featuring jaw-dropping LEGO sculptures of iconic city scenes. We saw a full Statue of Liberty, a towering NYC skyline, a massive Nike sneaker, the subway elevator, Ghostbusters, and even a classic yellow taxi--all built entirely from LEGO bricks. And yes, we got to sit inside the LEGO taxi for a photo! One of our favorite moments. The store is bright, interactive, and full of fun surprises. Whether you're shopping, snapping photos, or just geeking out over the incredible detail, it's an awesome stop for families, collectors, or anyone feeling young at heart read more

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Must visit if you're in New York. We stumbled into this by accident and what an amazing stop!! It was incredible all the stuff built out of legos everything from a taxi cab, to a whole stairwell, a Lego subway worker, etc. Also each one tells you how long it took to build, how many hours it took, and how many people. read more

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Lego store with great inventory - Formula One, Harry Potter, Star Wars, botanical series, Disney series, Despicable Me, even a talking Statue of Liberty to welcome you in! read more

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There was a line to get in but it moved really quickly. Lots of cook things to see if you're a Lego fan! read more

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Wow, this was the best Lego store I've ever been to. It was so big and I love that. I enjoyed every Lego model that was built in the store and I appreciate how hands on this Lego store was. They had a lot of options to buy and a lot of photo opportunities. read more

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There is a line forming at the door to enter the store; wait time wasn't too long about five minutes. Once inside, the store is a Lego dream-land with many tourists snapping pictures and plenty of Lego selfie opportunities all over. There is a build your own Lego station for kids and adults to create their own Lego art and of course eventually purchase the product. Due to the amount of people and lots of colorful strobe lights, it became a bit overwhelming for me. Had to leave the store after 15 minutes. Overall, a great place to visit for all Lego fanatics. read more

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Beyond love this store, we came a few times because there is so much to look at! We were buying some items for our daughter and even researched prices back home - love that prices were the same!!! We were worried because you were in the city the prices would be higher but they weren't! When we got home she built them right away! read more

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Naomi, the store manager, was amazing. She was incredibly welcoming and took the time to connect with our family, which really stood out. She even gave a shout-out to my kids' channel, Everyday with D & J, since they're regulars at the LEGO stores -- that meant a lot to us and made the experience feel truly special. This was a great first experience and really reinforced how positive, family-friendly, and community-focused the brand is. The store does a wonderful job creating an environment where kids feel seen and encouraged to be creative. We're excited to continue building fun challenges and activities for families in our Brooklyn community, and this store feels like a great foundation for that. Huge thanks to Naomi and the whole team! read more

It's possible my expectations are out of whack but I found this store pretty underwhelming. There are some great displays but nothing interactive or otherwise engaging. Throughout, there are several stations where you can build miniature Lego people. Upstairs there are some options to customize a Lego miniature or a mosaic but that's all you'll find. Stopping in for a couple photo ops might be worth it depending on whatever you're looking for. read more

LEGO - Toy Stores Near Me - New York, New York

Who doesn't love LEGOS??? We made appts for our children to make a Lego miniature figure. Here is my 10 year olds review- 3/10 for actual creative freedom of design. You were only allowed to create the shirt ( body) but it would've been nice to create a hair style or change up the face a little. To make it your own for real. The price was $12 per kid Lego Builds Sets- a lot to choose from, a little overwhelming by all the choices. Glad we went twice so she could see all the sets and make the right choice. If you want a new set that you may not get anywhere else this is the place to go. read more

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Our boys had a blast in this HUGE 2-story Lego store! Although it was busy with other families, it didn't feel too cramped- which was nice. This store practically had everything and some newer sets we haven't seen. When we were ready to check out, line was cleared and our cashier was very friendly and welcoming. This store is located next to the Rockefeller Center. Also, I regret not taking photos of the window displayed they had outside- so cool! Guess you'll just have to check out this store yourself! With that said- with or without kids, lego enthusiast or not - this store is a fun place to check out! read more

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My favorite crazy busy Lego store in NYC. Always packed and have long line outside the store. I live in NYC and I know this location is super touristy but I still enjoy coming to get some Legos one in a while (mostly I buy it online) The different between online and actual store is they have a seasonal stuff like PAB (Pick a Brick) and BAM (Build a Minifigure) That will change every quarter. read more

LEGO - Toy Stores Near Me - New York, New York

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Super cool store. Never understood why there was always such a long line outside, but I think I know now. When you go inside, they have a little station where you can build three mini LEGO people for 9.99. If you want to treat your kids to a fun EXPERIENCE where they can take home customized SOUVENIRS and you can kill some time- this is the place. We had wanted to do the customized miniatures but the machine was broken so we showed up and ended up not being able to. I wish they would've given us some sort of warning ahead of time. Otherwise everyone inside was so nice. read more

It's definitely a fun store to go to! They have so many actual life size legos that you have to stop and take pictures! Now they even have a legit can take your picture and create Legos from it! It is wild! Make sure to go to the 2nd floor and check out what's there! You don't need a kid to go in here! read more

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There's always a huge line for this store and my friend told me you can make your own lego, which was something I always wanted to do. The make your own lego was a bit less exciting than I expected - they have a ton of different body parts and accessories you can use to fashion a lego - but there's no way to really "personalize" it to yourself to a great degree. It was pretty cheap, though (I think you can do 3 for $10 or something like that). All in all, a lot smaller than I expected and definitely not something worth waiting in line for, but for lego fans it can be fun to stop by and see the lego models. read more

We do love coming here and it's a great attraction. Just very frustrating.....we looked online to make sure they were open on MLK day. It said they were open. We walked all the way there with our kids, who were really excited to go. Mind you it was freezing outside. They were closed :(. They need to do a better job with putting correct times online. read more

In the city that never sleeps, there's lots of FUN to be had! This NYC-themed Lego store is a MUST especially for those Lego enthusiasts. There are friendly staffers ready & willing to help whether to find that accessory for personalizing your custom designed Lego or to take a photo for you in one of there many photo ops in the store. And of course, the Lego sets are available for purchase as well. Be prepared to dump $$$$. Legos are expensive!!! read more

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I came here on vacation and Jake was so incredibly kind and helpful getting my larger purchases shipped to me and made the process so easy! I appreciated his taking time to ensure everything would be properly delivered to my home! Amazing selection of new sets and gorgeous displays! A must visit! read more

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Good store, you could get lost in here. Quite expensive, but they have a lot of cool stuff to choose from. Selection is ok, service is spot on. Had some questions and they were all helpful. My kid ran up a bill in this place lol! read more

LEGO - family loved it - Toy Stores Near Me - New York, New York

Great store with tons of options and great sets. Employees were very helpful. Sets were good priced and displays were great. read more

LEGO - Toy Stores Near Me - New York, New York

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While my kids are grown and no longer play with Legos, fond memories and the window display of Lego flowers made us pay a visit to this flagship store. Wow...it is astonishing all that can be made from Legos! We had such a blast Looking at all of the Lego creations and displays. Especially creating our own Lego characters at one of the stations. Super fun! We would definitely recommend to Lego enthusiasts of all ages and all others! read more

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The store was filled with lots of interactive things to do. It was really cool to see all the Lego designs. Service was excellent and friendly. read more

LEGO - My adult boys loved the Lego store - Toy Stores Near Me - New York, New York

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I made a surprise visit to the Lego Store. I have honestly never been. I went with a family friend who was showing me around and told me about all of the cool sets he had purchased and put together. He also showed me how to customize my own Lego character. I learned that I was able to pick out a pair of bottoms for my character, two accessories, a head, and hair. When I scanned my box on the machine I was able to customize a shirt for my character. You can either add pre-designed stickers or you can draw or write your own pictures and words. I drew a pink heart on the front of my shirt and I had my friend sign the back and I signed the back as well. I also chose a light blue pair of pants, a miniature Jeffrey Coons dog, a chicken, and pink hair. The character also came from a stand that says my name on it. The store was really cool and I'm not sure how they made all of the Lego decorations on the walls. It was impressive. read more

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Super super busy but left with a huge bag of landmark legos. Oscar was very nice and friendly to us. Shelves were so full and was definitely worth my money read more

LEGO - Taxi - Toy Stores Near Me - New York, New York

I hesitate to give someplace like a LEGO store 5 stars, but this one is worth it. There's a bunch of cool things to see that you won't see elsewhere and you can build/design your own minifigures. So, this is a LEGO store, but it's also a lot more. They have a ton of different amazing lego sculptures that you can just stand in awe of or take photos with. The most recent time I was there they had a full-size NY taxi with marvel heroes around it, the Empire State Building, the statue of liberty, Mario and Luigi, and Hulk among other things. Beyond that, they have things I've never seen anywhere else including making your own minifigures. You can either pick from a bunch of pre-made parts or they even had custom printed torsos where you could design the pattern. My son made a ninja torso and I made my daughter a mermaid torso. They also had a way to turn a photo into a lego mosaic. Kind of cool all around. read more

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Went to the Lego Store on President's day and got there right before it opened at 11:00 am and there was a line around the corner. The wait was not too long. However they only let a certain amount of people in at a time because it can get a bit hectic in there. The store was amazing but smaller than I expected. They seemed to have had full stock as the shelves were loaded with Legos for all ages. They have huge Lego displays throughout the store which makes it appealing to the eyes. Not to sure how much Legos should cost but I seen no problem with people purchasing multiple lego items. Very nice experience but unless I turn into a true Lego Head it will be a while before I take another trip there. Enjoy your trip to the NYC Lego Store. read more

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If you want to relive your childhood memories, than this place is a must. Walk in and you'll be surrounded by Lego's and instantly you'll be taken back to your childhood days. The place has two stories - so make sure you explore both floors. The items are bit pricy for my taste, but looking around is ok :) I was visiting with family from Korea and one of the cashier, out of the blue started talking in Korean, granted he was still learning, he told us that he was learning Korean and other languages to be able to have basic communication with visitors from different parts of the world. That was nice of him to go out of the way to do that! read more

LEGO - Toy Stores Near Me - New York, New York

TOY STORE: The flagship Store at ROCKEFELLER CENTER was ridiculously packed with lines around the block on FIFTH AVENUE. The Store opened at this location in 2021. The LEGOLAND Theme Park & Hotel is located just over an hour away in GOSHEN, NEW YORK. Took a few photos of the LEGO STORE at LA GUARDIA Airport which opened in 2023. WORTH VISITING. read more

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Lego As a child I had LEGO's. I only bought them for my daughter once. For some reason she didn't play with them very much. I didn't add to her collection. Now recently she has been into fun projects. A friend purchased her a Vespa Motorcycle Lego that she wanted for a long while. I will definitely post a photo when it's finished. This Lego Store is just as much fun and just as expensive as the other Lego Stores. I'm never hassled by the employees. I like to see what's available because the products change. This store keeps current on all the popular items and Lego creates the toys for everything you can imagine. I find it very tempting when I visit. It's definitely busy and a tourist attraction. If you ever assemble a LEGO you may become a fan too. read more

LEGO - My daughter started working on her Vespa Motorcycle Lego! 05/21/23 - Toy Stores Near Me - New York, New York

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Felt like in fantasy world! Whoever love Lego must come to visit the store. It has lots of built huge Lego like spider man, Hulk, yellow taxi, status of liberty. There are lots of Lego for kids to built. It has good service and the cashier always has smile even the store is so busy. Value? I guess if you are Lego fan and with the vibes in store, you cannot stop not to buy one box. read more

LEGO - Toy Stores Near Me - New York, New York

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For fans of our favorite little interlocking bricks, there is nothing like visiting an official LEGO Store, especially the giant ones in cities around the world. Each one is special, with giant commissioned LEGO sculptures highlighting the cities they're in. This location is at Rockefeller Center, easy to get to. The art deco vibe of the area is seen in the outside windows, but once inside it's all LEGO. Two stories of fun can be found here; plenty of picture taking opportunities abound, plus ample selections of all the new sets. They even have some exclusives items for New York, great for souvenirs at prices for any budget. The staff here are friendly as is typical for the stores - they are known for not basing pay on sales so no hassle here. Even if you aren't planning on buying sets, it's worth visiting just for the spectacle. I have a memory of the old store here, which was white and brightly lit; the new one is kind of the opposite - dark and fun yet showing off all the colors and NYC scenes. It's worth the visit! read more

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Wonderful employees! Amazing services. Carl helped me get my missing bag I had left at the store. Very nice.