This place"Permanent Choices in 494 McCormick St.; San Leandro CA" is a absolute nightmare. The owner of the business (cece) is the worst person to deal with on every level. She has no customer service skills and her products are old and she refuses to take returns. Your skin will react to the products and will break out. Dealing with her is a nightmare. She hangs up on you when you call. The services is a nightmare. Please think twice before purchasing your product from PERMANENT CHOICE in San Leandro CA. read more

I have been using Permanent Choices as a vendor for over 13 years. I have always received the best service, products and training here. I love the fact that they are very knowledgeable and quite willing to share their knowledge with me anytime I call with a question or need advice on a procedure. read more

These people are so caring and go the extra mile to really help you learn. I came all the way from LA they even helped with transportation. I can't thank Steve , Alexandra and Diana enough. . Diana has over twenty years experience and it shows !! She was a amazing instructor. I was so worried about spending the money and flying all the way out here and I'm so glad I did . read more

I just recently finished my 3 day course here, and I love this place! I felt very comfortable with my instructor and my fellow students. Steve the owner is awesome! very professional and friendly. I learned alot from my instructor Claudia. She is very professional and skillful. I can say I feel I learned more than I expected. I really recommend this place. I noticed the old owner Cece had some bad comments, but it is now under new management by a man name Steve. He is very professional and kind. You will not regret spending your money here for the course. = ) read more

No stars for this rip-off business, in fact negative stars. BIGGEST MISTAKE I HAVE EVER MADE TO DO BUSINESS WITH THIS COMPANY. I am ashamed to admit how much I paid "CeCe" and her flashy corvette she bought from ripping people off. She rarely comes into the office, just had one grunt she taught how to be inhumane just like her. I paid Permanent Make-Up to teach me how to do tatoo eye-liner, brows and lips. It was ONLY TWO DAYS, the teacher was pregnant and cranky and wanted to go home the minute we started, about 10 hours total. I was the only one in the class, that should have been my first clue. I only got to practice on 2 people, because there were no models available. It was horrible. I had no idea how to do it after 2 days and it was just too bad, thanks for your thousands of dollars now go away. I have been waiting for an opportunity to give a review, as it was actually a very traumatic experience for me. I tried to discuss this with Cece and to explain to her that I did not feel I got what I paid for AT ALL. She told me I had some short amount of time, like 14 days to respond and since I didn't, too bad. And I mean too bad for the astronomical fee I paid and the $500 worth of product I had to buy to attempt to do the work. It is not easy to find people to "practice on" either. I was so traumatized it took me a couple of months just to accept what had happened. I agree with the other person, Cece is a MAJOR bitch, rude, and has unfair business practices. The whole thing was a nightmare with no recourse, no chance for refund, not even willing to discuss. To this day, and it has been 2 years, I cringe when I think about what a horrible experience that was. DO NOT WASTE YOUR MONEY OR TIME and STAY AWAY FROM THE NEGATIVITY read more

I recently attended the basic permanent makeup class. To begin with, including me there was 2 students and 1 instructor. (The max size is 3) It was so nice to have the one on one time. The instructor Bianca was very knowledgeable and a great teacher. The first day we practiced on fake skin, and the rest of the 3 day course was hands on real clients. I was completely at ease using the techniques and tips that Bianca had taught me. As I am beginning this new career, I feel confident performing permanent makeup on my own clients with the knowledge I've learned from Bianca. She also is available for support if I have questions in my new endeavor. I would highly recommend this school. I will definitely be returning for advance courses. read more

Run! I took the basic permanent make-up course here, and I regret every minute of it. Once they get your money, they care nothing about teaching you properly. What is worse, another student did my lips. The teacher Diana lied and said the student had done lips before, AND THEN WALKED AWAY! Didn't watch and coach the student at all. My lips are purple blotches, and now perm. choices ingnores me when I ask what to do. They act like " not my problem" Even though I pay $2500 to take the course! This place is a complete rip off and scam. But worse, it is dangerous what they are doing. Run away!!! read more