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    Nob Hill Foods

    3.3 (109 reviews)
    Open 6:00 am - 11:00 pm
    Updated 3 months ago

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    Fruit tart
    Rosey Y.

    I literally go to nob hills once a week. I love their sushi and fruit tarts! The service is nice. The sushi chefs recognize me for coming in so often and ordering poke bowls. The ambiance is nice but nob hills can get very busy at times. Get their sushi and fruit tarts!!

    Charlene G.

    Super friendly customer service / grocery store associates. Pricing can be a bit expensive, but you are getting good quality items. Bougie grocery store in Capitola. Large parking lot. Clean and organized store.

    a neon sign above the entrance
    Jeremy S.

    Very conveniently located right off the highway. Nob Hill Foods has always been a great place to shop with fresh products and great customer service.

    no license plate just vibes
    giulia

    good ass grocer only a little nauseous the whole time really wanted soup... there was NO zoup.... disappointed we ended up getting - crinkle cut carrots $1.98 - baby whole kosher dolls $priceless - two green juices for digestion reasons - microwave potato - gerber baby apple puff - vejetabel sushie life hack= Nob Hill Grocer

    Matthew R.

    I like this place. But went in last week and found cold cuts that had expired. There happened to be three employees right behind me. All they could do was extend a hand and toss the spoiled turkey into a basket. Didn't say a thing. Today I go to get cold cuts and I find expired turkey. I went to the deli counter instead. But this has me questioning all the items in the store.

    No bags. They charge you for bags. Can't bring your own. Safeway isn't charging for bags. What a scam!
    Candice K.

    Why isn't the guy behind the deli counter wearing a mask? And the kid talking nonstop while bagging my groceries wearing a mask? And why are you charging for bags while not allowing anyone to bring in their own bags? Come on Nob Hill!! This is ridiculous

    Juana helped to create this hand held bridal bouquet. Amazing and the bride was so moved!
    L B.

    I wanted to reach out and applaud the customer service of Juana a cashier at the Nob Hill in Capitola. Juana assisted me on my visit on 1/17/19 around 7:15pm. A coworker was going to the court house the following day to get married, and though a small service I wanted her to feel special and have a bouquet. But where could I get a bouquet less then 24 hours from the court house appointment and at 7pm on a weekday? I walked into Nob Hill and picked up a bottle of champagne a congratulations card and a really pretty long stem bouquet. I checked out with Juana and asked her if she had ribbon and told her how I wanted to make a bridal bouquet at home. She went ABOVE and beyond and after checking me out led me to the florist section where she then assisted in taking apart and recreating the bouquet fit for a bride. I didn't need to scramble at home looking for ribbon, cutting flowers or fussing over this because Juana did such an amazing job in store on the spot. She was helpful, kind and so willing to go the extra mile. She genuinely cared! My coworker LOVED her bouquet and it was all because Juana assisted in making this day special. Thank you Juana for not only being amazing at your job and going the extra mile, but for taking the time to make such a wonderful impression!

    Took a pic after I almost devoured the whole roll! So yummy!

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    1 month ago

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    Thank you Elliott!

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    2 years ago

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    Thank you for sharing your review!

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    9 months ago

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    10 months ago

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    3 years ago

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    Yum! Thank you so much for your review, Rosey! See you next week! :)

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    6 months ago

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    4 years ago

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    8 months ago

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    1 year ago

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    1 year ago

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    2 years ago

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    3 years ago

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    2 years ago

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    2 years ago

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    6 years ago

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    4 years ago

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    3 years ago

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    7 years ago

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    5 years ago

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    2 years ago

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    Thank you so much for sharing your review with us, Celeste!

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    7 years ago

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    3 years ago

    Excellent quality and knowledgeable staff. Higher end grocer.

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    6 years ago

    Husband came here to pick up some breakfast drinks such as milk, orange juice and coffee. Convenient location from our nearby Airbnb.

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    3 years ago

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    17 years ago

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    8 years ago

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    6 years ago

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    Page 1 of 3

    Ask the Community - Nob Hill Foods

    So in your Capitola store, masks aren't required anymore right? So why don't you allow customers to bring in their own reusable bags instead of charging them .25 per bag?

    Thank you for sharing your concerns! We would like you to know that we are following CDC guidelines. Our bag policy will remain the same until further notice.

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    Review Highlights - Nob Hill Foods

    On November 27, " The Turkey Guys " showed up at Nob Hill in Capitola to Thanksgiving shop for 16 Families in Transition.

    Mentioned in 2 reviews

    Read more highlights

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    Garden Liquors & Deli

    Garden Liquors & Deli

    4.5
    (359 reviews)
    1.5 mi
    $

    It was my first time trying their deli, you order at the deli counter on the right hand side when…read moreentering and pay at the main checkout. Your name is called out when ready. We tried their salami sandwich and turkey sandwich. Both were very good and would definitely go back. There is some indoor seating available, we decided to eat there and it was perfect. It started getting a bit busy after we ordered, but our sandwiches were ready pretty fast. There is plenty of parking and I would definitely recommend trying it out.

    My first visit! Sandwich was very tasty! Maybe this is just my internal old person, but dang did…read moreeverything get expensive! Nearly $20 after tax for one sandwich with no additions. I was hungry and one sandwich was just a lot right to feel full. Be aware for first timers the process to get your food is a bit confusing. You'll head into the back right hand side of the store to place your order verbally with a staff member. Then, get in line at the regular register to pay. No one told me what to do after that, so I spent a long time waiting in front of the staff member I had placed my order with. This was wrong. You're actually supposed to stand in the area between the register and the liquor section and they'll call your name there. Hopefully this will save anyone reading this the same confusion I had :)

    Photos
    Interior
    Interior
    Garden Liquors & Deli
    Outside the store to avoid if you are a person of color

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    Outside the store to avoid if you are a person of color
    Surf City Sandwich

    Surf City Sandwich

    4.0
    (447 reviews)
    0.7 mi
    $$

    When I lived in Santa Cruz, this was one of my favorite lunch spots. They have a good range of…read moreoptions and unlike a lot of sandwich places, there isn't a taste of sameness across all sandwiches, most likely because they don't use the same signature house sauce across all sandwiches. I think you can make the wrong choice on your 1st/2nd/3rd visit depending on your taste, but I also think you should come back and you'll absolutely find something that 100% tickles your pickle. I've tried most of their hot sandwiches: - Noni's Pesto Chicken: this is one of my favorite sandwiches of all time. It's not very complex but for some reason the combination of flavors just is *chefs kiss*. 5* for this alone, don't fight me - Surf City Philly: can be surprisingly spicy, heavy but SO good. This is my third favorite. - Chicken Cowabunga: not that great, would skip, but I also have a whole website on fried chicken sandwich rankings so I'm picky - Vulcan Mind Melt: sounds so good on paper but it's just heavy. I would skip - Crispy Cod Wrap: I've had a bite or two of this and I thought it was pretty good but not that memorable - Pork Belly Banh Mi: this was good, and I don't usually like pork belly - Chipotle Chicken Club: also kinda heavy but I really enjoyed this! This is my second favorite. - Cubano: not particularly memorable Not a sandwich but Beer Barnacles: ugh I enjoyed this more often than I should have, sorry not sorry. 5*

    Ordered on line. Food was ready on time. Customer Service was great…read more BLAT, Cubano and garlic fries were tasty Took food to go, but lots of area to sit outside

    Photos
    Surf City Sandwich
    Figs pig and a lemonade. Pulled pork shoulder, stout bbq sauce, caramelized onions, pineapple coleslaw on a brioche bun. Super good!
    Figs pig and a lemonade. Pulled pork shoulder, stout bbq sauce, caramelized onions, pineapple coleslaw on a brioche bun. Super good!
    Vulcan mind melt

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    Vulcan mind melt
    Chunk’s Sandwiches

    Chunk’s Sandwiches

    4.4
    (135 reviews)
    0.8 mi
    Locally owned & operated
    Family-owned & operated

    This place is gold. We stumbled upon it looking for a good sandwhich spot and success! Both had…read moreturkey, bacon, cheese with pesto Mayo. Delicious! The inside is small with a few table, a few tables outside as well. A drink fridge and chip options. The service was wonderful. Very nice and accommodating. My site is terrible and the young lady at the register was very helpful. We will definitely be back!

    Came here the other day after a long work day and hadn't eaten since breakfast. Was sooo hungry and…read moreI was near Chunk's. I had a pastrami sandwich there once before and it was pretty good, so figured this would do. Ordered the burger combo with Lentil soup. Asked for my burger medium and when it came out it was well past that and I'm pretty sure it was a frozen patty. I have frozen patties I cook at home that are great, so guessing it just wasn't very good quality to begin with. The lentil soup was flavorless and I only had a few bites before tossing out. Seasoning, a ham hock, and some aromatics would do a lot for this soup. Left feeling very disappointed as there are a bunch of more satisfying options in the area and I chose the wrong one. As I was sitting in traffic, my stomach started feeling like I ate some broken glass or something. Obviously there wasn't broken glass in the burger, just a fitting analogy. I had stomach pains for the next few hours. This is all I had eaten in like 10 hours, so I'm positive it was the burger. The woman at the counter was friendly and the place was pretty clean. I've got a pretty iron gut and it takes a lot to make it turn. Don't think I will be going back.

    Photos
    This grilled chicken salad  is serious business.
    This grilled chicken salad is serious business.
    The Reuben of your dreams...
    The Reuben of your dreams...
    The Drayton. Freshly grilled chicken breast, shaved ham, grilled pineapple, Swiss cheese, and red onion all nestled in a toasted baguette.

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    The Drayton. Freshly grilled chicken breast, shaved ham, grilled pineapple, Swiss cheese, and red onion all nestled in a toasted baguette.
    Beach Hut Deli

    Beach Hut Deli

    4.3
    (166 reviews)
    3.5 mi
    $$

    Embracing the surfing culture of the Santa Cruz area, Beach Hut Deli is decorated with a…read morebeach/ocean/surfing theme. All the staff were super friendly, energetic and cool to converse with. Light reggae music was playing in the background during our visit. We enjoyed two of their speciality sandwiches off their extensive menu - we ordered the Surfin' Pig and the Santa Cruz sub sandwiches. The Surfin' Pig has ham, avocado, bacon & cream cheese, with provolone cheese added when ordered as a hot sandwich. One can order with "all the fixings" or one can have the sandwich custom prepared as one wishes. Their Santa Cruz sub comes with pastrami, avocado, bacon & cream cheese, with provolone cheese added when ordered hot. Again, one can customize the toppings as one wishes. The bread was spongy and extremely fresh, as were all the ingredients on our well-assembled gourmet sandwiches which were packed with ingredients. I heard a staff member tell another customer Beach Hut freshly prepares all ingredients daily. They offer more than sandwiches: soups, salads and other specialty dishes of the day. In addition to a large variety of canned or fountain beverages, beer and wine are available.

    My wife and I were up in Santa Cruz while our daughter visited her friend at UC Santa Cruz and the…read morestaff at the Best Western all suites in suggested the beach Hut deli for lunch. That was a fantastic suggestion. The vibe was incredibly chill, much like you would find at the beach and the tables were fashioned like wooden surfboards. You Go to the counter to order and then they bring the food to you. The staff was very friendly and very beach-like. They had a great menu and choices of cold or hot sandwiches, munchies, happy hour foods, and salads. The ambience of the restaurant was very nice we did go a little between dinner and lunch in the afternoon but there were still quite a few people milling around. It was very clean and each booth was separated so you could hear yourself talk; it wasn't an open floor plan. There was outdoor seating as well, which was more of an open floor plan. The food was great. They had many different sizes of sandwiches. We got the three-inch, which was more than enough for us. I got the three-inch Santa Cruz, it's a cold sandwich, but there was very little fat on the pastrami. I also got a cup of clam chowder which had a little bit of bacon on top of-fantastic. The sandwich was fantastic and just the perfect size for a soup and salad combination. My wife got the skinny dipper just without mayonnaise and onions, but it had Au jus on the side. She said it also tasted fantastic and she got the chicken poblano soup. Both soups came with bread, thinly sliced small pieces of bread but they were fantastic with the soup. She had a glass of Cabernet Sauvignon, and I had one of their specialty beers. In all ohh the meal was fantastic. Couldn't have asked for a better spot in downtown Santa Cruz you've got to try this, it is fantastic, the food is great, the prices are reasonable and the soups are homemade. The ambience or the vibe as they say nowadays, was very calming. There are other locations. You might want to see if there's one nearer to you, but I can't guarantee it will have the same vibe as Santa Cruz did.

    Photos
    Palapa bar seating
    Palapa bar seating
    Marley nachos and broccoli cheese soup
    Marley nachos and broccoli cheese soup
    Ocean Street view of Beach Hut Deli

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    Ocean Street view of Beach Hut Deli

    Nob Hill Foods - grocery - Updated June 2026

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