I came just to buy some drinks and snacks and when I got in my car and opened my drink, it tasted…read moresour and sure enough... it was 2 months expired. When I checked the soda I also got, it was 3 months expired. When I went back in to change it the guy agreed but seemed totally unbothered by the fact they had drinks months past expired.

If I could give zero stars, I would. In town for business, doing a kitchen remodel. I came here…read morenight one. They charge almost $10 for a canister of Zyn!!! These things are around $6 everywhere in California... first red flag of a horrible business, price gouging. Now I will say, this store is VERY poorly run, it is dirty, grimy, stuff unorganize

They rip you off and add random fees without letting you know. Then I got more fees by the time I…read moregot home!!!!

BEEARE!!!! Credit Card OVER charging. The reviews here about…read morethis business overcharging its customers are 100% true. I turned in $106 of winning lottery tickets and purchased $160 in lottery tickets and 2 other items for under $10. He took my card and ran it on his CC terminal instead of letting me place my card in the machine rite in front of me. Obviously so I wouldn't see the amount. When I checked my online bank statement on my bank app I was charged $165.98 When I should have been charged. This place will 100% over charge anyone they think they can get away with is. NOPE. Not this time guys. This is the second time I have encountered this guy and both times he told me I need to use the atm to get cash because his cc machine is down. Although the other 4 or 5 times I've visited this store over the last 10 days while I'm in town there is never a problem with the cc machines. To the owner or partner, I would watch out for This Guy. He's stealing money FOR SURE! And btw I'll be reporting this to CA lottery also. I'm sure they will be interested in hearing about your lottery scam.

10/10 One of the…read morebest spots in Santa Cruz! The pizza here is to die for. They have flavors that range from classic to more complex, and I really think these is something for everyone at Bookies! The beer is good and the vibes are super mellow. The Detroit inspired pizza is a little pricey, but it is so dense and rich that a pizza is easy to split and get full fast. A MUST get is the Caesar salad (my favorite salad in the entire world), and the mushroom buffalo wings. I don't know how they nail the fried chicken texture with fried mushrooms, but it is a vegetarian dream. My only complaints is that this place gets so packed that it can be hard to get a table, and since it is first come first serve and order at the counter style joint, this can get a bit hectic when crowded and everyone wants a table on a Friday night. That said, it has never stopped me from camping out with a beer to snatch a table when it opens!

I love a good pizza and this place did not disappoint. It was the best pizza I've had of this style…read more(on focaccia). The edge of the pizza was a crust of crispy cheese. Bookie's is located inside of Sante Adairius Rustic Ales.

Best authentic East Side liquor store in town. Great selection of beer, wine, and spirits. Support…read morelocal!

Great selection of Whiskey, Whisky and Bourbon, including a variety of Japanese and at least 1…read moreTaiwanese. Overall impressed.

Great local liquor store that serves premade drinks sort of. Really cool and authentic. Must go…read moreback for their cocktails in the back fridge again!

They are horribly overpriced and rude about how much they are overcharging. The older gentleman…read morewith the beard is soo rude. He was working tonight..I asked about a bottle I was willing to spend 250$ on. I got it down the street for 200$ a few weeks ago but I was willing to get another.. He laughed me out of the store because they are asking 500$ on a 200$ bottle. It's astonishing your employees would treat a big spender with such disrespect. They are always asking double to triple for the nice bottles they carry. In this market who are they fooling?

It was my first time trying their deli, you order at the deli counter on the right hand side when…read moreentering and pay at the main checkout. Your name is called out when ready. We tried their salami sandwich and turkey sandwich. Both were very good and would definitely go back. There is some indoor seating available, we decided to eat there and it was perfect. It started getting a bit busy after we ordered, but our sandwiches were ready pretty fast. There is plenty of parking and I would definitely recommend trying it out.

- 4/5: The pastrami sandwich was good, but not great; about as good as Togo's…read more - 3/5: The Reuben sandwich had lower quality corned beef. Get the pastrami instead.

We had a positive experience here. Beach Liquors is conveniently located across the street from the…read morePier, Cowell's Beach, and the Boardwalk area. It was just a block down the hill from our hotel. It's a compact liquor and convenience store - think beer, wine, spirits, non-alcoholic cold beverages, and chips/snacks. It may be pricier than Safeway but for the convenience factor, we didn't find it to be too expensive. Over our 2-day visit to Santa Cruz we stopped in a few times to buy bottled waters, milk, muscle milk, bananas, and a bottle of wine.

Great little place . Had what we needed . Nice staff . Definitely come back next time I'm in townread more

The store appeared to be well stocked. However, the older man behind the counter would not talk to…read moreme or answer questions. He understood me but maybe doesn't speak English. He barely mumbled. I bought 2 items that he didn't bag and couldn't be ruder! Had no interest in customer service. Bad vibe.

Maybe the strongest selection of spirits in Santa Cruz that I've seen. Still, it sucks that the guy…read moreat the register is so rude. Complained that I didn't buy enough from him that day. Very unprofessional.