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    SEPHORA

    3.2 (60 reviews)
    Open 11:00 am - 7:00 pm
    Updated over 3 months ago

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    Got the new spray can nail polish!
    Lesley M.

    I've noticed this store gets low reviews, but I've personally never had a bad experience here. I typically come here when I'm too lazy to go to Fashion Valley or I don't want to wait for an online order. This is a Sephora inside a JCPenny, so it's obviously going to be smaller, they're going to be limited on what they carry. I think some reviewers may have unrealistic expectations on that score. That being said, they usually have what I'm looking for. There was a time they were out of something I needed for a trip, it was a last minute item. The salesgirl called the Fashion Valley store for me though. I was able to get what I needed that morning and pack it for my evening flight! I also like that they always remember to ask if you're a beauty insider, because honestly I don't carry that card around anyway. They're always cool about looking me up though. And offering samples at the register and whatnot. I like shopping here. I'm not sure about other people's experiences, maybe I just get lucky when I go.

    Johanna chatting... And chatting... And chatting... Right up until closing time... And stiiiiiiill chatting...
    Kris H.

    What was supposed to be a 2 minute transaction to check out resulted in about a 15 wait in line and didn't even get a smile or a "hello" because Johanna at the cash register was too busy chit chatting!!! I seriously stood in line until a few minutes before the mall was about to close until the same nice employee named Olivia (who assisted me earlier) opened another cash register right next to chatterbox Johanna to help me. Johanna obviously does NOT know anything about customer service and it shows! I am not looking to be her BFF but acknowledging your customers when they've been in line for 20 minutes will make a difference. In fact, she was so busy chit chatting that I was even able to take a picture and she didn't even notice! Horrible, horrible customer service (or lack thereof) but thank heavens Olivia was extremely nice, acknowledged, and assisted me when she noticed I wasn't going to get noticed by Johanna anytime in this decade. Otherwise, I would have been waiting in line for years.

    Take my money and take my soul, I'm obsessed!
    Mary K.

    I came by here the other day to get some new Fenty makeup products. Every employee was very helpful and gave me their recommendations. They showed me little samples of everything on my skin to make sure I really liked what I was buying. I love buying face masks and facial moisturizers from here. Rihanna's new makeup line will have you glowing, definitely come check it out.

    Lexi D.

    Today is my best friends Bridal Shower and we woke up early to make sure to get here at 9 AM to get her final touches before her party at 11 AM. On EVERY site (I have attached screenshots) it says they are open at 9 AM today. We are also from out of town so we couldn't ask anyone if this is an error on all sites - we figured it would be open at 9 if they said it was! Now we're sitting in the mall waiting for it to open and are going to be in a huge rush to make it!! Please change the hours on all sites so this doesn't happen to someone

    Makeup brush set eye shadow primer and a Sephora collection eye liner

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    10 years ago

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    8 years ago

    If you aren't sure how a product will wear on you later in the day, request for a sample of it! They got me what I requested immediately!

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    9 years ago

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    10 years ago

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    9 years ago

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    9 years ago

    Highly recommend this Sephora. The girls are always willing to help, and know what they're doing. Great service.

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    Page 1 of 2

    Ask the Community - SEPHORA

    Review Highlights - SEPHORA

    It's of course inside the JC Penny's inside the Parkway Plaza mall.

    Mentioned in 8 reviews

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    Awesome Perfumes - My friend

    Awesome Perfumes

    4.9(20 reviews)
    4.5 mi

    I have been coming to Awesome Perfumes for the last year or so and wanted to update my review from…read morea 4-star to a 5-star. To be honest, I could've updated this review a while ago, but have been really busy. First off, the ambience of the store is really nice and clean-- they offer test strips for each cologne you'd like to test and keep the counters clean. Also the chandeliers on the ceiling really add a nice touch to the atmosphere. Danny, the owner of the store, really knows how to welcome his customers and give insight on what colognes he thinks would be a perfect fit for what you'd want-- if you ask him for something fresh, simple, and good for all-around, he'll show you something you'll be walking out the door- satisfied. Danny keeps has a great selection in stock- as well as keeping his stock in check. Prices are competitive compared to other stores in the area, and you know you're getting the legit deal. You can also check beforehand coming in store what he has in stock by calling the El Cajon store number. I've really enjoyed making connections with Danny and the rest of his employees. I'll keep supporting his business as he reciprocates back in good customer service and giving a product at a reasonable price. Don't look elsewhere for colognes, as Danny at Awesome Perfumes has your back.

    They are always well stocked, friendly, and have excellent prices. I have been coming here for…read moreseveral years.

    Photos
    Awesome Perfumes
    Awesome Perfumes
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    Awesome Brows - Scorpion - idea from a photo of a tattoo.

    Awesome Brows

    4.8(284 reviews)
    4.5 mi
    $

    I've been going to Taruna for over 11 years now, ever since the very first time I got my eyebrows…read morethreaded, and I genuinely cannot imagine trusting anyone else with them. I still remember being younger and walking out after that first appointment feeling completely transformed and so much more confident. It was honestly life changing for my teenage self! Over the years she has consistently shaped my brows perfectly and somehow always knows exactly what works for my face. Beyond that, she is such a kind, welcoming person and seeing her has become one of those comforting constants in my life through so many different phases and years. After more than a decade, I still go to her and still recommend her to everyone. There's a reason people stay loyal to her for years. She's truly the best.

    This is the perfect name for this eyebrow business! Taruna is the artist who does "AWESOME WORK."…read more I have been using her services for many years and have always been happy and satisfied. Taruna is so delightful. Always a smile on her face, and she always takes interest in her clients. She works efficiently, with great detail, and also quick. It's no wonder she stays so busy. When you look good, you feel good I always believe in self care because you are at your best when practicing it. Her business offers eyebrow threading, any part of the face also, they do beautiful henna tattoos, and they sell fashion and costume jewelry. They have it all. In addition, her business is connected to another business that her husband runs called "Awesome Perfumes." The perfume store sells designer and niche perfume for 25-50 dollars off for the designer perfumes and a significant discount for niche perfumes. It is a must beauty visit!

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    Awesome Brows - With brow make up on!

    With brow make up on!

    Awesome Brows
    Awesome Brows

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    SEPHORA

    SEPHORA

    3.0(75 reviews)
    2.6 mi

    I'm honestly not sure why this location has so many bad reviews, this is my favorite Sephora in ALL…read moreof San Diego ! My go-to is the Sephora near my house, but lately they've been out of my shades or don't carry all of the brands I'm looking for so I've been venturing off to Santee which is the next closest to me and I'm so happy I did . I love how attentive this location is . I don't care if I'm in there for an hour and if you ask me 10 times if I needed help because I might have a question later and don't want to go looking for you lol . Christina I've only talked to on the phone when asking for inventory . She was very informative and looked up the items I asked about . She's great . Xander is awesome --shade matched me and gave me a free sample to try to make sure it was a right fit before opening the package . The manager (I never got her name) is also super sweet, she's helped me multiple times because I'm always there haha Overall, this Sephora is super welcoming, very clean, and a solid location ! Will always be my favorite location to shop at in San Diego !

    A bunch of snotty bit**…read more This Sephora location is trash when it comes to customer service. I was walking around the store for at least five minutes looking for a specific brand and was completely ignored. Not a single employee acknowledged me, spoke to me, or offered help. Then a small, done-up white girl walked in after me and was immediately greeted and helped. The difference in treatment was obvious and gross. These girls act like rude bitc*** if you don't look a certain way. If you're not their preferred type of customer, don't expect help or even basic respect. No customer service, no professionalism, just rude behavior. Avoid this location.

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    SEPHORA
    SEPHORA
    SEPHORA

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    SEPHORA - cosmetics - Updated May 2026

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