Hometown Mercantile is an absolute gem and one of my favorite places to shop in Half Moon Bay! The…read morestore is beautifully curated with an incredible mix of thoughtful homewares, stunning jewelry, gorgeous makeup, and the sweetest finds for dogs and babies. Every time I walk in, I find something special--whether I'm shopping for a gift or treating myself. What truly sets Hometown Mercantile apart is the heart behind it. The owner is exceptionally kind and caring, and that warmth carries through to her entire staff. She makes it a point to know the backstory of every line she carries, which adds so much meaning to each product and makes shopping here feel personal and intentional. You can feel how much pride she takes not only in her shop, but in being an active part of such a vibrant downtown community. Nothing feels mass-produced or generic--everything is chosen with care, quality, and purpose. The staff is welcoming, knowledgeable, and genuinely excited to help, without ever being pushy. Hometown Mercantile is exactly the kind of small business you want to support. A true community staple and a must-visit boutique--I'll keep coming back again and again. PS: She always has treats for your four-legged friends!

After our beach and goat farm adventures, we spent some time looking and shopping at this stretch…read moreof Half Moon Bay while waiting for our dinner reservation. We absolutely loved our shopping experience at Home Town Mercantile. So friendly and welcoming. The owner here curates beautiful things in her store to sell. Love the aesthetics. Located on Main and Mill streets.

Wow, such a stunning collection of home decor, creative unique artistic goods. If we had the space,…read moreI wouldn't have been able to resist their beautiful African masks, some life size statues and home goods. It's a large space, broken in to sections. Fun to browse and imagine your home space re-done in another style. The prices are amazingly reasonable for a thoughtfully curated collection.

Rob is the best African art dealer in the Bay Area actually best in the United States of the world…read more He really takes effort into teaching you the history of the African art learned more than my African arts teacher in just one lesson way to go rob. Your my man

OK, first of all let me say this the first time I've been there. Nice little place. Great service…read moreambience was pretty good. We ate outside in the patio, which was really nice. Food selection was really good. I'll have pictures up of what we had. Drinks were nice overall value was great these people here do it right if you're in the area check this place out you won't be disappointed

My son and family live here in Half Moon Bay. When they moved here a few years ago I was…read moredelighted. I have loved this quirky and beautiful little beach town since I was a young man. Spanish town is one of our favorite restaurants in the old downtown. If you think the town is quirky, wait in till you see this little gem. It just feels comfortable being inside. The covered patio in the back is where our favorite table is. I always order the goat. It is spicy and slow simmered and fabulous. All of the other dishes are equally made authentically, and like your momma made it. The service is friendly, professional and fast. They have a off street parking in the back. The margaritas are the best in town.

Juno's is the sister store to Jupiter & Main in downtown Half Moon Bay. It has a charming, upscale…read moreboutique feel that would be at home in SF. It's a little surprising to see it in HMB but it's a nice surprise. They carry Evangeline's throws, table linens, and velvet pillows from Portland, Maine, Boissier candy from Paris (they've sold out of quite a few varieties) - e.g., mints, chocolate, marshmallows, hard candies, books, candles, lotions, perfume, trays, rugs, pillows, soaps, baskets, jewelry, bags, drinking glasses, etc. It has a definite feminine feel and also feels like a place to splurge on a little something special. A sumptuous velvet pillow is over $200. A small wood tray is $40. A box of Parisian hard candies is $16.50 but the box is very nice. Service was friendly. They even have free samples of the Parisian candy.

a delectable feast for the senses! a fantastic blend of color and texture of everything wonderful…read moretastefully selected and beautiful for home or gift. My eyes literally did not know where to settle! fantastic!

Awesome little place, the size belies the actual offerings--my husband bought four records, which…read morehe says are hard to come by pristine pressings. It's a ton of fun to browse all the little knick knacks and treasures, e.g. I spied a 100% pure shearling coat for only $225 (which would be thousands of dollars retail in a department shop). I didn't buy it because it was waaay too large, but that's exactly the sort of treeasure you might stumble on.They also had a few Dinney and Burke satchels as well as cowboy boots. This is a gem of a place where they have a revolving bit of wares with prices that are hard to beat.

I have been meaning to leave a review for Vessel for awhile now and I first just want to say that…read morethe service by Christina goes above and beyond! She is so generous with her time and kind. The clothing and selections are unique and priced reasonably. I highly recommend stopping by Vessel Vintage to anyone visiting or residing in HMB. It won't dissapoint!

Wholeheartedly recommend this business. After dealing with our insurance company and their…read morerecommended vendor for 5 long months, we gave up. Decided to check out Absolute Flooring based on reviews. Glad we did. Very nice and easy to work with. The floors were ordered and professionally installed by long-time employees. Easy peasy and grateful for this gem of a business. The owners, Betty and Sam, are great to work with. Though our kitchen was a small job, we felt well cared for and a priority.

I have used AF for many years for many projects before the current owners took over. Patrick (…read moreoriginal owner) was detailed, fair & did a good job. That was until he decided to sell to the current owners & he pretty much stopped caring. I had the misfortune of getting work done as the business was changing hands. I had wood steps redone & replaced my kitchen floor with what was supposed to be water resistant vinyl plank flooring. The installation was not great, (dents in frig etc) & the the vinyl started to come up along the edges of the planks within two years in spite of my diligence in keeping it dry. I called Sam to look at it to get it replaced or redone. I did not expect it to be comped, done for free or anything like that, but I did expect him to work with me. He saw the work on the steps & the kitchen & immediately started making excuses- I fired all those guys- Those were Patrick's people etc. with no attempt to work with me to repair the kitchen. He kept repeating that he fired those guys & has new crews. There was no attempt to make it right, to try and fix or replace the damage. He clear didn't want to be bothered & blew me off. Well it's been a few years & my floors which should have lasted 20 years, haven't made it. At seven years, I'm going to need to replace them again thanks to poor workmanship & & an owner that does not stand behind the work his company does. When you buy a business, you buy the goodwill as well as the guarantees. You follow up. I bought during the transition so I was screwed but it says something about the integrity of the owner, that even though he acknowledged the horrible workmanship, he made no effort to make it right or work with me. It was a huge amount of money, not sure I can afford to start over but I do know that it won't be with Sam & Absolute Flooring.

I definitely recommend Prevalent Projects. Their in-store and support customer service is beyond…read moreexcellent. I have specifically been working with Andrea, who has patiently answered a constant peppering of questions. The one question she didn't know the answer to offhand was thoroughly researched and followed up on. She also presented multiple options based on my room requirements in a custom PDF with photos, layouts, dimensions, fabric selections and prices in an easy to understand format -this is priceless in a world where too many choices can least to analysis paralysis. Regarding their products, they are one of the few companies that prioritize non-toxic and sustainable solutions. The furniture is built to last and very worth the investment. My only grievance is that I want it all and my small home won't allow me to!

Couldn't be happier that we wandered into Prevalent Projects in downtown Mill Valley one afternoon…read morenot long after closing on our home a couple years ago. Their curated selection of furniture and decor is fantastic--call it "Japandi" or "Scandanavian" or "Artisan," "Clean, contemporary"... it's all thoughtfully designed and beautifully made. Love the focus on sustainability, and the selection of *washable* luxurious fabrics. And Julia and Floyd have been so incredibly helpful. They have a knack for picking out exactly what we want--before we have any inkling. Their eye for design has saved us so much time and earned us so many compliments.