I can't recommend Julie enough. We coordinated scheduling for my makeup trial and wedding-day…read moreservices via email, and she was always quick to respond and clear in her communication. Working with her in person was also a joy. She is not only incredibly talented, but also warm, gentle, and so cool! Sitting in her chair on my wedding day was a very welcome reprieve from the hectic wedding-day buzz. I felt so confident and beautiful on my wedding day. Julie nailed the balance between natural and glam for a bride who rarely wears makeup, and both my hair and makeup stayed in place all day and night. Thank you, Julie!!!

Sorry that this is long overdue but I need to thank Julie for her expert, timely and highly…read morepersonalized makeup tutorial in preparation for my son's wedding in Madrid. I'm in my 50s, was stuck in a makeup rut (same-same for years) and asked for a special occasion tutorial, plus a refresh on my work and weekend looks. I'm about to retire & wanted to treat myself to a glow-up. Julie was easy to schedule with - she came to my home w/ her tools of trade but intentionally used my own makeup as much as possible, while recommending products & brushes to fill the gaps. No upselling and most of her recommendations were very affordable. Her approach was gentle, open-minded & respectful of the fact that I wanted a natural yet elevated look. She did half of my face and walked me through doing the other half. Her teaching style was great - she made suggestions instead of imposing rules. It felt safe. After the session, she sent me a detailed step-by-step guide, complete with hyperlinks to every product used. I bought most of what she suggested and have been super happy w/ it all. I've incorporated several of her techniques that are simple but impactful. Julie gave me the confidence boost I needed to put my best face forward :)

Is it possible to already know who you want your wedding HMUA to be before you are even engaged?…read moreYes! Jenn is one of those vendors. I knew Jenn was the one and was apprehensive that she wouldn't be able to fit me into her busy schedule, but I got lucky and she said yes (love you)! Jenn is an absolute a gem and AMAZING at her craft! My makeup and hair (especially my hair) was the talk of the night and I loved it so much. One of the things I loved most about Jenn was her patience with me. I am very particular and Jenn executed my vision just how I envisioned. She's a perfectionist herself so I had a lot of faith in her capabilities and boy did she deliver! She transformed me into a stunning bride and I felt so beautiful on my big day. My makeup was not cakey and did not melt off my face, it looked perfect even after 12+ hours of crying, smiling, and dancing. That says a lot about her skill and techniques. Another thing that I loved was the professionalism that her and her team provided. Throughout all the mayhem, the morning of the wedding, Jenn and her team were calm, cool, and collected. They are the kind of team you want on your side when you are freaking out at every little thing. Jenn was comforting and her assistants were just as friendly. My bridesmaids felt comfortable expressing what look they wanted and in the end, they all looked fantastic! After doing my makeup, Jenn even made time to do makeup for my mother-in-law which turned out incredible. You know your makeup artist is a winner when she's able to do the perfect natural look on mature skin. What more can I say about Jenn? I am truly in awe of her talent and would recommend her 1000%! BOOK her!

Jenn and I go way back, back to our teenage days when we were both wild and free (ok, maybe not the…read morewild part but you get what I mean). So as I was planning my wedding and the last on my list was to find a MUA, I was struggling a bit to find someone who #1, would be able to perform the service on my wedding date and #2, someone who I can trust to have them beautify me on my special day. My husband knew my struggles so he started asking family and friends around. One day, he went out to play poker with his friends and started talking about the wedding planning. One of his friends mentioned his girlfriend is a MUA and that maybe I could reach out to her for a consultation and quote. Little did I know, that girlfriend of his was Jenn!! A long time friend who I haven't seen for over 10+ years!! Long story short, I booked Jenn for a trial and her service on my wedding. I have never felt more beautiful than I did on my wedding day. Let me just say that Jenn is SUPER TALENTED. She knows exactly what makeup and hair will work with your face. She knows how to soften your features and make your eyes brighter. You only have to tell her what kind of look you want and she will exceed your expectations! Not only does she do amazing makeup, she can do gorgeous hairstyles as well. I had a "under the sea" themed wedding so I didn't want anything too over the top for my hair. She said let's go for a natural, flowy waves to match the theme. After the make up and hair was done, I was stoked to see myself in the mirror. It's was perfect, exactly to my imagination. Every single one of my friends and family loved it. They said I looked flawless and the makeup and hair lasted all day with no smudges or smears. Jenn is very professional when it comes to her work, and she is very approachable, super sweet, and honest. I felt very comfortable around her. She listens to your concerns and definitely delivers. It was the one of the best decisions I made and easily one of the best vendors I worked with for my wedding. Don't hesitate, book her now! Jenn is SO WORTH IT and you won't regret it! Xoxo Vickie

I had the absolute pleasure of working with Alicia for a headshot photo session and I cannot…read morerecommend her highly enough! I am an opera singer who needed hair and makeup done for my headshot session. I wanted a look that would be glamorous, but still felt like me - and Alicia delivered. I asked for an elevated-natural makeup look with my hair in big loose mermaid-y curls, and she nailed it perfectly. The curls she created were absolutely gorgeous and held beautifully throughout the entire shoot. One of my favorite touches was the custom lashes she applied; she had options in multiple colors, which I didn't expect, and recommended I go with dark brown for a more natural, soft look (I'm very fair). They gave my lashes fullness and length but the color kept them soft. It was a thoughtful detail that really nailed my elevated-natural ask. Beyond her incredible talent, Alicia is just a genuinely warm, friendly, and fun person to be around. Getting your hair and makeup done can feel a little nerve-wracking before a big shoot, but she made the whole experience feel relaxed and enjoyable. The conversation flowed easily and I felt completely at ease the entire time. It's no surprise that my photographer personally recommended her - the two of them are clearly a dream team! My photographs turned out beautifully, and I know Alicia's work played a huge role in that. If you're looking for a makeup artist who truly listens, brings incredible skill, and makes you feel like your best self - look no further! (I'll add a photo once I had an edited copy from the shoot.)

Alicia did an in-home appointment for my daughter's wedding day. She communicated prior to the day…read moreto make sure she had what she needed and that the styles were suited for our hair. She was on time, quick, completely prepared and a calming presence on what can be a stressful day. I can't say enough about how much I enjoyed the experience. I highly recommend her for any special days or even a treat day for yourself.

This review is looooooong overdue. Chrystal did my makeup for my wedding in September 2024. I found…read moreher through the recommendation of my brother, who had worked with her on film sets. She's incredible. I have darker skin (Fitzpatrick 4-5) that is acne-prone and rough, and have rarely found an artist that I like. Chrystal is awesome. She somehow strikes a perfect balance between glam and natural. I specifically didn't want the unrecognizable look that a lot of (particularly Indian) brides tend to have, and Chrystal nailed it. I looked like myself--if I had been born like 15% more beautiful. She's also incredibly friendly, kind, and personable. She insisted on coming to ME for the bridal trial, and on the wedding day she was timely, efficient, but not rushed. She also did makeup for my MIL and one of my best friends, and they looked gorgeous. Somehow everyone was ready to go way ahead of schedule. Multiple people told me it was the most relaxed bridal getting-ready process they'd witnessed, and I think Chrystal had a lot to do with that. I have since recommended her to several other brides who also loved her!

She was amazing. Her skills and talent were enough to blow me out of the water. But add the fact…read morethat she's friendly and awesome? Great combo. On time and extremely responsive in our email and text thread. Kept me informed on what I needed to know and when. I couldn't believe how calm she made the whole situation feel. Seriously I would go to her again and again and again. Thanks Chrystal!

I LOVED working with Joyce for my wedding. From the start with my trial, I felt super taken care…read moreof. She listened to my thoughts and immediately started working on my look, which was so pretty and natural. I really appreciated seeing three different hairstyles, and I really liked the way she put on the false lashes in small pieces, which made them look like my real lashes! My makeup and hair withstood the windy SF engagement shoot and still looked great after. Then, for my wedding, I loved my hair and makeup once again, and the baby's breath Joyce put in my hair made me feel so pretty. Joyce and Nadia made my moms and sisters all look so beautiful for our special day as well. I especially appreciate how patient Joyce was with my mom who was having trouble deciding on her hairstyle. My groom Daniel also looked great after his touchup. All in all, choose Joyce! You will not regret it!

I found Joyce through instagram to be the hair and makeup artist for myself, the mothers and our 2…read moresisters. Her natural style was perfect - she was able to make us feel like ourselves but elevated which was perfect especially for those that rarely wear makeup or only do minimal makeup. During the trial and wedding day, I found Joyce to be detailed, quick but thorough, and to have a relaxing vibe which was perfect and exactly what I needed since I was feeling overstimulated with all the chaos during the morning of the wedding. Joyce was a pleasure to work with and I'd recommend her to anyone looking for a hair and makeup artist!

Talented and friendly hair and makeup artist located in Union Square!…read more I was in search of bridal hair and makeup services back in October 2025. I reached out to many people, but Mei's husband, Robert, was the first person to respond to my inquiry and have availability for my wedding day. I paid a total of $475 for my hair and makeup trial and for my hair and makeup the day of my wedding. I did my hair and makeup trial in December 2025. I asked for a makeup look that was "me but fancier" and a simple low bun with face framing pieces. Mei listened and delivered with a natural makeup look and a cute bun that I absolutely loved. She made me feel extra beautiful. She even helped me start sewing the comb to my veil. I booked hair and makeup services for my wedding day after doing the trial with her. For the wedding hair and makeup, note that they may not be able to come to your hotel. Robert told me that they did not have a driver available to bring Mei to the hotel the day of my wedding, so I had to go to their studio. For me, this wasn't a big deal because my hotel was just a quick 2-stop bus ride down the street. I booked an 8 AM appointment for March 2026 and I arrived a little earlier. Mei was already there so we were able to start a little before 8 AM for my hair and makeup. She recreated the whole look from the trial flawlessly and even helped me place and pin my wedding veil. In total, it took about 1 hour for my hair and makeup. Mei's hands are very skillful and efficient, but gentle at the same time. My hair and makeup looked amazing in person and in the photos. I ended up crying a few times during my ceremony and reception, so I accidentally dislodged one false eyelash. That's OK though because it was easy to put it back on with the help of my friends and eyelash glue. Overall, I loved the service I received from Mei and highly recommend her to anyone looking for bridal hair and makeup in SF!

It was absolutely amazing working with Mei and Robert! Robert was so thorough in communicating all…read morethe details leading up to our wedding. From fast replies to detailed schedules and reminders, he made everything feel on track and great. And Mei was absolutely talented, sweet, and kind! She makes you feel so comfortable and respects the look you want. I never wear make up and wanted to wear glasses on my wedding day and Mei just got the vision. My makeup felt natural and my hair looked so nice and flowy. I felt beautiful during my trials and on the actual wedding day. Mei really enhances your beauty and makes you feel so comfortable as well. She was the exact energy needed on the morning of the wedding! My mom, mother-in-law, and sister-in-law all loved their makeup and hairstyles. We received so many compliments and I can't recommend Mei enough!

Lia did a magnificent job on my hair and makeup and my partner's makeup for our wedding. She…read moreperfectly captured the old Hollywood vibe we were going for. Our looks were just as fresh at the end of the evening as they were when we started. If you need to spend all day getting ready with someone, Lia is your gal. An absolute delight and incredible artist.

I highly recommend Lia! She was very responsive, organized, friendly, kind, easy to get along with,…read moretalented, and professional since our very first correspondence. The fact that Lia was even able to meet me at 4:30 a.m. so that I could be ready by 7:30 a.m. for my elopement at SF city hall spoke volumes about her. Being a bride who has very minimal experience with getting my hair and make-up done, I was a bit skeptical at first about whether I really needed to have a three hour appointment, but in the end, I think it's incredibly wonderful that Lia carves out three hours to work with her brides. It turns out that it was the perfect amount of time for Lia to do all of the following: confirm the look I want to have for my wedding, set up, do my hair, apply make-up, give me stretch breaks, clean up, and have some time to spare. Even though I opted out of a hair and make-up trial, Lia certainly knew how to deliver. Her artistry, expertise, and skills are all to be admired. She was also very patient and willing to answer any questions I had throughout the hair & makeup process, and made me feel beautiful and confident for the eventful day to come. Lia also went above and beyond and helped me into my wedding dress, which was no easy feat! You see, it had a corset back, and neither of us ever laced up a corset wedding gown before. With the help of some Youtube videos, Lia got me into the dress like a pro. This meant so much to me, because if it weren't for her, it would have been much harder to do a first look with my fiance before we took off to SF city hall together. Overall, I couldn't have asked for a better person to get me ready for my big day, and would recommend Beauty by Lia to friends and family without hesitation. Thank you so much Lia!

Stopped by Fox & Doll on a Saturday and picked up some great makeup, hair and skincare products…read more Such a cute store with lots of good product lines, as well as some adorable artwork, clothing and even greeting cards! The owner Shana was so kind and helpful and I will definitely be back next time I am in San Francisco!

I hired Shana for makeup and hair lessons for my wedding dawn photoshoot. I got married 2 years ago…read moreand I'm still using these lessons for events. Before our makeup lessons, Shana reviewed the makeup and tools I already had, and gave me a list of makeup options to get the look I wanted and where to get them! We met over zoom for our hair and makeup lessons and I was able to record myself going through the steps. Shana gave me so much amazing advice from managing my hair in the heat, to applying eyelashes, and which parts of the eye shadow palette to use for various looks. Being able to have the video with me while I was getting ready at dawn with every step made everything feel seamless instead of stressful. I've never felt more confident doing my makeup. Waking up at 4:45am and being ready to go at 6am felt crazy, and I was so happy I knew exactly what I was doing and what to pack for touch ups. It was so wonderful knowing I had everything I needed.