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    New Image Beauty Salon

    4.7 (83 reviews)
    ModerateHair Salons
    Open 10:30 am - 6:00 pm

    By appointment only

    Services - New Image Beauty Salon

    Bridal hair services

    Blowout

    Chemical treatment

    4 More Services

    Color only

    Haircut

    Cut and color

    Hair styling

    New Image Beauty Salon Photos

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    Recommended Reviews - New Image Beauty Salon

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    Reviews With Photos

    Emily G.

    Always top notch, quality service. Ling and Eddie are the best in this business and can do anything you want. You name it, they can do it. They have been doing my hair since I was a little kid so they always know what style will suit me best. My mom and I will keep coming here until they retire!

    when I wanted to try bangs out so we did wispy ones!

    I love Ling. I have been coming here since my boyfriend's barber recommended her to me. She is my go-to. It was hard moving up to NorCal and looking for someone who is good with Asian hair but ever since my first haircut with her, I've been back so many times. She is so knowledgeable about how to take care of my hair and is honest about what I need and never tries to up-sale me. She also just uses any photo I bring and recreates it to fit my head shape! She is very communicative and it's so helpful since I get to discuss what I'm looking for!

    Natural lighting. Vibrant purple hair took about an hour of bleaching and just as long for the color
    Kristal L.

    A long overdue review! I've been going to Ling and Eddie for years to get my hair done. Love going to them when I'm looking to try a new hairstyle or cut. My most recent trip, I wanted to do a more vibrant color with my hair since I'm working from home for the next few months. I sent a few pictures in advance of my appointment to ensure they had the right color. It wasn't my first time dying my hair but it was the first time going this extreme and I have to say, I LOVE IT! Eddie always does an amazing job with color. I trust him and Ling completely! I've previously done a light blonde ombré through them a few years ago and loved that to. Their new salon is super cute, with a very instagrammable wall if you like to pose for a photo after :) Location has small parking lots around it so no issue with finding a spot Cash only or pay via venmo as they no longer take credit cards

    Layered hair
    Cathleen T.

    Ugh I loved my haircut. I got a whole bunch of layers. I had a lot of hair and it was super long. But Eddie was able to layer my hair and cut it at a good length. In this photo I was able to style my hair by myself. Super easy. Eddie cut my hair and I can't wait to go back! I spent $50.

    New location

    My last review was 9 years ago and how quickly time passes. :) Ling has been the only hairstylist to cut my hair in the last 10 years and its always amazing. She understand everyone is different and she manages to get it right every time. CHECK OUT THE NEW LOCATION: 2003 High Street, Alameda, CA 94501 Easy parking, cute salon and always fun to spend time with Ling & Eddie as she transforms my look. Finding a hairstylist is not easy and when you do its a relationship you never want to lose. Thanks Ling!

    Auburn mixed balayage by Ling
    Michelle L.

    After all these years of coming here for a cut, I decided to try my first balayage coloring. Ling did an incredible job. I'm obsessed with the results! I went for a mixed auburn brown tone for my hair that I've grown out for nearly a year. Ling first gave my hair a light trim and layering before applying any color. Then she meticulously covered each layer with creme coloring, alternating between a mohogany and a lighter brown. It did take a while for the color to absorb cause of the dark hair (almost 3 hours), but the time was worth it. Following the wash and dry, I could definitely see the shades of each color blended beautifully into each layer upon layer. I'm so happy I finally got around to trying the balayage :) Will keep coming back for all my cuts and coloring!

    Lorena P.

    Since I decided to make a big cut on my hair that was once close to my hips, I started looking for the right place for that big change. Thank God I found it! I believe that I cut my hair with the salon's owner, she was attentive and patient and helped me to find the exact measure for a good haircut. I loved the result and was impressed with the price! Very good salon and with great prices. Will definitely be back more often

    Supposed to be highlights! Now I have huge white patches!!!:(
    Dominique K.

    I feel bad since I never write a bad review and owner is very nice! BUT... This is probably the worst coloring job I ever had! Uneven messy huge spots of bleach! Told her to check foil since my hair takes color really fast... But ignored! Now I have partial white hair!!!! It looks way worse in reality!! Have to give this a big FAIL!! Do not recommend, at least not for color

    Brown balayage
    Stacey D.

    I had an appointment with Mrs. Siu who owns the salon. She is AMAZING. I showed her an image of what I wanted: hair cut short (all the same length) and ashy brown balayage. I got that for the most part, I just have to come back because my hair was way too orange from the previous dye job I got at another salon that we couldn't necessarily accomplish what I wanted in one session. That's okay. She got rid of 90% of the brassy hair I was rockin so I'm so happy with the outcome. She was very patient with me as it took 6 hours to deal with my crazy thick and curly hair. Hard to imagine that after bleach and toning, I left the salon with softer and healthier hair. Let me just say the shop is really well kept and clean. The staff is attentive and friendly, as so are their customers. I will definitely come back in a few weeks to tone my hair again so we can accomplish that ashy brown I've been aiming for.

    A-line Cut!

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    2 years ago

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    1 year ago

    I had a great experience with Eddie cutting my hair. He did a terrific job and I will definitely come back in the future.

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    7 years ago

    They are so good, with short or long hair. I just got highlights and they're great. I highly recommend

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    Page 1 of 3

    Ask the Community - New Image Beauty Salon

    Are they currently open for business?

    Yes, but they moved to a new location: 2003 High Street. They are still located in Alameda. It's best to make an appointment.

    Don’t See Your Question? Ask Away!

    Review Highlights - New Image Beauty Salon

    I got a haircut and highlights/balayage from Ling, who, along with Eddie, was incredibly friendly.

    Mentioned in 37 reviews

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    Salon 1500

    Salon 1500

    4.7
    (774 reviews)
    2.0 mi
    $$
    Certified professionals
    Locally owned & operated

    Five stars for Justin!! I am new to the Bay, hadn't yet found the colorist who would understand my…read morehair and the look I wanted. I booked with Justin at Salon 1500 based on reviews. He reached out for a conversation before I came in and I knew I was in good hands. And then I was BLOWN AWAY by what he was able to achieve!! I had expected it would take a few visits to get there. Justin knows hair!! There is a science and an art to color, especially for those of us wanting dimensional color. Justin has both expertise and artistry!! I'm just delighted. I want to also mention that the salon itself is lovely. Spacious and airy, with a sweet back patio. I loved the art, too. The whole experience was uplifting! Justin is easy to talk to, the vibes are chill. I'm including before and after photos in hopes that my review might help someone else in a similarly desperate situation. You can trust Justin at Salon 1500!! He's awesome!!

    5 Stars for Justin Lorenz! ***** I'm lucky enough to live right around the corner from the salon,…read moreand Justin has become my absolute go‑to for both haircut and color. He's incredibly accommodating, especially with my unpredictable work schedule and the constant juggle of being a mom. He always communicates clearly about his availability and somehow finds a way to make things work, even when I need a last‑minute rescue for a quick color or cut. Justin is not only professional but genuinely thoughtful in his approach. He asks great questions about what I need, offers helpful recommendations, and always makes sure we're on the same page before he starts. The cuts he's given me have been amazing, easy to manage, and perfect for someone who's always on the go. On top of all that, he's just a wonderful person. He's caring, a great listener, and creates such a comfortable, welcoming experience every time I'm in his chair. Honestly, these appointments make my days better.

    Photos
    Balayage by Rachelle
    Balayage by Rachelle
    Styled by Tiffany! Text 619.992.2932 or call 510.522.2881
    Styled by Tiffany! Text 619.992.2932 or call 510.522.2881
    Platinum blondes and long bobs done by Tiffany

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    Platinum blondes and long bobs done by Tiffany
    Salon One

    Salon One

    4.3
    (609 reviews)
    1.0 mi
    $$
    Certified professionals
    Free consultations

    I just moved to SF and was nervous finding a new hair place because I had a really bad experience…read morelast time I got my hair done (not here). I ran into this place online and decided to give it a shot based on reviews, even though it was a bit of a drive. I am so glad I did! Tommy did my balayage + cut with long layers and he did awesome!!!!! The color blend is beautiful and length is exactly what I wanted. He was very nice and knew exactly what to do and it turned out perfect. Tina was also super nice and welcoming. Overall amazing service and affordable prices especially compared to other places in SF region. Will definitely be coming back :)

    SHORT STORY: TINA chemically burned my hair at the root and…read moreleft me signifiant hair loss and painful injuries . Do not be mislead by the 5 star reviews. LONG STORY: My stylist in San Franciso retired and I made an appointment with TINA because she presented herself as an expert in hair straightening services. TINA confidently assured me of her many years of experience and familiarity with Keratin Straightening, Brazilian Blowout and Japanese Thermal Reconditioning. The appointment was a disaster. Not only did TINA appear unfamiliar with Japanese Thermal Reconditioning procedures, but she simultaneously worked on another client while treating my hair - this is something I have never experienced in 30 plus years of getting my hair chemically straightened. TINA sat me on her chair and went straight to applying the solution. She didn't bother assessing the quality of my hair or even washing it. Looking back, the instant she started working on me, I felt I was in trouble. Unfortunately I simply didn't want to believe that someone with 20 years of experience did not know what they were doing and I was being lied to. I finally spoke up while she was focused on the other client, as I had to alert her that my scalp was burning. By that point, significant damage had occurred. I now have blisters on my scalp, with patches of hair crisped and dead at the roots; my hair is so severely burned it's stuck to my scalp. What's left of my hair feels like Velcron - frizzy, dry and immovable. Since the treatment, I've been losing hair at an alarming rate -- I find burned strands broken hair and tufts of cuticled hair everywhere I turn. This experience has left me with visible bald patches and ongoing hair loss that constantly reminds me of the damage TINA had done. I had invested many years and thousands of dollars into maintaining my hair, I beat myself up every day for trusting TINA. This single appointment has undone decades of effort. If my hair cuticle is not damaged permanent, it will still take years for my hair to recover. The physical, financial, and emotional toll has been devastating. Once my scalp heals, I will need to be fitted for a wig, yet another expense incurred due to TINA's lies and incompetence. I asked for a one inch trim - she cut off at least 5 inches. In hindsight she chopped off my hair because she had burned it. As I walked back to my car I finally had a chance to touch my hair and felt the severity of the damage. I immediately returned and showed TINA the damage she had caused. She told me to come back for a conditioning treatment. I had to leave for another appointment, and I was in too much shock to even argue with her. I came back in a week later and TINA told me she wanted to do a Keratin Treatment on it!!!! I told her she wasn't getting anywhere near my hair again and asked for my money back. She refused; TINA attempted to place the blame on me, claiming the treatment failed because my hair was "too dry". She then had the audacity to tell me it's my fault because I told her I've had the service done before. Indeed I've had Japanese Thermal Reconditioning done countless times with excellent results by real experts who knew what they were doing. I couldn't believe TINA was not taking any responsibility. My only recourse was ask another stylist working at the salon to look at my scalp an touch my hair. At that point she got scared, broke out in hives and gave me a refund. Looks to me like she's willing to say and do anything to pay for the new house she's building down the street. This experience has been deeply distressing, and I hope it serves as a warning to others seeking any kind of service from TINA.

    Photos
    Ombre and haircut by Howie
    Ombre and haircut by Howie
    Salon One
    Salon One use OLAPLEX, Go bold hair breakage solved

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    Salon One use OLAPLEX, Go bold hair breakage solved

    New Image Beauty Salon - hair - Updated July 2026

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