A nice variety of head coverings at this beachfront shop. Including a fantastic mega floppy hat…read morethat Lydia Deets would covet.

I went in buy a hat at the Avila Beach store during our trip and was not disappointed. The…read moreselection was extensive and the service was great, very attentive and helpful! I bought the Kooringal - Ladies poly stripe in sunset taupe and I love the hat. Great coloring and it fits very well. I had originally wanted a hat with a chin strap but those were not the style of hat I wanted. A very helpful gentleman advised where I could buy those straps at so I was sold. I would highly recommend this store! You can also buy or at least view the styles on their website.

This is the coolest little sports shop. I feel like I find things I don't commonly see elsewhere…read more The owner is so sweet and has such cool stories from different sports events she's been to throughout the years. She is a hat designer so you'll see her original designs. There was something we really wanted but they didn't have our size but she made sure the other store in SLO had it and would hold it for us. We always stop by on our way down south.

The Sports Forum never disappoints! About a month ago I stopped in Pismo before heading home and…read moreper usual made a stop into The Sports Forum. It was pretty early on a Sunday and at the time they were one of the few shops that were open. I began talking to the employee and lo and behold the employee was the owner. I mentioned to her that since I was a kid my family would make annual trips to Pismo and we always came into her shop because it was "cool" and wasn't like anything we had in the Valley. This tradition has been going on for 39 years now. I mentioned to her that since having my own son (9y/o) he loves to go in and check out the merch. He had been looking for a Joe Montana jersey and during this particular visit and the one prior, the store was out of stock. The owner was nice enough to ask for my phone number and said when they got a new shipment she would let me know. Well, she held true to her word and contacted me about a week ago. We conversed via text and I asked for shipping details, price, etc and she was gracious enough to ship me the jersey and it arrived within a couple of days. The point of this post is that The Sports Forum is unlike any other sports memorabilia store you'll fined in or out of the area. The fact that the owner went out of her way to contact me and take the time to ship me the jersey speaks volumes of her and her business. I'd shop here or contact the Forum before going to a large chain store (i.e. LIDS) for their uniqueness, hospitality and prices. Thank you again and we hope to pop in soon!

Great surf and skate shop in pismo! Right on the main drag that leads to the pismo pier , they had…read morea great selection of clothes and hats , flip flops. I even bought a Cabellero skate board while i was browsing!! Great service and nice board shop! Thanks

Love Panchos oh so much! It's been in Pismo my entire life and it's so nostalgic that I get to…read morevisit every-time I come to my hometown again. The staff is phenomenal and always happy to help. They have the best variety of clothes for all sizes and ages, souvenirs, skate boards and beyond. The prices are more than reasonable given this prime location to the pier and tourists. Forever a Pancho's fan!

Niya or naya made me some custom hats with custom patches. They came out better than I could hope…read morefor. Will be back 100% for sure. Great customer service and faster than expected.

We had towels embroidered as part of a party favor for a grad party! They did a great job…read moreaffordably and in time! Our guests loved them!

Bought a Moondoggies Tshirt for about $28 and after washing it one time, the collar puckered and…read morelooked like crap. Clearly not made properly since others were fine. Contacted store and they refused to refund or exchange the defective shirt. Beware. Really poor customer service.

I've probably had more Moondoggies sweatshirts in my life than any other brand. It's kind of a…read moretradition to pick one up each time I visit. Sometimes I have too many still in rotation so I'll pick up a shirt or hat. I purchased my fair share of sunglasses and flip-flops as well, but the sweatshirts are definitely the best. Perfect beach ware for colder Pismo nights. The guys that work here are mixed. Some are incredibly friendly and helpful and others are kind of rude brah types. I get what I come for either way so it doesn't really matter. As other reviews have mentioned, they make great gifts as well. Even if the person you're giving the sweatshirt to doesn't know what the heck Moondoggies is, more likely than not they'll enjoy the sweatshirt. They have some great designs and they're very comfy Good product and great location if you're going to the beach.

Little store with a huge heart! This store is so much fun to go in and see all the different…read moremerchandise. I love their beachy clothing and my kids love to check out all of their souvenirs, Keychains, and piggy banks. The best part is the owners. Cat and Bob are very nice and always make you feel welcome. We love Ashtie's!

brought my family in to get souvenirs and while there we met Kat! she was very nice so nice she…read moregave me oils for my sunburn! such a nice lady thank you soo much! my son loves "Shubert" and he's in a nice home! I hope this sunburn goes away quickly! no more for you!

Stu and Ally are just the BEST!!! Family owned local shop…read morewith really cool stuff, Stu hooked me up today with a used board thx man!

This is a must visit surf shop ! Stu the owner is awesome' great surf instructor & if ya looking…read morefor some Shell Beach swag you will -Find it here ! See ya at the beach Yoya !

Had the weirdest interaction at this store towards the end of my shopping. One employee was helping…read moreme out with a suit I wanted and she was the only cool one. After I change into my new suit and put my items in my new purse (that I also purchased), I noticed the tag was still on the purse so I went to get it cut off. I then got accused of stealing the bag because the sensor was still on... how was I supposed to know that?! I then got a half-assed apology from the employee who FORGOT to take the sensor off. This small interaction really rubbed me the wrong way. Thanks for the cute swimsuit but that's about it!

I found in their store bikini bins in the back that were labeled $15. I rummaged around them and…read morefound cute top with some bottoms that kinda matched. When I went to go buy them the older lady in the store rung me up and told me I owed $79. I questioned her saying that I found both in the $15 bin, and she told me I was wrong and they were in the 30% off section. My boyfriend chimed in at this point and made a remark about that being false advertising, and the lady said, "no it's not." At this point I just told her I no longer wanted it and we left. However reflecting on this I know she was probably trying to scam me as even with a 30% off discount the top and bottom would not have been $79. Honestly don't shop here, it's overpriced and a waste of your time.

Upscale clothing at moderate prices - this little Gem of a Ladies boutique has been open at the…read moresame location for over 43 years ..... clientele come back again and again - both local, and visitors to the area ....... Cynthia Glenn caters to her customers - fitting them with up-to-the minute fashion, from casual to cruise, from career to wedding, pantsuits to evening gowns. Hats, scarves, gloves and glittery jewelry ...... and old-fashioned customer service you will NOT get at the "big box" stores. Open from 10 - 5 Monday through Saturday, and afternoons on Sunday, from 12 - 4.

Anyone who is anyone knows Cynthia Glenn. If you want to hear a recitation of Invictus or shop for…read moretrue glamour at amazing costs, go there.

The downtown beachfront promenade in Avila Beach sports a small, but mighty array of businesses…read morewith merchandise geared to beach-goers. Flip flops, t-shirts, straw hats, and easy cover ups are heavily featured. Footseas fits in to that vibe, and takes it up a notch. The exterior walls of the shop set a seafaring tone with painted murals. Window displays feature some of their favored items, like hats, which drew me in. I didn't end up finding a new hat to love, but I did enjoy browsing all the color-themed racks of ladies' clothes. The store goes back much deeper than i expected, so there was a lot to see. I ended up selecting an adorable mermaid tee for our granddaughter, plus a fun top for myself, and a printed scarf. Visually, the displays offered a pleasing palette of visual treats. A new sales associate was undergoing training, so I got double attention at check out time. Deducting one star as there were several other items I liked, but my size was sold out. I'd still plan to check them out on a return visit.

This place has so much to offer and the service is fantastic. No matter who's working they're…read morealways so helpful. I tried on a couple of things today unfortunately didn't work for me. But my girlfriend bought a couple of things off the sale rack so that was good. They have dresses and sweaters, flip-flops things for young children, purses, just about anything you could want. I've bought plenty of gifts and stuff for myself over the years.