BEWARE!!! Dont buy at this store! The only thing this people care is to take your money thats it! I came yesterday to buy a pair of rings they told me about their finance special. They pull my credit 5 times making me credit score dropping 15 points. Also they "got me approved" for 3k with progressive financial. Beware if you don't pay the product in 3 months your apr is going to be 60% I made a big mistake coming here. They don't have a return policy so im stuck here with a piece of crap. read more

Guys and Gals, There are better places to buy a diamond ring. I came in to browse the selection of engagement rings they have there. There were a few that caught my attention. I was helped by Nick, who gave me more information about the rings and potential price ranges. His vibe was more like a car salesman. I was pressured into putting a down payment on a ring that I was skeptical about. I told him I would think about it but he gave me no room to breathe. Do yourself a favor and go to Shane Co in San Mateo. I ended up purchasing my engagement ring there where the quality, price, and customer service is top notch! read more

i came into the store to buy a simple little ring and i came out with two simple but beautiful rings. they scream jenny! very please with tim! he made sure i got the very first ring i wanted and i got another amazing ring. also with the help of the amazing manager the deal was amazing! thank you so much the diamond ring company! very pleased!!!! update 4/17/19 i have been hit with fraud!!! ali the store manager recently opened an account when i specifically said i did not want too. not only do i have a credit card under my name it has stoneridge name on it. i live in oakland and did not even know stoneridge mall had a diamon ring co. but here i am calling the credit bureaus and this credit card to cancel and trying to fix my credit again for a credit card i never applied for. not to mention he took a copy of my license and debit card. how many more people have you guys done this too? all for what commission? and leave the people to handle credit hits that you guys caused. this is so crazy i really did not think this company would ever do something like this. fraud fraud fraud fraud. no is no!!! read more

This is the second time I take in my wedding band to get diamonds fixed since they fell out and guess what not even 1 month later they are off again!!!!!! Hmmmm and no warranty makes me wonder why!!!! SUPER UPSETTING, obviously our wedding rings mean a lot to us and I trusted them.... read more

Absolutely amazing service! Ali helped us through out the entire process of upgrading a ring! He made sure we were taken care of and took the time as a store manager to help us personally and show us a variety of options we were eligible! I will be coming back again. We left the store with a huge smile! Thank you, Ali. You sure know how to treat your customers! Thank you! read more

Awesome customer service, Roger helped me find exactly what I wanted was very and quick when it came to have the ring sized. Thank you also Diana and Ali also for the great customer service. :) read more

This business has horrific service I purchased a ring approximately two years ago from this company and the ring broke twiceLet me be very specific the diamonds popped out of the ring twice in the same spot I went to the facility twice they sent it out to service forward to get repaired today I went to the facility to get the ring repaired again for the third time and was told now that I need to pay $250 to get the ring fixed the gentleman Ali he said he was the owner of the company extremely unprofessional offered me a beer as a manager of a facility I would never offer a customer beer I explained to him that I should not be responsible for paying $250 to get the ring fixed when it broke in the same spot and this is the thrid time I explained to him that when I originally purchased the ring the gentleman that I purchased the ring from explained to me if anything went wrong with the ring just come down here and he will take care of me he told me that Guy doesn't work for the company anymore because he missed informed a lot of customers I asked him why don't you stand by hid word and repair my ring for free was very reluctant on doing so please do not buy anything from this company they're very unprofessional I will be taking them to court worst service ever read more

I've have the greatest respect for this company. This company will treat you with the greatest respect before and after your purchase . Very good customer service. High quality custom jewelry. They are always there to help you out with cleaning and maintaining your purchase to keep it looking new. My fiancé and I thank you for having a one of a kind engagement ring. See you soon R&L read more

I am VERY impressed with this place. I came in on a busy Sunday afternoon(before Christmas Eve so it was extra packed) and I was immediately greeted by Edward. He was so friendly and knowledgeable and me, being a first time luxury jewelry shopper, had no idea what I was looking for and he helped me narrow down my options. After that, Ali stepped in to walk me through the paperwork. Ali was professional and kind and got me everything I needed in a timely manner. The customer service is what really stood out to me here because they are SO upbeat and pleasant here. Anyone can sell jewelry but they sold an experience on top of that and that is why I will continue to come back here. Thank you so much to Edward and Ali for your time and patience! You have found a loyal customer in me. read more

I went into the The Diamond Ring store today 01/11/2015 to exchange 1/2 karat diamond stud earrings in white gold for a small gold bracelet. The bracelet was four hundred nineteen where as the financed stud diamond earrings are eight hundred fifty four or fourteen hundred dollars depending on whichever financing option I choose. My receipt states that I can exchange a purchase within thirty days with receipt and in new condition. I have the receipt and the earrings have not been worn. However, the clerk, Sid said that I couldn't not exchange for a lower price, that I had to exchange for the same price because I was financing the earrings. Needless to say I wasn't able to exchange the earrings for the bracelet due to the difference in their price, while financing. I will not shop here again. I have learned my lesson about no refund or (same price) exchange while financing. By-the-way, I was not informed of the pricing rate nor was it posted anywhere in the store. read more

Ali was AWESOME! Ali ensured that my needs were meet - ensuring customer satisfaction to the greatest. He is a customer-orientated Manager, kind, and professional. I appreciate his assistance and definitely do recommend visiting the DRCo. at Southland Mall. Thanks for your help Ali! read more

So another diamond came out so lets see what they say now. I have all my paper work and Im prepared to sue them in small claims court. Shady business dont waste your money. read more

This is my second time shopping here and i was really happy with the service from Roger he is very professional and easy to talk to, he doesn't push you into buying anything you don't want! Roger even got me a great deal plus i was supposed to pay some extra money and i ended up paying nothing! I will definitely recommend this place. read more

Roger and Ali were simply stellar!! My husband purchased my upgrade from The Diamond Ring Co and we had thee best customer service experience EVER!! We were greeted immediately when we came in and Roger took care of every need and paid attention to every detail of what I was looking for. Ali was equally amazing in his customer service as well!! We got a high quality diamond with high quality service - and a GREAT price!! They will be our jeweler for life! Very happy customer! read more

Thank you Roger for helping us find the earrings that my boyfriend & I have been shopping around for! Love the quality & we're very satisfied with our purchase. Will def be back! read more

Brought my brother to them because my husband and I had a great experience picking out my ring and bands. If you're looking for a great price and service, come see Roger, he will receive you with a great personality and will make sure you leave very happy. Thank you again Roger. read more

My diamond ring has visible inclusions (no magnification needed to see them). I even think my diamond has a crack in it. Turns out that some inclusions can compromise the diamonds. Their appraisal poses a grading that is not reliable and is not GIA cert. Basically the appraisal is based on THEIR jeweler's grading. The ring was way oveprized ($3600). I don't remember how much I paid for the ring, but it was between $2700 to $3,000. I have found nicer diamond rings for $2000. My best advised is to do you basic research on diamonds and compare prices before purchasing at this shop. read more

Best service ever Diana helped me to pick out my ring and roger sealed the deal, make sure you see Diana when you go to this store

Once I walked into the store I had nothing but a excellent service from everyone. I'm no expert in diamond rings and they were extremely patient with me and explained step by step the difference between the diamonds. I was shopping a wedding ring and this is the place that I bought! Flexible payments with great prices! This is the store for my future purchases! read more

ALI AND MARCEL (not sure if I spelled her name correctly) are incredible!!!! I was helped right away and they were so patient with me as I was trying to decide on an engagement ring. They were so helpful and had numerous options to fit my budget. Very respectful. I will be returning to get the bands. read more

Ali is amazing! He was very helpful and I found the perfect wedding band. He helped with the price and he even opened up the store when they were closing up just so we could purchase it. Thank you Ali! read more

Diana grabbed the attention of my boyfriend when he went looking for a gold chain and he wanted to show me . I said i wasn't going to get anything but looking at everything made it hard lol . Diana was so nice to recommend chains and things that i Liked as well as my boyfriend. Ali made sure to make me feel secure with financing and the details of everything. I received a gift (pretty awesome )which really shows how they appreciate their customers!! They made sure we were happy and satisfied. I would recommend to anyone looking to purchase jewelry to visit The Diamond Ring Co. i definitely will be returning. read more

I usually drop by to have my ring clean and I would always notice the bottom still dirty and blurry but today I am not sure if his name I sid but he did a splendid job cleaning my ring! It's for free too! Loving this store now read more

The Diamond Ring Co. - Clean ring! - Jewelry Near Me - Hayward, California

Bought my woman a ring from here, perfect service and great selection to choose from. They work with you.

Tim was AMAZING!! My fiance and I were greeted immediately, and were able to finance our wedding bans with no problem. The staff was awesome and even was so kind as to extend added discounts. This was my fiance's second time shopping here. I would recommend The Diamond Ring Co. to everyone! read more

ALI WAS AMAZING ! They catered to our needs and made it such pleasant experience. They weren't pushy- which is rare at any jewelry place. Custom made our necklaces and rings. I will for sure do business with them again. read more

Tim Mirza helped us through the entire process and made it easier for us! Very knowledgeable and willing to help. He gave us a good deal and was really professional and he did not make us feel pressured to buy anything! Thank you,Tim! Will definitely come back! read more

I want to thank Tim for being a great sales person and helping my fiance pick out the perfect ring. :-) The turnaround time to get the ring sized was only 30 minutes. The service was quick and he got us the best deal possible. I would recommend The Diamond Ring if you are looking for the perfect deal. Thank you Tim!!! Sandy read more

Me and my husband really like Diana, mayleen and Ali. The service was excellent and they help us get what my husband wanted for a necklace. They help us get a loan that would work for us. I would definitely come back here again and tell my friends about this place. read more

Beware!!! With my previous beautiful purchase experience a year ago I came here again before last week to buy a ring. The items are pretty beauty but the store is assigned with weird stuff member(ALI). He try to pull my legs for marriage proposal, together photographs and offered me back counter(private) sale on the item for very low price. I told him not interested about it but he didn't gave me room. I felt some mess is going on & left the store. When I shared my experience with friends one of them faced the same situation at this store. We are here to buy jeweler for our happy moments and occasions not to but any back counter jeweler / not interested any grooms.. Don't recommend this store anymore!! This is not any joke to place with customers. read more

I initially went to Highline and was referred to this location and to see Nick. Nick was professional, knowledgeable and provided great customer service all around. I purchased a men's watch and he told me I was able to return to get it resized if needed. Definitely would recommend anyone to their company. I will be returning for future jewelry purchase!! Thank you, Nick! read more

I worked with Ali at the Southland mall looking for a mens wedding band. He was very polite and found exactly what I needed at a great price. I would definitely recommend shopping with him if you're looking for great quality and a good deal! read more

They fixed my favorite silver necklace for $20 in less than an hour and the man who helped me was very kind and helpful

It was my first time coming here and let me start off by saying big shout out to Nick!!!!!! Finding the right ring is not easy Nick had patients and was very helpful. He made it all about me and my experience and made me feel confident about my choice I definitely recommend checking this place out if your looking for that special ring! I am in love with the ring I picked out for my soon to be wife and I definitely couldn't do it out Nick's help!! THANK YOU NICK YOU ARE AWESOME!!!!!!!!!!! read more

Tim was a great individual who was patient and knew his customer service! Thank you for having people like him on your team of sales.

They really take care of their customers! Ali the Manager had awesome customer service and he was very professional and kind. He helped us pick out a beautful wedding band for my fiancee and gave us an unbeatable deal. I will be going back! read more

Extremely helpful staff. Bought my fiance's engagement ring here and not only where they helpful with ring choices but also made financing incredibly easy. No other place I would rather have dealt with. I will for sure be going back for our wedding bands. Update : went back for wedding bands and Ali couldn't have been more helpful. Love doing business here read more

I know its a really a late post but better late than never. I got my wedding ring sized about a year ago and I had the best experience and not to mention the price! Thanks guys and so sorry for the late review! read more

First time i came here was a year ago looking for a birthday present for my fiancé, Diana helped me get exactly what i was looking for! Their service was amazing we decided to get more jewelry with them and each time we were offered great prices and excellent customer service! Diana helped me get the perfect engagement ring! Thanks to the Ring Company i have a very happy fiancé! If you happen to come to Southland mall always check them out they have great products and will help you get exactly what you need! read more

This store is awesome! They have a great selection of jewelry, all at different price ranges. I came in last week to buy my wife a nice diamond bracelet. I was assisted by Sid whos service was spectacular! He was very professional and patient with me as i was looking at MANY different bracelets! The deal i got was awesome compared to the other prices i was seeing at the other jewelry places in the mall. I will defintely be back to this place again! (Since i did see a very nice movado watch for myself hehe) read more