Sushi Factory never disappoints! The sushi is always fresh, the portions are generous, and the staff is friendly and attentive. Great quality food, reasonable prices, and a welcoming atmosphere. One of my favorite places for sushi and I highly recommend it to anyone looking for a delicious meal! read more

I come and get the best sushi ever for a good price. I love the salmon, skin deep-fried, calleigh garlic, tuna, albacore, special baked, scallop, baked, salmon. read more

Solid AYCE spot that I never knew was here! I always thought I had to make the drive to Mira Mesa or Clairemont or Chula Vista for AYCE when this spot was here the whole time. The quality was really good and there's a great selection, especially if you come for dinner. We got here around 6 and it filled up *fast* The staff were super friendly and they even told us about some new menu items they're adding, like oysters and soft shell crab. The dining area is a decent size but I'm can fill up fast. read more

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I've been to this restaurant many times over the years, mostly because it's close to my house. The food was never amazing, but it was decent, and the service used to be good enough to keep me coming back. Unfortunately, that's no longer the case. Over my last few visits, the service has become consistently poor. The last two times I ate here, nobody checked on my table after taking my order. On one of those visits, they completely forgot about my order, resulting in an even longer wait. Tonight was the final straw. Our server didn't bring napkins, took a long time to enter our order, and never once checked if we needed anything else throughout the meal. What concerns me most is their billing process. They don't provide an itemized bill unless you specifically ask for it and only after paying. Instead, they bring the payment machine with only the final amount displayed. Tonight, the server told me the total already included an 18% tip and handed me the machine. The lowest tip option available was 18%, and the system made it difficult to enter a custom amount. The previous time I visited, I suspected I had been overcharged, but because I wasn't shown an itemized receipt, I couldn't verify it at the restaurant. After getting home and doing the math, I realized I had in fact been overcharged. I should have called, but I forgot about it. Tonight, the exact same thing happened. This time I requested the receipt and confirmed that I had been overcharged again. When I pointed it out, the server said he didn't know how to process a refund and that nobody else there knew how either. He even stated he didn't even know why they were opened tonight. The only solution offered was to give me the difference in cash. At that point, I wished they would simply refund the transaction because, given the experience, I wouldn't have left any tip at all. Since they switched to the AYCE format, both the service and overall experience have gone downhill. Combined with what I consider mediocre food and repeated billing issues, I have no reason to return. After being a regular customer for years, this was my last visit. read more

Came to Sushi Factory in El Cajon on a Friday night around 8:10 and put our names on the waitlist. We were told the wait would be 10-15 minutes, so we stepped out to grab boba. We're understanding people, so when 15 minutes passed, we decided to give them more time. After 30 minutes, we went back to check, only to be told at 8:40 that they would no longer be serving their AYCE menu. We left immediately, disappointed and frustrated--not only for the wasted 40 minutes but also because we strayed from our usual spot at Little Sakana. They should have informed us before putting us on the waitlist. To make matters worse, we wasted precious, expensive gas getting there. Usually, I don't write reviews, but this experience was extremely disappointing. Will not be returning. read more

We got the lunch happy hour AYCE which doesn't include Sashimi or nigiri but it was still such a steal! The only real downside is that the rice was not really good. It felt really chewy which I didn't like. The service was nice, we got our food in a timely manner and I didn't have any issues with parking. read more

Sushi Factory - Sushi - Sushi Bars Near Me - San Diego, California

Food was pretty mid. The oyster was not fresh. The sashimi was super gamey. The fried items were good. Service was friendly but slow. read more

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Went here for the AYCE sushi. We ordered so much for the 1st round that we only went 1 round. Lol. Be forewarned, the rolls are full sized 8-10pcs, and each round is limited 2/person. The only takeaway from this meal was it was just okay, the crunchy flakes were kinda stale &the server kinda forgot a few of our orders. They did charge a little extra for us only eating 2 pieces of the crunchy roll, which is totally valid. read more

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Came by today & Service was amazing. Servers were constantly checking in and picking up empty plates. Good rolls

Stopped in at Sushi Factory while visiting San Diego. I appreciate that they have a parking lot behind the restaurant. I also appreciated that they opened on time. The service was mostly great and the food came out at a good pace. Downsides to this restaurant were that the sushi wasn't that great. It could have been much better. The variety of sushi was poor. It seemed like many of the rolls had the same or similar ingredients. Also, for the first round, you're limited to how much you can order. We left one piece of a sushi roll and was charged $16 for it. That's ridiculous and the lady that rang me up didn't even mention it or else I wouldn't have tipped. The restaurant itself is run down, the bathroom felt nasty and the building needs some upgrades. I will never visit this restaurant again. read more

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Amazing Food and Amazing Service! An & Tracey were so attentive and service was fast. Super friendly! Love An's Chrome Hearts Eye glasses

Ayce with premium items including oysters, yellowtail belly, & soft shell crab! There are also ice cream and cocktails.

Traci and Leslie were amazing servers. The food was absolutely the highlight of our visit. Definitely will come back. We tried several rolls but our favorite was the Guapo. We enjoyed everything we tried though. read more

Sushi Factory has been on my radar since I've always driven by it on my way to work. Unfortunately my first time is going to be my last time. We did the AYCE lunch option which gives you the option to get nigiri however this was the most freezer burned pieces of sashimi I've ever had. The fish was chewy and rubbery which was hard to get through. I thought if I ordered a roll I would be able to get past the flavor of the fish, but it wasn't enough. I felt like I was going to get sick from the lack of freshness. The service was great when we were able to order our first round but after that, it was if our server was ignoring us. We never made it past the second round having tried to flag them down multiple times. Having bad service at an AYCE on top of the mediocre quality of fish for me is a no go. I would go somewhere else. read more

Service by Joe and Tracey was fantastic, very welcoming, instructive for first timers, and attentative. Good food and very filling walked out ready to burst. Thanks to those 2 for making the experience pretty enjoyable! read more

Pretty decent food for the price and we were completely full after round 1! May not be the best quality of fish I've ever had but it did the job. It's a small place on a corner and the service was good! It wasn't that packed when we came to dine in. Decor was cute. Not sure if I would come back again but was thankful it satisfied us that night nonetheless! read more

We came in for dinner maybe an hour before closing time-we're the worssssttttt. But the staff was the best and gave great recommendations before the kitchen closed. We were very happy with our food! Highly recommend the bulgogi fries!! read more

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This place is ABSOLUTELY FANTASTIC! I am from San Diego and moved to the Bay Area and usually go to this other spot when I am in town but they have new ownership and not the same and Sushi Factory came across my instagram and decided to try something new and SO HAPPPY I DID. The food/sushi is amazing and the serve is even better. Thank you Tracy and Joseph like I said myself and family will continue to come and THIS is our spot now. read more

Great weekday AYCE special 11am-3pm for $24.99. We did go on a Memorial Day so we didn't know what to expect but we were pleasantly surprised. Service was kind and good but he was running around A LOT since he was the only one working. Good job Vince! Other than that tons of different sushi rolls and appetizers included in the AYCE. Definitely with a try for the value! read more

We were craving sushi in the area and decided to to the AYCE menu. There are a lot of college students that come here so it can get loud with their drinking chants but that didn't bother us. What did bother us was the sushi and service. They didn't get all of our items each round and we kept having to ask for them. So either it was wasn't communicated to the kitchen well or they kept forgetting our orders. The servers were kind but the sushi wasn't that good unfortunately. read more

Tracy and Ann are awesome! Always helpful and great customer services to their customers.

Thank you so much Joe for the amazing service! Very friendly staff and this place totally satisfied our hunger. Their black garlic ramen was a little bit salty but otherwise phenomenal broth and pork. I would return anytime I am in the area. read more

Sushi Factory - Black Garlic Tonkotsu Ramen - Sushi Bars Near Me - San Diego, California

Today I was looking for sushi in the College area when I stumbled upon Sushi Factory. The food was soooo good, came out so quickly, our server was very nice, and the inside decoration and lighting was so nice. I ordered a regular salmon roll and the BTS roll and both were so delicious. I most especially liked the BTS roll which had spicy tuna inside and seared salmon with sriracha on top it was amazing, definitely have to come back to try their all u can eat menu! read more

Sushi Factory - BTS Roll with a side of spicy mayo - Sushi Bars Near Me - San Diego, California

The food was amazing. And are servers were sweet and making sure we were all set. I had the fried rice lunch special. Tracy and Ann were amazing. read more

Came in for the lunch special. Would definitely recommend. Great price for full sized rolls. Tracy helped us and was not only welcoming but also very attentive. If you're wanting to try it I'd recommend! read more

I'm giving this place so many chances but once again this food is a let down. I ordered a couple orders of spider rolls and let me tell you this must of been this sushi chefs first time rolling rolls. Sushi is ment to be ate in one bite. These roll pieces are like 2 inch's wide and it took me at least 3 or 4 bites to finish 1 piece. read more

Sushi Factory - Spider Roll - Sushi Bars Near Me - San Diego, California

Wish I could give this 3.5 because it's pretty much in between. Came to sushi factory after seeing some content online and it looked pretty convincing. Upon arriving, the restaurant wasn't super busy as only one waitress and a couple chefs were there. However, as we were seated and ordered our first round of AYCE, there weren't any plates yet. Figured it'd be right to give them a sec to bring some out but it wasn't until we asked during our round 2 to bring a couple of plates. Ambiance was enhanced with SpongeBob being on the tv and the sushi quality was fine. Rolls were of big portion and all is decent. Debating returning. read more

Absolutely love it here. The service is great and the workers are all so kind. I recommend the rainbow roll.:))))

ACYE sushi is one of those things that are hit or miss, and this place is unfortunately a miss. This sushi place is located in a small business center with a small parking lot in the back. The restaurant itself has about 7 booths and a few smaller tables and is nicely decorated. The booth seats have no padding and are quite uncomfortable. We have been here 3 times and each time we had a different server. We only come here during lunch so service is fast enough. The food comes out in a reasonable amount of time as well. The fish is fairly fresh and some of the sauces are good, however, there is a lot of rice on the bottom of the nigiri. The shrimp tempura was well-cooked with a light crispy batter. The eel hand roll was terrible! A lot of rice inside the hand roll and there were so many little bones inside the eel. This is the second time that my wife ordered it and had to deal with the bones, some even getting stuck in her throat! For the price of $30 at lunch, its probably the most affordable AYCE sushi in San Diego, but compared to all the ACYE sushi places we've been to in California, this place leaves a lot to be desired. We gave this place 3 chances, and each experience was worst than the previous. I can't imagine coming here for A la carte. read more

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Love this place for a good AYCE spot! The fish quality was really good and their premium fish options were fantastic! We especially loved the yellowtail belly and the sweet shrimp. Would definitely come back!!! read more

Saw it on tik tok and wanted to try it out. Good pricing and good variety of sushi rolls

I love it! Good prices for quality food, very kind servers, cozy ambience, good music playing. read more

Sushi Factory - Karaage, vegetable tempura - Sushi Bars Near Me - San Diego, California

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Went for the AYCE sushi! The service was pretty good, and the servers were great at helping explain how ordering worked with the ayce option. Kids up to 11 are half priced from the regular price. The food was just OK, for $140 for 2 adults and 2 children I wasn't thrilled for the quality. Definitely more of a college type spot, a lot of younger crowds drinking beer towers and taking sake bombs (loudly and over and over). A good amount of seating, but the booths were pretty uncomfortable. I do like that they have parking in the back! Overall we unfortunately probably won't be back to sushi factory. I really wanted to love it but it's just not my vibe. read more

Our server, Faith, was extremely sweet and kind and took good care of us during our visit. She made sure to ask her coworkers about some of the questions we had and report back. We were here on New Year's Eve so there were a few rowdy college kids around doing sale bombs. Slamming their cups in the table. Being generally rambunctious. So just know that can be a thing if you go in at the right time lol. We ordered a garlic tuna roll, and a college roll, with some bulgogi fried rice. Both rolls were really good, especially that college roll! That lemon on top adds the perfect tangy flavor I was looking for to make the fresh fish pop. That bulgogi rice though....needed a little help lol. I was about to dump all of the soy sauce on it to add flavor. The sushi was a win and that's enough to bring me back another time. So, I'd suggest if this place has caught your attention too, go give it a try! read more

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I've been here twice now. The first time was two Wednesdays ago, and I went a second time this past Wednesday. I went here with my family both times and it was our first time eating at this restaurant. We saw the menu had sushi, ramen, and other food that we wanted to try. Our waiter was pretty nice. The service was excellent. The sushi we ordered was well-prepared and delicious! The ramen we ordered was very tasty too. The place was clean and I do recommend this place if you've never tried this place! read more

Didn't know what to expect from this place but we were pleasantly surprised by the sushi here which turned out to be a decent casual spot. I liked the geisha roll, I think it would be much better if it had the fresh lemon slices on top of each piece of sushi. The San Diego roll was good. I will say nothing was really stand out amazing but it was pretty good. The only issue was that my husband ordered a bulgogi bowl and ended up getting a bulgogi bento box - he figured he'd just stick with it. I'd say overall the food was about 3.5 read more

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My boyfriend and I moved to the area about 5 months ago and have made this place our regular spot! The service is always amazing! Today we had Hannah and Leslie! They have reasonably priced rolls AND drinks! We always come during happy hour 3-7 and get a few bottles of sake! Highly recommend coming here! read more

Sushi Factory - Alaska Roll & Lemon Roll - Sushi Bars Near Me - San Diego, California

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We loved the AYCE here at Sushi Factory and will certainly be back! The experience from start to finish was excellent, and I definitely felt I got my money's worth (plus some) with the AYCE experience here. The service was prompt, attentive, and very friendly. We ordered multiple items of nigiri, seasoned sashimi, classic rolls, and various appetizers including gyoza, edamame, katsu, and hamachi kama. All of the dishes were better than expected from what i've previously experienced at AYCE sushi places. We were treated to a couple premium nigiri pieces by the manager for free, which we really appreciated. The pacing of the meal was good. We had opportunity to order ample food each round, so much so that we opted not to order anything in the third and final round. The setting is simple and nice; there was a decent playlist, not too loud of music. Overall, I really enjoyed our experience, and importantly, didn't feel like I ate a bunch of low quality raw fish after the meal. I don't think a lot of the other lower rated reviews are justified - for an AYCE place, this place certainly surpasses the quality you would expect (you should not be expecting a high-end sushi place when coming here), there are very clear and reasonable rules about left over food (only will be charged for leaving greater than half of a roll/nigiri), and the price cannot be beat in San Diego. We will be back and will recommend it to friends/family. read more

I went for the AYCE the yellowtail and spicy tuna tasted like they had gone bad. It grossed me out so bad that i had to stop eating after tasting them. I explained I asked if i could just pay for the roll that didn't taste bad i was told no the best they could do was give me a discount of $3.00 and still charged me $32. read more

Sushi Factory - The spicy tuna was also bad. - Sushi Bars Near Me - San Diego, California

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My husband and I have come to this location a good amount of times. We've always had a good time, affordable food, satisfying, and good service. However today we went to get some sushi fixings I got the crunch roll my husband the guapo, fried Philly, and the spider , and as I was packing up a little over half of my roll I realized there was a hair underneath the toppings and on the side of my roll. By this point we had already paid and were getting ready to leave. I did let our server know at the host stand a we were leaving, wish I could have spotted it before we paid and gotten a refund on a roll I barely touched but I was upset and just wanted to leave. I was pretty disappointed because we usually really like this place, but no one likes to pay $57+ tip on a dish with hair on it :( We will have to find a new sushi place near us. read more

Sushi Factory - Crunch Roll (8PCS) with hair on it - Sushi Bars Near Me - San Diego, California