I came just to buy some drinks and snacks and when I got in my car and opened my drink, it tasted…read moresour and sure enough... it was 2 months expired. When I checked the soda I also got, it was 3 months expired. When I went back in to change it the guy agreed but seemed totally unbothered by the fact they had drinks months past expired.

If I could give zero stars, I would. In town for business, doing a kitchen remodel. I came here…read morenight one. They charge almost $10 for a canister of Zyn!!! These things are around $6 everywhere in California... first red flag of a horrible business, price gouging. Now I will say, this store is VERY poorly run, it is dirty, grimy, stuff unorganize

BEEARE!!!! Credit Card OVER charging. The reviews here about…read morethis business overcharging its customers are 100% true. I turned in $106 of winning lottery tickets and purchased $160 in lottery tickets and 2 other items for under $10. He took my card and ran it on his CC terminal instead of letting me place my card in the machine rite in front of me. Obviously so I wouldn't see the amount. When I checked my online bank statement on my bank app I was charged $165.98 When I should have been charged. This place will 100% over charge anyone they think they can get away with is. NOPE. Not this time guys. This is the second time I have encountered this guy and both times he told me I need to use the atm to get cash because his cc machine is down. Although the other 4 or 5 times I've visited this store over the last 10 days while I'm in town there is never a problem with the cc machines. To the owner or partner, I would watch out for This Guy. He's stealing money FOR SURE! And btw I'll be reporting this to CA lottery also. I'm sure they will be interested in hearing about your lottery scam.

They rip you off and add random fees without letting you know. Then I got more fees by the time I…read moregot home!!!!

We had an amazing Beetarific 'pepperoni' vegan pizza as part of the Santa Cruz vegan challenge! So…read moregood that my meat eating husband was hoping to see it added to your menu! I had the Vegan Pie -amazing mozzarella and feta - so yummy topped with arugula. Thanks for putting in the effort to make our meat ordering friends jealous!!

genuinely one of the best pizzas i've ever had! i got the pepperoni pizza with a side of hot honey…read moreand the gluten free buffalo wings, and both were sooo yummy. i loved the cheesy crust so much; the crunch was addicting. the wings with blue cheese ranch were phenomenal, and surprisingly still super tasty the day after! i did takeout but i wish i was able to dine in as i have a feeling everything would taste even better. service is great and looks like a great place to hang out and grab a bite with family and friends. i visited from socal and i'm already counting down the days i can come back!

Best authentic East Side liquor store in town. Great selection of beer, wine, and spirits. Support…read morelocal!

Great selection of Whiskey, Whisky and Bourbon, including a variety of Japanese and at least 1…read moreTaiwanese. Overall impressed.

Great local liquor store that serves premade drinks sort of. Really cool and authentic. Must go…read moreback for their cocktails in the back fridge again!

They are horribly overpriced and rude about how much they are overcharging. The older gentleman…read morewith the beard is soo rude. He was working tonight..I asked about a bottle I was willing to spend 250$ on. I got it down the street for 200$ a few weeks ago but I was willing to get another.. He laughed me out of the store because they are asking 500$ on a 200$ bottle. It's astonishing your employees would treat a big spender with such disrespect. They are always asking double to triple for the nice bottles they carry. In this market who are they fooling?

It was my first time trying their deli, you order at the deli counter on the right hand side when…read moreentering and pay at the main checkout. Your name is called out when ready. We tried their salami sandwich and turkey sandwich. Both were very good and would definitely go back. There is some indoor seating available, we decided to eat there and it was perfect. It started getting a bit busy after we ordered, but our sandwiches were ready pretty fast. There is plenty of parking and I would definitely recommend trying it out.

My first visit! Sandwich was very tasty! Maybe this is just my internal old person, but dang did…read moreeverything get expensive! Nearly $20 after tax for one sandwich with no additions. I was hungry and one sandwich was just a lot right to feel full. Be aware for first timers the process to get your food is a bit confusing. You'll head into the back right hand side of the store to place your order verbally with a staff member. Then, get in line at the regular register to pay. No one told me what to do after that, so I spent a long time waiting in front of the staff member I had placed my order with. This was wrong. You're actually supposed to stand in the area between the register and the liquor section and they'll call your name there. Hopefully this will save anyone reading this the same confusion I had :)

We had a positive experience here. Beach Liquors is conveniently located across the street from the…read morePier, Cowell's Beach, and the Boardwalk area. It was just a block down the hill from our hotel. It's a compact liquor and convenience store - think beer, wine, spirits, non-alcoholic cold beverages, and chips/snacks. It may be pricier than Safeway but for the convenience factor, we didn't find it to be too expensive. Over our 2-day visit to Santa Cruz we stopped in a few times to buy bottled waters, milk, muscle milk, bananas, and a bottle of wine.

Location is literally right across the street from the SC Beach boardwalk . The store is really…read moretiny but it has all you need if you forgot something from home . Friendly cashier. Parking is up a few spots I think it's private lot on top or you could just walk here. Lifesaver if you need like ice cubes or water and snacks.

This place has the best selection of beers and wines in area, and the owner and staff are the most…read moreknowledgeable about their inventory. The prices are great. They are so careful about their selections, you can pull anything off the shelf and it will be good. But, if you want guidance about their many selections, some of which you can't find anywhere else nearby, just ask: they will kindly ask you a series of questions and guide you towards some excellent selections. I like French wines- best selection in town! I shop nowhere else and encourage others to give this place a try. Very convenient, wonderful place!!

The store appeared to be well stocked. However, the older man behind the counter would not talk to…read moreme or answer questions. He understood me but maybe doesn't speak English. He barely mumbled. I bought 2 items that he didn't bag and couldn't be ruder! Had no interest in customer service. Bad vibe.