A huge thank you to the entire staff at Moku Surf Rentals. Every single person I interacted with…read moreover the last five days was beyond kind, friendly, helpful, and professional. Just a class-act group of people. I've been surfing for 18 years and have done around 15 international surf trips. I usually travel with my own boards, but I've also rented from plenty of surf shops over the years. I can genuinely say that my experience with every single employee here was absolutely epic. I rented your boards for 5 days & paddled out with the owner who is a splitting image of the operation staff. - friendly, knowledgeable, trusting, flexible, adds value. I also really appreciate the way you price your rentals. $25 for a quality surfboard when many other places are charging considerably more says a lot. You Molu guys clearly care about your customers, their experience, the ocean, Oahu, and the sport of surfing. And a special thank you for how you handled my little mishap! After 18 years of surfing and thousands of waves, I somehow managed to buckle my first surfboard. I caught my best wave of 2026 thought I had kicked out cleanly, and somehow the board came out of it buckled. I felt horrible like the time I was 16 years old & crashed my moms car. But you all treated me with grace and understanding. The staff couldn't have been nicer about it. Of course, I took responsibility and paid my fair share for the damage, but I really appreciated how professionally and reasonably you handled the situation. You represent Oahu and the surfing community incredibly well. You deserve a monopoly of Hawaii surf rentals. If you're reading this review and looking for a board--whether you're a beginner, intermediate, or advanced surfer--this is an A+ operation. Great people, great boards, fair prices, and outstanding customer service. Give these guys your business. They deserve it. Mahalo to the entire Moku Surf Rentals team for making my five days of surfing in Waikiki that much better!

No more dragging boards on planes, car rentals and parking worries! Moku is right at Waikiki,…read moregreat board selection, price and OPEN past sunset so no panicking to hurry back! Good merch too!

The workers were very friendly and helpful. Went in looking for souvenirs and had a lot to choose…read morefrom. We were told that the clothes are their own brand and can only be purchased at that store which made the price reasonable.

Service was amazing - nice to see it hasn't changed in 2025 and in 2021! The Aloha Days collection…read moreis always special to see. I got a sweater and my wife got a hoodie. The quality of the items is good, so I feel like we got a great value. The manager of the store was kind enough to recommend a bakery/cafe, and while we didn't have the time to check out, we appreciate them trying to make our stay on the island more enjoyable even though we had already maid our purchase. Mahalo and nappy new year!

Stopped in looking for a used surfboard today for decoration. The employees were very helpful and…read moreguided us to some inexpensive boards that were exactly what we were looking for. Mahalo from a couple of Haoles for treating us with Aloha!

It was a pleasure working with Gene at used surfboards hawaii to sell my surfboard. The process of…read moreselling easy and the selling price was reasonable. I dropped off my board with Gene, and he gave me a selling price that I agreed with, I signed up and registered with his system, where after selling the surfboard, he would electronically wire the money to me. Within one week, Gene was able to sell the board and wire me the proceeds. The service was excellent, and the process was easy. Most importantly, I was living in a small apartment and did not have the space to store 2 long boards. This way I drop off my board to Gene, and I didn't have to store my boards while trying to sell it myself. Highly recommend.

I love this place! Every time I come to Ala Moana Center I'll pop in here. They have lots of…read morebeachwear, snorkeling gear, backpacks, flasks etc. They carry all the brand names here like RVCA, Quicksilver, Billabong and others. It's a pretty big store and they have a discount rack in the back which is where I'm usually at. The staff are always really friendly and nice. It's in the mall so lots of parking. Can't wait to come back............

Planning on a snorkeling trip and needed something to wear. My first thought was a pair of board…read moreshorts. So I'm on the hunt. First stop here. Lots of choices & easy to pick a pair. The store was well stocked with plenty of brand name stuff. But there was a lot of other things that I didn't know I needed. There were surfboards, shirts, beachwear, drink ware and surfing accessories. Plenty of friendly employees to answer questions. Now of the weather clears up...

Great selection of surfboards, very reasonable prices store was friendly and very helpful.read more

Very nice service and good prices. A little far from the beach we were at but would go again. From…read morewhat I could see they had a good selection but I'm not a surfer

Completely horrible experience. Was super stoked to come back to this shop on my trip. Walked…read moreover to the shop....'By Appointment only'......was on the door. Odd? Middle of the day on a Thursday. So I called, made an appointment for Saturday afternoon. No dice. I came back on Monday....no answer to the phone. Left message. No call back. Called again Tuesday, "I can't talk now, I'll call you back".....no return call. I tried again Thursday late morning, no answer. Thought I would walk over just for the heck of it, sometimes when you roll the dice you win. I got there and the proprietor was letting in another lady and her daughter into the store. I told them I had tried calling, scheduling, and was having a really hard time getting in to BUY things. She told me I could not come in...."Appointment Only". Are you kidding me? DON'T WASTE YOUR TIME!!! - They have a great selection, but did not want to sell any of it ; )

A true surfer's surf shop. Call for easy appointment. She has the selection you're actually looking…read morefor.

SG has been my go to board shop for a few decades. Toru and the staff have always treated me like…read morefamily with kindness and respect. Their selection of boards can be magical! From the newest creations of shapers to their used board rack (where I have found some of my absolute favorite boards over the years) to the pieces of history and craftsmanship on the wood-board rack when you walk in - there is something for just about everyone! Plus, the place has a delightful feel to it. It's not trying to look like or be a corporate business. It feels like a friend made a place to share what he loves with me / you. It's always a pleasure to bring friends there and watch their eyes light up as they look around. Go! It's worth it to make some new friends who you'll possibly see in the water at a break nearby!

Nice assortment of equipment- quantity and quality of new and used gear as well as very helpful…read morestaff.

cute shop!!!!! a don't miss for snoopy fans!!!! From…read moreTshirts to key chains to stickers so cute!

My family and I absolutely love Snoopy/Peanuts and made it my mission to visit both Snoopy Surf…read moreShop stores in Oahu. This one is located near Waikiki and has some unique designs for this area of Oahu. However, the only reason I am giving them four stars is because after visiting the one in Haleiwa, there's a huge difference in size, service and designs. Since this one is closer to the largest tourist area I really thought it would be bigger and have even more amazing designs, however it was so small and with the amount of people shopping at the store it was a little hard to shop around. I had already seen many of the items they had in store at the other location so I didn't spend too much time there. It's definitely worth checking out if you love Snoopy!

I always make a point to stop here when I'm visiting. They have a great selection of clothing…read morepieces and jackets and backpacks. The service is good, they will always help you find sizes. They often have HIC only sales so keep an eye out for that. The prices are comparable to others in the mall, but I do feel like the selection and variety here at HIC is better.

Went to a store at Alamoana today to get slippers. Not one…read morepressing greeted me when I went in. Three people walk right past me ... some grumpy woman who was building something on the wall... this other young boy looking at me like what are you doing in my store? While the whole time I'm trying to figure out the sizes and the straps for them make your own slippers. There was a bunch of sales people behind the register talking to who I found out was the regional manager. I was gonna talk to him about the service, but he looked grumpy as hell so I thought it wouldn't even make a difference if I talk to him. Finally the girl who rang me up got the right straps for my slippers put it all together and gave me the buy one get 1/2 off discount. But in all ... no aloha in that store. It could've been a mainland store. Sometimes I don't understand our local people who work in service oriented jobs ... No aloha. Mahalo, I will not be back.

I wanted to add a bit more to my review. Yes, I was…read moredisappointed that I could not find what I was looking for in the store. However, I found a lot online. I placed an order with standard shipping. I am very impressed on the quick turnaround of processing my order, shipping the package, and receiving my items in about a week. Very happy with my items. My hoodie is so soft! I also used the promo code to get 20% off which made for a good deal! Thank you! I will order again!

Interesting how this brand still appeals after all these years…read more Gave my sweetie one hour to buy 3 items. Why only one hour? Her brother was at Fun Factory with Hubs. We had a long agenda for the day and number one reason, cost factor. Fortunately the tab came out to $117 that's with one item being on sale. One young man approached when we entered. We had to ask another one person to open the changing area to try on before purchasing. The cashier was a friendly attentive man.