We've had terrific experiences with Peninsula Subaru - maintenance of vehicles as well as car purchasing. Staff are incredibly customer service oriented, go the extra mile to listen to customer needs and professionally walk you through to resolution. In particular Sales Consultant James Dougherty and Finance D.J. Kugler were exceptional to work with recently. The company culture embraces loyalty of long term employees, high performance, customer service focus and low pressure atmosphere in sales interactions with customers. Without a doubt, we will continue to look to Peninsula Subaru for current and future car needs! Highly recommend in every way! read more

I recently purchased a new Subaru Trailseeker from Peninsula Subaru, and I wanted to share a few lessons I learned that may help others navigate the process more confidently. The experience wasn't terrible, but there were several moments that reminded me of the old-school dealership tactics many of us hoped were a thing of the past. My biggest advice is to come prepared. Research pricing, know the value of your trade-in, and don't rely solely on what a salesperson tells you. After numerous rounds of negotiations, we finally reached what I believed was an agreement. When I carefully reviewed the purchase paperwork, I discovered that the agreed-upon sales price had not actually been reflected in the contract. During the final negotiation they switched to discussing monthly payments, but the underlying sales price calculations had not been updated. The new worksheet looked like a better deal, but in reality the sales price remained the same. When I pointed this out, I was told it was a "computer error." Whether it truly was or not, it was significant enough that I seriously considered walking away. Instead, I ended up renegotiating with the finance manager and received a lower price than what was on the paperwork, but it still wasn't what I believed we had originally agreed to. The entire experience reinforced just how important it is to read every line before signing anything. I've purchased and sold several vehicles over the past decade, and I haven't encountered this level of confusion or negotiation tactics since the late 1990s, when another dealership manipulated both the selling price and my trade-in value and ultimately had to unwind the entire transaction. The trade-in process followed a similar pattern. The initial offer was well below what I believed was fair. Only after standing firm through multiple rounds of negotiation did the dealership increase the offer to $22,500 for my Outback, which had approximately 35,000 miles and no damage. That same vehicle is now listed on their website for about $29,000. Buyers can decide for themselves what that says about the negotiation process. If you choose to purchase from this dealership, be prepared. Know your numbers, verify every figure on every document, question anything that doesn't make sense, and be willing to walk away if necessary. Expect multiple rounds of back-and-forth negotiation and classic good cop/bad cop sales tactics. Unfortunately, the experience didn't improve after the sale. During delivery, my salesperson assured me that the dealership's technical advisor would help me learn the features of my new electric vehicle and assist with any questions. However, despite several attempts, she has been unable to resolve many of the issues I've encountered with the vehicle. That ongoing lack of support has only added to my frustration and has made the overall ownership experience less enjoyable than it should have been. I like the vehicle itself and hope Subaru addresses some of the software issues over time. I simply wish the buying experience had matched the quality and reputation that Subaru has built. read more

I recently purchased a used car from Peninsula Subaru, and I want to share a few lessons learned that may help others navigate the process more confidently. The experience wasn't terrible, but there were several moments that reminded me how important it is to come prepared when buying a used vehicle. First, do your homework before you walk in. Research the market value of the car you're considering--both new and used--and look up the realistic trade‑in range for your current vehicle. Having those numbers in hand made a big difference for us. I would not rely solely on what a salesperson tells you about pricing or trade‑in value. I also asked the salesman some basic questions about the make and model I was considering. I already knew the answers, and unfortunately the information he gave me was incorrect. It would have been far more helpful if he had simply said he wasn't sure. When we were presented with the purchase invoice, my wife and I reviewed it carefully and found a significant error in the dealership's favor. They did correct it once we pointed it out, calling it a "computer error," but it reinforced how important it is to read every line before signing. Another point to be aware of: although the salesman verbally assured us that their service department would "take care of" any issues, the dealership still required us to sign an "as‑is" agreement. That means the verbal reassurance doesn't carry any real weight. In the end, we did purchase the car and received a fair trade‑in value--but only because we came in well‑researched and stayed firm on what we knew to be reasonable. My advice to other buyers is simple: prepare thoroughly, verify everything, and don't hesitate to question or double‑check the details. It can make all the difference in getting a fair deal. read more

The customer service was very good. I went in for an oil change and tire rotation and they ended up not charging me to get the rotation done after an inspection because they saw my car didn't need it. The oil change was pretty quick and they offer a military discount which saved me some money. They just implemented a new after-hours key pickup drop box that worked very well. That allowed me to pick up my car after they closed. They also offer you the option of paying for your service online which was very convenient. The waiting area was cool; it has a huge fish tank right in the middle plus complementary coffee available, which was nice. I would give 5 stars but they forgot to replace the battery in my key fob as they said they would! Overall, I was very happy with the service. read more

Dishonest & Overpriced Service Avoid this dealership. They charged me $200+ for a "diagnostic" I didn't need and tried to upsell me on unnecessary suspension work. What they quoted as 8 hours of labor, I fixed in 1 hour with a friend. Go anywhere else if you want honest service. read more

They do a great job. Never had an issue. Been bringing my Subaru here for service for several years.

On December 9, 2025 I brought my crosstrek in for an oil change. When I got home I was surprised to see they did not rotate my tires. I pulled out the tire information /warranty brochure that came with my car and in it the information recommends a tire rotation when the car has between 5000-8000 miles. I called the service department and the young lady said she didn't know why it hadn't been done, but would get back to me within the week. By mid January I had not heard anything back, so I called to reschedule the tire rotation. At this time I was told the rotation would cost me @$27 plus taxes. I asked why there was a charge...The tires came on the car I bought at Peninsula Subaru. The tires (that were on the car) came with a warranty that specifically advises rotating the tires between 5000-8000 miles. The service representative said, no it wasn't covered and I would need to pay the cost myself. I did not schedule the service. Instead I drove to Gig Harbor Les Schwab tire center where they greeted me cheerfully, asked what I needed, and rotated my tires (within 35 minutes) at no charge...and I didn't buy the tires there! THAT is what customer service looks like. I am incredibly disappointed in Peninsula Subaru and their lack of care for the customer. read more

Firstly, when I bought the car last year, they tried to steal my credit by insisting on my credit information when I was paying cash. Within 24 hours of unlocking my credit as they asked, I was notified that someone tried to put in a fake report in my name to steal my ID. Who else but the sales manager who insisted? One year later, take the car in for "free" oil change in order to stay under warrantee. I had just hand washed the car, that sits in the garage with 4,000 miles on it and in pristine condition. Comes out of the shop with scuffs, scratches and sticky crap all over the hood, and bumpers. Even supposed detailing didn't remove one pretty bad scratch. DO NOT DO BUSINESS WITH THIS PLACE. ---3 days later ---Admittedly, after I posted this review, I got a call about my complaint. They repaired as much of the damage as they could, so I have to give them credit for that. So I updated my 1 to a 2. read more

Everything the car is beautiful. I bought a 2023 Subaru ascent Limited the way I was treated was wonderful. Very fair people. Nick Dion is great to deal with and so is Joey BRESHON read more

Fixed my car in a timely fashion. Gave me a ride home and back to the dealership and only charged for the diagnosis. Thank you Steve and staff. You have earned my business. read more

So sweet and helpful. I had to leave my car there and they put me in a loaner when they didn't have to. I appreciate you guys so much. Happy holidays. read more

Do not get your car serviced here. I cannot speak to the quality of the sales team, however, the service department is incompetent. After months of back and forth with an issue, which they should have diagnosed and fixed the first time, I am now told that I need to fork over even more $ for a problem that should have been resolved months ago. The service manager was condescending and unyielding. They have refused to do anything else unless I pay up. I am now working with Subaru corporate, and once this problem is fixed, I'm never going back. This is actually the second time they've screwed up. After a $3200 repair, I started to hear a loud squeaking under the hood and found out that oil was seeping into my anti-freeze. Their mechanics are sub-par at best. Shame on you Peninsula Subaru. read more

DO NOT GO to Peninsula Subaru! Their service department will quote you work that you don't need. The last time we used them, approximately 2 years ago, they told us we needed a new engine for our 2014 Forester because there was metal in the oil. We took it in for a simple oil change and was told that we were going to have to shell out thousands of dollars. The car wasn't making any funny noise, burning oil, and was running just fine. I started changing my own oil, and even filtered the old oil finding no metal at all. The car has been running fine for the past two years. Then recently, my mother-in-law took her 2014 Impreza in because the wipers weren't working. They quoted her $2,000 to replace the wiper motor and wiper switch. I did a simple voltage test on the switch and determined that it was functioning properly. I replaced the wiper motor for $135, and now everything works fine. DO NOT TAKE YOUR VEHICLE TO THEM!!! read more

Leased a new Impreza a new Impreza recently, asked the salesperson if they could help me order the cargo cover, he said just call the parts department. I called the parts department during business hours, went straight to voicemail, left a detailed message about placing an order, reiterating that I just leased through them. Never heard back. So I ordered off of Amazon and it's arriving from a dealer in Ohio, which sucks because I really try to support local businesses. read more

Definitely would not recommend parts department to anyone. Ordered the supposed correct part that I need from the pros and then not the correct part I needed. Then the shady part is they bring out the 30% charge for special order items for a return not my fault. read more

Peninsula Subaru - Beware of tricky parts workers. - Auto Repair Near Me - Bremerton, Washington

I have always been happy with this location, but my latest exchange was horrible. I spoke with a guy who said he was sure he could help me. The following day I spoke with a different guy who was not polite or accommodating in any way. I am very unsatisfied with this location. I paid for my car with cash, so I deserve better!​​ read more

My wife and I went to trade our 2021 Forester Touring that we purchased from them four years ago for a 2025 Forester Hybrid Limited. We only have 30k miles on it and it is in excellent condition. The dealership tried to make up a problem with our car by saying there is an issue with the starter and lowballed us for trade. First off to have an issue with the starter it would have extended cranking or not crank. Our car also has the fuel saving feature of turning off the engine when stopped so it restarts quickly when you release the brake. There is no issue with the starter. Then they stated if you get it looked a in our service department and there is no problem then we could possibly offer you more. How stupid do they think we are? You have permanently lost us as customers. read more

WHY I WILL NEVER COME BACK AFTER BEING A LOYAL CUSTOMER FOR 16 YEARS. My mom and I have been coming here since 2008 and never noticed anything fishy until I took my car in for the 150,000-mile service in June. After the check-up, Subaru service informed me that my transmission needed to be replaced along with the airbags. Subaru quoted the job of getting the transmission replaced to be $10,206!!! This was detrimental to me, I couldn't afford this let alone a new or used car. Thankfully, a good friend recommended an honest mechanic to me to get a second opinion before I went into debt trying to fix this issue or buy a new car because after bringing my car in for a second opinion we found out that SUBARU LIED TO US!!! THERE WAS NOTHING AT ALL WRONG WITH MY TRANSMISSION and infact only my front wheel bearings needed to be replaced which we ended up having a family friend do and only costed us $150 vs. the $10,206 that Subaru quoted us to get my perfectly well-running transmission replaced. Additionally, the airbags that needed to be replaced, quoted to cost another $415, was only a faulty sensor. On top of all of this, a co-worker whose daughter previously worked for Subaru Service informed us that THOSE WHO WORK IN THE SERVICE DEPARTMENT WORK ON COMMISSION meaning they are looking for anything and everything to charge you for. In our case, those working here were willing to lie to me to gain for themselves. Our advisor was Madeline O'Connor. At this point I am trying to make everyone aware of what Peninsula Subaru is doing, if you think these dealerships are more honest than they have been known to be in the past, think again. I hope for the best for everyone who comes here but I can only wonder about how many times not only my mom and I have been lied to over the years, but how many times Peninsula Subaru has lied to all their customers, maybe even you, costing thousands of unnecessary dollars to fix things that don't need fixing. Suffice to say, we will never be coming back here. read more

First, they let my mom sit in the service center for 4 hours before realizing they had not even started working on her car. And, that was only because I called looking for her. They then supposedly fixed the car, and at no cost to her, because I had called and gave them an earful about ignoring an 87 year old woman in the waiting room. They also detailed the car to make up for the mistake. However, a few weeks later, the check engine light came back on. A diagnostic reading from Auto Zone states the car has the same problem she had when she took her car in the first time. read more

While we had wonderful customer service in the past here, we were disappointed to have encountered the Delivery Specialist: Zhasmina. She is beyond rude and unprofessional. She will gaslight you and is impatient. We have worked with her in another avenue in the past and for her to be in a position working with the public is unfortunate. Other than that, the rest of the employees are friendly. Just avoid Z at all cost. read more

Wish I had read these reviews before bringing my car here. My passenger side window has been defective since I purchased the car (misaligned window, won't auto-rollup). When I dropped off the car, I told the service person to "Please tell me what you can do about the window, and that it's defective since purchase, and under warranty". He told me it's not under warranty, and will be $800 to fix. When I got home, I realized on the receipt, he charged me $175 to diagnose the problem. Why would I pay them to diagnose a problem I already knew about and said was under warranty? Terrible rip-off. Also, my brakes squeak, and the service member told me that was normal and nothing can be done and dismissed the problem. I guess Subaru brakes start squeaking at 70K miles. 2019 Subaru Outback, terrible car. Also spent 3 years trying to figure out why my battery was draining due to a defective module. Going back to my always reliable Toyotas. read more

I purchased my 2024 Subaru Crosstrek Wilderness in Jan of last year. The staff have always been kind and assisted me with any problems. I have been getting oil changes here regularly and have always had a pleasant experience. One of my fans had to be replaced and the staff was able to schedule an appointment within a few days. I paid my deductible and it was all taken care of! My most recent experience was nothing less than amazing. I walked in on a Saturday to get an oil change as I have not been able to get an appointment due to my busy work schedule. The staff informed me they are down to two bays and are not taking walk-in's. I explained that I drive for a living and really need my oil changed before the next work week. The staff agreed to take my car in and asked that I wait as I do not have an appointment. 10/10 service. read more

I had a great experience here. Took my car in for an oil change (had never been to this location before) and Amy in the service department killed it! She was so friendly, so accommodating and overall it was a good experience. They were quick and had me in and out in no time at all. I needed an estimate for my 90K work to be done soon and they provided me with an extremely detailed estimate which I appreciated. The previous Subaru dealership I used to go to never made me feel valued or appreciated and this one did Plus! I learned if you buy a subie from there, you get a lifetime of free oil changes! read more

As a senior with limited income, I appreciate the willingness of Service staff to work within my budget to maintain my car. I stopped in recently with no appointment and was met with a big smile from Janee Barnett at the service desk. Between Janee and her colleague Nick Ferraro, they recommended service I needed versus what is in a particular package based only on miles. They were both professional and personable and my trust in Peninsula Subaru is stronger than ever before. read more

Was connected to this dealership through a vehicle buying program with my Amex Platinum Card. DJ was very quick to reach out to me via email with the following price for a base model Forester Limited SUV. The Market Price for this car is $36,205.00 + $1,645.00 =$37,850.00 Includes Limited package 32 STARLINK 8" Multimedia Navigation System + Harman Kardon Speaker System + Reverse Automatic Braking + Heated Steering Wheel!" When I asked about the specific line items included in the $36,205 price, he would not answer the question directly. It took several attempts at asking this question differently, but I finally got the answer below. "Subaru corporate has nothing to do with how we set our pricing! They have a Manufacurers Suggeted Retail Price and with current market conditions we have a 1995.00 to 4995.00 mark up depending on the car. this mark up is $2455.00 over the suggested price." I responded with a copy of the Letter from Subaru CEO Tomomi Nakamura dated February 23, 2022 along with a related news article where mark-ups were not in line with the Love Promise, which is a core business practice of Subaru. If you read the letter, you will see where CEO Tomomi references that corporate has helped the dealerships during the COVID downturn in the market. As I told DJ, I will be filing a formal complaint with Subaru Corporate. Buyer beware of the mark-ups at this dealership that advertises their lower sales tax rate. I chose Subaru over Toyota due to their Love Promise, Social Values and due to Toyota's financial support of politicians that support the attempted overthrow of our democracy on January 6th. read more

I have bought several cars from this business and over the years have always had great service but this last weekend for my brake check I had exceptional service from Maddy and Justin in service department. They went above and beyond for me.. read more

Kept getting emails about recalls for my car. Made an appointment through said email to service those recalls. Added complimentary oil change on top because why not, it says free. Waited 2 weeks, drove in today. Had to go through 45 minutes of stop and go traffic, used lots of gas which is not their fault. Get to my appointment and talk to a Gage who tells me the oil change is $45 and they can't fix my recalls because I didn't call them to specify I had recall work...he says thats the way it is and that I need to call and make the appointment over the phone. During the conversation is what upset me most. Gage had zero effort in helping me make another appointment, Gage has zero empathy or consideration for me taking time off work, my gf also drove a different car to pick me up, going through traffic using gas $, Gage was simply rude and unhelpful. Avoid the service here. read more

I almost purchased a Subaru here, two years back, but I decided to hold. I try to purchase here last month but was grossly insulted by crazy internet girl who quoted me by phone. When the conversation got out of hand, I asked to speak to her boss or her senior, so she hang up. I don't need to purchase Subaru from this place so badly that I would call back. The person I deal with prior, does no work here any longer. Oh how times have changed at Peninsula Subaru. Business is so good you can tell the local customer to buy elsewhere. Nada por nada. Adios read more

I give them as much as 1 star only because their service dept seems adequate. But don't ever go to them to purchase a car unless you have a quote from another dealer that's a lot less than the 'suggested retail price'. They might match that, but if not they won't give you anything like a fair deal. I had purchased cars from them in the past, and they had been willing to negotiate. I always suspected they didn't give me a great deal, but I figured it was at least minimally fair. I was less sure I got a fair quote on my trade-in 7 years ago. They gave me $1700, on a pristine car that KBB valued at $5000, but I accepted it. A week later their website listed that car for $10,000! So this year I not only checked KBB and NADA several times, but looked online for used cars in our region of the same model, from a year before to a year after mine, with similar miles. They refused to budge from the manufacturers suggested retail price on the new car. Despite my evidence of what my trade-in was worth, they refused to offer me anything close to it. Finally they came 'up' to $10,000. Belatedly I asked for a quote on the same new car from another dealership. It was nearly $3000 less than Peninsula Subaru insisted was the best they could do. Today the Peninsula Subaru Internet Sales Manager quoted to me a price of $22,000 for the car I traded in to them only 4 days ago for less than half that. Don't trust these guys. read more

We have had two Subaru Outbacks serviced at Peninsula. Our latest was our 2024 Outback that needed a sunroof replaced due to damage. We worked with Gage Cudmore, Service Advisor who was great to deal with and answer all of our questions. Gage ordered the replacement and had it installed in about 45 minutes. Job well done! read more

Always friendly. Grateful for the free oil changes for life. Better to make appointments.

Tried to buy a car here about 5 months ago, they offered way lower than kbb for my trade so no deal. I went to Tacoma Subaru and got the trade amount I was asking for. July 28th I attempted to use Peninsula Subarus service dept. it was a mistake, not only did I have go in twice to get a tpms issue corrected, I also had to put up with a service advisor named Gage who displayed a rude and very disrespectful attitude. He was so offensive I made a formal complaint with Subaru of America corporate. Hopefully someone can correct his negative attitude. read more

Urban myth dealership service is more costly. I needed my Forrester recalibrated and Peninsula Subaru beat the other places by 30 percent. Love Peninsula Subaru! read more

Was met with dirty looks and rude people here when I brought my 2005 wrx here for a diagnostic back in 2014. I made sure to travel to Rairdon SUBARU of Auburn when I purchased the new STI. Far more pleasant experience there. I'm not sure what they had against me. But I will never buy from there. Ever. Even if there's a fire read more

Peninsula Subaru over quotes and over diagnoses. Will lie to you (if female) and act as if you are barely safe to get home with your 6 year kiddo. Please don't go here... you will pay way too much for the scope of work... you may not even NEED the work. They told me my entire engine needed to be removed for a small fix. My husband fixed this in about 20 minutes. Shame on you peninsula subaru... Shame on you. read more

Peninsula Subaru - This is the boot they told me my entire engine would need to come out to be replaced. The part is cracked in half. But REALLY?! - Auto Repair Near Me - Bremerton, Washington

Attempted to buy a used car at Peninsula Subaru. Wow, they are really dishonest and rude. Made an appointment to be there with the salesman the day before and arrived to find them unprepared. We waited 30 minutes for him to retrieve the vehicle and then we got in it to test drive, the fuel was on empty. I thought they would just make a quick stop and fill it up, but instead we were told the test drive would have to be "short". The asking price for the vehicle was over close comparisons in the area, but they refused to budge at all on the pricing. Tires needed replacement, but they were adamant they were "fine". I was really surprised at the attitude of the salesman. He was argumentative and frustrated we would not settle for their sales price. He seemed to take it personally. So, we left and found a nicer, same model vehicle at West Hills Honda. They were amazing! Very respectful, helpful and obviously have better sales knowledge. I will NEVER advise anyone to consider Peninsula Subaru. read more

When I bought my car, everyone was very nice and accommodating. Now, one month later I have a dead battery I believe because the car is completely dead. I called the dealership, and they want me to tow the car in to have it checked to see why the battery is being drained. Mind you I've only had the car 4 weeks. To top it all off, they can't guarantee that it will be taken care of in one day, which means I have to leave the car there and come back to get it at a later time. I will tell you right now I am not a happy camper! read more

Do not go to Peninsula Subaru. I paid for front and back brake service in 2023 and they screeched ever since. Every time I went in for any service I complained and they treated me like I was crazy because their 'technician' couldn't replicate the noise. I had to take video of my brakes screeching like a banshee before they stopped gas lighting me. Additionally at each brake inspection/service they found something new and expensive wrong with my car. When I asked why they were finding some new issue at each and every visit I was told the technician wasn't doing a thorough work-up on the car. My last service they kept my car for two weeks with no updates until I called them only to be told the one 'tech' working on my car was off work for several days! When I finally got the car back they told me my AC compressor was going out and I need $7000.00 worth of work to fix an oil leak. To top it off they left we with zero gas in my car. Almost broke down on the way to a station! Absolutely horrible crooks and the location General Manager Steve Taylor never responded to my email about the hell they put me through for over a year. Worst car service at the highest price ever and I use to own a 1990 Honda Civic that broke down all the time. Horrible place! Horrible! read more

I purchased a used vehicle from Peninsula Subaru, after receiving the new plates and removing the temp ones I noticed damage to the front bumper of the car that was NOT disclosed, and was conviently hidden by the plates. Only received one key for the car. I asked about purchasing an additional key where I was told how to go about getting one but wasn't offered to purchase one through them. Go to West Hills. read more

Peninsula Subaru - Damage to front end - Auto Repair Near Me - Bremerton, Washington

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Great group of people. I recommend Peninsula to all my friends and family. I love that they are Closed on Sunday For Family Day as well.