(Attended 06/01/26 MO @ 6:00pm-7:30pm): Did Father Junipero Serra ever hang out on Hollywood's Vine St.!
I was accepted into Hendrick's Gin's latest event, "Hendrick's Anotherland Los Angeles", held at Serra On Vine in Hollywood. Hendrick's was my favorite gin, I was a brand ambassador for them for a brief time, and I truly loved their marketing, so I was excited to experience the promotion of their newest gin offering... Another Hendrick's. https://www.yelp.com/user_local_photos?userid=8jVT2inwc8GIQ6sH2UG9Vw&start=96&select=avJ7nfYB3W124cybxeSQTg Nestled in the vibrant heart of Hollywood, Serra On Vine was a premier luxury venue designed to transform any occasion into an unforgettable experience. From intimate cocktail receptions to grand seated dinners, we combined timeless elegance with modern amenities to suit gatherings of all sizes and styles. As part of the Bronson Hospitality family, which included Vermont Hollywood, Lombardi House, Casita Hollywood, and Studio Eleven43, each offered complementary unique characteristics and amenities to suit any occasion. Did this venue suit Hendrick's needs for any evening on Vine!?
PURCHASE(S)
No purchase required for this event, and they wouldn't even accept tips!
EXPERIENCE
An early evening of sipping samplings, munchable morsels, engaging entertainment, and scintillating sensations among strangers the only way the Hendrick's brand knew how to do. Here were some snapshots of the festivities:
In true Hendrick's fashion, there were copious amounts of various cocktails to try (I drank eight different cocktails alone with extras along the way!) to promote the new creative gin offering and more. https://www.yelp.com/user_local_photos?userid=8jVT2inwc8GIQ6sH2UG9Vw&start=96&select=JPcb5q_frszW0in8sX9BXw
Amazing hors d'oeuvres that paired well with each of the mini cocktails and to soak up some of the alcohol. https://www.yelp.com/user_local_photos?userid=8jVT2inwc8GIQ6sH2UG9Vw&start=96&select=5BnWwFizdYtinQPMWU-AGQ
Minstrels and role-players enthralled you throughout the venue who added to the aura of the atmosphere as you mingled. https://www.yelp.com/user_local_photos?userid=8jVT2inwc8GIQ6sH2UG9Vw&start=96&select=ZM1ThF7XwWS8cbXhukis_A
A Faustian fantasy mixed with Shakespeare's "A Midsummer Night's Dream" with a hint of Fitzgerald's "The Great Gatsby" was what you walked into - simply splendid! https://www.yelp.com/user_local_photos?userid=8jVT2inwc8GIQ6sH2UG9Vw&start=96&select=onqlDl6qb4096O628n29kA
SERVICE
The initial email invite and RSVP confirmation was easy and straightforward. Once at the event, there were lovely hostesses who checked you in, available valets, and no security. Once inside, a litany of physically-attractive bartenders and servers crafted and walked around with drinks and snacks, respectively. Generally-speaking, everything was fine and ran smoothly - perfection!
PARKING
(Varied; FREE this instance) I luckily found a non-timed spot on a nearby residential street less than a ten minutes' walk away. Otherwise, the specific event offered valet, timed parking along the main drag of Vine St. and nearby roads, or a rideshare service and public transportation (no nearby Metro Rail stations) - 'nuff said.
ATMOSPHERE, DÉCOR, AMBIENCE
Located in a once industrial loft, the space has been restored to celebrate both Hollywood's storied past and its cutting-edge energy. The building retained its original exposed brick and steel beams, then layered in custom lighting, sleek marble finishes, and handcrafted wood accents. The event's decorations gave you a dreamy state of roaming a garden that has taken over a fanciful parlor when a celebratory cast of characters appear in different corners of the purposed single-level venue as the intoxicating revelry begins with acts of announcements, elixirs, performances, and more. There were no TVs while various types of sensory attraction kept you occupied. https://www.yelp.com/user_local_photos?userid=8jVT2inwc8GIQ6sH2UG9Vw&start=72&select=DrNiiP2UGf_QruUZbcwaHw
ATTIRE
I was dressed in a festive aloha shirt, linen pants, and flip-flops. However, there was a mix of nicely attired to more casual threads; there wasn't any particular dress code.
OVERALL
Hendrick's Gin did a phenomenal job with the space provided by Serra On Vine. I had no idea this venue existed for this usage, but I was very appreciative to have been invited to this event and learned more about the facility since I worked in the live entertainment event management marketing world. I found total value based on the prices, service, and experience noted above (TOTAL paid experience was around $0.00 BEFORE any discounts and/tip). And, I had no idea whether or not they accepted my credit card of choice for renting purposes... AMEX! 5.0 STARS read more