Great selection with very competitive prices especially if you sign up to become a member! The store is very well serviced and kept clean. Almost never out of stock. They carry my favorite sweet potato fries and chicken strips in pic for great prices. read more

Nob Hill Foods - Grocery Near Me - Capitola, California

Great stop within Capitola area for most goods. Beautiful location, although it seems like it's aging a bit. Helpful employees! For travel content you can find us on Instagram @sunsetourist read more

Nob Hill Foods - Grocery Near Me - Capitola, California

I called to order a cake a week in advance. They never answered the phone in the bakery department. When I finally got through I spoke to a women. She was super rude. I let her know I wanted to place an order for a cake. She stated they don't have a cake decorator on the weekend. This store in general is horrible and lacks customer service in most departments. Don't shot at the Bay Ave Nob Hill. read more

I have been shopping at the Capitola location on a daily basis for 30 years. Where we live in Capitola, traffic has made this location the only real option after 1pm. It is also the only grocery store that can safely be approached from my neighborhood by bicycle, which I now use 90% of the time. For the first 25 years I shopped here, the staff were like family, and checkout lines were always well managed and staffed as well as can be expected. Since then, the decline gets more rapid every year. As in every year the store gets twice as bad as it was the year before. There are so many problems now that are too numerous to list here, but two things stand out as things that are about to prevent me from shopping here anymore. Checkout line staffing is criminal. The good checkers are never working the lines, and there are rarely more than 2 lines open. This could sometimes work except the checkers that are used now are ridiculously slow (and one is beyond rude), AND there are almost never baggers so the slow checkers are even slower. Often times there is only the one rude checker working, with no bagger. I cannot tolerate bad behavior and bad service at the same time. Buying alcohol now forces us to use the bad checkout lines, so I have actually stopped buying alcohol entirely there now, and make CVS next door my second stop. The second problem is that complaining to managers who no longer know me, and tell me there is nothing they can do about the situation, and that I need to contact corporate is maddening. Their job is to take my complaints and relay them to corporate. That is not my job. Unfortunately I believe them when they tell me it is out of their hands which brings us to Raley's responses I have seen here on Yelp. I have seen several responses to Yelp reviews from Raley's like this. "We truly apologize for the unprofessional service that you experienced by our employees at our store. Nob Hill strives itself on world class customer service and this is far from a positive representation of that. Please be assured that I will forward your case to the Store Director for an immediate resolution." Raley's/Nob Hill absolutely no longer prides itself on customer service, let alone "world class customer service". This is clearly passing the buck. It is time for corporate management to step up and actually do their jobs and fix this problem. read more

I literally go to nob hills once a week. I love their sushi and fruit tarts! The service is nice. The sushi chefs recognize me for coming in so often and ordering poke bowls. The ambiance is nice but nob hills can get very busy at times. Get their sushi and fruit tarts!! read more

Nob Hill Foods - Fruit tart - Grocery Near Me - Capitola, California

Great Thanksgiving meal ordered from Deli! Good price and what said it would feed 2 to 4 people actually was plenty to eat again the next day for 3 of us.. Gravy and cranberry sauce yummy. Only negative was green beans. The fresh beans provided were not trimmed nicely and it said to microwave even though they were in an aluminum pan. They steamed nicely after I trimmed them myself. read more

Super friendly customer service / grocery store associates. Pricing can be a bit expensive, but you are getting good quality items. Bougie grocery store in Capitola. Large parking lot. Clean and organized store. read more

Nob Hill Foods - Grocery Near Me - Capitola, California

Long time local. Noticed last year every clerk is rude. They hate elderly customers and one threw my store coupons and threw them on the floor. read more

I too have been shopping here for nearly 20 years. While I still love the store for a lot fo reasons, I am frustrated with it for some of the same reasons James outlined. First, I know exactly the cashier of whom he writes. When self checkout was first introduced I vowed not to use it because I wanted to support the cashiers whose jobs were being replaced. And then, we were left with her. She is miserable. I dislike interacting with her so much I use self checkout as she is often the only cashier. There used to be so many lovely personalities. We were literally on a first name basis. And now there are two gentlemen left who are wonderful. Amazing customer service, personable, welcoming. Gone are most baggers if not all. Gone is the service of taking your groceries to your car; which wasn't just a much appreciated convenience, but an opportunity to connect with people in your community, like the bagger who saved my toddler from unknowingly backup into a moving car. Those are relationships and customer loyalty that Nob Hill has lost. What has diminished is the feeling of being your local grocery store where you were sure to remember the name of your cashier and know at least one personal detail about them. The positives are that the prices are generally much better than Safeway and the vibe no where near as sketchy not even at closing. The store is clean and products well placed. Sushi area is great. Produce is good. The fresh meat counter service is still pretty good. Some of the in-store coupon deals are good, but navigating the app while shopping is a pain. Nob Hill will always be my first choice grocery store. But at the risk of sounding old, I miss the days when customer service was a number one priority. This is not a dish on most of the employees that remain. They're awesome. This is a dish on the corporation and the directions the stores have gone. read more

I went to store on Mar 30 3:10 P.M. Only one cashier, six carts in line. This wasn't the first time lately. What's going on? read more

I love Nob Hill! The store is clean and well organized. They have a very good produce department and you have an option to have all organic if you want. they have many baked goods in the beginning of the store and wonderful types of breads. The store is very well stocked with everything you need. It's easy to check out with the option of self check out which I like to do. And they have nice clean bathrooms, which many stores don't provide nowadays I give this place an A+. read more

Mixed review. Excellent cruelty free products, very poor customer service. The Chobani dairy free coffee creamer was on an end cap display, except there were NO prices. I asked the young man working there how much the Chobani creamer was. ( I highly recommend the hazelnut, and caramel) He replied, " yes, the Chobani creamer!" To which I said, " yes, the Chobani creamer!" I figured he was confused and didn't know which product I was referring to. I was clearly wrong. As I stood there waiting he rudely said, " what about it?". I responded by saying, " again, how much is the Chobani creamer?" I literally opened the refrigerator door and pointed. He said, " oh, the price is over there ". He pointed to an entirely different display, in a separate refrigerator about 20 feet away. He stood there and expected me to walk over. I didn't, I stood there and again inquired about the price. Finally, he huffs and puffs and goes to look at the price. I don't think it's unreasonable to expect an item to have a clear price and if it doesn't, the worker should not be indignant about informing a customer of the price . On a completely different isle, again, more products with no prices marked, anywhere! This is now a trend. In conclusion, I am grateful to see healthier cruelty free products available such as dairy free and plant based products. I am disappointed that the customer service has gone down the tank and shows no sign of stopping. I live 2 minutes from this store and the workers are usually rude, indignant, ignorant, ghetto, and unhelpful. This use to be a nicer store but now it's turned into the ghetto bodega where you get in and out quick. It's the employees making it this way. They have the worst attitudes. They also seem very uneducated and unsophisticated. I cringe whenever I have to interact with an employee. read more

Very conveniently located right off the highway. Nob Hill Foods has always been a great place to shop with fresh products and great customer service. read more

Nob Hill Foods - a neon sign above the entrance - Grocery Near Me - Capitola, California

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good ass grocer only a little nauseous the whole time really wanted soup... there was NO zoup.... disappointed we ended up getting - crinkle cut carrots $1.98 - baby whole kosher dolls $priceless - two green juices for digestion reasons - microwave potato - gerber baby apple puff - vejetabel sushie life hack= Nob Hill Grocer read more

Nob Hill Foods - no license plate just vibes - Grocery Near Me - Capitola, California

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I like this place. But went in last week and found cold cuts that had expired. There happened to be three employees right behind me. All they could do was extend a hand and toss the spoiled turkey into a basket. Didn't say a thing. Today I go to get cold cuts and I find expired turkey. I went to the deli counter instead. But this has me questioning all the items in the store. read more

Nob Hill Foods - Grocery Near Me - Capitola, California

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Maybe there's a shortage of employees, but the staff at Nob Hill are very unfriendly. I went in today and the expensive berries I bought were packaged so poorly that they spilled out into the bag. This is this third time I've had a bad experience at Nob Hill which is now my home grocery store. Perhaps driving a little further for better service might be worth the gas. read more

I so wish I could offer more. I eat a lot of veggies, I love the selection, I don't love that they spray the organic area with some type of soap or chemical that gets all over the veggies so unless you scrub them, you cannot eat the outer layer - cabbage, chard, etc. - I've had this issue multiple times now and talked to one of the managers and they insist nothing is sprayed yet I've had this as has another family member that shops here. Makes me feel unsafe to purchase not knowing what I'm ingesting no matter how well I scrub them. 2 stars as the veggies look great if they were actually clean. read more

Why isn't the guy behind the deli counter wearing a mask? And the kid talking nonstop while bagging my groceries wearing a mask? And why are you charging for bags while not allowing anyone to bring in their own bags? Come on Nob Hill!! This is ridiculous read more

Nob Hill Foods - No bags. They charge you for bags. Can't bring your own. Safeway isn't charging for bags. What a scam! - Grocery Near Me - Capitola, California

Who doesn't love shopping at Snob Hill? I do. Good selection of food. Nice specials-- even sometimes on their sushi. Their meats and seafood are good, and the store is well organized and clean. read more

Was in there yesterday. In the vitamin section. Two women were working in the aisle. They were taking things off the shelves and putting things on the shelves. I was looking for vitamin B complex gummy's which I had purchased several times before. I actually looked up and down the shelves for 15 minutes. The gals seemed to not want to get in my way. But guess what? Neither of them asked me if I wanted some help. Listen up. Retail jobs are shrinking because corporations are forcing customers to do self checkout. I ordered the vitamins from Amazon. I'm not going to support local businesses if their employees don't give a hoot about customer service. I get it. You are not on the register but you are on the sales floor. The blonde one seemed particularly stuck up and full of herself. Have seen her many times walking around the store with a bad attitude. It seems like the other gal was taking her lead and just ignoring customers. If I had seen a manager or a person in charge I would have said something. But then again, people protect their coworkers. read more

This is the store I go to pretty much every day for the last 20 years. I do have a small fridge so that does explain things. The produce section is pretty good, but I think Whole Foods and the big Safeway at the end of 41st Avenue are a bit better. I don't like the fact that the only signs on the produce are the little price stickers with the barcodes on them, on the edges of the shelf. I can't read that stuff it's too small, and frankly, I'm not sure of the difference between a turnip or a parsnip, or a Guajillo versus an ancho chili. I wish they would carry omega-3 eggs but they don't. I like their meat department. The people are friendly, and it seems very clean and well-maintained. I trust the quality there for the most part with one small exception. The bone I have to pick with this store is how they deal with restocking, especially with refrigerated items. I've personally witnessed giant dollies stacked high with perishable, fresh meats and frozen foods which need to be refrigerated, or frozen, some of which are "uncured" sitting in the isles of the store, not being loaded into the cool cases, not being loaded into the freezer, nobody's doing anything with it, for at least 30 minutes. And mind you: this was there when I arrived, so who knows how long it had actually been sitting there before I got there. I've had circumstances where I purchased some fresh chicken in the butcher case and it's good for days after the sell by date, smells great looks great everything is great, and then with the same brand, the same product, I get the package home, and it's already beginning to turn, or at least not smell as fresh as many of the other packages I bought, And I get to the sell by date for that particular package and it smells like it's gone bad already. Makes me wonder if that was one of those situations where the pallet was left sitting out in the aisle for half an hour, an hour, or maybe more with no one attending to it, and the meat slowly turning "not so fresh anymore" as it comes up to room temperature from being neglected. This isn't an isolated incident nor was it just something once upon a time in the past. I observed this years ago and I continue to observe it on occasion even to this day, in April 2023. I don't really see what the big deal is with loading the pallet with less product and getting into the cooler cases in a timely fashion, then going back and getting some more. How long is that trip back into the refrigerated back of the store take? This looks like a failure of management and supervision. I finally decided to write this review and bring this to light, because just yesterday I pulled a package of Buitoni tortellini out of my fridge, I had just purchased it two days ago at the store, and inside the sealed package the tortellini were already moldy. Sheesh. read more

I wanted to reach out and applaud the customer service of Juana a cashier at the Nob Hill in Capitola. Juana assisted me on my visit on 1/17/19 around 7:15pm. A coworker was going to the court house the following day to get married, and though a small service I wanted her to feel special and have a bouquet. But where could I get a bouquet less then 24 hours from the court house appointment and at 7pm on a weekday? I walked into Nob Hill and picked up a bottle of champagne a congratulations card and a really pretty long stem bouquet. I checked out with Juana and asked her if she had ribbon and told her how I wanted to make a bridal bouquet at home. She went ABOVE and beyond and after checking me out led me to the florist section where she then assisted in taking apart and recreating the bouquet fit for a bride. I didn't need to scramble at home looking for ribbon, cutting flowers or fussing over this because Juana did such an amazing job in store on the spot. She was helpful, kind and so willing to go the extra mile. She genuinely cared! My coworker LOVED her bouquet and it was all because Juana assisted in making this day special. Thank you Juana for not only being amazing at your job and going the extra mile, but for taking the time to make such a wonderful impression! read more

Nob Hill Foods - Juana helped to create this hand held bridal bouquet. Amazing and the bride was so moved! - Grocery Near Me - Capitola, California

I wanted to acknowledge the sushi department. There are lots of times when people complain about service and something not done correctly but I wanted to acknowledge the woman working in the sushi department. I wish I had her name but she took care of the custom roll for me it was a tempura shrimp roll and I have certain restrictions and she followed them to the tee. Besides that the roll was absolute delicious. It was probably the best sushi roll I've had and I've had some pretty good sushi rolls. read more

Nob Hill Foods - Took a pic after I almost devoured the whole roll! So yummy! - Grocery Near Me - Capitola, California

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Great local grocery store! Staff is very friendly and I must say that I've never consistently found so many good avocados at any other grocery in my life. Kudos to their grocery staff and checkers and all around employees. Good food, organics, sales... read more

This has always been a good Nob Hill. We do not shop at Safeway after the Aptos fiasco. Right off highway 1. Got a remodel which I don't care about but maybe you do. It's my go to grocery store. read more

Excellent quality and knowledgeable staff. Higher end grocer.

Husband came here to pick up some breakfast drinks such as milk, orange juice and coffee. Convenient location from our nearby Airbnb.

Since my local Safeway's deli aisle was getting remodeled, I decided to pay a visit to the Nob Hill location in Capitola. What a difference from the Nob Hill Scotts Valley location! The self checkout stands were open in the morning! The store was also well stocked in the deli aisle, and the prepared dishes were freshly made. Whomever manages the Capitola location has it right. The Scotts Valley store needs a new manager for sure. Guess I will go to Capitola more often. read more

Poor staffing and the old staff just stand around and watch you wait, as there are no express lanes and limited baggers.. burnt out older staff there read more

Nob Hill is going down hill the checker didn't know how to split my groceries on 2 cards & then he charged me for 2 items I didn't have in my cart. Also when I asked him if he understood about the amount to split the groceries at he didn't answer so I asked if he understood & he said he did, that wasn't true though, he put all charges on last card I inserted in machine & added 2 items I wasn't buying. I had to go back to the store twice to get refunded. I hadn't noticed he had charged me for a second item I didn't get till I got home from receiving the refund for the first mistake! The checkers all seem very young & inexperienced. I kept on getting hung up on when I called the store about the 2nd item ingot charged for & after calling 5 times finally someone picked up the phone &'said no one had been trained on using the phones, this is what I mean about it going down hill. The manager I spoke to in person said he Would give ismal spelling? more training as he had just been doing the register for 2 weeks. I think I'll do most my shopping elsewhere except for a few items from this store from now on, I live so close is only reason I say I'll be back for a few items. Too bad all the reliable seniors retired, they were good, reliable efficient, I miss them all! read more

Clean.. friendly service and I love their meat and seafood section.... and I love their veggie section I was running teacher errands and in making a second red velvet cake for staff tomorrow I came over here after going to teacher store and peet's coffee.. Super quick in and out read more

Nob Hill is a regional grocery chain that sort of is a cross between safeway and whole foods. That is to say a hybrid mass market/organic high pricing grocery. This location has it's own extensive very large parking area, which never really gets full even though it's shared with ten other smaller businesses. Tons of easy, free parking is what I'm saying. Inside the stock is the same as any regional grocery with the following small differences: The meat counter is totally willing to go out of their way to accommodate any requests that you may have, within their non full scale butcher abilities. That's a nice personal service touch that other stores(cough, safeway, cough) isn't so willing to do. They have a strong focus on regional/local items. It's not a farmers market, but they carry lots more north cali regional item's then you'd think. It's It, santa cruz brewing, bargetto's, pacific cookie company, giant produce and much much more are present in stock. That's a nice touch. They have a beer/wine counter off to the side of the store. Six beer taps-currently Negro Modelo, 805 firestone walker, Racer 5 IPA, N.C. Scrimshaw, Sierra Nevada Pale, and Bear Republic El Oso. They also do mimosas. Wine tastings every thursday 5-7 pm. So that's all totally unexpected and awesome. Otherwise, this is a slightly overpriced Safeway clone. read more

Nob Hill Foods - Beers on tap and wine list for the little bar in back. - Grocery Near Me - Capitola, California

Most of the employees at this store have a solid "customer service" mentality and approach. Unfortinately I had to interact with a "Florence" today at the check out counter...She was most rude when I asked for her help...Pathetic is a good word to describe her behavior and reply. Buyer beware...try not to ask for her help - find another employee if you have a question as, based on this experience today, you will want to start shopping at the local Safeway instead. read more

I like this store very much, great value and quality on meats, fish, fruits and vegetables (that should be the crown jewel for choosing a grocery store). However, getting a Wi-fi connection is a crap-shoot on a tablet or laptop is very inconsistent. In the last two months I keep trying and it keeps failing, mobile phone access is OK but I prefer the bigger picture. read more

I went in for a deli sandwich because i heard great things about them and found myself in a very unpleasant experience. While waiting to be helped. I was asked by the older woman at the deli "what can I get you" I responded with a I'm here to get a sandwich and her response was so out of line. She said, I know that, now which one do you want? What if I was there for something else? Then while she was making it, I asked for jalapeños and she got really annoyed and said "you are messing up my sandwich now" and sighed in the most rude tone that I couldn't believe my ears. I was embarrassed because there were other people in line that could hear. This is so unacceptable especially because the other lady at the deli was giving her customer exceptional customer service and it just made me feel horrible. Won't be coming back read more

Nob hill seems to have placed itself right in the sweet spot between Whole Foods (good but "whole paycheck" and Safeway (cheap, but nothing fancy) The staff is always friendly, the selection of goods is outstanding, and the wine selection is amazing. My only gripe is with the hot food area. Whoever is in charge really needs to watch a food show, take a few classes, or maybe actually enjoy food! The items presented defy any rational theme. When you make available items a curry next to Spanish rice, sautéed mushrooms, chicken with gravy, and stuffed chili?!? it might help to match the foods so people could, you know, eat complimentary flavors? They also REALLY have got to back off the hot spice... Chicken Pot Pie is NOT supposed to make someone sweat people!!!! I'd give them 5 stars, except for the hot food. It's getting worse too; price went up, and quality is now defined as multiple pastas with possible bits of meat...they still don't match any specific cuisine anyway so whatever.... Anyone spending $8 a pound on pasta is an idiot anyway. read more

Store is really clean and neat. They did a re model a few years ago and is still in great shape! Everything that they sell is quality not to mention all the great help from the staff. Most of the staff is great with customer service and keeping the bathrooms nice and clean. I'm writing this review while taking a nice I can't complain about how they keep their grocery store! They do great and sell great products! Highly recommend checking out the in store bar they have some brews and wine on tap! Cheers thanks for making this a peaceful experience read more

Stopped by here to pick up a few items before heading out to the beach . The staff was super helpful and nice .. I wish I got their names , but there were 2 men that went beyond my expectations.. I came in Saturday morning July 7,around 9 AM.. I was at the last isle looking for guava juice , I couldn't find it .. Asked one of the clerk but for some reason I ended up at the opposite end of the store .. Before I knew one of the clerk found me and handed a 4 pack guava juice , shortly after another clerk handed the Kerns Guava Juice . Wow I thought , they both took the time to find me .. I was really impressed ! Thank you so much !!! Best shopping experience ever !! read more

Grabbed a quick sushi go-to and was shocked at the simple perfection of the nigiri pieces. So soft and fresh, the rice nicely seasoned, the fish could not have been more silky and perfect. Wow, all this for 9.99: amazing! Thank you sushi chef, for taking such care. read more

Nob Hill is clean, great organic produce, has everything I need. The cashier's and baggers are very helpful and friendly. Over the last 10 years going shopping 4 times a week I have developed a caring relationship with quite a few employees. Several Managers are also caring and always make it right if a problem occurs. read more