Frankie Fire is the friendliest man on earth. I was risking an ice fishing odyssey ( thin sketchy…read moreice ) Duhernal Ponds and Frank had bait during winter. Caught Perch Pickerel Crappie in the deep pond that stands alone across the old access road and brookside. Not the 3 ponds in the back or the main lake. If the main lake froze you'd probably catch 3 foot pickerel.

The best local shop! Frank and his staff are amazing! They are super knowledgeable and always give…read moregreat advice on what's working best. The shop is fully stocked and has a great selection of lures, rod, reels and live bait. They've got you covered no matter what style of fishing you're into. Definitely our go to shop before heading out.

This is my "go to" bait shop. I get killies, squid, and Gulp, depending on what is biting. The…read morefriendly service, quality baits, location, and the fact that this is a small business is what draws me here. Advice is always free and I always feel good about each visit. I will be upgrading some rods and reels in the fall. Guess where I am going?

Went crabbing today in Bay Head and stopped here to buy a crab trap. They had a bunch of traps…read morestacked outside and I only bought one to see if it was worth it. The crabbing wasn't that great today but the box crab trap was a good one and I will definitely stop back my next trip to pick up another. Trap was good for either chicken or bunker. At $15 the price was right too........ While i didn't go shopping for anything else they seemed to have everything you would need for fishing or crabbing for sale inside. The woman at the register was friendly and polite. Maybe next time I could actually catch something more than a sunburn.

This is the store all the other bait and tackle stores in the area compete with, its a top tier…read morestore. The store carries an array of everything one would need, hard baits, plastics, hooks, jig heads, ya know the crap we need for tight lines. Its a well stocked store. They are knowledgeable in the area fish world.

A buddy recommended this as a good place to get foul weather gear. I stopped by for the first time…read moretoday and was really impressed. They have a big selection of all types of fishing clothing and supplies. It's a nice, bright, spacious building. The staff was very affable. The prices are what you would expect for top quality gear. I bought a souvenir sweatshirt with their logo and will definitely be back for more!

Got everything we needed at this local shop. Thank you, sir - we so appreciate your experience and…read moreselection

From the owner: We are A Family Owned Business That’s been in the Bait Business for 40 years We Take Pride In…read moreHelping People Having a Great Time On the Water

Very helpful people. I asked them what's biting at the inlet and how to catch blue fish. They…read morerecommended a SP Minnow. I've never used one before, but it was an awesome day. My kids, wife, and myself were catching so many bluefish.

These guys were awesome. Walked in this morning in need of new setups. After asking a few…read morequestions about what i was looking to do and how often, they could have directed me to the high end range but they didn't. They gave me some options for what would be best for me. Looking forward to using the new stuff. As I was leaving, they said to come back with any questions and more than happy to assist.

This is the best bait and tackle shop near the inlet. They have so many salt water lures and are…read morevery informative to inexperienced people like myself. We keep coming back for more and Virginia is so friendly and helpful...she gives us tips on what's the best bait and always helps us string up our line. If you are looking to fish near the inlet and need help or to purchase something, go there!

Store owner was extremely hostile and cursed me out. I went to buy a couple water and there was a…read moremin of $10 for a cc so I added a couple more waters to reach the min. The owner was like "you really gotta finish all my water" (there was plently of more water in the fridge"). He then went to get another case and chucked it by the fridge and said "you want to fill up the F***ing fridge", I responded that it was not my store so no. He rang me up and said "take your F***ing water and get the F out my store". I did nothing antagonize him, I simply was there to buy a couple waters on a hot summer day. I SUGGEST YOU STAY FAR AWAY FROM THIS STORE!!

Nice little tackle shop that I stop in to look around as they have great selection of fishing rods…read moreand reels. I always check it out to try and upgrade my fishing tackle. Example, bought a lightly used rod and reel there for under $50. Sweet!!! They also have bunker for my crabbing days.

If you're in the super cute surrounding area, you have to stop by! This is a very curated, cool…read moreconsignment store with women's clothing, shoes, and accessories. There are many brands names like North Face, Anthropologie, Michael Kors, Free People, and a ton more. The items here are in great condition and are decently priced. Tops are about 10/12$, jeans are about 20$ depending on the brand, etc. My mom found a pair of rag & bone jeans for 20$ which was a good find! This location is smaller than the one in Manasquan a few minutes away but it definitely has some gems! My advice is to stop at both locations!

Jamie what a wonderful experience here on this lovely Sunday. So honest and such great pieces.read more