It's really just a food store, but when I recently went there, I felt like I was back in Japan,…read morewhich we visited recently. Mostly, or all, Japanese food products, pastries, and candy. I don't know where the plastic-contained food products are manufactured, but they appear fresh, and suggest that they taste good. This place is at least worth a visit. I intend to return soon. All I bought this time was a 5-pack of Yakult, a milk-based, probiotic drink that I like. Now I don't have to go all the way to 32nd St. and 6th Ave. just to get it. It's made in Orange County, CA, by the way.

This is a convenient little market right in the heart of Ktown! I always stop by here now whenever…read moreI am visiting NYC. It's a good place for a quick grab and go selection of Japanese lunch or dinner selections including some onigiri as well. The downstairs area felt a little awkward because of the eating area and could use a little more improvement I think? Otherwise, staff is friendly and the store has good snacks and groceries.

Food is always fresh and good quality. You have to be there…read morepretty early like 1-2pm. Otherwise selection of fresh prepared food is not last. People are buying it of the shelf's

The variety of product and ready made food is overwhelming, but so exciting. The space is bright…read moreand clean, but overcrowded - it gets pretty daunting trying to work your way through all the aisles at a leisurely pace without jostling into someone (I heard myself saying "excuse me" a lot). The prices are pretty reasonable, and I really wished I lived closer. There are just so many freaking things to try - I guess I'll just have to come back lol.

During my stay in Midtown, I just happened to stumble upon the Katagiri Japanese Market while…read moreexiting Grand Central Station and had to come in! The musubis are the first vendor to the left as soon as you enter. During the day, you can make your selection and they'll place it in a container for you. Later in the day, all of the musubis are individually wrapped for you to grab and go. Now, iykyk that rice really makes the difference. Sure, anyone can make a musubi, but these ones are special. Rice quality was spectacular as were the ingredients. I enjoyed the mentaiko, kombu, shiso and spam and egg. All were so good and the perfect snack to grab before hopping on a flight! During the lunch hour, this place can get really busy. To pay, the line wraps around the interior of the store, but it moves so fast, so don't be scared off by it.

We ordered the Unagi, salmon, and spicy tuna onigiri. Rice is perfectly cooked for onigiri and…read moresatisfied with the filling taste but filling portion size was small. Service was fast and efficient. Place is packed so try to figure out your order before/while you're in line.

Pros: - staff are friendly and nice…read more - onigiri are made to go but there are premade ones, I think their onigiri are so delicious - haven't had much of their food but I like the kitsune udon - there's a decent amount of seating upstairs, kinda feels like an empty cafe depending on when you go Cons: Comments: - went on a Sunday at around 5PM, it wasn't busy, seating was about half full but people were on their way out

i got the spicy tuna onigiri & okaka onigiri, but they had so many others i wanted to try!…read more i wish the okaka came with more bonito flakes, but it was yummy! the spicy tuna tasted a lot different (in a good way) compared to other spicy tuna onigiris i've had! it was almost like cooked tuna? or canned? but very fresh & they make it right in front of u -- served warm !! so delicious they have PLENTY of other fresh japanese dishes to choose from that looked amazing -- from curry to donburi to katsu to handrolls. they have a bathroom that u can use after purchasing something (code on receipt), which is located in their relatively small upstairs seating area. i will be back 100% to try some curry, donburi, & more onigir! the service was also wonderful, staff was super kind.

Fresh Sushi sashimi Can eat in though lends itself to take…read moreout. Also a smoothy tea bar- interesting. Set up is a supermarket. Lots of product. I have not figured out their points rewards system but do register for it. Very cordial staff.

Super bright, clean and new Japanese grocery and convenience store. Like it - reminds me of a…read moreroomier version of a Japanese 7-Eleven. Snacks, a dessert bar upfront with matcha soft serve, 10% off for students, and a lot of snacks and ice cream. The bento and lunchboxes look good - I was waiting for the fried chicken which wasn't out yet before I had to head to my appointment. They have a funny little mascot upfront, and some plates and cosmetics in different aisles.

Love Yamadaya. This store has so much to offer as in Chicken Katzu Curry, and lots of other good…read morefoods. Friendly staff and lots of sweets here to purchase. Place is clean and very organized. I will come back on my next visit.

Nice and cute Japanese store with reasonable price. The staff is very nice and friendly. Love it.read more

This is a nice small Japanese convenience store. They sell a selection of onigiri and sushi in…read moretheir fridge section right when you walk in. The only thing I would be careful for is the ingredients bc if you have any sensitivities or allergies, then we may want to skip the "fresh" section, bc they do put preservatives to expand the shelf life, which is also why after 6pm, they do not have to discount their items as other Japanese grocers and convenience shops do. They do have a unique selection of flours, packaged soups, and chips. The prices were a bit higher though. Would we go back if we were in the area? Maybe... Pros: Clean Cute and unique selection of Japanese items Organized well Nice packaged rice, packaged tea, and chip section Cons: Expensive Fish freshness - maybe not Onigiri and sushi - rice preservatives = no go

staff is very nice. grab and go food is very overpriced for the quality, would recommend just…read moreordering takeout from a Japanese restaurant, better price for more food.

Walked by a few days ago and saw their sandwich board menu and decided to give them a try. I…read morethought that they would prepare the dishes on site/behind the counter like this other Japanese market on 41st. Well, no, all their food items are prepackaged and refrigerated. They are labeled with instructions for microwave heating. Ended up picking up some pork katsu curry and a salmon onigiri. As you can imagine, you can never make a deep fired item crispy when heated via microwave... so, the batter on the pork katsu was pretty bad. Mixing the meat with the curry made it "better". The portion is also not very generous for bot the rice dish and the onigiri. For the price, I guess it is a passable meal, but, this is a bit of a walk from my office, so, it makes is not worth it for me.

This is a wonderful small Japanese grocery. Unassuming but great inventory. I had a lot of…read morequestions. The staff person was helpful, patient. Highly recommend.