I love, love, love Rossi's deli!! The owners are always so kind and it's a great little store to grab road trip snacks! I've been going to Rossi's since I was a child and it had gas in the gas pumps and a payphone that worked. When I was a child and was left at the RenFaire, I walked to Rossi's, made a collect call and the people who owned it back then fed me and my cousin while we waited for our family to drive from the east bay to pick us up. I don't think these are the same owners from the 70's, but they're always very pleasant. This store is so under-rated. They'll often have things other stores don't, you'll pay a lot more, but it's always been a hidden gem in Novato. read more

Great little place to stop! Owner was quite a character...very personable. Lots of wonderful homemade things in the deli read more

Not a very clean store, but it has what I need. Parking is easy and the folks that run the store are really friendly .

I've been coming here for the past few months. So far everything is amazing! The only downside is pricing on everything and the false sign that they open @ 8am. I tried coming here a few days straight @ 8 to get breakfast croissant that looked amazing but they weren't open. So a week after I started coming @ 8:30am and still they weren't opened. This continued for weeks and every time I would come just a tad bit later. I actually went in today at 9:30am hoping they'd be open for breakfast but still it wasn't open. No hard feelings tho I just think you should change the sign and put a time that is true to schedule! Love the food though!!! read more

Very delicious sandwiches. We had a couple of Pastrami and a couple of Roast Beef served hot. Good quality meat and all the extras were perfectly proportioned. read more

Went in for a fishing license since they have that service instead of heading to big 5 I stood approximately 30min waiting for him to figure it out and then asked if I knew about computers then he tried to overcharge me for the license but when I told him absolutely not he said "ok ok " to the price he said before other then that from the bait to the accessories everything is way overpriced will not be going back read more

Me and my friends planned to stop here for a few beers before heading out to get drinks elsewhere. We ended up staying a good 2/3 hours. We sat outside on the patio drinking their beer on the tap and had a blast! We ordered some samosas and were straight chillen. If you need a place to kick it, this place definitely has a coo lil vibe going on. read more

Updated review: During the shelter in place I was having a heck of a time trying to find bleach, ammonia, cleanser, toilet paper and other various sundries. One day I was at Rossi's for another purpose and noticed they have stocked shelves of all the hard to find items. I was able to get a gallon of bleach and toilet paper. Seriously, you can do quite a bit of shopping at this little store on the outskirts of Novato. Thank you, Rossi's for managing to keep these items in stock! read more

Walked into an authentic sandwich shop. The antique gas stations in the front shouldn't fool you, there's nothing old about these sandwiches. I ordered a salami sandwich with the deviled eggs and was pleasantly surprised. Ingredients looked and tasted fresh. Initially their credit card machine took almost 5 minutes to process but recently they seem to have upgraded to a new system and had me in and out within seconds. read more

What a dump! Dirty flors and counters, with almost no inventory or English so what do you expect? And you can forget about using the Uhaul truck rental in the same building--poor service, no availability and deceitful promises of trucks for rent. Better service in Bel Marin Keys. read more

This is a spot that's out of the way, but this place has history. The design of the building is an old 1940s gas station. Cursory investigation of the pumps out front reveals label scars from the long-gone Flying "A" Gas Company. The only other time I've seen an intact filling station of that brand was in historic Downtown Truckee in 2014. If you want food it's pricey but for a petroliana lover, worth the visit! read more

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I ordered the bbq chicken sandwich and was amazed! The sauce was tangy and sweet and the chicken had a wonderful complimenting mesquite flavor. Beer on tap was served in a chilled glass and made the experience even better! One of the cutest little hole in the wall delis. Feels like I'm out in the country relaxing while enjoying a beer. The owners are a wonderful couple who seem to have strong ties with the community. They gave out toys and bracelets to some children that walked in during my visit. Wonderful to see a mom and pop shop with heart. read more

These guys are crooks. Check the expiration of anything you buy here - multiple times I've purchased things here that are expired including Oreos that we're almost a year past expiration. One star for fresh tamales for sale. read more

This deli has made decent sandwiches in the past. I was disappointed to see that they were preparing food, in our current COVID environment, without the use of gloves or masks. I went elsewhere. read more

I live in the area and this is a great little family run market that has a very good selection. Sadly it does not even show up on most Yelp searches read more

I thought this store was adorable. Old gas pumps out front from back in the day, a sandwich counter and all the essentials in small quantities. I went in looking for something to eat and immediately smelled masa. The tamale steamer was a nice surprise...and the chicken tamale was tasty. This is a sweet throw back. Not designery or trendy, just salt of the earth. read more

I agree with Maria and her review. I actually had flash backs of a little store in a small country town. The store has quite a variety of items. The subtitle of the store should add "have a bite from around the world." They have amazing Samosas that is served with Mint sauce and Tamarind sauce. The sauces are a fantastic flavor addition to the spicey flavors in the Samosas. There are Beef and Cheese Piroshki's that are mild in flavor complimented by the deep fried dough that is wrapped around the filling. They do not make those there but they are delicious and hard to find. Next are the wonderful Tamales. You can get cheese and jalapeño or pork. At least that is what was available tonight. They are so full of flavor and are tender. The store also has sandwiches, beer, bait, lotto tickets, and many other random items. It is a quick easy stop off the freeway or on the way to the river. The man who was working tonight is truly a delight! read more

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As much as I want to give this place a positive review I cannot bring myself to write it. I will say this place holds huge potential. The craftsman style building, the antique pumps, the location/proximity to hwy 37 and Stonetree Golf course, the back deck.. it is just screaming for someone to come in to give the neighborhood there a great local spot to pick up necessities/wine/beer and to offer some quality deli type food to go. This business seems to serve its purpose for the construction workers that flock here to pick up a few draught beers on their way home.. or at lunch..:) but offers little more than that. It is dirty, the shelves are half full and in disarray, and I do not wish to try any of the food they make there because of the overall state of the establishment. If the owner reads this they would be wise to drop a thousand bucks in to cleaning it up, organizing things and making it more palatable to the 98% of the people who drive by and avoid it. It really does have potential and doesn't need much to add a new audience to it. read more

The downgrade is for the woman (I'm guessing the wife) who is not friendly by any means. When she charged me more than the man charges me, I disputed it and her only response was "he's a lot nicer than I am". Thanks, but, no thanks. I will not be returning to your dilapidated little store. At least the bathroom was still functional. read more

I started hanging out at Rossi's when Cecil bought and 're-molded' the place. It was really a gem in the early 90's. It has had two owners since Cecil sold the place. Both owners have run the place down. I was in there Friday and the place was absolutely filthy; so much so the health department ought to check it out. I would never eat any food there but its still centrally located for my friends and me. Since it has different employees every time I go in there its hard to comment on service, but the woman on my last visit needs an attitude adjustment towards customers and neighbors............................ read more

Great Sandwiches and this little shop has everything that you could need... Especially during a holiday when everything else is closed!!!