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    SEPHORA

    3.8 (417 reviews)
    Closed 10:00 am - 9:00 pm
    Updated 2 months ago

    SEPHORA Photos

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    Reviews With Photos

    Elisa N.

    SEPHORA @ FASHION VALLEY Parking is available in any of their lots, but I'd recommend parking near PacSun/Zara or Nordstrom for the easiest access. As we walked up, we were immediately greeted by the staff, which was such a nice touch. Inside, there's a huge selection of makeup, from Charlotte Tilbury to Selena Gomez's Rare Beauty. It can definitely feel a bit overwhelming at first, but I found a super sweet girl who helped me find a skincare routine specifically for acne. She recommended trying Dr. Brenner's mask for about 10 to 15 minutes, and she was so kind and helpful throughout the process. One thing I really love about Sephora is that you can try everything out, from testing new shades to experimenting with products right there. They have makeup removers, mirrors, and trash cans everywhere, which makes it so convenient. The staff is also super friendly and always willing to help. We even met a girl wearing witch makeup who told us about a carnival happening the next day, such a fun vibe overall!

    Alycia A.

    Sephora is located inside JC Penny at the mall. Weekdays is rarely busy, great time to restock on any products you may need. Staff is so helpful and friendly. You can sign up with them to earn points for future purchases. They have plenty of makeup here but they do not carry MAC products. Great store, I will return.

    Tammy I.

    Just picked up my birthday "reward". While looking through the options inside the glass, it was difficult to read what the items were. Associate told me it was a lotion and lip balm. I wanted some sort of lotion so I said ok. Lotion. She scans it and hands it to me. I look at it and noticed it's not a lotion but instead a mask! So I asked to change it bc I didn't want a mask. They told me sorry once we scan it no exchanges. Seriously?! So now I'm stuck with an item I didn't actually want and they won't let me change it despite literally just handing it to me. I was given the wrong info!

    Makeup by Paloma
    Victoria B.

    I came back once again for an ultimate glam makeover with Lily for my birthday makeup! She always does an amazing job, honestly she makes me feel the most beautiful I've ever been! She is so good at what she does and she is so attentive to detail and makes sure that you get the exact look you are looking for. She is super nice and professional as well! If you want your makeup to look perfect Lily is your girl :) Thank you so much Lily I will definitely be back again!

    Laura M.

    Today, I visited Fashion Valley's Sephora. Diana had top notch customer service!! She was very quick to bring out the IT Cosmetics concealer that I needed. Diana also was very prompt with getting my anti-aging cream sample. I'm very satisfied with today's visit to Sephora especially because check out line moved very fast; I was only waiting for less than 10 minutes!!

    Color match foundation Armani

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    7 years ago

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    3 years ago

    Best service I've ever gotten at a Sephora. I am from eastlake, so they're usually not friendly in my area. So it was nice for a change

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    4 years ago

    Boke really made my shopping experience here top tier! Wonderful recommendations on beauty products that fit my skin tone. Thank you, Boke!!

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    Page 3 of 11

    Ask the Community - SEPHORA

    Does this location carry Jo Malone perfumes?

    Yes

    What product does Sephora sell that makes brown spots disappear?

    It depends on what you mean by disappear. If you mean fading the look of them on your actual skin, I wouldn't be able to help you, but if you mean concealing, the smashbox color correcting sticks work wonders! :)

    View All 3 Questions

    Review Highlights - SEPHORA

    ((Super helpful!!!)) When it came time for the application of make-up she took her time doing so.

    Mentioned in 13 reviews

    Read more highlights

    Awesome Perfumes

    Awesome Perfumes

    4.9
    (22 reviews)
    13.7 mi

    Amazing store! Great prices, had designer and niche fragrances and also blew me away with the great…read morecustomer service. Great guys over there by awesome perfumes, I would highly recommend going to them for any of your fragrance needs.

    I have been coming to Awesome Perfumes for the last year or so and wanted to update my review from…read morea 4-star to a 5-star. To be honest, I could've updated this review a while ago, but have been really busy. First off, the ambience of the store is really nice and clean-- they offer test strips for each cologne you'd like to test and keep the counters clean. Also the chandeliers on the ceiling really add a nice touch to the atmosphere. Danny, the owner of the store, really knows how to welcome his customers and give insight on what colognes he thinks would be a perfect fit for what you'd want-- if you ask him for something fresh, simple, and good for all-around, he'll show you something you'll be walking out the door- satisfied. Danny keeps has a great selection in stock- as well as keeping his stock in check. Prices are competitive compared to other stores in the area, and you know you're getting the legit deal. You can also check beforehand coming in store what he has in stock by calling the El Cajon store number. I've really enjoyed making connections with Danny and the rest of his employees. I'll keep supporting his business as he reciprocates back in good customer service and giving a product at a reasonable price. Don't look elsewhere for colognes, as Danny at Awesome Perfumes has your back.

    Photos
    Awesome Perfumes
    Awesome Perfumes
    Awesome Perfumes

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    The Perfume City

    The Perfume City

    1.8
    (14 reviews)
    10.1 mi

    I went to try some perfume samples, and the lady who helped me was extremely rude and hypocritical…read more She acted all judgmental about how I was dressed, like I was supposed to pay her to not look at me with such a terrible attitude. Her behavior made the whole experience really unpleasant

    I give this rating with the caveat that I mostly buy Middle Eastern perfumes from here. I believe…read morethey are authentic. They smell nice, last a good amount of time, are a great price, and they have a wide selection. I do have say that we smelled a sample of YSL's Black Orchid and it did not smell at all like my authentic bottle from Fragrancenet.com. Either the tester was old and off or it was not authentic. That said, my husband has bought high-end fragrances from here and has been happy with his purchases. I've been here twice and bought things and each time, the ladies that helped me have been nice, helpful with suggestions, and patient. You get 10% off if you buy 6 perfumes/colognes. We went here after going to Sun Moon Perfumes (in the same shopping center) was a bad experience, Sun Moon was too busy and chaotic and people weren't patient or helpful. The prices are very good here and they have an excellent selection. I will definitely go back. p.s. try the Lattafa brand. It's a good price (around $40 for a bottle) and most of them smell nice (both the men's line and the women's). I have many Lattafa perfumes but I got the Lattafa Bade'e Al Oud Sublime yesterday and am in love!

    Photos
    The Perfume City
    The Perfume City
    The Perfume City

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    Love & Aesthetics

    Love & Aesthetics

    4.7
    (94 reviews)
    3.3 mi
    $$

    LOVE LOVE LOVE this hidden gem!!!! If you've got great taste…read moreor you're the type that has no clue what to buy someone, you've got to come check out this boutique in Little Italy!!! It's a destination by itself, but if you've got time, make a day of it by grabbing a gorgeous flower petal cake slice at the bakery next door, then walk around Little Italy (aka Restaurant Row) where you'll find lots of great choices for lunch & dinner. BUT FIRST SHOP -since hours are limited and you won't want to miss this shopping experience! You'll find lots of unique gifts, items to decorate your home, and even jewelry & scents that anyone would love to receive! I had way too much fun looking at every single thing in the store. If I could, I'd take it all. If you want a gift, invite me to your next party cuz I'm just dying to shop here again! On your way in, tell Sean I sent you! He's not only the owner, he's also the creative genius behind everything you see. So if you're looking for something special and don't see it, I'd check with him to see if he can order it. SUPPORT SMALL BUSINESSES SUPPORT LOCAL

    We were staying downtown and stopped in Love & Aesthetics as we were walking by. The store has some…read morecute and unique items for sale an a very cute dog for petting. My husband found a couple bar soaps that smelled really nice. One was on sale for 50% off so a great deal! Service was very friendly and fast.

    Photos
    Ceramics, by a local artisan
    Ceramics, by a local artisan
    The store, so amazingly curated.
    The store, so amazingly curated.
    Love & Aesthetics

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    Casa Della Bella Italia

    Casa Della Bella Italia

    4.8
    (6 reviews)
    1.3 mi
    $$$

    As a perfume lover, I jumped of happiness when discovered this little, hidden, difficult to find…read moreItalian goodies store. It is so overwhelming in the best sense...the olfact! So delicious you want to spend hours trying and trying. And the owner, real imported Italian, went above and beyond to please us in our search of a masculine yet sweet with a woodsy touch fragrance for my friend Nima. His boyfriend has been trying he usual ones in Nordstroms et altri, and could not resist to get something different and hard to find in the US for him as we were celebrating Nima's birthday and just browsing the stores of the area. The soaps are very high quality, and Nima got one fig scented (full bar) from the owner, as gift for being his birthday! How cool is that? I was amazed by the friendliness and cool factor. He even wanted to serve us coffee! They also cater some food products, but the perfumes is their forte. Go there if you want to smell like a Prada model, dude!

    Bella Italia is this tiny fragrance cave of Ali Baba. The owner only imports all of the best…read moreperfumes that you won't see at even the most elitist department store of the likes of Neiman Marcus and Saks 5th Ave. Guerlain, Romeo, Brasile, Trussardi are there for you to intoxicate yourself with. In this gem in the rough, Steven works with your overall personality and scent preferences to quickly gauge and offer your nose with the befitting bottle. I appreciate professionals who specialize in niche commerce, for they usually bring the art and expertise that accompany the "savoir-faire" of what was once upon a time an art of its own.

    Photos
    Casa Della Bella Italia
    Casa Della Bella Italia
    Casa Della Bella Italia

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    SEPHORA - cosmetics - Updated July 2026

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