Been going to this spot for a few years now when we make it down to the coast!…read moreFriendly knowledgeable staff helps us with everything! Recently submitted entries for Jimbo Phillips drawing contest! Highly recommended!

I had one of the worst customer service experiences I've ever encountered at this store…read more I came in to purchase some apparel for my children, and my daughter picked out a shirt that was on clearance. As I was checking out, the cashier informed me that all clearance sales were final. I acknowledged that and told him that was fine. The problem began when the cashier struggled to remove the security sensor from the shirt. After several unsuccessful attempts, he decided to use wire cutters to remove it while it was still attached to the shirt. My husband even pointed out that doing so would likely damage the garment. Despite the warning, the cashier continued and ultimately tore a sizeable hole in the armpit of the shirt. At that point, we understandably told him we no longer wanted the shirt since it had been damaged by an employee during the checkout process. To our disbelief, the cashier insisted that "all sales are final." I explained that the shirt was not damaged when we agreed to purchase it and that the damage occurred because of their employee's actions. A manager was then called over and made the equally absurd statement that clearance items are on sale because they are defective. The shirt was not defective when we selected it--it became defective because their employee damaged it while attempting to remove the security tag. Rather than taking responsibility for their mistake, they told us we either had to find another item of the same price or take the ripped shirt. Their complete lack of accountability and customer service was shocking. In the end, we found another shirt, sparing them from having to refund the $18.95 they seemed so determined not to return. The entire situation could have been resolved with a simple apology and common sense. Instead, we were met with excuses, poor service, and a complete disregard for customer satisfaction. Based on this experience, I will never shop here again and would not recommend this store to anyone.

Skate or die ! These guys catch my drift. It is hard being discriminated as a skater, stereotypes…read moreabound and friendly respect is hard to come by when you're rolling around on a board having a good time. Fortunately, you've got the folks down at Bills Wheels ready to help you with the shredder lifestyle. The love goes out to everyone (skaters included) at this location.

Great selection and awesome people! The vibes were good and the staff care about the customers.read more

My daughter took an interest in skateboarding all of a sudden so we came to support our local skate…read moreshop! The store is very well stocked with complete skateboard sets which are perfect for a beginner board. Some of the brands we saw were Santa Cruz, Birdhouse, Creature. The shop was empty at the time so they allowed us to try the skateboards out in shop, which was nice. In addition they have a good variety of decks and they sell the trucks and parts separately so you can customize your board too if desired. I also love browsing through their clothing. They have a nice selection of skater brands for Men, women and children. Sometimes you can get a good deal on the sale rack.

Hello, I recently relocated from the Bay where I could never go into a store that wasn't a DXL, as…read moreI am tall and athletic. This store is affordable, convenient, and family owned... they even had some clothes that fit me. The variety is abundant, and they have a newborn! I encourage our community to contribute and will be a frequent shopper.

Let me tell you... NHS is the place to go for everything…read moreskateboard. Right here in town! Super fast shipping! Latest gear, great sales!! I just might be their best consumer person!! No, really. They've got it. I always check sales, for real!

Being a homegrown native Santa Cruzian, I love rocking the SC Skateboards apparel. They have a…read moregreat selection on woman's clothing too. When I ordered online, I received my shipment promptly. Go NHS!

We had a surprisingly awesome experience here. Generally shops on the beach feel like tourist traps…read moreto us, we know we can get better prices and service elsewhere, we just like window shopping. At free to ride the vibe was different and super welcoming, we had been considering a skim board for a few weeks for my 13 year old daughter but hadn't committed yet. DREW was so amazing that we couldn't say No! From the moment he greated us, he was friendly and genuine and super duper knowledgeable. He helped my kid find the right size board and the left us alone to look at designs. When we decided, he waxes her board and gave her a few pointers. He took his time explaining a few things to her and made sure we were happy and comfortable with our purchase as he filled us in in the return policy. Everyone knows it's the people who make a business, Drew is really making an impact here! We are telling all our friends and we will be back for any beach needs in the future!

Expensive low quality goods. Owners are petulant and arrogant. Many other better options in…read moreCapitola. Shop elsewhere.

Proud to be apart of the resergance of Santa Cruz locals. We provide graphics for everyone one from…read moreyour local ankle biter, to all helgs and grom snd if course all adults duders and dudettes!

Are you a Santa Cruz Local, or want to be one?? If so this is the Skate shop you need to get your…read moregear from. Macula is locally owned by Brian Carey and is right in the heart of West Side Santa Cruz. They sell everything from hoodies to hats all locally designed. So i suggest you get your butt off the computer now and go sport some MACULA gear!

Probably one of the better shops on the Boardwalk. Since they carry O'Neill, Vans and Quicksilver I…read moredon't mind the prices. Most of the other stores offer the generic type souvenirs that you can find in all of the shops but O'Neill has better quality items. Big selection of t-shirts, sweatshirts, bathing suits, flip flops and hats. This is definitely one of our regular Boardwalk stops.

Stood in this store watching two cashiers ignore me with no other customers while they folded…read moresweatshirts. I could have not felt more ignored or unwelcome. Light day and hardly anyone there you nobody could be bothered to even look at us Asleep at the wheel O'neil!!!! I'll take my money elsewhere that doesn't come with service like this And reading down I see the same complaints about this issue over and over. Does O'Neil not care about the customer experience and just expect us to give you business.

Todd and staff have what you need. Love having a local…read morebusiness to grab our gear. Thx Bayside Marine!

Not sure why the say on the website that they can help repair rods because my brother and went in…read moreto see if they can repair his rod and the man working the front didn't even look at it just immediately said "no I don't have parts for that". Then we asking if he knew anywhere else that he could get his rod fixed and the man just responded "no". Super short with us, not helpful at all, and rude. Never going here again or recommending it to anyone, since this place treats locals like garbage. Do better!