I've been going to WC for many years. They do great service and repair at a very reasonable price…read more Their work is excellent and completed in a timely manner.

I put some higher bars on it which required all new cables and housing as the old ones weren't long…read moreenough. Since I'm replacing the cables I'd upgrade the old cantilever brakes with some new v-brakes. I explained to him exactly what I was doing. I was excited. "I just bought a used cannondale and I want to upgrade the brakes from cantilever to v brake" i told him. This would have been a great opportunity for "Jules" to kindly lmk and upsell me on new levers as well. He could have said something like, "well you know you cant use short pull cantilever brake levers with long pull v brakes". I had no idea there was such thing as long and short pull. Anyway so I go home with my new "origin-8" v brakes and cables and housing. Ready to install my new Surly Sunrise handlebars(which i purchased from another shop) and brakes and cables onto my new used Cannondale. I installed everything but the brakes didn't look right. The v brakes seemed to be too tight and looking kinda weird, the booty was all scrunched up. They worked alright but I couldn't get the v brakes to release so I could remove the rims etc. So I decided I should take it to my LBS. I took the bike there. Explained my concern that I may not have adjusted them right and explained to Jules all my concerns about how I didn't think I did it right bc they were so tight I couldn't get them to release to remove the wheel from the bike. This would have been another ideal time for Jules to lmk, "hey ive seen this before, you're not using the right levers for the brakes". But instead he took it in as though they'd be able to fix it no problem instead of saying "no we cant fix it with those brake levers". Sidenote, when I brought it into him I also asked him to do some adjustments on the front and rear derailleur as they were skipping a teeny tiny bit. Mind you I already took the bike for a ride and it worked great but I just wanted it dialed in. The brakes worked. The shifting worked, I just needed it dialed in. Everything was installed and working pretty good when I brought it in, but not perfect. I went in on Friday and paid the shop. I told Jules I said, "this doesn't look any different and i still cant release the brakes to remove the wheels but even worse now". He replied, "why do you want to remove your wheel?". He told me its bc i have short pull levers on long pull brakes. He tried reassuring me and got on the bike in the shop, rode it a few feet, did an endo and said, "hey but they work". So i paid and left. But I couldn't fit it in my car anymore. Before I could still get the front wheel off, but not everything was so tight, I could no longer remove the front wheel. I tried really hard to release the brakes but it didn't work. So I went back in and asked if he could hold the bike and so I could get a vehicle that it fit in. I wasn't sure what to do. So on Tuesday I went in to pick it up with the same car as I wasn't able to find anyone to help me with a larger vehicle. I then realized the only way to get the bike into the car was to undo the bolts holding the cable into place. I brought my Allen wrenches with me and headed into town. I strolled into his shop and as he was wheeling my bike out I nicely asked, "do you think it'd be possible to get a return on the brake Job and without hesitation, before he took his hands off the bike, he quickly made a you turn with the bike and put it up on a bike rack, grabbed his tool and hastily and rudely undid the bolts which held the cables into place on the brakes without any response or any type of reasoning or any dialog whatsoever. I said, "oh cool you're undoing the bolts, I was gonna do that anyway so I could fit it in the car". He was so angry. Some people do all they can to make sure you feel comfortable and satisfied. Not Julian though, he wanted to make sure I was as uncomfortable as possible. Instead of making a situation better, he made it worse. Then he continued to tell me "he usually doesn't do returns on service". He then said he would "unadjust my derailleurs as well as my headset and return all my money". Totally unhinged. I calmly let him know, "no the stem and derailleurs are fine". He was just being plain mean and unhinged by that point. He already undid the brakes. I then let him know that I did some research and my research showed that it was really bad and unsafe to not have long pull levers on linear v brakes. He replied, "yah you gotta have the right parts or it won't work right". Proving he knew the whole time. I went in with working brakes, and left with absolutely no brakes. He had punished me for the return. He retaliated on me. He had no right doing that. Thats not how I brought it to him but he was on a mission to make me feel as uncomfortable and unsafe as possible. He was angry. People make mistakes all the time, its ok. You dont have to punish people bc you make mistakes Jules.

Small but effective. Robert was working when we happened to walk in on a limb. Talk about someone…read morewho actually wanted to help you and ensure you knew what you were buying. Tried out a balance bike for my one year old and before I could even ask, he lowered the seat for my kiddo. Tried out helmets for my 5 year old and immediately shared tips and tricks since we didn't have her head circumference. Will absolutely be stopping by and shopping her again.

The owner of this bicycle shop is on another level of amazing…read more Brother, thank you for taking care of me . You've done such a great job. This guy knows his stuff !! Outside the box knowledge, which is my kind of get down. He will get you dialed in far more than your average shop. Highly recommend him to anyone within a 10 hour driving distance. I'm that kind of guy I will drive for good service and expertise . I'm like that with my jeep and mountain bikes. Excellent pricing , great service, and great conversation.

Trying to get service for an e-bike that you didn't buy from a brick and mortar shop is not the…read moreeasiest of tasks. My review here for Bill's is based on his communication and prompt replies. Even though I wasn't able to get my e-bike serviced(he's been out sick), he was quite helpful by responding promptly to voicemail and text. Prompt communication goes a long way in my books and Bills bike repair will definitely be the first contact whenever I need help again!

Bill is personable, generous, and kind. Takes pride in his work, loves what he does…read more Accommodating and reasonably priced. I'm so glad I found him, am a repeat customer.

I've purchased two Ibis bicycles. An Ibis Ripmo and an Ibis Oso. I've never had an issue with…read moreeither bicycle. I have done some upgrades to the Oso. Ibis's customer service is unmatched in the industry. Every time I contact them I receive a message the same day or The next day . I've had technical questions, and they're engineer calls me. Wow! Unheard of. Casey walked me through every technical question and sent pictures walking me through the upgrades For my bicycle . Ibis and Bosch you will not find better customer service.

On 2022 I purchased an Ibis Ripley. By far the best bike I had owned up to that point. Recently had…read morean issue with the frame. It developed a crack in the seat tube . I contacted the Ibis warranty department . After sending the necessary documents and pics I was informed t hat the frame would be warrantied and was given a couple of options. This news literally blew me away. I've been a mountain biker for 30 years and this was the first time a company actually honored their warranty in a decent manner. I want to thank Clay at Ibis for his help in this process and thank the Ibis team for putting out such an awesome mountain bike. . I am a huge Ibis fan and will continue to buy their products. B Lee

Beautiful showroom - or course Zeke is a rockstar, he really helped me out …read more Thanks so much

The place looks amazing and the workers are incredibly sincere. Walked in to browse and was greeted…read moreby Nick. He gave me a run down of the shop, rental information, and company culture that is sure to bring me back when I'm in the market to buy a new bike. Thanks Nick!

The team was immensely helpful when I visited. They were informative, interested in my pleasurable…read moreexperience and helpful in my getting to know their latest products with a test ride. They even diagnosed a problem with my Gazelle Ultimate C380+ without even seeing my bike in person. Amazing! I definitely recommend you visit when coming to Santa Cruz. I'll be interested in visiting the Experience Center again.

Amazing! We came in off the street, got bikes for me and my 12 year old son; he just fit the…read moresmallest model. Our Medeos were perfectly tuned. Seemed like brand new bikes. After a little under a two hour ride, Catherine only charged us for one. The best deal in Santa Cruz! When I'm too old to ride, I'll be looking to obtain a Gazelle.

i know all you guys enjoyed my last lovely story about my bike breaking down on me and then the…read morehappy ending of me fixing it and being all dandy. well, happy ending didn't last too long because my bike needed more fixing after feeling like it was going to collapse under me as I cruise down Bay st at 30 mph. I noticed the my wheel had a dip in in. AKA Lumpy Tire. When I'm cruising, my bike is going "Ka-dunkKa-dunkKa-dunk!!!" Not a very pleasant feeling to have when the only thing protecting you from the floor is a little helmet. I brought it to the Bike Co-op where Steve helped me. He took my wheel off and massaged the tire to get it to set straight. It didn't. So we decided the tire was simply too worn out and that I should just buy a new one. So we fitted Rainbow Ram (oh, I named my bike too) with a brand spankin new front tire. But wait! the adventures don't end there! Just the other day, my bike starts squeaking! like a mouse! *eek-ahck-eeeeeaak* Everyone stared at me when I biked around campus. Back to the bike co-op where Steve happened to be the man to help me again :D We pin pointed the problem at the front where the handles were so we took the handle and front fork off. We cleaned it up, re-greased it, and tightened it all together. Voila! no more squeaks! What I love most about the bike co-op as well as the bike church, is that you get to learn about bikes. you know what each part does and you know how you can take care of it in the future. Unless you're a member, they're asking for a $1-2 donation to use their tools. My front tire was $14. They also sell tubes, lights, locks, helmets, spare parts of all kinds. They're open from 11-6 Mon to Fri and the people volunteering there are super super awesome. They are all full time students and not getting paid for the work they do here so don't forget to tip them when you can! You also have the option of leaving your bike behind for a few days so they can fit it themselves if you don't have time to learn how to fix it. It costs more, but it's nowhere near expensive as taking it to a professional bike shop. Please Rainbow Ram, don't break on me again, but if you do, I know exactly where to go.

My U-lock jammed. Nobody on campus was able to help me until I talked to the guys at the Bike…read moreCo-op. Super-nice and helpful!

It's been a while since I've been there, so I'm assuming the mechanics in the shop are still…read moreattitude-free, fair-priced, & knowledgeable about more than one brand. Same for the retail shop upstairs, and although (inevitably) their merch is not online-cheap, you are dealing with experienced motorcyclists.

Justin is as legit as they come. Very knowledgeable and helpful. Best motorcycle shop in the world.read more