Some places pour wine. Serial Wines pours atmosphere. I stopped in to share a bottle of bright, festive Champagne with a friend and immediately understood why this place has such a loyal following. The staff has that rare ability to make you feel like a regular, even on your first visit. Genuine smiles, easy conversation, and hospitality that never feels rehearsed. The interior is a designer's dream--warm, layered, a little smoky, and filled with interesting textures that invite you to slow down and look around. Truth be told, I originally wandered in as a location scout for Alchemyic Artisan, but I happily stayed for the bubbles and the ambiance. And if the moon happens to be in the right mood, you may have the pleasure of meeting Melane'... an intuitive with an infectious spirit who occasionally appears to be quietly crocheting while waiting for the next spiritual download to arrive. If you're lucky enough to have her read your tarot cards, lean in. Whether you're a believer or simply curious, she's an absolute delight. Come for the Champagne. Stay for the conversation. Leave inspired. A must-stop for anyone who appreciates great wine, thoughtful design, and places with genuine soul. read more

Serial Wines - A peek into the smoky rich interior at Serial Wines! - Wineries Near Me - Paso Robles, California

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THE BIG: Tasting room in the heart of Downtown Paso. A little bit off the square. Interior is super nice with a inside patio and then the tasting room inside. Limited seats. Street parking available. THE BLACK AND WHITE: The wife and I came here on a Friday afternoon and grabbed a spot at the patio nook. It is a bit hotter than the inside, but that's because it has more sunlight hitting the room. For the wine tasting, we got one white and three reds. Makes sense since we were in Paso and they're famous for their big bold reds. I did enjoy their cabernet sauvignon the most in the tasting, however the puors were less than an oz, which was just enough to get a sip in. I was disappointed in that especially as a potential buyer looking to get understand the wine a bit more than a two sipper. THE FINAL BAMBOO: A wine tasting of four wines with a very miniscule tasting pours was around $40. read more

As a Paso Robles local, I've always enjoyed visiting Serial Wine Room and have generally had great experiences with the staff, wine selection, and atmosphere. It's one of those places I genuinely enjoy coming back to. I especially want to recognize Anthony, who has consistently provided exceptional customer service every time I've visited. Whether it's busy or slow, whether you're a regular or a first-time visitor, he treats everyone with the same level of warmth, professionalism, and hospitality. Employees like Anthony are a big part of what keeps customers coming back. Jenny and Abby have also always been friendly, welcoming, and a pleasure to interact with. Unfortunately, my experience has not been as consistent with everyone. My first experience with Sean was excellent, but on later visits I noticed a significant difference in his customer service when he wasn't directly serving me. The friendliness and attentiveness I experienced initially seemed to be missing, which left me feeling unwelcome. The reason I'm sharing this feedback is because consistency matters. Great hospitality should be extended to all guests, regardless of who is serving them. Serial Wine Room has so much going for it, and with more consistent customer service across the team, it would make the experience even better. I share this as constructive feedback because I truly enjoy supporting local businesses and want to continue recommending Serial Wine Room to others. read more

This girl is amazing ABBY! What are we missing cause she is that girl. Gahhh omg! She made me her BFF in tasting this wine in another secret! What!! Holly crap! I can't . She must love me cause I don't love myself as much as she loves me. Pure. You all need to see her neeeoooww. By the power of Jesus's and all the possibilities come one!! She is the bomb dot com!!! read more

Had a good time at Serial. The ambiance was lovely and service was attentive throughout. We were under the impression they offered a bubbles tasting, but that wasn't the case - instead we tasted a variety of their wines, which were still enjoyable. Overall a pleasant stop with good service and a nice atmosphere. read more

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Had a great time here! Our host was Anthony, who had both great wine knowledge and a friendly and very welcoming personality. The tasting room itself is gorgeous with dark, sultry tones and wonderful furniture, lighting and artwork. Oh, the wines are quite decent too especially the 2021 Willow Creek cab! read more

Serial Wines - Rose and viognier - Wineries Near Me - Paso Robles, California

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Perfect wine tasting spot for a late night hangout! The aesthetics and vibes were spectacular. Our host, Anthony was so friendly and welcoming and let us taste a few wines before we committed to the glass we wanted. We couldn't do a wine tasting since we were drinking all day already so it was nice to end the night here. They had a huge selection and it was a fun time! Will definitely come again to try their wine tasting menu. read more

Serial Wines - Wineries Near Me - Paso Robles, California

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What an amazing evening we had here. It was so welcoming. Our hostess was amazing. The place is really nice. Our reservation included an assortment of chocolates and also a charcuterie board that was just on point. You can pair the chocolates with each wine that is served. read more

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This winery is the perfect spot for a late night wine tasting in downtown Paso! Open til around midnight which is awesome. My husband and my friend planned this one for part of our celebration. Loved the art decor, so fascinating and interesting. They took very good care of us from top to bottom. My friend arranged to have our wine tasting taken care of and even added a surprise charcuterie board for us to enjoy. Very personal and lovely! read more

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We found Serial Wines while walking around downtown Paso Robles after dinner. We've been to many wine country towns but there haven't been many that have a tasting room open in the evening so it felt like a special treat for us! We were warmly welcomed in and told we could grab a seat anywhere we wanted to do a tasting or to have some wine. We found a nice relaxing area and settled in to our comfy seats. We ordered a tasty cab and Syrah and were even given a taste of them before they poured an entire glasss which was very nice of them! They wanted us to be sure we liked what we ordered before they poured an entire glass. We really appreciated that and were very happy with our selections. They invited us to come back the next night for a special event if we didn't already have any plans. We made mental notes of that for future reference. We observed several groups of friends come in to enjoy a tasting with some of them ordering a bottle to enjoy amongst them. Their tasting room is very nicely decorated and conveniently located near the downtown square area. Parking is within convenient walking distance for all of the businesses in the downtown area with some street parking available too. With so many choices of places to stop in to, we didn't make it back for their special event. We will be returning once again when we are back in the area and hope you also stop in for a visit too! read more

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From the moment we sat down, we immediately were put at ease by Sean's incredibly energetic and knowledgeable enthusiasm. He didn't just pour wine; he shared stories with a genuine, friendly enthusiasm that makes seasoned collectors and newcomers alike feel right at home. Whether you're curious about the soil or just looking for a great glass, his deep knowledge is matched only by a vibrant personality, ensuring your visit is as educational as it is a total blast. Btw - the kettle chips with shredded goat cheese is life changing Mahalo Sean, you were outstanding. read more

OMG!! COME HERE!! And better, if they have the Hartler Ranch Vineyard Syrah -- GET IT. Wow, had Shawn Price as our server -- great recs and super dog friendly spot. Cute lil patio (covered and heated). Great snacks and company. Great for a go-to cozy date night!! !!!! read more

Serial Wines - Cute li covered spot - Wineries Near Me - Paso Robles, California

The worst wine tasting ive ever had. The server was incredibly rude, awkward, and inattentive. The wine? Don't even get me started on how boring and bad they are -- and for the $50 they charge for a tasting? What a joke. read more

Spent a lovely afternoon doing a tasting and a glass of the 2025 rose - highly recommend! Jennie was super attentive and knowledgeable. We ended up leaving with a bottle of the XIII Bien Nacido Syrah which we will definitely be enjoying later read more

My time at serial was spent with great company and a great atmosphere, I enjoyed the very accommodating staff. Shoutout to Jennie for providing an enjoyable experience and being very knowledgeable about the wine industry in the area, I will be returning to serial soon and am looking forward to trying more of their amazing wines read more

Started our five days in Paso Robles with a visit to Serial. What a great start! Anthony was both entertaining and informative. We learned so much about the local terroir and climate differences and how it affects the wines we tasted. We enjoyed the artwork and the vibe of the tasting room. We loved our experience so much, we bought a number of their wines and joined their club. Of course, we had a chance to further appreciate the wines that we bought, so we also made Serial our last stop before heading home. Abby took great care of us and we enjoyed visiting with her. She told us about some of the other great wine tasting rooms downtown. We'll make a point of checking those out on our next trip... of course, after stopping at Serial first! read more

What started as a business trip to Paso Robles turned into a perfect excuse for a weekend escape with my wife. CUSTOMER SERVICE: Anthony absolutely made our experience. He was welcoming, attentive, and incredibly knowledgeable throughout the entire tasting. He didn't just pour the wines, he walked us through each one, explaining where they came from and what made them unique. You can tell he genuinely enjoys what he does, and it elevated the whole visit. FOOD: We didn't go for a full meal, but we did have some charcuterie--and wow. The cheese selection was delicious and paired perfectly with the wines. Simple, but very well done. AMBIANCE: This spot has such a cozy, homey feel. Sitting on the couch honestly felt like hanging out in someone's living room (in the best way). It's relaxed, comfortable, and perfect for slowing down and enjoying good wine and conversation. DRINKS: We did the 6-wine tasting (2 whites, 4 reds), and it was a great mix. Each wine felt thoughtfully chosen, and with Anthony guiding us through the tasting, we got so much more out of it than just drinking. His knowledge really brought each glass to life. OVERALL: If you're looking for a laid-back, intimate wine experience with great service, this is definitely a spot to check out. I'd come back again just for another tasting with Anthony. read more

Had a fantastic time wine tasting here. Shawn was our server and was absolutely amazing.

There's something special about discovering an in-town tasting room that feels both welcoming and memorable, and that's exactly what we found at Serial Wines. The wines were lovely across the board. Thoughtful, balanced. But what truly made the experience stand out was Jennie. She was warm, knowledgeable, and genuinely fun to spend time with. No scripted sales pitch. Just real conversation, and the kind of hospitality that makes you want to come back again. Paso Robles has no shortage of tasting rooms, but this one felt personal in the best way. Highly recommend! read more

Serial has become one of our go-to downtown Paso tasting room. The combination of great wines, inviting atmosphere, and outstanding service makes it a consistently memorable experience. The Wines: There's truly something for every palate. The diverse selection ensures everyone in your group will find their perfect pour. The Atmosphere: The vibe is super warm and welcoming. It's the kind of place where you immediately feel comfortable settling in. The Service: What really sets Serial apart is the staff. They're not just knowledgeable about the wines; the entire staff is genuinely friendly and attentive without being overbearing. During our most recent visit, Shawn was our host and absolutely made the experience. His expert recommendations helped our more indecisive guests discover new favorites, and his warm, funny personality had everyone laughing and relaxed. He was the best! That said we also had the pleasure of being hosted by many others (Jenny, Abby, Anthony, Brett) and they all are great! You can't go wrong here! Serial has earned its spot on our must go list whenever we have out-of-town visitors--and those same guests always ask to return when they visit again. Highly recommended! read more

After moving to Paso Robles a few years ago, we always found ourselves looking for an elevated place to have a nightcap after dinner in town, which is what initially led us to Serial. I was immediately struck by how beautiful the tasting room is; the atmosphere is elegant yet comfortable, with a great downtown location. Serial offers an impressive premium wine selection, showcasing the diversity of the region. I especially appreciate being able to explore different vineyard sites and styles all in one tasting experience. During the hot Paso Robles summers, my favorite tends to be the Serial Deseo Vineyard Rose, but I always come back to the Serial Hawks Hill Ranch Cabernet Sauvignon. All that being said, the hospitality has been what keeps us coming back to Serial. From our first interaction, Shawn treated us like regulars and made us excited about Serial wines. He has taken the time to get to know us and our preferences, but never hesitates to challenge us into trying something new. He is relaxed and unpretentious in his approach, but is genuinely excited about the wines. Sometimes when we're walking through town, we'll peek in to see if Shawn is working and will pop in to have a glass if he is. With all of the choices in wine tasting rooms in Paso, the people who pour for you are what can make all the difference, and Shawn and his peers at Serial have solidified us as regulars. read more

Date night culminated at Serial Wines. Side-by-side of the 2020 and the 2021 Halter Ranch Syrah. It's like going out with twin sisters. Except for one of the sisters is a goth girl and the other is a runway model. You've got the 2020 which is like blackberry cobbler and the 2021 is a blueberry cheesecake with a side of Chardonnay. You love them both for different reasons. One is a borderline personality disorder, saying I hate you please don't leave me, and the other is a physicist saying I don't need you which makes you want me more. So which one do you take home? I submit both. read more

Serial Wines - Serial Wines Halter Ranch Syrah - Wineries Near Me - Paso Robles, California

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My husband and I recently visited and it was truly one of the best tasting experiences we've ever had. From the moment we arrived, everything exceeded our expectations. The atmosphere is warm and inviting, the ambiance is absolutely beautiful, and the aesthetic is thoughtfully curated down to every detail. It's the kind of place where you instantly feel relaxed and want to stay for hours. What made our visit even more memorable was our host, Jennie. She was incredibly welcoming, knowledgeable, and genuinely passionate about the wines and the overall experience. I have a hard time enjoying any type of Rosé and she absolutely sold me on their Rosé! She took the time to make us feel like valued guests rather than just another tasting reservation, and her hospitality made our visit unforgettable. If you're looking for a winery that offers exceptional wines paired with an incredible atmosphere and outstanding customer service, Serial Wines is a must-visit. read more

I've lived in this town for 10 years and have watched several establishments try to take root on Park street and miss the mark. Serial wines has become one of my favorite places to spend a free afternoon alone or bring visiting friends and family members for a taste of what Paso living is all about. Serial wines is always welcoming and warm, their staff is knowledgeable, always ready with a smile and great recommendations for whatever vibe I might be on that day! If you haven't had the pleasure of meeting Shawn, please be sure to stop by and ask for him - Tell him Sarah sent you! He's never failed to perfectly tailor mine or my guests experience. He's fun, has a brilliant sense of humor and never misses a beat. I'd also like to honorably mention Miss Abby! These two bring the most dynamic- luscious - bright and sunny day vibe to one of the coolest wineries in the downtown area. Definitely stop in and check them out! read more

Serial Wines - Shawn going the extra mile for my friends and I, explaining the tasting menu with their special guest chef back in February! - Wineries Near Me - Paso Robles, California

Great wine is expected; great hospitality is unforgettable. Shawn delivered both. His knowledge, humor, and genuine attentiveness made our visit to Serial Wines a highlight of our Paso Robles trip! read more

This may be my favorite winery we visited in Paso! The service is incredible, the ambiance and atmosphere is amazing especially at night and the wine is great! We came everyday to try new things and already can't wait to come back when we visit again. Wines by the glass ranged from $13-25, a tad steep for some but the whites & roses were my favorite and reasonable per glass. read more

Serial wines. Cant say enough! The tasting room is beautiful and always very welcoming. But what makes it the place it is, is the staff. Shawn is one of, if not the most kindhearted person and it shows with his service, knowledge and dedication to his clients. This goes for everyone who works there, but Shawn makes this place. The wines are very well curated and what makes them ever better is the friendly, beautiful environment you get to enjoy them in. We are definitely customers for life. Thank you to Shawn and the whole Sweial crew for being amazing, kind people who pour some equally amazing wines! read more

Wonderful wonderful experience... and made even more so by Jennie our wine guide...lovely warm inviting location right in the heart of Paso Robles... easy access and comfy seating...wines were delicious and varied. Never rushed and felt very relaxed... Highly recommend trying this high-end tasting room. read more

Serial Wines - Wineries Near Me - Paso Robles, California

Absolutely love this place! Our server was very friendly and sat us in front of the fire where it was dog friendly. We had two glasses each here, and they were quality wines. We didn't feel rushed here whatsoever. We were probably here for 2 hours. I would definitely recommend this place and love to come back when visiting. read more

On our first visit in April 2024, we stopped in after the Visitors Center recommended it. As we entered, we were warmly greeted by a lady who said we could come in with our 7 year son as long as he was well behaved because they didn't normally allow children. We were sat at a lovely booth. My son entertained himself with all the booklets he picked up at Visitors Center and he sniffed each wine that was served. He's accustomed to wine tastings. Mike was our wine steward on this visit. He was really friendly and knowledgeable. At the end of the visit, we became members. We've been a back once since joining. On this subsequent visit, Joseph served us. He is even more friendly and knowledgeable. His personality is perfect for the job. He was so excited to explain the wines and he makes you happy to be sitting at Serial Wines. My mother in law joined us on this visit and she had a fantastic time. We did two different tasting menus which allowed us to try a good variety of wines. It was a great way to taste and compare notes. The ambiance and vibe are very chill. They have great art decor and it is a very inviting tasting room. There's a lovely outside patio in the front as well. We wish we could've made their masquerade party for members. It looks like so much fun. We look forward to visiting Serial Wines on our next road trip. read more

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This place is awesome! Thank you Jennie for the great hospitality!! Check out if you ever in Paso Robles. The wine is also yummy! read more

Serial Wines - Wineries Near Me - Paso Robles, California

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Stopped in for a tasting. Anthony and Abby were so friendly. Abby gave us a VIP card which was nice. Anthony was our host and he was so knowledge about the wines and the area. Great venue and wines as you could sit and enjoy. Felt like we were in a lounge. read more

This place rocks! I came here with my mom and partner after the World Cup final and had an amazing time! Our server, Joann (sorry if the spelling is wrong) was so sweet and was very fun to talk to throughout the tasting. My mom is picky with her wines and still ended up buying 12 bottles after the tasting, simply incredible :) read more

We have been to so many wineries and tasting rooms but few have come close to Serial! Mike or BiG Mike as we call him, had a great presentation, the wines were amazing, the ambiance is sooo sexy! You can go as group or couple, but please check this place out downtown Paso Robles! read more

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An absolutely lovely tasting room. A beautiful space, comfortable, and romantic. If that's not enough, I was delightfully surprised by how delicious their wines are. They have bottles of course, but wines by the glass vary from $13-25. I tasted 1, and had a glass of another. Service was great, too. And, oh, get the chocolate sampler platter...amaze balls. I'll be back, and often. read more

Abby was one of the finest wine stewards we've ever come across. She was so knowledgeable about all of their offerings. Their estate wines as well as other Paso Robles grapes they source to create their amazing wines. She was fun, personable, and just plain lovely. She made us feel like winery partners. We will make "Serial Wines" our go to, for future Paso Robles visits. Paul Novak Soaring Wines read more

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This spot was recommended by our wine host at Adelaida because I like white wine. I loved the decor immediately. The service was spot on. The wines we tried were decent. I would go back. read more

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We were there for my wife's birthday weekend. Absolutely couldn't be happier with everything from the atmosphere to the wine to the service. Jennie was amazing, so knowledgeable and continued to check up on us even when things got busy. Will definitely go again. read more

Great wines. Cool upscale, Vegas-y vibe. Very cool staff. The lady that helped us was super friendly and knowledgeable. read more

Serial Wines - Wineries Near Me - Paso Robles, California

Our server Brett was great! Made the wine experience even better. Definitely will return and buy more of the excellent wines. read more