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    Shinpuru Baking

    4.8 (21 reviews)
    Closed 9:30 am - 6:00 pm
    Updated 3 months ago

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    Basque cheesecake
    Shashi R.

    Excellent source of pandan desserts! Seating area is very cute. They do custom birthday cakes and they have pictures of ones they already made on the wall. You can order through fantuan or pay in person. There is a fantuan kiosk inside. Coffee is very dark and smooth with strong flavor which is good. They use pandan leaf in their desserts and you can taste the freshness of the flavor. Ratings: Pandan Kaya Toast 9/10 Pandan coconut swirl 9/10 Pandan kuih 9/10 Snow Americano 8/10 Strawberry swirl 8/10 Basque cheesecake 7/10 Chocolate cranberry swirl 7/10

    Hot Lemon Yuzu Tea
    Lily L.

    Wow this cafe was so cute! The interior was nice and clean with a cute pink couch area. The owner was super nice as well and helped direct us to the food and drink menus when we were a little confused (they're located in different areas). Now the food and drinks, everything we had was delicious! Starting off with the Iced Coconut Americano. You get a choice whether to add milk or have the coffee without milk, we ordered it without and we loved it. It was nicely sweet with a coconuty flavor but no milkiness at all (I think they use coconut water). It also had a nice balance of bitter directly after the sweetness which made the coffee so addicting. The Hot Lemon Yuzu Tea was also exactly what I needed. It was nice and tart but just be mindful that it is a little more sour than usual Honey Yuzu Teas so if you do not like sour, which was what I was craving, it is best to stay away. Moving on to the desserts. The Yuzu Basque Cheesecake was okay, I always prefer baque cheesecakes because the denseness allows more the cake to be more creamy than cheesy. That was delivered along with a slight tang from the yuzu. We also tried the Pandan Roll Cake which I was pleasantly surprised by. I love Pandan flavored desserts but I feel like sometimes I am searching for the flavor. This was not the case at all, I was able to taste the Pandan as soon as I bit into the nicely fluffy cake and light cream! Moving on to the star of the show, the Kaya Pandan Butter Toast! This was the first to be devoured and hopefully they still continue to carry it (but I think it might be a new/limited items because it wasn't on the main menu). The Pandan flavor is the first thing you taste as you bite into the crispy toast and even though it is already not too sweet, the salted butter adds an even greater depth. This toast was so perfect I wanted to grab another but we already had too much food. Lastly, they have a whole wall of cakes that can be pre-ordered. When speaking with the owner, the cakes have a slight range depending on which cake you would like. It is also best to pre-order at least 3 days before the intended date. Due to the fluffiness of the Pandan cake roll, I for one can't wait to place a pre-order for my next event! Overall, I can't stress how cute and delicate the interior / desserts were and I would definitely recommend to stop by if it makes sense. I think the reason why the foot traffic seemed a little light the day I went by was because it is kind of hidden in an area where not a lot of people seem to walk by.

    Keep It Simple
    Sam Y.

    Cute bakery that just opened 3 months ago. I stopped by after lunch for a matcha latte. Very cute clean pink aesthetic with a sofa and stools to chill Service was very friendly! They specialize in Swiss Rolls and custom cakes (order 2-3 days before). The Matcha Latte with Strawberry (Large) the strawberries are delicious and adds a sweetness to balance the bitterness of the matcha without being overpowering. I also like that they don't put too much ice in, and they use big cylindrical blocks of ice, so it doesn't melt quickly and water down the drink. The Chocolate with Raspberry Swiss Roll was very airy. Light in flavor and not too sweet, which I liked. I saw they had Kaya Toast, but they sold out. Seems like they sell out of those in the morning. I will have to come back for that! Overall, a cute bakery you can grab a drink and some cake at! Will definitely be back for more cake.

    Gordon Y.

    Stopped by this cute dessert shop on Father's Day. Unfortunately, the store was sold out of many items due to the holiday. From what they did have, the lime chiffon cake and mango sago were both delicious. The Basque cheesecake was more like a regular cheesecake than the real thing we had in San Sebastián. Both coffee drinks we had were delightful though. They use Lavazzo. What originally brought me to this shop was the pandan items they make in house. Sadly, those were unavailable, so I'll be back. I spoke to the friendly owner, who is from Malaysia, and learned that she made everything fresh daily from the best ingredients she can source. Also, the name is Shinpuru, which means "simple" in Japanese. She believes in keeping things simple to allow good ingredients to shine on their own.

    Evelyn N.

    Tried the green tea yuzu roll cake and strawberry matcha on two separate days. Although both were not too sweet the flavor power was lacking. Would probably order again for the other unique flavors like durian or black sesame next time.

    Pandan coconut cake
    Linda W.

    Vanessa is the sweetest! I came across her shop when searching for a birthday cake for my baby. I couldn't decide on a cake and was running out of time but then after finding her page, I knew I was going to get something from bakery. Everything looked so elegant and she incorporates unique Asian flavors into her desserts. I ended up getting the 6 inch pandan coconut cake and it was such a big hit with the family ! It's so hard to find pandan desserts in NYC and she did it so well! Will definitely be back to try her other cakes

    Brenda L.

    New cafe on 162nd. They opened up 5 months ago. The interior is so cute and it's right across my yoga studio. I ordered the strawberry macha and the price was so good. It's decently priced compared to Irene strawberry macha lattes. I definitely want to come back to try their cake. They look good!

    Joanna L.

    Cute new cafe in the neighborhood!! Lots of Asian styled desserts and love the flavors they offer. We got the pandan cake. Will have to come back for the black sesame! The coconut coffee was also so good!

    Panda Layer Kuih and Earl Grey Tea With Orange

    A small shop, with only 2-4 tables, but cute and cozy sofa. The Panda Layer Kuih is light yet almost buttery. It actually went very well with my Orange Earl Grey tea.

    Sam L.

    Bought a variety of their baked goods to share at family gathering. Everyone loved how delicious, fragrant and fresh they are. Love how it's not overly sweet like many other bakeries. You can tell they use fresh ingredients. I couldn't decide between the pistachio or cranberry cookies and owner gave me one box on the house! We loved both, they tasted freshly baked and were all gone in few minutes!

    Curry pottato bun, caramel salted swiss roll and latte
    潔昀

    Try the curry potato bun and caramel salted swiss roll, it's delicious. The latte is good too, like it so much It's a new cake shop located at Flushing area, I love the environment and the decoration of the store, is so comfortable, cute and lovely. The serivice is good, and the worker is very friendly. There are a lot flavor of swiss roll, and they accept pre-order. I might give a try on the durian swiss roll, it's a special item.

    Meaning of Shinpuru desserts are simple but focus on flavors and levels of sweetness
    Mae S.

    Great place, cute small space but cozy.. i love the pink sofa and small chairs.. not too much desserts displayed its kibd of made to order. First i tasted pandan cake roll with coconut.. not too sweet ( good for people with Diabetes. Next the choco raspberry roll also good,, their egg tart not too sweet.. tgeir coffee only have almond milk or regular milk.. no half and half nor creamer.. Next time ill bring my own creamer or half/ half cream... Owner pleasant and friendly... Cakes not too fancy they keep it simple...

    Little cute sweet spot!
    Siriwan S.

    My friend recommended this place, so I gave it a try -- OMG!! I have to say, I loved everything they had! From the first bite to the last, everything was on point. One thing that really stood out to me: their desserts! Not too sweet, just the right balance of flavors. You can tell they really care about every ingredient. Highly recommend! The pandan roll is really delicious!

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    2 months ago

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    Ask the Community - Shinpuru Baking

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    After all these years, this is still one of the most inexpensive Chinese bakeries anywhere in NYC…read more They also have some of the largest and fluffiest breads around. With that said, I don't come here much because their selection is small and some of the pastries (eg. Egg Tart) are underwhelming. I really come here for two specific sandwiches - chicken and fish. Over the years, the under $2 sandwiches have climbed to $4 now. Regardless, it's still a good buy and definitely a worthwhile cheap eats. When they are fresh, they can really hit the spot. The fish is slightly on the salty side to pair beautifully with the airy bread. I'm less of a fan on the bread for the chicken, but the thigh meat is super tender and flavorful. These are still very good, but timing to get one that is hot is hit or miss. The service is typical of Chinese bakeries, fast and possibly a smile on a good day. However, the space is small with one tiny table stuck behind a garbage can. Some flies were visible too. I would do takeout.

    I came in hoping for a regular loaf of bread, but they didn't have any and recommended their taro…read morebread instead. I expected a lightly taro-flavored bread, but this was something else entirely. The loaf has a layer of sponge cake on top and is stuffed with large chunks of taro. Unfortunately, the taro makes the bread soggy, the sponge cake is dry rather than soft, and the taro itself is dense and overcooked. This was not a good alternative to regular bread, and I wanted to share my experience so others know what to expect as it was on the pricy side of Asian bakeries at $11.

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    I had stopped here on Mother's Day to pick up some pastries. I was surprised to see a long line out…read morethe door. The ambiance of the venue was nice and the service was okay. I ordered the strawberry tart, lemon tart and pistachio Mille fille. I really appreciated the packaging and the takeout bag, which made it seem very high end. The pastries were all pretty good and were HUGE. The tarts are very similar and the pistachio Mille fille has a subtle taste. It was reasonably priced. My only complaint is the checkout process. It was slightly disorganized but I think it was mostly due to the amount of customers they had that day.

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    I am by no means a Jewish bakery expert but I was very happy with my visit. I was also very happy…read morewith the level of service I received, I asked someone there for help since I was a newbie and Alissa was more than welcoming and friendly with me, she even gave me a little tour of the bakery and highlighted some of their popular items. I really appreciated how she made me and my friend feel comfortable and welcome at the shop. The food: Meltaway Babka- it's a chocolate babka on steroids! Omg this was so damn good but it was very intense and on the sweet side but man this was so good. Eat this with some tea or coffee to tone it down. This is a must get. https://www.yelp.com/user_local_photos?userid=Y_iTTjKvV5hLy-880SZzlA&select=hYxUn_61aZq8ZQqzDIuMSQ Chocolate Babka- Turns out there are a few different types of chocolate babka here, there was the classic that comes in half a loaf, there is one that comes in a half loaf with some powdered sugar on top, and there was another one that was like a chocolate chocolate babka that came in a circular loaf that looked like cinnamon buns and had more of an intense chocolate flavor. I went with the classic and I was very happy with with the version here. I would easily come back just for this. I thought it was great, not too rich or oily and not too sweet. I thought this was an easy eating babka. https://www.yelp.com/user_local_photos?userid=Y_iTTjKvV5hLy-880SZzlA&select=-IrBczFaxKcUckdikQ-KfA Raspberry Hamantaschen- Turns out previously I only had subpar ones because the one I had here were amazing. The cookie dough part was made so well, it had such a nice texture. It wasn't too dry, not too crumbly, it was made just right. The raspberry part was ok, it tasted like raspberries but the flavor was a but light. Carrot Cake- This was good but kinda plain. The cake part was nice and moist but I felt it needed more flavor. Like it needed more of a carrot flavor or something. I was thinking if they made like a banana walnut bread with the same texture of the cake, it would have been amazing. Mini Black and White Cookies- Thought these were OK. To preface, I don't normally love black and white cookies because they don't even feel like they are cookies but the taste and texture was ok.

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