Great selection and pricing! Staff are always helpful, brand "surfer/beach" clothing, plenty of…read moredressing rooms and they have a bathroom ; )

Little pricey but they have great sales. Just need to keep checking out the store each time you…read morevisit.

Beautiful childrens clothing,great selection ,I love all the accessories, and toys ,going back todayread more

Such a great children's clothing store. Always clean, carry the cutest infant/toddler clothes and…read morethe service is excellent. Love the OCNJ clothing line - always a must have for new parents who come to our beaches.

A literally big staple in O.C. on the ever-lovely Asbury Avenue…read more Did you forget your pool noodles? Sun tan lotion? Do you want some reasonable souvenirs? This your jawn! They have really nice tees too - even long sleeved ones! Years ago I was nice to some local and he FOLLOWED ME TO THE BOARDWALK! Ehh no thanks! Cute place - it reminds me of Woolworth from eons ago! Good prices and stocked to the hilt!

Great little five and dime that has just about anything you need. Looks and feels like you stepped…read moreback 20-30 years when you enter, and staff was helpful. Careful, prices on beach needs (sunscreen, toys, etc) are much higher than other places closer to the beach. Come here for the nostalgia, not to stock up on beach supplies.

Great job from booking to preparation to reminders to the excellent job by the instructor!…read moreHe was very sensitive to our young granddaughters first surf lesson! Highly recommend!!

Reiterating what an awesome place for the kids to attend surf camp. Also have taken hour lessons…read morewhich were well worth it as well. Councilors were incredibly caring and great with the kids. Can't say enough good things about this spot. Great hats and shirts as well for gear to rep.

Need a hermit crab?…read more Garden Nome? Maybe some 3rd rate knockoff salt water taffy? A toilet brush? Cheap Chinese plastic beach toys/chairs/etc? In a perfect world you would try and avoid coming here as the prices are whack and the only way you should consider anything here a "deal" would be if you make the mistake to try and buy it on the boards. My sister in law bought four beach towels and a beach bag here and dropped a Benjamin in the process. I mean sure there were some cheaper towels but of course they had a thickness that bordered on being translucent. If you're of an old enough vintage and can remember going to a Woolworth or a similar 5 & 10 then the initial old funk odor when you walk in the front door will bring back many memories. If you're rental is nearby and you don't mind paying extra for one or two things then I suppose Hoy's isn't too bad but if you need a laundry list of things then make the trip out to Target in Mays Landing. While not as unique or funky as Hoy's it's also a hell of a lot less $$$.

I always stop here when we come down- it's cheaper to buy things on the Boards but in a pinch this…read moreplace is great! You can find literally anything there- from cloths of cards to toys to housewares- it's all in there. It's an ocean city staple- we always pick up a puzzle from there for our annual family beach vacation! I also like to pop in because it's now tradition! If you need something- Hoy's will have it!

I've gone the the Islander a few times over the past couple of years and gotten some nice things…read more The clothes seem overpriced to me, though I have found a cute dress or two in the past, and they have held up well. I think the best section is the home goods/ gift section. They have some cute, reasonably priced items like wall hangings, candles, and decorative dishes. I got a $4 ring dish this year. It is a good place to shop for little gifts. We did have an odd experience this year. My mom and I were carrying around some decorative dishes (one each) we wanted to get while we kept looking, and employee walked up to us and asked if she could please hold them at the register. I think some stores along the boardwalk are having trouble with shoplifting, but the interaction was a bit uncomfortable.

Wandering around the Boardwalk on a beautiful fall day, we stumbled across this place. It's really…read moreadorable - lots of items that are one of a kind or that are not typically found in chain box stores. It was not too crowded inside and the displays were very pretty. Great place to pick up a gift for someone.