'The World's Coldest Treat' presented by Sensodyne was a one-day only pop up taken place at 45 Grand Street in Soho. It was from 1-7pm or until supplies lasted on Thursday 8/6. Accessible by the nearest A/C/E/Q/N/R/W train routes.
Brand ambassadors were friendly + helpful answering questions that you might've about the cold treat + its newly-launched toothpaste. Love how there was no line to get in at all. The blue aesthetics of the space inside the 45Grand venue were absolutely stunning & cooling (no pun intended).
Since it was such a quick in and out of the pop up, you could even have stopped by on your way to work. Attendees were treated to a cold treat (ice cream prepared & dipped in dry ice with blueberry sauce I think). Additionally, we were given several deluxe toothpaste samples to take home.
Its concept was mainly focused on teeth sensitivity getting triggered/caused by frozen treats. A very smart way to showcase this common issue by solving it with presenting the Sensodyne branded Clinical Repair Toothpaste. Lastly, I think this pop up was a great way to get away from the heat & humidity outside. read more