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    Dainobu

    3.8 (237 reviews)
    Open 9:00 am - 10:00 pm

    Dainobu Photos

    DAINOBU ATMOSPHERE

    What's the vibe?
    Quiet
    Casual
    Good for kids

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    Jessica S.

    Out of the several Japanese supermarkets in this area, I think they have the best price for sashimi grade fish. Was really fresh

    Samantha L.

    My daughter works at this deli Very nice people, so far the better egg salad sandwich is delicious and the spicy chicken sandwich is well worth the price. And sailor moon soft drinks are always refreshing.

    Inside
    Audrey T.

    Small and very condensed Japanese grocery store. Provides good varieties of all things Japanese from freshly made food to condiments, snacks, and kitchen utensils and appliances. Bit overpriced like everything else is in the neighborhood.

    Lots of snacks for sale
    Jeannie T.

    I love this place! It's a very efficient mini Mart, convenience store and a Mecca of Japanese goods. You can buy almost anything from here - a local Japanese newspaper, toothpaste, a tube of wasabi, fresh veggies for home, or why I frequent here, to buy a complete lunch/dinner meal. Lots of food options - hot ramen and udon can be made to order, just proceed to the back of the store and order it there. Bento boxed style lunches pre-prepped and ready to be eaten as well as rice balls, salads, and sushi entrees to go. They also have a microwave in the store, for customer use should you need it, after you purchase an entree that needs to be heated up. Side note: they sell cakes, cookies and bread too both on the shelf or frozen section. I come here often just to buy the bottled drinks (ie Green Tea). Great prices and excellent selection considering the size of this store. It's long, railroad style aisles make for easy shopping and browsing. They even sell the hard to find exotic candy and treats that are only found in specialty markets or overseas. There's 3-4 registers open at a time - this should give you a clue as to how busy it gets (especially at prime lunch times) but it moves fast so don't be deterred by the line. This place and it's process is a well run machine. Efficiency as I've said, with a capital E. After visiting Japan, this mart comes very close to their convenience stores there. They know just what to stock and what to sell. A total neighborhood gem especially if you're living in the city and want authentic food without breaking the bank. Totally recommend.

    Miyako Mochi. So fresh and delicious.
    Jenny L.

    Wonderful place for healthy Japanese meals to-go at reasonable prices. Came here many times and got the chirashi bowl, sushi rolls, seaweed salad, and miyako mochis. Everything was fresh and delicious. The store itself is very narrow and crowded, but that's New York real estate. They have a variety of items such as seasonings, snacks, meat and fish, alcohol, and housewares. Great store for a busy person who lives and works nearby.

    Elika C.

    I love this Japanese grocery and probably come 2-3 times per week. If you're in Midtown East and don't want to walk farther than 8 blocks, to find a Dainobu. I'm all about onigiri (rice balls $3+)) and depending on when you go, they might have salmon teriyaki, spicy tuna, karaage, Apan, ume, etc. Very little filling and the rice can be hit or miss, the separated seaweed is the savior of these little rice balls. Dainobu also carries bento boxes, cakes, cookies, candies, lots of snacks and sweets in general, and a few household items and grocery items too. Friendly cashiers, but tight spacesbecause the store is very small

    The expiration says today, 6/23. Worst futomaki sushi I have ever purchased and I was raised on this type of sushi as a sansei. The rice was hard and overall it was tasteless. For $8.99 I expect a fresh, semi-sweet, non-crunchy sushi. I've noticed a decrease in the quality of their prepared foods over the years. Thoroughly disappointed with my latest purchase.

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    Ask the Community - Dainobu

    Do they carry Japanese UHA Kororo Gummy Candy - Peach Flavor 40g? It's has a circle-shaped packing…

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    Tensai - ebi niku udon ($18)

    Tensai

    4.3(60 reviews)
    0.2 miMidtown East

    I randomly found this spot while looking for a new spot to get lunch. I surprised more people don't…read moreknow about this fantastic udon shop. I started off with an order of Karaage ($10) for appetizer, which I probably did not need. Comes with a spicy mayo dipping sauce, which taste great. For entree, I got the Ebi Niku Udon, which consisted of both sliced cooked beef and two pieces of shrimp tempura on the side. Loved the thick and chewy udon noodles and I fished the entire dash broth. Refreshing and not saturated with salt. I'd probably come back in the future if I'm craving udon for lunch.

    I had stopped by this little hole in the wall a handful of times before stopping in several months…read moreago during a cold winter day. The place was pretty quiet, and the staff was friendly. To drink, I had a Hot Organic Super Matcha Tea for 4.95. It was alright tea, and I wish teas were included in the price point, as otherwise, this place feels pretty traditional. In terms of food, I only ordered from the seasonal menu, so I'm not sure how the rest of the dishes are, but from what I had, I would go back for a light traditional meal. My appetizer was the Dashimaki Tamago/だし巻まき卵たま, or sweet savory omelet with daikon for $6.98. This came with three pieces along with a little dollop of grated radish. The pieces had a light sweetness to them along with a bit of savoriness. They were juicy and a bit bouncy while maintaining some softness. This was standard and good. My main dish was the $19.98 Beef Tan Tan Udon, or ground sirloin beef, spicy broth, baby bok choy, kikurage mushroom, scallions, and sesame seeds. While I have preferred udon from spots like Raku, the udon had a mild chew to it, and they were still good. The broth had a mix of sweetness and spiciness with a nice depth of flavor. The vegetables inside tasted fresh, and the meat added some richness. This was good as well. I wouldn't recommend going out of your way to go here, but the food was good. If you're in the area and looking for no frills Japanese dining in a more comfortable atmosphere at pretty decent Midtown East prices, I would recommend this place.

    Photos
    Tensai
    Tensai - Karaage

    Karaage

    Tensai - Spicy Cucumber $8.98 (Persian cucumber with chili oil, garlic chips and chili thread)

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    Spicy Cucumber $8.98 (Persian cucumber with chili oil, garlic chips and chili thread)

    Sakagura

    Sakagura

    4.2(2k reviews)
    0.2 miMidtown East
    $$$$

    Food: 4/5 Service bumped it to a 5/5 because all of the…read morestaffs were so friendly. From the moment we walked in to us finding the bathroom and waving anyone down for our requests. We got the fish carpaccio to start and it was pretty good! It tasted like what I expected from the description. The miso soup was also good, not too salty and slightly different than your trusty takeout sushi spot. I got the dashi omelette and it was a little sweet and savory. It paired nicely with the radish. I got the cold, plum udon. Which was refreshing and a bit sour from the plums. The broth was sippable since it wasn't too salty. My friend got the mushroom cold soba and it came with mashed yam. This dish tasted more like what I was expecting since the sourness of my dish kinda was unexpected, but I still enjoyed it! My friend also got a drink and it was SO strong. I think they're serious about their drinks here I didn't see any mocktails or cocktails. They gave us black sesame ice cream on the house since her drinks came out later than expected, which was really nice! I'm not a black sesame fan, but this place's ice cream was good! You're able to chew on the black sesame's bits and pieces in there. Overall, I do think they nail Japanese food, it's supposed to be simple and clean. So if you're looking for creative and big umami flavors, that's not going to be this place. But if you want authentic, Japanese food, this is the place!

    This is one of the best izakaya restaurants in Manhattan, and it keeps bringing me back time after…read moretime. The moment you walk in, you're instantly transported to Japan. The décor features light natural wood and bamboo, creating a warm, authentic atmosphere, with an impressive collection of sake lining the wall. The food is outstanding. We started with the seasonal soft-shell crab, which was incredibly fresh and fried to perfection. The daily sashimi special was exceptionally fresh, and the salad was light and refreshing. The must-order Wagyu beef, served on a hot stone, simply melted in our mouths and was unforgettable. Every dish was beautifully prepared, and I enjoyed every single bite. The impeccable service was the icing on the cake. The staff was attentive throughout our meal, making sure we had everything we needed without ever being intrusive. I absolutely loved the entire dining experience and can't wait to come back again!

    Photos
    Sakagura - Happy Friday!

    Happy Friday!

    Sakagura - Hot "Inaniwa" Udon

    Hot "Inaniwa" Udon

    Sakagura - Lunch Time. Happy Friday!

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    Lunch Time. Happy Friday!

    Katsu-Hama

    Katsu-Hama

    4.0(1.9k reviews)
    0.3 miMidtown East
    $$

    This is my go-to restaurant for katsu in the city. Any katsu set you get will not go wrong. The…read morecrispiness of the katsu is just right, and you will not regret it, besides not picking another one. When it gets busy, there is usually a line waiting at the door, sometimes extending outside. If you have a reservation, you will not be seated until the whole party is there. One small note: if you are seated in the back, the cell service is really bad, but who needs their phone when you have good company and good food.

    Food: This is one of the few places in NYC that does a traditional Japanese tonkatsu very well;…read moreit's not as good as Japan, but it's still very good. This restaurant offers a variety of Japanese katsu including pork loin, pork tenderloin, curries, seafood, and donburis as well as many appetizers, drinks, and desserts. We tried the miso pork loin and the half pork/half chicken curry katsu. Both were delicious, and very enjoyable. The katsu is very crispy and well made; the meat inside is very moist. For every entree, you have the option of choosing set A (miso soup with pork and vegetable, potato salad, shredded cabbage) or set B (miso soup and shredded cabbage). There was nothing special about the vegetable and pork soup and potato salad so I would recommend set B. At every table, there are a variety of condiments - salad dressing for the cabbage, spice powder, tonkatsu sauce, and soy sauce. I would definitely come back here if I am craving katsu. Service: Service was phenomenal. The restaurant was packed and very busy, but our server was still very attentive and always available if we needed something. Very friendly! Ambiance: The restaurant is not big but can accommodate both large and small groups. Space is a bit tight, but the seating is still comfortable. They have counter seating as well as tables in the back. During peak dinner time, there was a little bit of a wait and a line near the door; the place is very popular. Overall, I would highly recommend this restaurant if you are craving tonkatsu!

    Photos
    Katsu-Hama
    Katsu-Hama - Oyster and katsu

    Oyster and katsu

    Katsu-Hama - Agedashi Tofu

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    Agedashi Tofu

    Sozai

    Sozai

    4.3(177 reviews)
    0.4 miMidtown West

    Beyond the usual ramen and sushi--an incredible Japanese spot!…read more When friends suggest Japanese food, it's usually the same rotation of ramen, basic sushi, or curry. This place completely breaks the mold! The chefs here put genuine thought, balance, and incredible freshness into every single dish. The space is small and cozy--perfect for groups of 2 to 4--and our server, Alisa, was attentive, friendly, and never pushy. Here is a breakdown of what we ordered: Sake Flight & Sakura Mori: Smooth, light, and the perfect start to the evening. Ankimo (Monkfish Liver): Super innovative and a total standout compared to other spots. Paired brilliantly with the ponzu-wasabi-soy combination. Uni: Exceptionally fresh with that natural, clean sweetness you always hope for. Toro Tataki: Pure summer vibes! Beautifully fresh sashimi topped with the perfect crispiness. Scallop Roll: Fresh with a great bounce to the texture. Karaage: Fried to perfection--super crispy on the outside, incredibly juicy on the inside, and paired with a delicious house-made mustard dipping sauce. Age Tofu: Super soft texture with a wonderfully balanced flavor profile. Takoyaki: Generously packed with octopus. The sauce was a bit heavy-handed, but if you love takoyaki sauce like I do, it hits the spot! Pork Katsu Curry: Crispy, perfectly fried pork chop balanced out seamlessly by the rice and rich curry sauce. Kurobuta Sausage: More of a casual bar-style bite that felt a little out of place next to the other refined dishes, but saved by that great house mustard. Black Sesame Ice-Cream & Fried Sweet Potato Dessert: We usually skip dessert when we order this much food, but this combination was an incredible, must-order finish to the night! You can tell the kitchen takes immense pride in their craft. I can't wait to come back!

    Vibe/ambiance: clean, modern Izakaya Service: attentive…read moreReservation: recommended Items ordered: Fav dish was hamachi crudo - v good flavor combo with light truffle flavor Salmon carpaccio was aight nothing too special here Kakuni is like hongshaorou. A bit dry but then very fatty Scallop yellowtail yuzu roll: 9/10 Udon: 9/10 Fried squid: 6.8/10

    Photos
    Sozai - Bar area

    Bar area

    Sozai - Sake Clam Miso

    Sake Clam Miso

    Sozai - Black sesame ice cream and red bean

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    Black sesame ice cream and red bean

    Izakaya MEW - Salmon Carpaccio

    Izakaya MEW

    4.3(3.3k reviews)
    0.8 miMidtown West
    $$

    You walk down a sketchy staircase off 35th with basically no signage and land in a basement that's…read morelouder than half of K-town one block over. That's the charm. Went tonight and the sushi was legitimately fresh, like actually fresh, not Midtown-lunch-counter fresh. Yellowtail carpaccio and the salmon tataki were the standouts, clean fish, no fridge taste. This is izakaya food though, so order like it: geso kara, aged tofu, gyoza, repeat. Frozen beer comes with that slushie foam cap they do in Tokyo and it keeps the pint cold to the last sip, which matters when the room is this warm and packed. Service is fast and a little chaotic. Prices are fair for the neighborhood, borderline cheap at lunch. Not a temple of sushi, but for a rowdy basement near Herald Square? Way better than it needs to be. Full by 6pm sharp. Come at 5 for the sake deal or book on Resy, the phone voicemail is always full.

    We came on a weekday evening around 7pm and there was a short line down the stairs to get on the…read morewaitlist. It only took about 20 minutes to get a table. The environment was loud like a buzzing bar. The service was attentive, bringing out dishes and cleaning up the table throughout. I liked the texture of the salmon tataki and the wasabi cream was well-incorporated. The kimchi cream udon was delicious. I was literally licking the sauce off the plate because the sauce was so good! The okonomiyaki came on a sizzling skillet. The flavor of the dish was perfectly savory and made for some great bites.

    Photos
    Izakaya MEW - Dining area

    Dining area

    Izakaya MEW - Volcano Roll and Chikaten Roll

    Volcano Roll and Chikaten Roll

    Izakaya MEW - Scallop Uni Butter Skewer

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    Scallop Uni Butter Skewer

    Dainobu - japanese - Updated September 2026

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