A great Boutique with lots of selections to choose from! The service is exceptional, and they can…read morehelp you put together out that will last forever!

The quality was excellent. I loved what I bought as a matter of fact I went back the next day and…read morebought one item in another color and ordered a belt and another color in the pants I bought the day before. They were lovely!

Expensive low quality goods. Owners are petulant and arrogant. Many other better options in…read moreCapitola. Shop elsewhere.

Should be 0 stars! Stef called me and verbally harassed me. Told me to "Go fuck myself" and "Go to…read morehell." All this happened because I asked the front desk staff to ask their manager if they could put up my work flyer in the store. Steff proceeded to tell me off then told me my flyers were "some crap" and that she would " Rip down all my flyers in Capitola and throw them in the trash." Not to mention the nasty voicemail she left me... Thanks Steff. I'm a teenager and this woman is an adult. As a local, I know families wouldn't want their kids and teens getting verbally harassed at a local surf shop. I'd avoid going to Free Ride Surf Shop In general. Absolutely terrible experience.

Came into the store for my very first surfboard. I was unsure of which models were better than…read moreothers, but thankfully Christie was kind enough to help me out and pick out the best one for me. She was really knowledgeable of the store and the brand. Her kindness and professionalism has created a very welcoming experience for me, and I would definitely recommend her service for future visits.

Nice small shop with parking on the side and at the back…read more Came in on a cloudy day so it was quiet. They have a promo going on - 2 pcs swim wear + slippers or hat for $99. It's a great deal! The young lady was helpful. I like the area because it's on the way to the pleasure point and it's near the other shops, restaurants and coffee shop that I go to.

I did some post Xmas shopping here and purchased several items at 50% off…read more This is the best gourmet shop in Santa Cruz County. I highly recommend shopping here, Jennifer, the owner, is an expert on all items she carries. If you are into high end olive oil or balsamic vinegars this is the place to purchase

I was on the hunt for Ranchi Gordo beans, found them here! The store is a pleasant surprise,…read moresituated a short walk from Gayle's. The shopkeeper was a very pleasant person with great stories! I definitely will be back, there's a menagerie of fun stuff to see in such a tiny space!

I've always seen this boutique, but I actually haven't gone into it. This particular day I decided…read moreto go adventure In..... I was surprised with how many cute items they had in different textures of fabrics. They still had some winter apparel granted it's Santa Cruz so it's usually a bit foggy or colder, but they had a huge denim section!! They also had three sales racks with some pretty good items. The items on the sales racks were up to 40% off. Perhaps it's the time of the year between winter to spring, but a lot of their clothes were muted colors. I really liked their denim selection and the different style styles though. I believe there were two people working one lady was helping another customer and somebody came out from the back but didn't say anything to me so maybe she was a friend or something just hanging out? I'm not too sure. I wasn't really looking to buy anything but wanted to check out what they offered and I liked their selection. The different shirts were anywhere from $40-$60 and the sweaters were about the same. I didn't check the price on the denim but they did carry love stitch!! I love that brand!! I will definitely check them out from time to time when I visit pleasure point!!

Love this store, it's super cute and has high quality clothing, great for gifting, I also love the…read morecomplimentary gift wraping. The staff and owner are super friendly and helpful.

This is a gently used higher quality women's fashion store in the capitola mercantile thingy just…read moreoff the capitola esplanade. The mercantile mart thingy has it's private parking lot of it's own. There is also the nearby beach parking but be warned in summer both of those options-along with any street parking will fill up quickly. As in 10 am is too late quickly. Luckily there are some more extensive lots not too far away-that one over behind the police station never seems to be full and since this is the esplanade it's a very nice two block ish walk. This is a smaller store yet carefully curated. This isn't a thrift store as such but a higher end resale shop. There may or may not be super trendy brands but there will be great looking fashion. Strong selection of accessories of course and on my visit a better the average selection of boots. The stock rotates all the time so of course what you see on your visit may be completely different. Even so you still might consider a browse as you never know what might be in that day. Pricing is fair. It's totally possible to put together a very sophisticated outfit for less then a hundred dollars, and of course getting those few small things to complete your look can be done for much less, All in an very valuable source for the fashion conscious.

Location is ideal, merchandise good quality and priced reasonably but the owners are absolutely…read moreremarkable. So pleasant and personable. Thank you for a great experience Terri

I had a very pleasant experience at this shop! I went in looking for a toe ring and there was such…read morea cute variety. The owner was very friendly and helpful when finding the perfect size. I will be returning when I'm back in the area to get another one!

The owner Devon is the best ! He is always friendly and…read moreknowledgeable. I love the artwork on his sweatshirts and his wife is the very talented artist who created the gorgeous capitola heart wave

I've been here twice now over the past few months, and have had similar experiences both times…read more I haven't fished in years and my fiancé wanted to get into the sport with me. I went in by myself with just a couple questions on how best to get her started. The gentleman behind the counter immediately seemed defensive and automatically assumed I wanted to sign up for lessons, and said,"This is a pro shop, we don't do anything like lessons here". I explained to him that I was not after lessons, just some tips for a beginner to the sport. The entire time I was in the shop, I had to probe extremely hard to get any kind of answers out of him, who was very short and crass with me the entire time. Apparently, this pro shop is not the place for people with questions even regarding the sport. Just go in, buy your gear and leave is what they want. 1star for good selection, but I would give zero to how rude he was, even to a local.

A great, well stocked tackle shop the obviously caters more to ocean fishing, but with plenty of…read moregear for any fishing adventure. I needed some gear for an upcoming catfish trip. Solid selection of everything from jigs to poles, the one issue was the prices were a bit high, by about 50 cents per bag of hooks and sinks. Doesn't sound like much unless you're buying 5 bags of 4 different sizes after a big trip of losing gear to the trees at Lake Del Valle. Still, a great local shop with some great advice from the salesmen.