Super professional service, Nir's attention to detail was immaculate. There are bike shops that…read moreseem to be in it for the $ and then there are bike shops that are in it for the love of cycling. Based on my experience, Nir and Bike Improve fall in the latter bucket. I can't speak highly enough of his attention to detail and expert level knowledge of bicycles - geometry, measurements, recommendations - you name it. Nir has a new customer for life and I will be recommending all my friends and family here for their high level road and mountain biking needs. Could not recommend him more.

Not a big fan of this repair spot. Tried to squeeze as much money as he could for a 7 minute…read morerepair. The vibes were generally off with the owner, not super respectful, made unhelpful remarks. I may have caught him at a wrong time but if you are looking for your friendly neighborhood repair shop that will to go above and beyond this isn't the spot for you. This is just my experience, other people will have their own, just thought I would share

They charged a very generous price and went above and beyond. Very understanding with a late pickup…read moreand gave me discounts. They returned my 17 year old bike good as new. And they have the cutest dogs.

Great neighborhood bike shop located in the heart of Santa Monica on Main Street. Staff were superb…read moreand the shop pooch was the cutest! Great selection on bikes and also a top notch service center to help you with any repairs or maintenance.

"Shut up and take my money"…read more Ericsson. Awesome all-around dude. Feel like we're family and I've only known him a few days. He got me in an aventon current and my life is changed I'll definitely go back for the next purchase!

This place is an absolute scam and should be avoided at all costs. Based on my experience, Bike…read moreAttack Electric engages in misleading sales practices, uses unreasonable refund policies, and provides poor customer service. Frankly, I'm not surprised their Plays Vista location closed--I only wish fewer people had to go through what I did. My experience mirrors many of the other one-star reviews, particularly regarding their outrageous "no refunds" policy. The key difference in my case is that they sold me a bike they didn't even have. I was told it would arrive "sometime in the next month or so," with no firm delivery date or timeline. Rather than taking a deposit, they insisted I pay the full purchase price upfront for a bike that wasn't in stock and wasn't even in their possession. Given that I'm 6'6", I specifically asked whether I could try the bike once it arrived before making a final decision. They assured me that would be "no problem," which gave me confidence that I wasn't taking on unnecessary risk. A few days later, I realized how unreasonable the arrangement was. I had paid thousands of dollars in full for a product they didn't have and couldn't tell me when they would receive. I called and requested a refund. They flatly refused at first. What followed was an exhausting exchange of roughly 15 to 20 emails that started out cordial but eventually became increasingly hostile. After significant back-and-forth, the employee handling the matter, Kit, finally agreed to issue a refund--but withheld more than 7% of the purchase price, claiming it was for "merchant fees." I've never encountered credit card processing fees anywhere near that amount, and charging a customer thousands of dollars upfront for an unavailable product only to keep a substantial portion when they request a refund strikes me as completely unacceptable. Between the bait-and-switch style sales tactics, the refusal to refund a bike they didn't even have, and the generally unhelpful in-store staff, I would strongly recommend taking your business elsewhere. I ended up relying on YouTube reviews to learn about the products because the staff offered so little useful guidance. There are plenty of reputable bike shops out there--this is not one of them.

Easy pick up and drop off great bike . He even let us keep the bike and return it to his house lateread more

I want to add, that also I had a good friend who rented from this bike shop, they advertised a…read morecertain price, when he got there, the owner up the price, because he said that he only has the better bikes in stock, and they are more expensive, at that point, my friend rented 2 bikes, because they were meeting their friends, and they didn't want to be late, The bike was a piece of junk, the pedal fell off, and the bike rear brake jammed into the wheel. The whole day was ruined, and the owner wanted compensation, for the broken bike.

Somewhat disappointed.. I ordered the Carbon 1 ST and they said they would honor the website offer…read morewhich included a free suspension seat, which they did not provide. They did provide the fenders though. Despite following his directions to email Bike Attack company regarding the suspension seat I've received no reply. I paid for the assembly, so today when I decide to take the bike out at night, I only had reflection light on the rear. Per specs on website and paper manual I should have had the Integrated StVZO light in the rear. I will be calling Bike Attack tomorrow to see if they can remedy. I will update. Update: I received an immediate response and were really helpful. My parts will be ordered from the manufacturer.

STAY AWAY: SAFETY HAZARD & TOTAL DISRESPECT FOR CUSTOMERS We…read morehave been loyal customers of Bike Attack, Playa Vista having purchased three bikes from them over the years. Our salesperson, Al, sold us on the "quality and value" of a $1,799 MSRP Magnum e-bike (purchased on sale for $1,100 in April 2024). We thought we were investing in a reliable bike. We were wrong. My bike has failed 3 times in just 2 months. After the first repair failed, management (Kit) promised to waive the costs if we brought it back. He broke that promise and charged us again anyway. You cannot trust a word this management says. After these "repairs," the shop returned the bike in a lethal state: it experienced unintended acceleration over 20mph without any user input. This "ghost riding" is a massive safety defect, yet the shop's "fix" lasted less than 2 miles before the bike died again. When we asked for a refund for the failed service, Kit treated us poorly and actually justified the breakdown by saying it's a "cheap" bike and we should expect it to break within 18 months. How do you sell someone a bike based on "$1,799 quality" and then tell them it's "disposable" once it becomes a death trap? One of our identical bikes works; this one is a lemon. Do not give your business to a shop that treats repeat customers like this and hides behind "cheap price" excuses for life-threatening defects. Edit** The manager's long-winded response perfectly proves my point. According to their logic, an $1,800 bike purchased from their shop is only expected to last about a year before it becomes a 'disposable' death trap. Instead of taking responsibility for returning a bike with a lethal safety defect (unintended 20mph acceleration), management chooses to hide behind technicalities and point the finger at the customer. If you expect your investment to last more than 18 months, do not buy from Bike Attack.

I had met Jim yrs ago, weeks before his Venice bike shop was about to close. I am so glad I found…read morehim again. When I was searching for a new bike shop, I got really lucky to find him again. I cannot say enough about this guy and this shop. Simply put, He is the best and I thank my lucky stars I found him again.

I had a good experience here. Looking for a bike for daughter going off to college and it's useless…read moreto buy a new terrible bike (think Walmart and others) for $500+ when you can get a good bike used. My daughter found her bike fast and got it in the $200 range. All in all super happy. So much selection and you've 30 days with them for any adjustments needed.

Patrick in service is the most welcoming & competent bike mechanic I met in LA - and I've been to 3…read moreother large bike stores.

On September 9, 2026, I experienced a popped rear tire on my e-bike near the Beverly Grove area. I…read morecalled the Beverly Hills store ahead of time to confirm they had a 20x4 inner tube in stock, explicitly mentioning that I was riding a heavy e-bike. The staff confirmed they had the part, so I walked my heavy, disabled e-bike a mile to the shop in 98-degree heat, arriving on the verge of heat exhaustion. Upon arrival, the technician barely looked at me or the bike. He nonchalantly stated he had other customers and asked me to leave the bike overnight, which I agreed to do. Three hours later, I received a phone call from the technician stating he had "bad news." He claimed that due to my bike's suspension setup, he lacked the "specialized tools" required to remove the rear wheel without damaging it. As an experienced rider, I knew this was completely false. The rear wheel drops off cleanly using standard hand tools without ever touching the suspension. When I returned to the shop to retrieve my bike, my suspicions were confirmed by the unprofessional attitude of the staff: * The employee at the door mocked my situation, condescendingly telling me, "Well, have fun with that," when I pointed out the fix was simple. * The cashier completely shrugged me off, stating he "didn't know" why the tech refused the work, showing absolute indifference to the fact that they were turning away business. Because of their refusal to perform a basic tire change, I was forced to drag my heavy e-bike another 2 miles to the train station in 90-degree weather. When I finally got the bike home, I successfully removed the rear wheel and replaced the tube myself in less than 30 minutes using a standard wrench and an Allen key. The technician lied about needing specialized equipment. The staff's dismissive, mocking, and unhelpful behavior leaves me to believe that I was either turned away out of sheer laziness or straight-up discrimination. No customer should be humiliated, lied to, and left stranded in a dangerous heatwave by representatives of the Trek brand.

What an amazing little place! I had biked past seemingly forever and today I needed them. My beach…read morecruiser has been falling over and one of the screws fell off. Luckily I was nearby so I could walk it over. Took minutes. Jesus helped me. It took literally 2 minutes. When I asked what I owed he said don't worry about it! Who does that?! I gave him cash because it absolutely saved my day. Thanks

This is an OG bicycle shop on Ocean Park, which we have been using for years. Jesus is a real pro…read moreand has helped us both with our bicycles and E bikes.