Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!

This rating is because of the experiences from the 3 times I've visited. If you wish to be ignored…read morecompletely and feel like you're a bother to the one employee, this is the place to go. 2 of the times I've went the employee has been chatting with a friend before I entered the shop and when entering had no hello or acknowledgement. It took 10 minutes of looking at items and showing my bf outside (being courteous of the 2 customer limit) that the employee told me in a bored tone 'to ask if I needed anything' or something of the generic 'help if needed' comment. Sad because I was excited to shop and support local, but when the attitude to customers is such it just isn't a place I want to stay or spend my money.

This place is one of the best shops in Santa Cruz. Women- check it out! Fantastic place to get…read moreunique items in plenty of sizes.

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

The store has been closed with no sign or anything posted despite the hours posted on Yelp and…read moreGoogle. I've wasted two different trips going to the store hoping to buy for my Burningman trip because they have exactly what I would see myself wearing out there. I've left messages on Instagram with no response. At the very least update your hours on Google and Yelp so that people don't waste their time making a trip down there only to find that you're closed. You already have very limited hours posted so i had to squeeze in a time to visit based on what posted and you still were not open! Zero communication. Sad because this seems like a really awesome store!

I left a one-star review here and it was wiped, I don't know why. Leaving a second because as it…read morestands I still can't get into the store because it's always closed and the number is busy but the owner did respond to my last one star review. Please know I would like to connect with you and find out what I can go to the store as you have a number of items I would like to buy in the next couple of weeks. Changing my review to three stars because the store looks cool but I am still incredibly frustrated not being able to ever get in to buy anything

No longer at this location. They appear to have a store in Capitola and they sell online.read more

I love this local boutique. They do such a great job of offering trendy pieces at all different…read moreprice points. You can tell that the owner Amber has great taste and takes pride in the way she stocks her store. There's truly something for everyone. The thing that makes it five stars for me, are the ladies that work there. I've communicated with them online about restocks of products and sizing advice, as well as in person. They have always been so extremely kind and helpful. They have a great website, and Instagram presence. I'm always excited to see what cute new pieces they'll be adding to the shop. They do offer online shopping if you aren't a local!

Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.

Cute stuff to trip out on or just browse, great product & customer service. Purchased the pineapple…read moreCBD gummies & CBG chocolates.

I love this shop in downtown Santa Cruz. They feature unique decor, jewelry, books, essential oils,…read morecandles, clothing and more. Everything is nicely displayed, making it interesting to browse. Their vibe is on the witchy, spiritual, hippy-ish genre but with quality goods. Staff is always friendly and helpful. Always a must stop when I'm in town.

Super fun store. I love one of a kind and vintage clothing and this place has it. Also it was a…read moregood time just walking around. The guy working there on 10/29 at 11am was super personable and he helped me find a totally cute pair of glasses. Totally recommend

5 stars for STELLAR service by the owner, Janis! We stumbled upon Cognito Clothing on our trip to…read moreSanta Cruz and needed a few outfits for a Gatsby-themed party in LA. Cognito had an abundance of options and we found a few gorgeous pieces! My husband unfortunately left our purchased items at another cafe around the corner and Janis quickly worked with us to coordinate our order to be shipped to LA. We appreciated her incredible customer service, as any other business owner could have brushed it off and said too bad, as it was our own fault, however Janis went above and beyond to make sure we got our pieces shipped to LA and couldn'y be more grateful! We will absolutely be back when we visit Santa Cruz again. Just wanted to share about the kind-hearted owner who absolutely deserves all of the business!!! Please do yourself a favor and visit Cognito Clothing when you're in Santa Cruz!