This little hidden CHARM carries so many cute options for ALL body types. Aside from the amazing…read moreservice from the owner, herself, she takes the time to build relationships with each customer. The clothes will leave any woman feeling confident and happy about themselves. The quality is great and almost all the pieces of clothing are so versatile, you can wear them on a casual day or a fun night out. You can't go wrong with supporting local especially when it is evident that they deserve all the support in the world! Quality service, quality clothes! You can't go wrong Thank you for all the years of service!

Charm Boutique is a cute store in Wailiku, Maui. I do my shopping via Instagram since I live on…read moreanother island. Every package I get does not disappoint! The owner is super friendly and always takes the time to answer my many DM's promptly. She is spot-on in sizing and I've never had to return any clothes due to poor quality or wrong size. If you're in Maui, give this store a visit. I'm sure you'll find something charming :)

Where else can you shop for clothes these days where there are reams of fabric in the shop and you…read morecan hear the sewing machine in the back room?! The clothing is designed and made on Maui. Most of the fabrics were modal blends and linen. The prints were lovely. I tried on and purchased a beautiful purple print swing dress. It is pretty and comfortable. I asked if it is ever possible to have an item you love made in another fabric or if a different size can be made. The answer was yes--they can do the custom orders. The quality, service, and value are all there. Instead of mass-produced fast fashion, you can get locally-made fun clothes right on Maui. I look forward to visiting again and again.

Rating the store front and quality of clothes. I was introduced to Kūlua through the Made in Hawaii…read morefestival and fell in love with the prints, softness of fabric, and customer service! They're so so kind. I was excited to visit the storefront and was not disappointed. There's lots of parking, the store is open and bright. There's a clearance section, but I love that it appears to also house the patterns for the clothes! When I was shopping, I'm pretty sure the owner was also cutting fabric. So cool to see the clothes being made! I tried on a dress, which the owner pointed out was a little shorter than the others. She offered to make another one if I wanted a longer length. I thought that was such a nice gesture!

I absolutely love my two suits from Manakai Swimwear! The quality is amazing and the fit is…read moreperfect! I have two black suits from her first collection and they are still in great shape with the color and the seams. Most of my other suits from other companies fall apart within a year with my daily use between salt water and chlorine. Love love love this brand!

Best swimwear on Maui! I have several Manakai suits that have held up over three years and…read morecounting. The experience (if you're able to make it to the storefront instead of shopping online) is so magical too. The owner, Kelley, has this gift of helping you find the most flattering style & size and load you up with all of the confidence to truly feel your best in what you select. These pieces are so well made, sustainable and flattering & they make me feel like an absolute goddess in my body. You won't regret yours!

The clothes are fun and the little coffee stand inside is awesome! Got a latte and tried a sample…read moreof the nitro!

Aloha Boutique Maui is one of the many swimwear boutiques that lines the Hana Hwy in Paia. It has a…read morepretty good selection of swimwear and cover ups; there is probably something to suit ladies of all ages. I got a cute striped Roxy bikini, and there were a lot of other floral patterns, one-pieces, some Volcom two-pieces, and a few board shorts. The style is less surf and more sun-yourself-on-the-beach. It also has a little selection of jewelry at the counter (silver necklaces with various marine life shapes, rings, earrings, etc.). The best thing about Aloha Boutique is that there are 3 dressing rooms, each with hypoallergenic disposable thongs.

love this shop! it's a must for us every time we're on the island. such a great selection of both…read moreprints and solid colors. the quality is awesome. they have a variety of cuts for both the tops and bottoms, so it's easy to mix and match to find a combination that works.

The woman behind the counter literally told me "yeah just looking at you, you seem bigger" while…read morepointing at my chest area after I said I wanted a medium strapless bikini top and then added "no offense." And THEN asked if I wanted to buy a bikini from her after she insulted me lmfao. I'm like "no," and proceeded to get better customer service at rip curl next door -- which btw was significantly cheaper, and same quality bikini.

They were so nice and Gave us great deals on shirts, Jewelery and had a big selection. Highly…read morerecommend!!

Beautiful place to shop has everything you need and want I always shop from here and the girls are…read moreamazing their customer services are excellent , local girls and they know how to do business

This is such a cute store. They're our i should say she's located on Market Street. We went here…read morelast night during Wailukus First Friday. Boy, was it busy. She had the crest clothes to choose from. She also sells Aliha Collection Bags, so many cute prints. Go here if you want cute, stylish clothes. The Owner( i think) she helped us last night she's very sweet and kind. The service here was awesome. I love supporting local business. The prices on some clothes are affordable on others they were a little high. But, hey that's okay we still will support them.

I LOVVVVE this shop on market street!!!! They carry Tori Praver swimwear which is one of my…read morefavorite brands, and a BUNCH of other brands. Everything is super cute and I love the decor and the way the store is set up. Parking is street parking and is usually easy and available. Super cute, totally worth checking out if you're in downtown Wailuku. Total up and coming area of shops, bars and restaurants. LOVE!!!

Very cute little shop by Gate 15 at Kahului Airport. I noticed their Aloha tote bags by their…read moreshape and different prints. So many styles and sizes I've not seen before. I bought 3 bags of coffee that sounded yummy. Two were Kona peaberry and one other decadent one for Doc and hubs. I also picked up a siracha tuna jerky Package for Doc and a healing body oil to try for myself. Nicely displayed cookies and more.

Was walking past here and the stuffed turtles caught my eye. Of course I had a million chances to…read moreget one for my kid while on vacation, but failed to do so ha. So I picked one up here. The lady that checked us out was nice, but a little too pushy on trying to get us to buy more items.