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    Lulu's Ice Cream

    3.6 (34 reviews)
    Open 12:00 pm - 9:00 PM

    Lulu's Ice Cream Photos

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    Today's flavors
    Simon W.

    Pretty neat place for good gelato that is open late during the season. They allow for two flavors in the small portion and are pretty generous with the scooping. I sampled both the vegan and non vegan toasted coconut before hand. I ended up choosing the non vegan toasted coconut and vanilla bean with hot fudge. It was mostly delicious but the last few bites were a bit ice-y. I wasn't sure why at first but saw that others had noted that perhaps it melted and refreezed. Given that I didn't notice this until my last few bites, I'll assume the best. The gelato wasn't necessarily the best I've had in terms of creaminess or flavor but it passed for being gelato. The lady at the counter was also quite friendly and did her best to sell her product. If I was in the area and needed gelato at 9:30pm, I'd drop by. But I wouldn't go out of my way for this gelato.

    people sitting at tables under umbrellas
    Scott H.

    Delicious. Outdoor spot around the corner and down a side street from the main street. Cool music and plenty of seating. Amazing menu of ice cream, and beer and wine.

    Rhubarb Strawberry house made sorbetto
    Ron A.

    Cute little old school ice cream shack. They make their own gelato and sorbetto. I'm not sure about their ice cream. Friendly owners and staff, and they stay open until 9:30...which is later than other sweet shops on Main Street. They also happen to be right next door to Cafe Miranda, which is awesome.

    Outside view...
    Aijaz H.

    We tried Lulu's recently. Very cute place. I tried the Blue berry gelato. It's creamy and excellent. I would recommend this place. Friendly staff...

    Christopher S.

    Whenever I come up to Maine, the two things on my must eat list are lobsters and blueberries. I prefer my lobsters steamed with fresh drawn butter and my Maine blueberries churned into ice cream. At Lulu's, this little ice cream shack tucked away in an ally behind Fog Bar and Cafe does one of the finer renditions of fresh wild Maine blueberry ice cream. They allow flavors to be split so I decided to double up my local fruit bounty with a combination of Maine blueberry and Maine raspberry ice cream. Likely using milk churned from local cows as well, the sweetness of the fruit comes through as distinct notes of sweetness/tartness with textures from the fruit still palpable on the tongue with the rich velvety ice cream providing a lingering contrast. Like some of the other sophisticated flavors offered daily (bourbon vanilla, gingery ginger, key lime pie, to name a few), the flavor combinations tend to veer towards not being cloyingly sweet so young kids may not be their biggest fans. One of the fun things I derive out of writing these reviews is doing a little background research when I come across something which I'm not familiar, and I often pick up a random fun fact or two which stays with me. On this occasion, I noticed that in addition to root beer floats, they offered a second option called the Moxie float. Since inquiring minds want to know, I asked the lady behind the counter what that was all about, and it's a local popular drink called Moxie soda topped with one's choice of ice cream or gelato. (nerd alert) Digging further, I learned that Moxie is a popular local soda created in 1876 by a doctor in Massachusetts which contained gentian root extract, and was patented for its reported medicinal benefits for curing insomnia and other neurological conditions. The gentian root has a distinct bitter note, which unsurprisingly is why it is one of the key ingredients for Angiostura bitters which are commonly used in a variety of classic cocktails. It is not only the official soft drink of Maine but curiously is now part of the Kirin Holdings Company of Tokyo, Japan. How often does one have the opportunity to partake in a sophisticated ice cream float which boasts that kind of pedigree in the humblest of spaces? The final fun fact that I found most interesting was that the advertising slogans for Moxie soda came to create the neologism for the word moxie, which we use in everyday language to describe someone with force of courage, determination, or nerve. All this to say that this little dessert shack packs a lot of moxie dishing out some creative sophisticated frozen sweets amidst the straight-forward New England charm in Rockland, Maine. Pro-tip: bring cash since there may be a minimum for credit card transactions despite the fact that the yelp site states they accept cards.

    Cliff H.

    Tasty. Friendly. Fast. The perfect complement after a meal at Miranda next door. Picnic table only but shaded and enhanced by light music and natural shade. Ditto to Yelperian cheers regarding uber-creative flavors - the mashup of maple and vanilla was like throwing a bowl of Rocky Road against a maple tree, then promiscuously licking the bark. There enough flavors here to present all forms of PDICA, aka: public displays of ice cream affection. Easy to miss, but well worth the 1/2 block walk off the main strip.

    Liz B.

    Some of the most mind-blowing gelato I have ever had served out of a colorful little shack just off the main strip in Rockland. The owner was friendly and generous with flavor samples and info about the town. If I lived here I would be a regular.

    Tucked away off the main drag:
    Beth P.

    Great little ice cream shack with lovely seating area. Interesting flavors and toppings including vegan options. Dense creamy product -- they have their own product plus some from other sources. All options are made very clear. We were lucky to show up before the line! If one person orders something other than a cup or a cone (say a banana split or a shake) things can slow down rapidly. But on a beautiful summer night, it's all good.

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    1 year ago

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    1 year ago

    This place Doesn't exist. It must have closed. This was posted in 2025. The seating was still outside but the shop was clearly closed

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    4 years ago

    The strawberries and cream flavor was sweet, tangy, and quickly devoured, like a pint of farm fresh strawberries. A hidden gem in Rockland.

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    7 years ago

    Very good ice cream and fudge sauce. Awesome service. It made us happy after a lame meal at another establishment. Thank you.

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    10 years ago

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    14 years ago

    The best service and best sorbetto, gelato and ice cream in rockland! if you go, ask how it was started. A great story indeed!

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    Ask the Community - Lulu's Ice Cream

    Review Highlights - Lulu's Ice Cream

    At Lulu's, this little ice cream shack tucked away in an ally behind Fog Bar and Cafe does one of the finer renditions of fresh wild Maine blueberry ice cream.

    Mentioned in 3 reviews

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    Bixby Chocolate

    Bixby Chocolate

    4.4(22 reviews)
    0.3 mi
    $

    Bixby Chocolate was an expected find when we were in Rockland for a cruise stop. Located off the…read morebeaten path, Bixby isn't a place you're going to stumble upon, but when you do you'll love it. The entry is located toward the back of a large brick building. You may think you're going too far, but keep going. There is a sign above the doorway and a sandwich board to help get you there. As you get near the place the smell of chocolate fills the air. Once inside the door it's like you're surrounded by a big chocolate hug. Inside the door there are a number of shelves on your right with pre-packaged Bixby products, ready for purchase. Chocolates and bonbons and toffees of various flavors and varieties, as well as peanut brittles in a surprising number of flavors. Further into the establishment you're presented with displays of various items for sale. It's not just a retail store, but it's also the Bixby Chocolate factory, where their confectionary delights come to life. The day of our visit there was no activity other than retails sales. After a couple samples I came home with a large bag of chili beer peanut brittle. I know it sounds complicated, but it is AWESOME. The staff at Bixby knows their product. Got a question? Any staff member can assist with any of your questions. Need to purchase something and have it shipped? No problem at all! They ship anywhere! Bixby is a destination, to be sure, but it's well worth the effort to find it.

    1st the location is weird it's in the back of an industrial park and their signage is terrible. We…read morehad to ask a gentleman at a neighboring building of this were the place, he said he's asked that all of the time. I wanted to check this place out because I but their product at my local supermarket and thought it would be a fun thing on our vacation. The service was nice and product selection was ok. Prices were a bit high in my opinion as the same pkg I get at the supermarket is $1.50 cheaper. We got a few different items to try, the peanut butter lobster (like a Reeses pumpkin size) $5 and literally flavorless. A hint of a peanut butter after taste, same with their PB/choc fudge. Zero flavor there as well. The toffee was very good as was the white chocolate bonbon. The vibe is what you'd expect for being inside a warehouse. I'm going to stick to buying from the super market.

    Photos
    Bixby Chocolate - Bixby Chocolate 9/2025

    Bixby Chocolate 9/2025

    Bixby Chocolate - Bixby Chocolate 9/2025

    Bixby Chocolate 9/2025

    Bixby Chocolate - Bixby Chocolate 9/2025

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    Bixby Chocolate 9/2025

    Atlantic Baking - Cheesecake slice

    Atlantic Baking

    4.4(112 reviews)
    0.0 mi
    $

    On the fence between 4* and 5*, rounding up because they're a local small business and such. I also…read moredidn't try their bread, which would usually be a deciding factor for me. Stopped in to get some snacks to eat while hiking: in keeping with local produce, got a blueberry bran muffin and a maple bun whose name I forget. The ingredients were great quality: you could taste the freshness of the blueberries and the purity of the maple syrup. The question, for me, is whether the baking elevates these ingredients beyond if I'd just had blueberries and maple syrup. About that, I'm not sure.

    On a recent cruise we had a port stop in Rockland, ME. Instead of doing an excursion we decided to…read moredo one of those "go down this street and right" excursions where you make everything up as you. Since it was between breakfast and lunch we decided to stop into Atlantic Baking for a coffee and a pastry. Atlantic Baking is an unassuming shop right along what I'm going to consider a main street through Rockland. Not necessarily THE main street, but the Main-est we saw, so I'm sticking with that. Inside are several cases of pastries, breads, rolls, donuts and other baked goods that looked at me as if to say "I dare you". There was a cinnamon roll-ish thing that looked really good, and a Vanilla latte are what talked to me most. The staff (two young ladies on this morning) were busy hustling and, even with that, were helpful as they tried to keep taking care of customers. The vanilla latte was SUE-PERB, albeit a bit hot for my taste (had it let is cool first). As we sat having our halfway-between-breakfast-and-lunch-but-not-really-brunch snack there was a steady stream of customers, I'm guessing about 50/50 regulars and cruisers. Aside from pastries, coffees and teas, there's a cooler with canned/bottle beverages for the on-the-go beverage drinker. With as much activity as was going on during our visit you'd think it'd be difficult to keep clean, but there was a gentleman who came out frequently to take care of emptied tables, trash, etc. There are windows into the baking area, proving that they've got nothing to hide. Most everything is made on site with fresh, natural ingredients by people who take pride in what they do. Atlantic Baking is a charming place and a nice stop for a mid-morning snack

    Photos
    Atlantic Baking - Atlantic Baking Company

    Atlantic Baking Company

    Atlantic Baking - Salad

    Salad

    Atlantic Baking - Dining area

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    Dining area

    Primo - Old school rigi. Homemade rigatoni with Italian sausage.

    Primo

    4.1(490 reviews)
    0.9 mi
    $$$$

    Primo is one of the best restaurants in Maine and would be outstanding in any big city, well worth…read morethe half-hour drive from our summer house in Friendship. We always make a reservation but they do reserve some seats at the bar for walk-ins. On our last visit, I started with the stuffed zucchini blossoms. Not to brag, but I once won a cooking contest in NYC for "best appetizer" with my own stuffed zucchini blossoms, so I order them whenever I see them on a menu. These were better than mine. The secret was the breading: chick pea flour instead of the cornmeal I always use. Then I enjoyed the fresh, local, rare tuna--perfect! My husband had an elaborate beet salad, then steak. He was very happy. Service is friendly and professional, with thoughtful recommendations for wine pairings. Highly recommended.

    My wife and I have been celebrating as many anniversaries as we can at Primo. With the exception of…read more2020 and 2025 we haven't missed a year. However. This year made us realize that this is our last year. It was our 25th and we were looking forward to it. It started with the hostess who was annoyed that we showed up 7 minutes early for our reservation and told us they were running on time and to take a walk in the garden and come back at the exact time of our reservation. Which we did. We were seated by the manager who seemed impatient. He handed us the menus and walked off. A detail I didn't consider until I noticed that the other manger handed the menus and went over some drink specials and menu specials. Our server was nice in the beginning although seemingly distracted. We found out a little later they had a wedding party upstairs and the kitchen was behind. We didn't mind because we were there for the experience as much as the food. However as the night rolled on and things took longer and longer, the staff seemed more and more annoyed with us for ordering our meal. By the end of the meal, our server asked if we wanted a cheese or dessert service and seemed very annoyed when we said yes. At this point we were 2 1/2 hours in and they wanted us out. However, we were still there because it had taken so long for our service and food. In the end we split a strawberry shortcake, which was very good, I had a coffee, and we got out of there. They wanted us out and we didn't want to stay any more. What is sad is we have been celebrating our anniversary for 20 years there as often as we can and this, our 25th was the worse experience we have ever had and we won't return. It broke our hearts.

    Photos
    Primo - Inside

    Inside

    Primo - Amuse bouche. A creamy dip with caviar and homemade potato chips. Delicious, but impossible to dig into--needed another plating.

    Amuse bouche. A creamy dip with caviar and homemade potato chips. Delicious, but impossible to dig into--needed another plating.

    Primo - Upstairs

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    Upstairs

    Ada's Kitchen - Spaghetti and Meatballs

    Ada's Kitchen

    4.1(183 reviews)
    0.2 mi
    $$

    I know it seems rough to give three and a half stars, but rounding up to four doesn't seem quite…read moreaccurate. I think the problem is that it's been given a pass for so long that now it's reputation is untouchable, and this unfortunately is going to be a humbling post. It was highly recommended to us by our hotel during our stay in Rockland, and we went the first night, of which they were booked out but no problem at all, it smelled so good we decided to make reservations for the subsequent night. So we did. Mind you, let me caveat and say it's also always a challenge to eat at Italian restaurants, because it means that someone has to make a sauce that's better than you can make it home, and that's normally not the case, save a few exceptions. So we came back, excited, and ready to be blown away, because of the house made pasta, because of the amazing aroma, and because of the beautiful ambience. However, all of our meals fell short. Spaghetti & meatballs, the meatballs were quite dry and somewhat crumbly, and the sauce while yes fresh still had no flavor. The pasta, which was probably most of the excitement for eating there did not taste as delightful as you know fresh noodles should taste. Pizzas were just ok, and although the eggplant Parmesan was cooked well, again the same sauce was used to flavor it and was still non descript. Our server was phenomenal in good news, checking In repeatedly, saw the uneaten meatballs, and asked if there was a problem, which I just replied they weren't quite what I expected. Also, the vibe in the restaurant was amazing. So if anything I would go for that, but food would not recommend.

    We came here on a whim while visiting and it did not disappoint. Our server Hyatt was so attentive…read moreand so kind, it was lovely. The food was really great as well. We had the carbonara and the margherita pizza. Both were quite delicious. The carbonara was genuinely one of the best I've had in some time. The pizza was light and not overtly heavy or dense. Definitely great for sharing. I do recommend either getting a reservation or preparing for a wait as they were quite busy the entire time we were there. Overall though the vibe was great and I would definitely go back when in town

    Photos
    Ada's Kitchen - Lovely att work

    Lovely att work

    Ada's Kitchen - Small Cheese Pizza

    Small Cheese Pizza

    Ada's Kitchen - Ada's

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    Ada's

    Lulu's Ice Cream - icecream - Updated September 2026

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