This is more of a review of Marmot than of Fontana Sports. I bought my first Marmot down jacket…read morehere, and it lasted almost twenty years before the zipper broke. It kept me so warm and toasty in the brutal upper Midwest winters. I discovered the Marmot brand here in the 1990s. Back in the 1990s, Patagonia was not considered as "technical" and as bougie as Marmot and The North Face. Arcteryx either didn't exist or was an obscure brand almost thirty years ago. Now, Patagonia and Arcteryx are off-the-charts insanely priced. Marmot and The North Face are considered "value" brands. In any case, I still buy Marmot; it's better quality and far better value than Patagonia because: 1. Higher down fill power and 2. Higher down fill weight I recently bought a 700-fill down parka from Marmot with 220 grams of down for far less money than a 600-fill down parka with 150 grams of down from Patagonia. I was cold in the Patagonia parka, and it was horribly expensive. I had to return. I also bought coats from Eddie Bauer and from L.L. Bean. Nowhere nearly as warm as Marmot. The Marmot down parka that I recently bought is called the Montreaux Coat, and I've yet to find a warmer coat at such a great price point. It hits my knee, although it's supposed to hit my calf, so that's a bit misleading on their website. It's closer to parka length than coat length. I like that when the zipper broke after almost twenty years of owning my first Marmot down jacket, I called Marmot's Customer Service, they sent me a shipping label, and they said that they would gladly repair the zipper for me, for free. When they couldn't repair the zipper, they just sent me a new Marmot down jacket. So, I wore that complimentary replacement jacket for another ten years before finally buying the Montreaux coat this year almost thirty years after buying my first Marmot down jacket from Fontana Sports.

i still miss the west side store! Every day!!!!! Wonderful store! Ski tuning was wonderful!read more

Dorn Outdoor Pro Shop is a locally owned retailer offering hunting and fishing supplies. This is…read moredownstairs from the hardware store with a separate outside entrance. This strip of shops faces the Beltline/frontage road but is at an easy exit so convenient to anywhere. Easy to stop in on your way to your destination. Easy parking. I have been here as the "plus one" with the boyfriend picking up bait, line, and lures. There seems to be enough in stock to keep the guy intrigued. There seems to be a couple guys working the shop at any one time. Some are experienced sportsmen and sometimes a high school kid on his first job. All that to say, there is probably someone here to give you advice or talk shop if that's your thing. I like that they've got pics of guys and their catches up, involvement in community events like tourney sponsorships, and attention paid to keeping youth in the sports. Following the Facebook page, you'll see featured items from fresh bait updates to $400 equipment. I do believe they sell fishing licenses here. I haven't been here alone as a woman novice in these sports but I have asked a question or two on my own and felt comfortable.

sad. just sad. this co-op is going in the complete wrong direction. I put 2 1/2 years of my life…read moreworking for this company and I wanted to transfer to another location and they just never called me back after I followed up and even introduced myself. Save your money and buy from Amazon. They make you think you're saving money with the 10% back for members, but in all reality, they just charge more for their stuff.

Great store to get quality camping / outdoor gear. Dropped by one weekend afternoon to pickup an…read moreoutdoor toiletry bag and was easily able to find the product & the staff were very helpful. The store layout is really open and rustic looking. Pricing was comparable to your typical chain outdoors store, but I liked the layout and feel of REI better. They have a loyalty reward program if you are a frequent shopper. Overall, would recommend stopping by if you have any camping gear needs!

Excellent customer service. Patient, knowledgeable, and kind. Picked up a little hatchet and some…read moreexcellently priced sale items. Love this store

Had a great time kayaking on lake Monona. It was super easy…read moreto book & pay online. They sanitized the paddles and life vests and everything & it's easy to socially distance on the lake. Will definitely be renting from them again!

Took my order online through their website, looked like the item was in stock. It was not. Never…read morereceived it and they made it a nightmare to try and get a refund, which I didn't get after all.

Best careful. Mad city has a new scam. I ordered from them paid via PayPal. The PayPal payment was…read moreredirected to another company Virdake in Hong Kong. Mad city states in never paid. I complained to PayPal which said the payment was goidvand refused to reimbursement. A complete redirect scam. PayPal worthless to protect you. VIRDAKE IS A arms sales company not a clothes seller. So a new redirect hijack scam

Fishing staff were very pleasant and assisted me in a small amount of fishing line for a…read morenon-fishing project. Thank You

I typically find exactly what I need without having to buy more than I need. A staff member…read moreoftentimes asks if I need assistance and provides what's needed. This store is a gem and an asset to our community.

Great selection of outdoor items from clothes, kayaks, camping gear, etc. The price point is high,…read morebut great quality items. The staff is friendly and helpful. I was specifically looking for a Stanley or Yeti that wasn't too big. Unfortunately, they only had larger versions of what I was looking for. Still a great store for outdoor needs.

The LL Bean by Hilldale shopping center has two entrances. One in the main shopping strip, by the…read moreuniversity bookstore, and the ather around back, with loads of parking. They have a good selection of outdoor clothes and gear, at surprisingly reasonable prices. What really impressed me were their hiking shoes selection though. Better hiking shoe selection than the REI we have. Where REI had a couple options for men's hiking shoes, LL Bean had 6+. The best part of the experience was Alex, who helped us find the right shoes for us. She was very knowledgeable in each shoe type, knowing customers preferred and disliked about each shoe, and even knowing about how the companies changed their styles! I described an issue I was feeling, and she knew why I was having that issue (loose heel feeling), and what brand would better suit my needs. Left extremely happy with my purchase! Thanks Alex!

Dick's... If you go into any Dick's Sporting Goods anywhere in the country, they are all pretty…read moremuch the same. They look the same, they carry mostly the same items, and pretty much you know exactly what you're going in there for and you know what you're going to find. This location is no different. This is a two-story location. It's fairly large. And, it is fully stocked with all of the things you would expect them to carry. So, if you want to go in here and buy those sporting goods that you need, this is the place to go. This location also carries a lot of Badgers and Packers jerseys, hats, T-shirts, and all of that kind of stuff. So if you're looking for that team stuff or memorabilia, again, this is your place to go. As in all Dick's Sporting Goods, the staff here are all very nice and they will help you as best as they can. So, if you look looking for what Dick's has to offer, this is local location to go.

I needed to grab a pair of shoes and some clothing for a man who was in need of help on Tuesday…read morenight, and this was the closest shop I could find that had both shoes and clothing, including t-shirts, briefs, pants, and socks. I didn't see the Kohl's across the lot until after I spent nearly $200 here. Even the same items are priced so high here. The cheapest shoes I could find were $99 and they were wrong size so I passed on those. You tick the size and style into a kiosk and then a worker brings the shoes to you, but she brought a women's 7 instead of a man's 7, and it was too late to re-do the process so I just skipped buying the shoes. The line at checkout was super long, too. I don't think I'll come back here.

explain the problem and offered more than the dealer and for less money needed an extra time and…read morecalled me when completed

Tyler in small engine repair provides great service. He takes time to explain the work that work…read moreexcellent value.

The best permanent jewelry around. Conveniently located in the mall, locally owned and priced…read moreright! Excellent service from the owner herself. 10/10

From the owner: Literally So Cute is a woman-owned small business and Madison’s go-to boutique for trendy,…read morehigh-quality fashion and permanent jewelry. We offer a unique shopping experience with carefully curated styles, exclusive charm bar selections, and expert permanent jewelry services—all in one stylish space. Whether you’re looking for the perfect outfit or a forever piece of jewelry, we make sure you leave feeling literally so cute!