It was fast and our salesman Zisiah Martinez was very good, not pressure, kind and accommodating. Very smooth and quick, ended up with a Subaru Outback. The finance person,Ashor Youkhana was good also, he lowered the interest and our monthly payments are reasonable. He also was very personable. We were very impressed with the whole process! I am very impressed with this dealership and will recommend them to anyone, love my Subaru Outback! read more

Almost a year and half and whenever I get their flyers it reminds me of the bad experience. Getting my aunt to drive me the hour to get there, this after getting a verbal guarantee that the black Crosstrek was on the lot waiting for me. Oops, was misinformed and instead I settled for a different color, partly because I didn't want the hassle anymore. Went back for oil changes and got given a hard time by the guy in charge for putting a lot of miles on the car. I mean, what the heck! Thoughts on improving, not doing the switch and bait thing and let that guy retire read more

I've purchased two Subarus (crosstrek and forster) and keep them maintained with Sonora Subaru. High quality care, great workmanship, friendly service. Why go anywhere else? read more

Do NOT take your Subaru for service here. Their mechanics stripped the head on my oil plug bolt and wanted to charge me $200 to remove the part they damaged. The guy in the service department was rude to me and said I might even need a new oil pan. In the past they've also lied about rotating my tires and measuring the tread, neither of which they actually did. This makes me doubt if they did any of the work they said they did. Bad service, shady mechanics. I didn't buy my Subaru here in Sonora because the sales people were so rude to me offering me their "no haggle price" which was a couple thousand more than what I paid in Modesto. No haggle is more like "fuck you if you don't like the ripoff deal". Modesto Subaru treated me right and removed the stripped plug at no extra charge. I will NEVER take my Subaru to Sonora for service again. I would give them minus 5 stars if it were possible. read more

I enjoy coming here. Staff are pleasant and helpful and I trust the mechanics are doing their best to foster love for my Subaru Forester when she's running smoothly and without hassles. read more

We have purchased 4 cars over time at Sonora Subaru and although we don't live in the area anymore, we would not go anywhere else. Trade in and purchase price were far superior to our local dealership. We just call and let them know what we are looking for and this last time we signed remotely and they delivered our car and drove back the trade in. It could not have been smoother, thank you Joe. read more

I had the pleasure of working with Jacob Schader on my new Subaru purchase. He was incredibly knowledgeable, kind, responsive and helpful. I would highly recommend working with Jacob and Subaru of Sonora on your next purchase! All around a great team and this was the most positive car buying experience I've had thus far. read more

My favorite place to buy a car, super nice people to work with, Gary Powell did an outstanding job getting me into a car I really like, read more

Subaru Of Sonora - A Great day with Gary Powell (salesman) - Car Dealers Near Me - Sonora, California

Best experience ever! Ken helped me get the exact car that I had been looking for and we agreed on a price that we both were happy with. The entire staff was warm, welcoming and accommodating. Seriously, the staff took all the stress out of car buying. It was truly wonderful. read more

Subaru Of Sonora - Thank you Ken! - Car Dealers Near Me - Sonora, California

Jacob did a great job. Brought me to a car perfect for me right away and did everything he could to make sure I was qualified and left with a payment I was comfortable with. read more

Shout out to Jacob! We went in knowing what car we wanted to buy and we meet Jacob.He didn't push us into something we didn't want, he listed to us and let us decide if we wanted an upgrade. Jacob made this process so easy and smooth. Thank you Jacob, we appreciate your patience and your hard work. read more

Purchased our 2019 Subaru Ascent about a month ago. Had the best experience I've ever had with any dealership. I called almost every dealership in Northern California and not a single dealership was willing to negotiate on the price of the Ascents. Sonora Subaru was willing to work out a deal with us when no one else was. We pre-ordered our Ascent and 3 months later we got it. So very happy with our Sales guy (Joe C) and the wonderful experience with had with them. They went out of their way for us. Even drove out to our house to have us sign some papers (we are approx 1.5 hours from the dealership) could not be more pleased with them. You should definitely go and ask for Joe C. read more

Hands down I love my Subaru impreza 5 door perfect mpg. As well got it for a good deal. The stuff over there are nice and helpfully and worked with the kind of budget I was looking for. Seeing the different options what to do what not to do.Not pushy like other dealerships. Thanks Evelyn for everything! read more

First, be sure you have the right Yelp site. Sonora Subaru is NOT the right site. Apparently there was a change of owners; but the old site is still up on Yelp. I went in looking for a used Outback with all of the safety features. They had one on the lot; but, being a 2017, it was more than what I was ready to spend and I wasn't in a hurry. To cut to the chase, Damian worked with his management to 'sharpen the pencil' and I ended up with a solid deal the next day. Still a little more than what I had planned; but a good deal for that SUV. I'll be back sometime later to rate the Service when I have a chance to work with them. read more

We had a terrific experience purchasing a new 2019 Subaru Crosstrek for my mom. Joe C. was friendly and knowledgeable, and went out of his way to help my mom setup the Homelink system. We're so glad we shopped local. Outstanding service and the car is a perfect fit! read more

I'll begin by saying I do not usually write reviews, but this time it warrants a review. After working with Jacob over the phone to secure a car and having an appointment to sign paperwork at 10:30AM on Friday, I received a call at 9 AM saying they sold the car already and we're so disappointed. I've worked retail for many years and know that they simply made a few more bucks selling it to someone else after they worked out a deal with me. Using one party to get another to pay more might be okay for them as a business, but in a small town setting seems like bad business to me. Not only did they allow me to waste time having a wire organized, insurance secured, and transportation arrangements made, but I was so casually dismissed that I understood just how little they cared about me as a customer. If you value your time and feel good about trusting a dealership with integrity than don't use Subaru of Sonora. What a true disappointment. read more

Shady salesman and the shady tactics are all you'll find at this dealership. I caught them in a flat out lie actually. If I could I would rate them with NO stars. I visited this location in search of a Subaru Outback. I test drove two used ones they had on the lot, but neither were interesting due to the price being approx $2k above a good deal (based on TrueCar and CarGurus) I went home to shop some more and think on it and in my shopping I found it was actually a better deal to go with a new 2018 model especially when you factor in the better interest rate for new vs. used. Sonora didn't have the new one we wanted, so I called to see if they could find one in the color they wanted. A couple hours later I got a call saying they found the car that matched my description and they'd have it in Sonora in two days and needed me to come down and fill out some paperwork. No problem. I went back at noon and started the initial paperwork but paused because I wanted a definitive answer as to when the car would arrive. The salesman said they were working on that but it'd be within the two day window we talked about. I continued the paperwork. As they were pulling the credit, the salesman at the adjacent desk said to me, "Yeah they have a real good chance of getting the car because they have two identical ones like the one you want." Weird, up until this point, there wasn't ever any doubt expressed that they wouldn't be able to get it. A few moments later, my salesman comes back and says, "Well, everything looks great, but the car you wanted wasn't available, but we have a used one like the one you want and it's here so let's go check it out!" WTF!!! Stop! Your sales guy right next to you just said they had two identical ones!!! Now you're trying to sell me a used car??? Immediately I cry foul, this is bait and switch. They make false promises to rope you in, then tell you the car you want isn't available and they push the car THEY want you to have. As soon as I say bait and switch, he starts back paddling and brings in the sales manager. At this point, the sales manager tells me that he called the dealership with the vehicle earlier in the morning and they didn't have both; they were sold 17 days prior and they didn't update their inventory. BULL$H(7! 17 days ago two cars were sold and they didn't update their inventory?? Highly doubtful!!! Then the manager explains how sorry he is but they actually can't find the dark grey premium anywhere. It's unavailable. Naturally, my next question was, when did you find all this out? When did you call the dealership. He explains that he found all this out at 9am that morning. So they found out that morning and instead of calling me and asking me what other colors I liked, they just lied and lied until the paperwork was complete then switched the car to a much more expensive deal. Like I said, SHADY. I identify the lie and this bait and switch tactic they're dealing me and that I'm pretty pissed at being lied to. The manager then tells me he can give me a phenomenal deal on an upgraded model. Of course that model comes with all the features I specifically mentioned I didn't want and the price is 5k higher than I was seeing for what I wanted. At this point the deal was dead. I don't support liars and in this case, I especially don't support teams of liars. Fortunately, I had been to other dealerships and I showed the "best deal" Sonora could offer after the disastrous visit. I bought my new 2018 premium Outback from Lithia Fresno from Chris Nielsen. He is everything you want in a salesman, doesn't pressure you and he won't make promises he can't deliver on. I ended up with the car I wanted, in the color I wanted with a bumper to bumper warranty for 8 years at 80k for less than Sonora's 3 year 36k warranty and still paid roughly 3k less than Sonora. Icing on the cake was that I put half as much down and their financing was a full percentage point less than what Sonora offered. I'll NEVER step foot in Subaru of Sonora again and there's no way I couldn't tell our good community about these sharks. read more

I had a GREAT experience buying my new 2019 Subaru Outback from Devin Drennan at Subaru of Sonora on Jan. 31st, 2019. { The old Sonora Subaru went out of business and Sonora Ford took over the Subaru Dealership for our area.} I had been looking for a good deal on a used car and researching this for about a month, when I came across an add on Autotrader.com from the Sonora dealership on a 2019 Outback Premium for $4500 off the sticker price which is an amazing deal. This was a better price than I was finding on used Outbacks with low mileage and I checked almost every dealership from Fresno through Northern CA. and no one could match this deal. I thought there must be some catch, so I printed out a copy of the add and paid a visit to Subaru of Sonora. I met Devin and provided him a copy of the add. He looked it up and told me he had 3 of them at that price I was pleasantly surprised that there was no pressure to buy orattempt to bait and switch or trying to convince me to buy a different car. We went out to look at the 3 cars, and took the one I chose for a test drive. Devin was very informative on the test drive explaining how all the bells and whistles work. He was also very friendly and we talked about how long he had lived in the area. {Turns out he is a local kid who attended Sonora High and his parents and grandparents were local business owners of a reputable business that has been in Sonora for years.} He also explained about a 25 year, unlimited mileage powertrain warranty they provide at no cost on all the new vehicles they sell. Devin asked me what I thought and I told him I would buy the car next week, if they could get me the deal that Subaru offered on financing. I made it clear to him that I did not want to buy ANY accessories, additional warranties, or add ons they may offer for sale. I told him I just want to buy the car at the $4500 off the sticker price as advertised and that I did not want to trade in my 05 Subaru Forester. He introduced me to his manager Greg and I explained that I would buy the car next week at the advertised price, if I could get Subaru's financing deal with the advertised price. This visit was quick and slick with no pressure from anyone. I had asked Devin to email me the information on the 25 year warranty so I could review it. I had assumed there would be some catch to this, like a huge deductible or some unreasonable catch that would void the warranty. Again I was pleasantly surprised; the deductible is only $100 and there is no catch I can find. It actually turned out to be 2 weeks before I returned to the dealership to complete the deal. The day before I went to sign the paperwork, I completed the online credit application and called Devin explaining I would be down the next day to sign off on the deal as we had discussed and that I would like to do anything I could to expedite the process. He explained that if I would email him copies of my drivers license and current insurance it would help, so I did this. I also re-iterated to him that I did not want ANY add ons, that I only wanted the deal as we discussed. I spoke to him briefly the next morning confirming the deal. Devin had the car washed and a full tank of gas in it when we arrived. Devin transferred me to the finance guy, while he went out to the car with my friend to set up the handsfree phone and the garage and gate openers so they could be operated by the buttons on the rear view mirror. He also set up the included Starlink system and preset some of my favorite radio stations. The finance guy tried to sell me some insurance and warranties. I stated very firmly that I had no interest in ANY warranties or add ons. He did not seem happy about this and one paper he asked me to sign later was about an optional $297 security system. I told him again I wanted NO options or add-ons. He stated it was already installed on the car. I told him that throughout the process I had informed them - NO ADD ONS. He was not happy but, after conferring with the sales manager Greg adjusted the price accordingly. (I was surprised that in the end they included the paperwork to activate the security system even though I did not pay for it) Also he did not seem happy that I wanted to read the entire contract front and back before signing, but I stuck to my guns. After this he mellowed and became much friendlier and made no further attempts to sell me anything additional. I asked about anything I was unclear on and he explained the details. Overall this was an exceptionally good car buying experience. Devin was excellent to deal with! He was very straight forward, professional, friendly, and used no pressure tactics at all. I also am ok with the finance guy as I understand it is his job to try to sell extras, but they really need to do something about the stench in his office. This was the easiest car buying experience I have ever had. I highly recommend Devin and Subaru of Sonora! read more

Our experience purchasing a new car at Subaru of Sonora could not have been better. This car buying trip was like no other. Customers are treated with respect; no hard sell here. We had the pleasure of working with Damien, who knew his product and seemlessly guided us through the sales process. We are grateful for his honesty, kindness, and consideration. Ashur efficiently walked us through the financial paperwork. Very happy customers! read more

I bought a car there and it was a little shady, them saying we're giving you this warranty, then trying to charge for it, so I should have known, among other things, but decided to go to them for oil change, tire rotation, and how ever many points safety inspection. My car has not been the same. Something happened to my car in there and they didn't tell me. It has driven funny since the moment I left there and a bunch of paint is chipped around my hood area I had to replace tires. My husband brought it back to them and they said the guy who had worked on my car "QUIT" and then they tried to tell him I probably did the damage. They charged me and acted weird, didn't give a safety inspection, let me drive away with messed up tire they caused somehow and I had to replace 2 because of it. And my car still feels funny, something bad happened to my car there and they know it, hid it, and don't accept responsibility. Do not recommend at all. Save your car stay away from there. read more