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    Sempliner's Bridal Salon

    1.4 (16 reviews)
    ModerateBridal

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    Bridal By Viper Prom Wedding Dress Shop In Michigan

    Bridal By Viper Prom Wedding Dress Shop In Michigan

    2.7(34 reviews)
    25.1 mi
    $$$

    My daughter found the dress she had been dreaming of. The staff encouraged her, told her she could…read morebuy it, and the entire store joined in a huge celebration as she said "yes" to the dress. What should have been one of the happiest moments of her life turned into complete humiliation and heartbreak when she was suddenly told she was not allowed to purchase the dress after all. She ran out of the store in tears, utterly embarrassed in front of everyone. This kind of bait-and-switch behavior is not only cruel it violates basic principles of decency and and several Michigan consumer protection laws. The staff did absolutely nothing to help or console her afterward. No one followed up, no one apologized, and no one made any effort to make it right. Instead, they left a sweet, innocent young girl crying and traumatized. As a military Veteran and community leader I urge all families to not shop here, and to take your business elsewhere. This company ignored my asks, disregarded my child and spit on military families everywhere. Boycott all Bridal by Viper locations.

    This place is an absolute joke. The tone was set from the second we tried to open the door. Our…read moreappointment was for 12pm. We arrived at 11:55am, went to the door, tried to open it, and it was locked. A woman came to the door and said, "I'm sorry, but we open exactly at noon." and shut the door in our face. So we went back to car in the windy weather and sat there for another 5 minutes. Another group of ladies showed up at 11:58am. They were told the same thing. At this point, it was comical. The same woman that made us wait in our cars for 5 minutes (instead of giving us a warm welcome and letting us sit on a couch to wait and possibly offering us a water) ended up being our consultant. Her name was Amber. She started asking me about my preferences. I informed her that I had already filled out the preference list that was sent to me online. She didn't even bother looking at it. Then she told me that I was going to pick out 4 dresses to try on and she would pick out 1. I told her that I had already selected 5 dresses to try on that were on my wishlist I had created online. I asked her if she had pulled them for me ahead of time. She said, "We're having a problem seeing wishlists online right now. You can see your selections, but we can't see them." I said, "Okay. Well here is my phone and this is what I selected. Could you please see if you have these." She leaves for a few minutes, comes back, and says, "We don't have any of these dresses in the store." Great. Just what I wanted to hear. Still trying to keep an open mind, I look at what they do have in the store. I picked out 4. She picked out 1. None of them were winners. She then went back to pick a few more. One was quite nice. I was really starting to fall for it. We decided to go out in the main showroom to try a veil on with it. Because the dress was 3 sizes too large on me, she said, "Let me see how long it would take for me to order this one and get it here." She leaves, comes back a few minutes later and says, "Well I hate to tell you this, but this dress has been discontinued." WELL THEN WHY EVEN SUGGEST I TRY IT ON IF IT'S NOT AVAILABLE??!! Know your product so you don't put people in this position! With this being my first time trying on dresses, I did learn a few things from the whole process. That was literally the only thing I took away. Other than that, it was a complete waste of time. Between the lousy "welcome", no dresses in the store, the lack of care with studying preferences ahead of time, and no knowledge about what is discontinued or not, it's a complete wonder how this place sells anything. Do not go here.

    Photos
    Bridal By Viper Prom Wedding Dress Shop In Michigan
    Bridal By Viper Prom Wedding Dress Shop In Michigan
    Bridal By Viper Prom Wedding Dress Shop In Michigan

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    Viper Apparel Prom & Pageant

    Viper Apparel Prom & Pageant

    4.1(23 reviews)
    17.3 mi
    $$

    Purchased a dress here for my daughter for prom. Staff were really nice during the sale and made…read moresure the dress was a good fit, right size, etc. We ordered the same dress, same size, just a different color. When we came to pick up the dress, we were told it had been quality checked and there were no issues . Fast forward to prom night. Before she even left for prom, the seam of the slit had popped and opened about half an inch and a seam in the side had popped open. About an hour into prom, one of the straps had broken loose and had to be safety pinned. Incredibly poor quality for such an expensive dress. I called the store for support and while the person at the front desk was nice, she said her manager told her they couldn't do anything about it. I wasn't even looking for a refund, just for them to have their seamstress fix the dress since it essentially broke in 3 places within a couple of hours of her putting it on (and not because it was too small for her). They told me if I wanted it fixed, I would have to pay for it to be repaired. Even then, it's now been 2-3 weeks since sending pictures to get a quote on that repair and I haven't heard anything back. Do better and stand behind your products, especially with your prices! We won't be shopping here again.

    So yesterday I got off work and grabbed my daughter and drove 1 hr and 15 minutes to shop for prom…read moredresses. We got there 40 minutes before they closed, which full disclosure, made me feel bad but our schedules are what they are. We were immediately treated, given the run down and sent off into the rows of dresses. As we selected dresses, our associate, I think her name was Zoe's, took them to a fitting room. Once we selected 5, my daughter and Zora headed to the dressing room. Zora took the time to "alter" each dress after tying, snapping, zipping, etc and after a few dresses, Zora started looking for ones she thought we'd like. Her suggestions were fantastic. She found several choices we loved and was able to show us alternative color options. As closing time quickly approached, I asked if she minded if we stayed and she was very accommodating, assuring us they were staying late to set up for something, insisting she didn't mind. Unfortunately we didn't find THE dress. We did find a contender and the store is keeping it on file so we can just call if we opt to say "yes to the dress". I was incredibly impressed with all the staff, the selection and the service. I wish we would have found out about this place 4 homecoming's ago. The best part is that they will not sell the same dress again to anyone that goes to the school, not even in another color. I hope we can find another day to go back, revisit the dress and make it happen, if for no other reason than Zora deserves the sale. And I hope I'm getting her name right.

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    Viper Apparel Prom & Pageant
    Viper Apparel Prom & Pageant
    Viper Apparel Prom & Pageant

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    Sempliner's Bridal Salon - bridal - Updated September 2026

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