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    Nike House of Innovation NYC

    3.1 (84 reviews)
    Open 10:00 am - 8:00 pm
    Updated 1 month ago

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    Kids floor
    Sasha B.

    The store is huge ; 3-4 floors each specializing with a different department. The space is modern, esthetically pleasing and clean and there's plenty merchandise to suit your taste and price point. Floors are well staffed with workers to assist you as you go. However the customer experience with my transaction was lacking. Found a dope pair of Jordan 1's on the app and wanted to get them right away to take with me to Philly for Roots Picnic. Checked with the store and they confirmed they had them. Jumped on the LIRR and went to the store. Upon arrival I am notified that in order to get the price from the app, I had to place an order via the app and pick up in store. Ok, I was mildly frustrated at that point. Here's where things got worse. Once the order is placed via the app, there is a mandatory 2-3 wait before you're allowed to leave with the item- even though they would pull it in less than 5 mins for the person making an in store purchase. This is the silliest idea ever! A sale is a sale. Serve the customer. Honor the customer and price match to the app. They refused! Personally, this type of experience shows me that we don't share common values and I shouldn't be doing business with them.

    Lebron
    Tamie F.

    This is a super fun Nike store! They have a basketball skills testing room that is one of the coolest things I've seen in a store! It's tests shooting, passing, and blocking with a real hoop, passing targets, and a huge interactive screen. If I were a kid, I would want to spend at least an hour playing this game! Since I'm an adult, I explored the rest of the store instead. It's huge! The selection is great for men, women, and children for almost every sport and athletic endeavor. Service was great. You can checkout efficiently with your Nike app with almost anyone. The value of Nike products is good, but expect high prices!

    Interior
    Ruwan J.

    online pickup: 5 stars getting a pair of sneakers from the 4th or 5th floor: ZERO stars finally returned to the Nike Running Industrial Complex and have purchased several pairs of Nike short to mid-distance running sneakers which has worked out pretty well for me from a comfort and run recovery standpoint. anyway enough about me--stopped here relatively recently to pickup an online order. it was super easy--show your id and order confirmation from the Nike app...hardly a wait even if there is a line. the online pickup is below street level and the Nike reps are super friendly and professional. since I was in midtown, i decided to explore the rest of the store. the store, itself, is about Nike's commitment to a modern visual aesthetic. each floor is absolutely gigantic (for NYC) and is not crowded with merchandise--quite the opposite actually where Nike is more about creating a vibe for each floor that represents the tone and energy of whatever merchandise on each floor. the floors are maintained immaculately and very clean-to-the-eye design without it feeling empty or shallow. the problem i have with this store? the fourth or fifth floor where the majority of sneakers from running to Jordans etc. are on display and where you can try them on and pay. there's a lot of seating bc you need to try the sneakers on and because this is the highest foot traffic area (tourists + New Yorkers trying to try on sneakers and purchase). i came up to try on on some other Nike running sneakers bc i was curious about the fit and heel slippage on a couple of newer sneakers (PRO TIP: always try on Nikes as sizing, width, and actual fit can vary from running shoe to running shoe). anyway, the way this area/floor works is you flag down an employee--give them your size, the color, which sneaker, etc. and then they send a person to get your sneakers and bring them to you. simple, right? nope, because from the time I was there the employees were more interested in goofing around and chatting amongst themselves than getting sneakers. it literally took 20-25 minutes per customer (including myself) to just get a pair of sneakers. it was busy, but not that busy. and the Nike employees seemed less concerned with getting the sneakers and more concerned with just fucking around and...on top on that the Nike employees fetching the sneakers kept bring wrong sizes to people (like me). also the employees aren't well-versed in running sneakers or running, itself, even though a fair share of the sneakers on the floor are running shoes... now, i get it...a Nike workplace sb fun but at the end of the day...it's about selling the sneakers, etc. to the customer and having them have a good parting feeling about their purchase. this was far from the experience i and other customers had that day and Nike just depends on their outsized sneaker brand in America to not really concern itself with what consumers think bc they are Nike and can basically tell you to kick rocks and buy sneakers elsewhere. it's weird that one part of the store is run really well (online pickup) and the area that is dedicated to selling sneakers is run like a shit show. maybe they were having an off day, but I doubt it. unsurprisingly, i did not purchase sneakers that day other than my online pickup. i did end up buying the pair i tried on online and scheduled a pickup at their SoHo store which went super smoothly. anyway, if there is any recommendation i would make it's come to this store for online pickups only or if you're just looking at apparel. bypass the floor with all the sneakers ands try on Nikes at another location. my other tip is to become Nike Member--it's free and you get several benefits like free shipping, receipt-less returns, etc. while people bemoan AI and robots taking human jobs, shitty sales / customer experiences could be cured simply by AI and a robot especially when the sales experience is just fetching a specific shoe at a specific size... HAIL SKYNET!

    Jason R.

    I accompanied a friend here. It was my first time at this location, as their former flagship store on 57th is now closed. The l employees were very friendly here at every level. Upon arrival, you will see a line outside the store; however, the line moves relatively quickly. You will then have to stop again depending on which floor you are going to. As we were going to the fifth floor, we had to stop at each level, but as I previously mentioned, it will not be a long wait. While I was here I decided to pick up a pair of Air Force 1 (a must for the summer). Process was simple, the staff here was great and I'd gladly return here in the future.

    Caryn M.

    I visited this store during a day in the city. There are lots of pros which include 3 floors of merchandise - 1 for women's clothing, 1 for mens and 1 for sneakers. They also have sneakers sprinkled throughout each floor. There were lots of attentive service people and enough fitting rooms for busy shoppers. I say this store gets three stars because it's good if you're looking for clothes like sweatsuits and workout gear but I was very underwhelmed by the sneaker selection. They did have a couple of unique designs that you'd come to expect from an NYC store but most of the selection was different variants of the same or not even in stock. I liked that you could download the Nike app and do shipping but also for that experience I can stay home and shop online. It's a fun experience though and if you spend a lot of money the robots make you a free t-shirt.

    Laura J.

    Loved this store Although they did not have what I came in here for, I did leave with two pairs of sneakers. I bought a brand-new pair of air Max 97's, and a brand new pair of blazers. The sales person that I was working with was a young Hispanic guy. He was knowledgeable he was very helpful he seem to just be very good at his job. One thing I can say about the workers is that they seem to be happy to work there. I did not come across any unhappy workers. I started upstairs I purchased my sneakers and then I went downstairs to the women's sports bra area and was greeted very nicely by a young lady. I think when I want to purchase new sneakers I will just come to the store because they have a wide selection and the staff members are very nice people.

    Mark M.

    The architecture of this Nike store is quite impressive with the unique glass, but once you're past that there's really not much to see other than some sneakers and some clothes that are regular price. You won't find any clearance or discounts here folks! Walking up all of the stairs to the different floors it's just boring. They actually have a restroom and one of the higher floors down along hallway.

    Floor Directory on Elevator
    Caroline N.

    Wow...Nike flagship store moved from E. 57 St/5th Ave to 5th Ave/W. 52 St. Innovation is the key to this store! On the first floor there is a section where it seems like you can design your own sneakers. Looks amazing with the white walls and showcase the sneakers in a different states. There is a screen backdrop that changes where it shows athletes with their Nikes. Briefly talking to one of the employees on the floor while checking out the first floor -- if you have the Nike app you can do a lot of things including using the app to unlock a locker to pickup items, scan the item on the mannequin to get the details, checkout. Main/1st Floor was crowded when I checked it out. Not too much merchandise though a section where the employees are standing. 2nd Floor had a lot of people since that is where the traffic flow went with merchandise. I didn't bother to go up to the higher floors since I could come back when it's less crowded. Basement/lower level was more quiet. Pretty cool store. Nice job but was wondering if there could have been a better traffic pattern design. Only complaint since it was crowded when I went. I didn't get to check out every floor and was intrigued with the technology. Will come back when it's less crowded.

    Nice Campaign!
    Augusto S.

    I found what I was looking for, I get a nice sweater to run, I even get a gift for a friend.

    Nancy P.

    My first time here at the flatiron store. very pleased with the service i received big shout out to the employee who helped me her name is Camille very helpful and knowledgeable about her job thank you

    Rob S.

    Short review - 5 stories of Nike greatness - Need I say more? Ok, now for those that would like a little more detail. If you're in time square it's about a 10 - 15 minute walk depending on how hard you get at it. When you enter, if you are visiting from another city/state....head to the 1st floor (down 1 floor). Here is where the NYC stuff can be found. Good size displays featuring men's and women's clothing and accessories. The second floor (the floor you enter on) has some innovation stuff that they have been doing along with all of the signature shoes you could ever want to check out. Floor 3 (I'm pretty sure) was set aside for the ladies. Again, clothing and accessories, but all geared towards women. Floor 4 is for the men (unless I swapped the men and women - I'm pretty sure you'll be able to distinguish upon arrival). Same set up as the women's floor just for the guys. Also, They had lot's of stuff that I haven't seen before. May because I'm from Alabama -- may just be this store, but worth checking out. Top floor, I didn't go there, but was set aside for the kids. Service was really good and employees made sure I didn't need any help. Were willing to go in the back and look for product for me and in general were just top notch. I will come back here for sure next visit to see what kind of signature items they have.

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    Nike House of Innovation NYC - shoes - Updated July 2026

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