Simply The Best...David, Todd , And Kyle yhe most down to earth group ...God Bless Ya'll .. If u…read moreNeed A Car ..They are THE BEST IN THE WEST !

From the owner: At South Plains Auto Ranch we are proud of the quality NIADA Certified pre-owned cars, truck and…read moreSUV's we sell and our dedication to serve the needs of our customers. This is reflected in the amount of repeat business we receive. Whether this is your first purchase with us or one of many that you've had, you can count on our dedicated sales staff to make it the best buying experience possible. Financing available for everyone with affordable payments to fit your budget.

I bought a truck back in July. Ashton Burns took great care of me. He worked at least two weeks…read morebut finally got a deal together I could not refuse. Ashton stays in contact to make sure I'm still satisfied with my truck. Great customer service!

Update: After…read moreposting my original review, the dealership reached back out to me to discuss my concerns. I want to give credit where it's due. Brian Rios contacted me and worked with me to improve the overall deal. The dealership was able to provide additional value by offering products at their cost, which significantly reduced the markup I was originally concerned about. They also provided a 2-year/24,000-mile warranty for only a small increase in payment, which I felt was a fair compromise and added meaningful value to the purchase. My original concern regarding the lack of upfront disclosure of the aftermarket add-on remains, and I still believe that mandatory charges should be discussed before a customer travels to complete a purchase. However, I appreciate that the dealership took the time to listen to my concerns rather than simply dismissing them. I especially want to thank Brian Rios for his professionalism and willingness to work toward a solution. That effort improved my overall impression of the dealership and showed a commitment to customer satisfaction after the sale. While the experience was not perfect, I do appreciate the steps they took to address my concerns, and I believe that deserves recognition. Original: I recently purchased a vehicle from Brownfield Chrysler Dodge Jeep Ram, and overall I have mixed feelings about the experience. To start with the positives, they were the only dealership that was able to get me approved after I had tried dealers in Midland and Dallas. The remote buying process was convenient, and my salesman James was responsive and helpful throughout most of the process. However, my biggest issue was transparency regarding pricing. I drove from Midland to Brownfield expecting the deal we had discussed remotely, but I was not informed ahead of time about a mandatory $1,400 "aftermarket" add-on. I only found out about it once I was already sitting in the finance office reviewing paperwork. When I questioned the charge, I was told it covered paint protection and the StarGuard vehicle protection/GPS system, and that it could not be removed. What made this frustrating was not just the charge itself, but the timing of the disclosure. By that point, I had already made the trip, invested the time, and was in a position where walking away was not simple because I genuinely needed a vehicle. I also struggled to understand the value of the paint protection considering the truck already had visible swirl marks and some paint imperfections. Because of the unexpected add-on, I chose to remove the service plan I originally intended to purchase. At the end of the day, I am grateful they were able to get me financed and I do appreciate James' efforts during the process. I just strongly believe dealerships should disclose mandatory add-ons upfront before customers travel or commit significant time to a purchase.

Bought two vehicles and the experience was great. Our salesperson James Lyons, was very helpful,…read moreinformative and patient. Entire staff was very welcoming and made the process very easy. Great people to buy a car from. Craig Martin

Made appointment . 2 hours later I had to ask about the status. The service advisor finally came…read moreout to talk to me and said it would be another hour before it even gets seen. One of their guarantees is to keep you informed of the status. While sitting in the lobby I met other customers who were not pleased with the service department. All I got was an apology for the dealt.

Update: After…read moreposting my original review, the dealership reached back out to me to discuss my concerns. I want to give credit where it's due. Brian Rios contacted me and worked with me to improve the overall deal. The dealership was able to provide additional value by offering products at their cost, which significantly reduced the markup I was originally concerned about. They also provided a 2-year/24,000-mile warranty for only a small increase in payment, which I felt was a fair compromise and added meaningful value to the purchase. My original concern regarding the lack of upfront disclosure of the aftermarket add-on remains, and I still believe that mandatory charges should be discussed before a customer travels to complete a purchase. However, I appreciate that the dealership took the time to listen to my concerns rather than simply dismissing them. I especially want to thank Brian Rios for his professionalism and willingness to work toward a solution. That effort improved my overall impression of the dealership and showed a commitment to customer satisfaction after the sale. While the experience was not perfect, I do appreciate the steps they took to address my concerns, and I believe that deserves recognition. Original: I recently purchased a vehicle from Brownfield Chrysler Dodge Jeep Ram, and overall I have mixed feelings about the experience. To start with the positives, they were the only dealership that was able to get me approved after I had tried dealers in Midland and Dallas. The remote buying process was convenient, and my salesman James was responsive and helpful throughout most of the process. However, my biggest issue was transparency regarding pricing. I drove from Midland to Brownfield expecting the deal we had discussed remotely, but I was not informed ahead of time about a mandatory $1,400 "aftermarket" add-on. I only found out about it once I was already sitting in the finance office reviewing paperwork. When I questioned the charge, I was told it covered paint protection and the StarGuard vehicle protection/GPS system, and that it could not be removed. What made this frustrating was not just the charge itself, but the timing of the disclosure. By that point, I had already made the trip, invested the time, and was in a position where walking away was not simple because I genuinely needed a vehicle. I also struggled to understand the value of the paint protection considering the truck already had visible swirl marks and some paint imperfections. Because of the unexpected add-on, I chose to remove the service plan I originally intended to purchase. At the end of the day, I am grateful they were able to get me financed and I do appreciate James' efforts during the process. I just strongly believe dealerships should disclose mandatory add-ons upfront before customers travel or commit significant time to a purchase.

Company based out of Ft Worth, purchased a used GMC Sierra AT4 from here, salesman was Cade and he…read morewas wonderful. Couldn't ask for a better gentleman. He went above and beyond; which is rare these days. Highly recommend!