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    Locales surf shop

    4.8 (5 reviews)
    InexpensiveSurf Shop, Active Life

    Locales surf shop Photos

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    7 years ago

    Helpful 4
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    5 years ago

    Helpful 0
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    4 years ago

    Rentals and more! The staff is helpful. I love all the tops and hats. We stop every time we are in Rosarito.

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    9 years ago

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    Love this 2
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    Rusty Surfboards Del Mar - Store Front

    Rusty Surfboards Del Mar

    4.7(49 reviews)
    69.5 km
    $$

    First time at Rusty's Surf Shop in Del Mar and such a great experience…read more We were in the area for lunch and ice cream and decided to wander in because our girls have been really excited about boogie boarding... and to be honest, we know absolutely nothing about it. We also love supporting small businesses when we can, so this felt like the perfect stop. Right when we walked in, we noticed how clean, organized, and well-stocked the shop was. There's a ton to choose from, which could feel overwhelming, but the two women working behind the register immediately stepped in and made the whole experience easy and actually really fun. They took the time to understand what we were looking for -- something beginner-friendly that the girls could enjoy without it being too advanced. One of the boards the girls were drawn to was actually more high-performance, and instead of just selling it to us, they guided us to a better option. Honestly, they saved us money and probably saved us from a frustrating first experience. They walked us through how to properly size the boards, explained what to look for, and even set everything up at checkout -- attaching the leash and showing the girls how to use it. They also gave a few quick tips that made us feel way more confident heading to the beach. That kind of service is rare. We also picked up a rash guard for my husband (great quality, he loves it) and a cute little shell bracelet that was perfect for the beach vibe. Is it the absolute cheapest place you'll find a bodyboard? Probably not. But the quality, the guidance, and the customer service more than make up for it. You're not just buying a product here -- you're getting help from people who genuinely care that you have a great experience. We'll definitely be back next time we're in Del Mar.

    They were very friendly, real calm atmosphere. Helped with questions I had, but didn't hover over…read moreme.

    Photos
    Rusty Surfboards Del Mar - Purchases pink and teal boards.

    Purchases pink and teal boards.

    Rusty Surfboards Del Mar - Front store

    Front store

    Rusty Surfboards Del Mar

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    Bird's Surf Shed - Django just chillin'

    Bird's Surf Shed

    4.7(132 reviews)
    47.3 kmLinda Vista
    $$

    After 40 years of surfing, I thought I'd seen everything a surf shop could offer. Bird's proved me…read morewrong. I came in looking for a new board and was fortunate enough to work directly with Bird himself. From the moment we started talking, it was clear this wasn't going to be a typical retail experience. He took real time to understand what boards I currently ride and -- more importantly -- what I'm actually trying to get out of a new one. Patient, knowledgeable, and completely free of the condescension that can sometimes creep into shops like this. No ego, just genuine expertise. We narrowed it down to two models, and here's where Bird's went from great to extraordinary: rather than push me toward a decision, Bird offered to loan me one of his own personal boards to try out first. In four decades of surfing, no shop has ever made me that offer. Ever. This is what a surf shop should be. Highest possible recommendation.

    Between my husband and I we have officially bought five boards from the shop! Most recently we…read morebought two boards today, a 7'4 torque board and a 7'0 Tomo. We love coming to this place to buy our boards, one for the selection, two for the knowledgeable and honest staff. Most of our boards we have sought advice and guidance from Francois and today we had the pleasure of meeting Bird (the owner)! Which honestly I didn't realize was even the owner until after we left in my husband told me lol. I really enjoy how honest and knowledgeable the staff is it really has made my husband and I feel good about picking boards. Boards are not cheap, they are definitely an investment and the right technology size, length, type all can make a huge difference. So I don't trust anywhere else to go but this place! You can also do a demo rental at their OB shed location before you make a purchase!

    Photos
    Bird's Surf Shed
    Bird's Surf Shed - Awesome boards -- Hector thinks so too

    Awesome boards -- Hector thinks so too

    Bird's Surf Shed

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    Everyday California

    Everyday California

    4.6(3.6k reviews)
    57.9 kmLa Jolla, La Jolla Shores
    $$
    Established in 2010
    Eco-friendly

    Highly recommend whether you're a local or tourist!! they have group classes for kayaks (2 person…read moreor 1 person), surf lessons and snorkeling lessons. We did the 2 person kayak and originally booked through TripAdvisor but next time, we'll book directly through them after realizing they're a local company. It was around $100 for our 2 person kayak which seemed reasonable for a quick day date. Make sure you're 30 minutes before your booking time so you can check in and get supplies for your activity. For kayaking, it was a 90 min event and it's helpful to wear a swimsuit since you'll get wet and have a chance to swim. They took us through parts by the coast and we got to see lots of different fish and sea lions. Tip; make sure to bring water proof, floating bag for your phone since lockers can be $6 and I wish we would have brought our GoPro for the underwater views. The tour guides Thomas and Spencer were knowledgeable and helpful. We had a few guys who were in our tour that kept going overboard and the guides were patient with them even as the guys got a little annoying with their kayak intentionally tipping a few times. Overall, I'm really glad we went and will be back for other activities with friends and family.

    I found out from a friend that I could book kayaks on ClassPass, so I jumped at the opportunity…read more I've been in San Diego for several years, but have not spent much time on the water. The reservation process was easy, and we signed a waiver prior to coming to the shop. The guys at the shop were super friendly and got us oriented to the water quickly. We had a 10:15 am reservation and they were not busy at that time. My only small gripe is that I wish their website had more information about what to wear to go kayaking. They had wetsuits for rent and waterproof pouches for sale, but my friend and I made do with what we wore, and we were ok. This may be very obvious to people who kayak, but for newcomers like me, you need to walk into the ocean to get into your kayak, so you will at minimum get wet from the waist down. You get your life jackets at the shop, then walk a block down to the ocean where there are more employees that get you set up with the kayak. The worker at the beach reinforced what the guys at the shop told us, pointing out lifeguards and landmarks in the water, before showing us how to paddle. Once we were ready, he dragged our kayak out into the surf and held it steady as we climbed in. With a strong shove, we were off! Our rental was for 1.5 hours and we had a really good time! Despite never kayaking before, we quickly figured out how to paddle and steer, and even as two girls with noodle arms, there was less resistance than expected. We thought we would end before our scheduled time was up, but we found ourselves floating and vibing till the last minute. It was really fun being rushed on shore by the waves, and I was sad to get off the kayak. I checked the price online if I were to rent from them directly, and it was about $45 for a double kayak. I wish they would just list their prices directly on their website, instead of requiring us to click in to the reservations page and seeing the price upon checkout. Maybe they do different pricing at different times. Still, I would definitely check for a Groupon or something, and do this activity again.

    Photos
    Everyday California - Catching some waves!

    Catching some waves!

    Everyday California - Learning the basics of surfing before jumping in the ocean

    Learning the basics of surfing before jumping in the ocean

    Everyday California

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    Locales surf shop - surfshop - Updated June 2026

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