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    New Image Beauty Salon

    4.7 (83 reviews)
    ModerateHair Salons
    Closed 10:30 am - 6:00 pm

    By appointment only

    Services - New Image Beauty Salon

    Bridal hair services

    Color only

    New Image Beauty Salon Photos

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    Recommended Reviews - New Image Beauty Salon

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    Reviews With Photos

    Emily G.

    Always top notch, quality service. Ling and Eddie are the best in this business and can do anything you want. You name it, they can do it. They have been doing my hair since I was a little kid so they always know what style will suit me best. My mom and I will keep coming here until they retire!

    Natural lighting. Vibrant purple hair took about an hour of bleaching and just as long for the color
    Kristal L.

    A long overdue review! I've been going to Ling and Eddie for years to get my hair done. Love going to them when I'm looking to try a new hairstyle or cut. My most recent trip, I wanted to do a more vibrant color with my hair since I'm working from home for the next few months. I sent a few pictures in advance of my appointment to ensure they had the right color. It wasn't my first time dying my hair but it was the first time going this extreme and I have to say, I LOVE IT! Eddie always does an amazing job with color. I trust him and Ling completely! I've previously done a light blonde ombré through them a few years ago and loved that to. Their new salon is super cute, with a very instagrammable wall if you like to pose for a photo after :) Location has small parking lots around it so no issue with finding a spot Cash only or pay via venmo as they no longer take credit cards

    when I wanted to try bangs out so we did wispy ones!

    I love Ling. I have been coming here since my boyfriend's barber recommended her to me. She is my go-to. It was hard moving up to NorCal and looking for someone who is good with Asian hair but ever since my first haircut with her, I've been back so many times. She is so knowledgeable about how to take care of my hair and is honest about what I need and never tries to up-sale me. She also just uses any photo I bring and recreates it to fit my head shape! She is very communicative and it's so helpful since I get to discuss what I'm looking for!

    Layered hair
    Cathleen T.

    Ugh I loved my haircut. I got a whole bunch of layers. I had a lot of hair and it was super long. But Eddie was able to layer my hair and cut it at a good length. In this photo I was able to style my hair by myself. Super easy. Eddie cut my hair and I can't wait to go back! I spent $50.

    New location

    My last review was 9 years ago and how quickly time passes. :) Ling has been the only hairstylist to cut my hair in the last 10 years and its always amazing. She understand everyone is different and she manages to get it right every time. CHECK OUT THE NEW LOCATION: 2003 High Street, Alameda, CA 94501 Easy parking, cute salon and always fun to spend time with Ling & Eddie as she transforms my look. Finding a hairstylist is not easy and when you do its a relationship you never want to lose. Thanks Ling!

    Auburn mixed balayage by Ling
    Michelle L.

    After all these years of coming here for a cut, I decided to try my first balayage coloring. Ling did an incredible job. I'm obsessed with the results! I went for a mixed auburn brown tone for my hair that I've grown out for nearly a year. Ling first gave my hair a light trim and layering before applying any color. Then she meticulously covered each layer with creme coloring, alternating between a mohogany and a lighter brown. It did take a while for the color to absorb cause of the dark hair (almost 3 hours), but the time was worth it. Following the wash and dry, I could definitely see the shades of each color blended beautifully into each layer upon layer. I'm so happy I finally got around to trying the balayage :) Will keep coming back for all my cuts and coloring!

    Lorena P.

    Since I decided to make a big cut on my hair that was once close to my hips, I started looking for the right place for that big change. Thank God I found it! I believe that I cut my hair with the salon's owner, she was attentive and patient and helped me to find the exact measure for a good haircut. I loved the result and was impressed with the price! Very good salon and with great prices. Will definitely be back more often

    Supposed to be highlights! Now I have huge white patches!!!:(
    Dominique K.

    I feel bad since I never write a bad review and owner is very nice! BUT... This is probably the worst coloring job I ever had! Uneven messy huge spots of bleach! Told her to check foil since my hair takes color really fast... But ignored! Now I have partial white hair!!!! It looks way worse in reality!! Have to give this a big FAIL!! Do not recommend, at least not for color

    Brown balayage
    Stacey D.

    I had an appointment with Mrs. Siu who owns the salon. She is AMAZING. I showed her an image of what I wanted: hair cut short (all the same length) and ashy brown balayage. I got that for the most part, I just have to come back because my hair was way too orange from the previous dye job I got at another salon that we couldn't necessarily accomplish what I wanted in one session. That's okay. She got rid of 90% of the brassy hair I was rockin so I'm so happy with the outcome. She was very patient with me as it took 6 hours to deal with my crazy thick and curly hair. Hard to imagine that after bleach and toning, I left the salon with softer and healthier hair. Let me just say the shop is really well kept and clean. The staff is attentive and friendly, as so are their customers. I will definitely come back in a few weeks to tone my hair again so we can accomplish that ashy brown I've been aiming for.

    A-line Cut!

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    2 years ago

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    1 year ago

    I had a great experience with Eddie cutting my hair. He did a terrific job and I will definitely come back in the future.

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    7 years ago

    They are so good, with short or long hair. I just got highlights and they're great. I highly recommend

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    Ask the Community - New Image Beauty Salon

    Are they currently open for business?

    Yes, but they moved to a new location: 2003 High Street. They are still located in Alameda. It's best to make an appointment.

    Don’t See Your Question? Ask Away!

    Review Highlights - New Image Beauty Salon

    I got a haircut and highlights/balayage from Ling, who, along with Eddie, was incredibly friendly.

    Mentioned in 37 reviews

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    Tomo for Hair

    Tomo for Hair

    4.1
    (378 reviews)
    0.9 mi
    $

    I've been going to Lilly for years. She's so good at what…read moreshe does. She's very easy to talk to, she never tries to sell me products or treatments. She asks what you want and she gets it done! The Salon is calm and spacious. Very nice clean bathroom. Lilly also work so well with kids. My daughter also loves going to see her

    First-time customer here. Made an appointment with Lilly but she's still working on her previous…read moreclient so I had to wait an extra 10-15 minutes. No biggie b/c the place seems clean all around and I was in no rush. When it's my turn, I requested the "textured, two-block with a close fade". Lilly proceeded to pin my hair up, worked the fade down to a 1.5" guard, and then shampooed/conditioned my hair. She seemed very comfortable to talk to during my appointment. However, all the positive energy stopped flowing when I returned back to her chair. She asked me if I wanted a side-part, which was the first red flag b/c a two-block is usually a mid-part. As for texturing, there's barely any scissor work involved; all she did was used the thinning scissor (the one with teeth) in a few places and that's it. Her primary tool was the electric razor which seemed very basic and left me wondering if she'd ever worked on men's hairstyles before. Out the door, I paid $40 for a haircut that my barber could've done a better job at.

    Photos
    Color by Lilly
    Color by Lilly
    What I was supposed to get
    What I was supposed to get
    This is what we asked for

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    This is what we asked for

    New Image Beauty Salon - hair - Updated August 2026

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